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前一陣子有朋友在跟我談「把錢放在 TSMC 會變成 dead money 」這件事。我延續了我近期一貫的說法，覺得業績好是肯定的，也可能維持在近年高點，但可能越來越不容易看到自 2020 Q2 以後這種驚人的成長。
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low digit 成長，或者持平 (相較於 2020) 或許都可能，只是不容易 high digit or double digits。
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換個方向想，可能不是期待股票飛飆的時間。但你可以期待公司穩定獲利，至少是較 2020 前來得更好的。那你能不能長期持有這些看來基本面很好的股票呢？
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換個方向想，這次疫情似乎改變了 (縮短了) 發展循環。所以動作快一點的公司，這一波賺到錢後，很有可能就要擴大資本投資或者研發投資 (#錢就是這樣花的嘛!)
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你這個時候賺到大錢，過去扭扭捏捏的不研發，不趁現在拉大距離？那對股東來說，你希望公司把錢用來發給股東，或者是架高產業壁壘，增加競爭力？
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這就回到你持有一家公司，是看好他的甚麼？或者你希望股票對你的幫助是甚麼了。
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疫情持續，但學習不能中斷。
今天與同學分享Presentality最新的寫作技巧分析。
英文寫作絕對不只是將單字句型套用在模板上就好了。
用專業的寫作方法讓你的寫作有意義!
★★★★★★★★★★★★
最近疫情再次高升，駐台灣的Bloomberg 記者寫了一篇文章：
Complacency Let Covid Erode Taiwan’s Only Line of Defense
自滿讓 COVID 侵蝕了台灣唯一的防線
文章：https://bloom.bg/3ywfKA9
我們來看看Bloomberg寫的一篇好文章：
★★★★★★★★★★★★
📌 結構：當調查故事寫
這篇文章讀起來一點都不無聊，不只是因為它攸關我們的社會，也是因為他在結構上，就像一個偵探調查的故事：
1. Opening line: 戲劇性開場，不要無聊
2. Background: 然後再給簡短背景
3. Key moment: 影響後續發展最關鍵的事件
4. Outcome: 這個決定的後果
5. What to do: 國際專家建議應該怎麼做
6. But.....: 可惜，可能做不到
7. Details: 後面的部分，再進入細節
★★★★★★★★★★★★
📌 最好的開頭 = 簡短有力、抓住注意力、又可以做結論
我們先來看開頭三段：
All the virus had to do was get through the border.
Until this week, Taiwan’s Covid-19 containment appeared to be so effective that virtually no other defenses were put in place: few tests, no local surveillance to pick up undetected infection and close to zero vaccination.
Lauded as one of most successful places in the world at containment, a high level of complacency about the risks had set in among both the public and authorities. Covid-19 seemed to be something happening only in the outside world.
如果是我們認識大部分的人來寫，通常會從第二段開始。為什麼？因為總是要解釋背景嘛！而且任何人在研究這個議題，都會從背景開始教育自己，所以就不自覺的從背景寫起。
但他們不這麼做，反而以一個吸引人的方式開頭：
All the virus had to do was get through the border.
這個開頭有幾個優點：
•簡短一行，讓人不會看到一大坨字就不想要繼續看
•有故事性：好像病毒是一個入侵的敵人
•又是結論：怎麼會發生？一旦病毒溜進來了，就會發生
這種是非常理想的開頭：因為就算我沒有時間看剩下的，也會理解到文章的重點：邊境守的很嚴，但是裡面很鬆散。
第一句，下的太好了。
★★★★★★★★★★★★
📌 給一點背景後，馬上提到關鍵一個決定
記者們解釋背景的篇幅，就只有三段。他們很快就鎖定關鍵的一個 (錯誤) 決定：
The virus’s opening was an ill-fated decision on April 15 to shorten quarantine for airline crew to just three days, as carriers struggled to operate their cargo lines with staff undergoing 14-day isolation periods. Infected pilots introduced a more transmissible U.K. variant, whose spread was then accelerated through a network of “hostess bars” -- places both staff and patrons were reluctant to be associated with, making contact tracing more difficult.
如果他們再花 1-2 段解釋背景，文章就會變得有點無聊，會流失讀者。
所以他們在這裡提到關鍵的失策。
📌 Note：寫作語氣相對正式
這幾位記者，也許是受 Bloomberg 整體風格影響，還算正式。
從哪邊看的出來呢？
The virus's opening was an ill-fated decision...
輕鬆口語化的文章，絕對不會用 "ill-fated" (ill 就是生病/不好嘛，fate 就是命運，所以就是「之後的命運不好」的一個決定。這是一個很不錯的字就是了。
另一個例子，看這句：
Infected pilots introduced a more transmissible U.K. variant, whose spread was then accelerated through a network of “hostess bars” -- places both staff and patrons were reluctant to be associated with, making contact tracing more difficult.
哇噻，尤其 "reluctant to be associated with"，好。。。委婉啊
怎麼樣寫的平易近人一點？
Infected pilots carried a more transmissible U.K. variant, which then spread quickly through a network of "hostess bars". This also made contact tracing harder — because staff and customers didn't want to admit that they worked at or visited these bars.
稍微長一點，但是用的字都比較直白簡單。
★★★★★★★★★★★★
📌 強調嚴重性
這個失策跟破口，有多嚴重的後果？
Taiwan reported 267 new infections Wednesday, bringing the total over the past few days to 1,291 -- a small number in global terms but an astonishing one in a place that, before May 1, had posted just 1,132 cases during the entire pandemic.
The surge from zero to quadruple digits signals that undetected spread has been occurring for months, and concern is now growing that Taiwan will go the way of other cautionary tales, from the outbreak last year in Australia’s Victoria state that took a brutal three-month lockdown to quell, to Thailand’s ongoing surge driven by prison clusters.
"The surge from zero to quadruple"
這邊，寫的非常好，因為雖然不是真正的 rhyme，還是聽起來很近，所以有節奏感。
"Go the way of other cautionary tales" 又是一個文筆很好的寫法，就是「變得跟那些拿來警惕大家的故事一樣」的意思。
但是記得，別在聊天的時候用這些啊，對方會覺得你很奇怪。
這邊他們把最壞的可能性帶進來：就是台灣可能變得跟那些 cautionary tales 一樣。
這邊也讓讀者緊張起來。
但因為他們寫 "concern is now growing..."，又沒有說「誰的 concern」，所以應該要馬上帶具有可信度的 source 進來：
“If they have 300 diagnosed cases, they have 3,000 cases in the community -- they just don’t know it.” said Gregory Poland, a virologist and director of the Mayo Clinic’s Vaccine Research Group. “It’s going to require a hard lockdown, what’s called a circuit-breaker approach, and then getting the vaccine out as quickly as they can.”
這樣就比較有可信度了，也指出一個解決的可能性：lock down，然後疫苗。
但是...
★★★★★★★★★★★★
需要完整分析的同學請留言「看 Bloomberg學資深記者如何寫文章」。
我們每天都在看跟英文溝通/寫作有關的東西，如果想要透過這些「閱讀筆記」跟我們一起看，可在 FB 追蹤我們：https://www.facebook.com/presentality/
★★★★★★★★★★★★
Presentality系列文章:
📌 看貝佐斯致亞馬遜股東的最後一封信，學一些英文寫作小撇步
https://bit.ly/3xCN1cC
📌 英文演講實用的結構與技巧
https://bit.ly/2PHu3Ax
📌 在演講中的四種敘述角度
https://bit.ly/39tNUtv
📌 詩人Amanda Gorman的英文演講技巧
https://bit.ly/39sI3on
📌 從 Most Dangerous Place 文章，看經濟學人寫作邏輯
https://bit.ly/3htqJEs
📌 寫作的終極目標是「提供價值」
https://bit.ly/3yA3gYe
今期有樹有滑鼠GoPro HomePod Mini鍵盤滑鼠滑鼠滑鼠手套送大禮第4彈
Edwin送大禮 - 第4彈
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2021年2月7日 星期日 23:59 截止
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Wesley Matthews on LeBron’s unparalleled 1,000th straight game in double digits
Allen Iverson would almost always rather drive to the basket than settle for a jumper.
Seattle's porous defense gave him ample opportunity to dart down the lane for all the easy baskets he wanted.
Iverson scored 41 points, John Salmons had 18 and Kyle Korver 17 to lead the Philadelphia 76ers over the SuperSonics 107-98 on Monday night.
Although Iverson said he's still slightly bothered by his right ankle, which he sprained Dec. 27 at Denver, it hardly showed as he had one of his top shooting nights of the season.
"It's getting a lot better with treatment and everything, and I'm able to push off it like I want to," Iverson said. "Once it gets loose, I'm able to move around like I want to. I try to get to the basket."
Certainly returning home provided an immediate fix for the slumping Sixers. When they left for a 15-day, seven-game trip, they were in first place in the Atlantic Division; they returned four games back in the division race after a 2-5 mark.
"If we closed games out better, we'd have a lot more wins," Iverson said. "I honesty feel like we gave away eight games this season, games we should have won."
The Sonics have been just as bad, finishing 1-4 on a trip that saw them fire Bob Weiss and replace the coach with Bob Hill.
Hill promised a quicker pace and improvement on defense as ways to turn around Seattle's disappointing season.
Seattle's league-worst defense still needs work.
Iverson scored 40-plus points for the eighth time this season as he chases Kobe Bryant for the league scoring title. Iverson wasn't the only one getting open looks -- the Sixers shot 53 percent from the field, seven points higher than their average.
Chris Webber sat out with a lower back strain and was listed as day-to-day. Coach Maurice Cheeks was hopeful that rest would allow Webber to return for Wednesday's game against Utah.
Salmons started in Webber's place and hardly missed a beat on 7-for-9 shooting. Andre Iguodala had 16 points and Samuel Dalembert 11 to put all five starters in double digits.
"That's how you should play," Iverson said. "When you do share the ball, nine times out of 10, more positive results come of it."
Ray Allen led the Sonics with 27 points and Vladimir Radmanovic had 15 points and 12 rebounds.
The Sonics rallied from a 19-point deficit to pull within six late in the fourth quarter -- hardly surprising since only Seattle allows more points than the Sixers -- after 3-pointers by Allen and a couple of free throws from Rashard Lewis.
Korver, though, sank his fifth 3-pointer and Salmons added a 3 to get the lead back to nine. Stuck on 39 points for a while, Iverson sank two free throws to push him over 40 and give the Sixers a 106-95 lead.
"We took control of the game and shut them down," Dalembert said. "We controlled the tempo of the game and didn't really let them get back in."
Iverson scored nine points during a 19-5 run in the third quarter that gave the Sixers a 79-60 lead. Iverson usually drove through a lane that offered little resistance and little reason for the All-Star to resort to his usual banging and crashing all over the court.
Iverson went 6-for-8 in third for 18 points and the Sixers shot 68 percent in the quarter. Hill blamed fatigue from a long road trip for the Sonics going flat in the third.
"We played pretty well in the first half, then I'm sure our legs got tired," Hill said. "We wouldn't move and we weren't guarding. Away games are tough, but they have to find a way to fight fatigue. That was a winnable game."
With the easy looks, and a mid-range jumper that was on target, Iverson finished 15-for-25 from the floor and made 11 of 13 free throws.
Game notes
Korver hit a 3-pointer for the 26th straight game, the longest streak in the league. ... Sonics F Danny Fortson sat out with a sore left knee and C Vitaly Potapenko sat out with a lower back strain. ... Iverson was briefly shaken up when he was smacked in the face by Luke Ridnour while they went after a loose ball in the third quarter. ... Iverson has 67 career games with more than 40 points. ... The Sixers are 8-0 at home against the Western Conference.
