疫情持續,但學習不能中斷。
今天與同學分享Presentality最新的寫作技巧分析。
英文寫作絕對不只是將單字句型套用在模板上就好了。
用專業的寫作方法讓你的寫作有意義!
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最近疫情再次高升,駐台灣的Bloomberg 記者寫了一篇文章:
Complacency Let Covid Erode Taiwan’s Only Line of Defense
自滿讓 COVID 侵蝕了台灣唯一的防線
文章:https://bloom.bg/3ywfKA9
我們來看看Bloomberg寫的一篇好文章:
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📌 結構:當調查故事寫
這篇文章讀起來一點都不無聊,不只是因為它攸關我們的社會,也是因為他在結構上,就像一個偵探調查的故事:
1. Opening line: 戲劇性開場,不要無聊
2. Background: 然後再給簡短背景
3. Key moment: 影響後續發展最關鍵的事件
4. Outcome: 這個決定的後果
5. What to do: 國際專家建議應該怎麼做
6. But.....: 可惜,可能做不到
7. Details: 後面的部分,再進入細節
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📌 最好的開頭 = 簡短有力、抓住注意力、又可以做結論
我們先來看開頭三段:
All the virus had to do was get through the border.
Until this week, Taiwan’s Covid-19 containment appeared to be so effective that virtually no other defenses were put in place: few tests, no local surveillance to pick up undetected infection and close to zero vaccination.
Lauded as one of most successful places in the world at containment, a high level of complacency about the risks had set in among both the public and authorities. Covid-19 seemed to be something happening only in the outside world.
如果是我們認識大部分的人來寫,通常會從第二段開始。為什麼?因為總是要解釋背景嘛!而且任何人在研究這個議題,都會從背景開始教育自己,所以就不自覺的從背景寫起。
但他們不這麼做,反而以一個吸引人的方式開頭:
All the virus had to do was get through the border.
這個開頭有幾個優點:
•簡短一行,讓人不會看到一大坨字就不想要繼續看
•有故事性:好像病毒是一個入侵的敵人
•又是結論:怎麼會發生?一旦病毒溜進來了,就會發生
這種是非常理想的開頭:因為就算我沒有時間看剩下的,也會理解到文章的重點:邊境守的很嚴,但是裡面很鬆散。
第一句,下的太好了。
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📌 給一點背景後,馬上提到關鍵一個決定
記者們解釋背景的篇幅,就只有三段。他們很快就鎖定關鍵的一個 (錯誤) 決定:
The virus’s opening was an ill-fated decision on April 15 to shorten quarantine for airline crew to just three days, as carriers struggled to operate their cargo lines with staff undergoing 14-day isolation periods. Infected pilots introduced a more transmissible U.K. variant, whose spread was then accelerated through a network of “hostess bars” -- places both staff and patrons were reluctant to be associated with, making contact tracing more difficult.
如果他們再花 1-2 段解釋背景,文章就會變得有點無聊,會流失讀者。
所以他們在這裡提到關鍵的失策。
📌 Note:寫作語氣相對正式
這幾位記者,也許是受 Bloomberg 整體風格影響,還算正式。
從哪邊看的出來呢?
The virus's opening was an ill-fated decision...
輕鬆口語化的文章,絕對不會用 "ill-fated" (ill 就是生病/不好嘛,fate 就是命運,所以就是「之後的命運不好」的一個決定。這是一個很不錯的字就是了。
另一個例子,看這句:
Infected pilots introduced a more transmissible U.K. variant, whose spread was then accelerated through a network of “hostess bars” -- places both staff and patrons were reluctant to be associated with, making contact tracing more difficult.
哇噻,尤其 "reluctant to be associated with",好。。。委婉啊
怎麼樣寫的平易近人一點?
Infected pilots carried a more transmissible U.K. variant, which then spread quickly through a network of "hostess bars". This also made contact tracing harder — because staff and customers didn't want to admit that they worked at or visited these bars.
稍微長一點,但是用的字都比較直白簡單。
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📌 強調嚴重性
這個失策跟破口,有多嚴重的後果?
Taiwan reported 267 new infections Wednesday, bringing the total over the past few days to 1,291 -- a small number in global terms but an astonishing one in a place that, before May 1, had posted just 1,132 cases during the entire pandemic.
The surge from zero to quadruple digits signals that undetected spread has been occurring for months, and concern is now growing that Taiwan will go the way of other cautionary tales, from the outbreak last year in Australia’s Victoria state that took a brutal three-month lockdown to quell, to Thailand’s ongoing surge driven by prison clusters.
"The surge from zero to quadruple"
這邊,寫的非常好,因為雖然不是真正的 rhyme,還是聽起來很近,所以有節奏感。
"Go the way of other cautionary tales" 又是一個文筆很好的寫法,就是「變得跟那些拿來警惕大家的故事一樣」的意思。
但是記得,別在聊天的時候用這些啊,對方會覺得你很奇怪。
這邊他們把最壞的可能性帶進來:就是台灣可能變得跟那些 cautionary tales 一樣。
這邊也讓讀者緊張起來。
但因為他們寫 "concern is now growing...",又沒有說「誰的 concern」,所以應該要馬上帶具有可信度的 source 進來:
“If they have 300 diagnosed cases, they have 3,000 cases in the community -- they just don’t know it.” said Gregory Poland, a virologist and director of the Mayo Clinic’s Vaccine Research Group. “It’s going to require a hard lockdown, what’s called a circuit-breaker approach, and then getting the vaccine out as quickly as they can.”
這樣就比較有可信度了,也指出一個解決的可能性:lock down,然後疫苗。
但是...
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需要完整分析的同學請留言「看 Bloomberg學資深記者如何寫文章」。
我們每天都在看跟英文溝通/寫作有關的東西,如果想要透過這些「閱讀筆記」跟我們一起看,可在 FB 追蹤我們:https://www.facebook.com/presentality/
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Presentality系列文章:
📌 看貝佐斯致亞馬遜股東的最後一封信,學一些英文寫作小撇步
https://bit.ly/3xCN1cC
📌 英文演講實用的結構與技巧
https://bit.ly/2PHu3Ax
📌 在演講中的四種敘述角度
https://bit.ly/39tNUtv
📌 詩人Amanda Gorman的英文演講技巧
https://bit.ly/39sI3on
📌 從 Most Dangerous Place 文章,看經濟學人寫作邏輯
https://bit.ly/3htqJEs
📌 寫作的終極目標是「提供價值」
https://bit.ly/3yA3gYe
同時也有5部Youtube影片,追蹤數超過1,300的網紅Air Frankie,也在其Youtube影片中提到,Those Were the Days American Roy C Farrell and Australian Sydney H de Kantzow founded Cathay Pacific Airways on 24 September, 1946. Initially based i...
airline cargo 在 Rti 中央廣播電臺 Facebook 的最讚貼文
【台灣被C包住......華航新塗裝挨批守舊】
華航公布新版貨機塗裝,貨運標誌「CARGO」的C英文字母中包含台灣圖樣。新塗裝遭綠營立委認為把台灣包在C當中,可能被誤會成是China的C,而不是CARGO的C,且華航英文名稱CHINA AIRLINE字體縮小,移置機尾,也無法清楚辨別。🧐🧐🧐
綠營立委召開記者會,認為新塗裝無法凸顯台灣意象,呼籲華航拋棄守舊思維,應讓機身塗裝可以清楚辨識代表來自台灣的航空公司。✈️✈️✈️
#台灣意象
#C是哪個C
#辨識變各自解讀
📌歡迎加入央廣Rti官方TG帳號📌
https://t.me/RadioTaiwan
📌Google新聞也可追蹤央廣Rti📌
https://reurl.cc/LdGL5L
airline cargo 在 公視新聞網 PNN Facebook 的最讚貼文
華航機身塗裝因為印有「CHINA AIRLINE」,在疫情期間運送醫療物資,遭外界誤認為中國籍航空。今天華航證實,777F機隊新塗裝已經完成,維持貨運標誌「CARGO」的企業標準色,而C字裡面有台灣圖樣。
▶️ 加入公視新聞telegram,重點新聞不漏接!
https://t.me/PTS_TW_NEWS
↑↑↑ #公視新聞網_帶您看見更好的未來 ↑↑↑
airline cargo 在 Air Frankie Youtube 的精選貼文
Those Were the Days
American Roy C Farrell and Australian Sydney H de Kantzow founded Cathay Pacific Airways on 24 September, 1946. Initially based in Shanghai, the two men eventually moved to Hong Kong and established the airline. Legend has it that Farrell and a group of foreign correspondents thought up the airline's unique name in the bar at the Manila Hotel!
An Investment In the Future
The new company began to operate passenger flights to Manila, Bangkok, Singapore and Shanghai. Expansion was fast and, in 1948, one of Hong Kong's leading trading companies, Butterfield & Swire (today known as the Swire Group) took a 45% share in the company. Under the leadership of John Kidston Swire, Butterfield & Swire became wholly responsible for the management of the airline.
Those Were the Days
Taking the Jet Age By Storm
The 1960s represented our coming of age. Between 1962 and 1967, business grew at an average rate of 20 percent a year. We also initiated international services (another world's first) to Osaka, Fukuoka and Nagoya in Japan.
The One and Only "Betsy"
The Old and Only "Betsy"
"Betsy", a converted Douglas DC3, is fondly remembered as our first aircraft. Sold in 1955, "Betsy" was discovered, almost 30 years later flying cargo around the Australian outback.
We bought the aircraft back, repainted her in the original 1940s livery and returned her to Hong Kong.
Today, "Betsy" hangs suspended from the ceiling at the Hong Kong Science Museum.
airline cargo 在 Air Frankie Youtube 的最佳解答
The early 90s was a difficult time for the airline industry. Nonetheless, we remained positive, safe in the knowledge that Hong Kong – our home, was arguably the best location in the world for an airline. At the same time, we launched a new programme to offer unprecedented levels of passenger service. We also made another important decision – changing our green and white striped livery to the dynamic and now famous Asian "brushstroke" image.
A World Leader
By the mid-1990s, we had assembled a fleet of aircraft that was among the youngest in the world, while our replacement programme involved orders and options for US$9 billion in new aircraft – all of which were to create a fleet that is younger and quieter.
The Unsung Hero
While our passenger services continued to grow from strength to strength, the cargo division was playing an increasingly vital role in the company's growth and expansion. Today, our cargo services contribute almost 30 percent of our revenue.
airline cargo 在 RamboChai 蔡阿保 Youtube 的最佳貼文
不知道你是否也曾经面对同样问题呢?十几年累计下来的经验,今天BehTahan 要拿出来讲了!!!希望讲了过后,会舒服一点。呵呵~ 最重要的还是,希望我们马来西亚的航空公司和地勤服务员,真的能够确确实实成为全世界的TOP TOP TOP BEST SERVICE For Nation ....
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#【TOP 5 坐飞机不爽的原因】AirAsia Malaysia Airline
#【坐飞机不爽的5大原因】TOP 5 不爽
1 ) 7KG Weight Limit
2 ) Retime ~ Reschedule
3 ) Luggage 没有收到, 尤其是Transit的时候。
4 ) 一起Book 的机票,却坐在不同的位子。
5 ) 不能背吉它上飞机, Check In Cargo ,断了又不让赔。除非你买保险
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airline cargo 在 Cargo airline - Wikipedia 的相關結果
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