Founders in Singapore are about to enter their 50th day of circuit breaker lockdown, if my back of the envelope calculation is correct.
Founders in the Lion City -- and founders throughout Greater Southeast Asia -- are confronting new challenges, and new stresses in the market, caused by lockdowns, consumer demand shocks, and more brought about by COVID19.
The team at AppWorks Accelerator has created a four part interview series that looks at how this environment has been changed dramatically and how this has impacted founders.
For this four interview series, we start with Lucas Ngoo, co-founder at web-based consumer marketplace Carousell.
In Lucas’ interview, he discusses three tips for founders adjusting to this new reality:
* Focus on communication with team and leadership
* Use data and consumer problems to streamline a way to use what works well across markets or operations
and
* Seek opportunities and silver linings by focusing on customer problems and their changing behavior
If you are a founder in Southeast Asia, or a founder working on AI / Blockchain and would like to belong to a community of founders who work together to solve critical problems, apply for our next cohort, AppWorks Accelerator #21.
Applications can be found here: https://bit.ly/3ejXVJK
The "Crossing Borders" video can be found here: https://youtu.be/XgGczKHYhw4
Doug Crets
English Communications Master, AppWorks
「back of the envelope calculation」的推薦目錄:
back of the envelope calculation 在 吳承俊 Seraph Ng Facebook 的最佳解答
一個定期帖,向一些新讀者解釋我推崇的美容理論是甚麼?
我推崇是美容產品的成份分析,即應從基本的成份表,去判斷一件產品是否適合你現時情況。
一般讀者或者都會疑惑,你都未用過憑看會看到甚麼出來?
其實我這套理論背後的理據如下:
當我們進行各種分析研究時,往往都處於資訊及資源不足的情況,因此唯有掌握準確的邏輯,盡量推算到一個接近真相的答案。
舉個例子,整個屯門區有幾多扇門?
你無可能每家每戶去數,但你可以先數出整個屯門區有幾多棟樓,之後再分工商住宅,再假設每種單位有幾多扇門,乘起來便是一個大約但合理的答案。
這種思考方式叫「back of the envelope calculation」,也是著名物理學家Enrico Fermi所推崇。
那「back of the envelope calculation」關你買美容產品何事?
舉個例你今日生暗瘡,要買暗瘡膏,當你發現市面上有十款相關產品時,那你如何選擇暗瘡膏?
把「back of the envelope calculation」的思維方式套回,既然你要暗瘡膏,那從邏輯推理產品必須含暗瘡護理成份,那你輪留看齊十枝暗瘡膏的成份表,如來你發現中間有六枝根本無這些暗瘡護理成份,那可推論這些暗瘡膏是gimmick,不應考慮。
這你已作出一個初步篩選,剩下的四枝既然都有暗瘡護理成份,那你買錯機會都大大減低。
同樣道理,你想買瘦身產品,坊間隨便十幾廿款都聲稱有效,那如何選?又是用「back of the envelope calculation」的思考方法,你自己看產品成份,找出那款真的含減脂成份,這便是一個初步的判斷,那款產品講真話。
當然,有時出現情況例如點解A用敏感B用無事,這因每個人肌膚受耐性不同,去到這些仔細位一定要自己去試,但起碼經過這種合乎邏輯的篩選後,買錯產品的機會一定會減少。
以上便是我主張美容產品成份分析的理據,總結一句就是,以最少的資源篩選出最合適的產品。