[甜點新聞 / News] Quelques Pâtisseries 某某｡甜點 主廚 Lai 獲選為 Elle & Vire TW_ 愛樂薇台灣 品牌大使 / Chef Lai selected as ambassador of Elle & Vire Taiwan (English below)
法國最大鮮奶油品牌愛樂薇 Elle & Vire 週二於台北正式宣佈台灣區品牌大使，由台北知名法式甜點店 Quelques Pâtisseries 某某｡甜點 主廚 Lai 擔任。 Elle & Vire - produits laitiers 是全法最大鮮奶油品牌、也是奶油類產品的領導品牌，致力生產高品質乳製品，也是許多法國甜點主廚們的愛用品牌。自去年 11 月由台灣最大烘焙原料進口商 德麥食品 獨家代理後，Elle & Vire 目前也在台灣搶下市佔率第一的寶座。
某某的主廚 Lai 與品牌主理人 Lynn 為了這次的品牌大使活動，從準備履歷、作品集，一直到在工作之餘製作活動中需要的作品，其實已經默默辛苦了幾個月。活動中端出的五樣甜點都是某某的明星商品，包括：花柚開好了、黑醋栗蒙布朗、蜂蜜威士忌起司蛋糕、綠丘、黑森林，更特別設計了一個巴黎鐵塔造型的聖多諾黑（Saint-Honoré）。這些作品除了使用 Elle & Vire 的動物性鮮奶油、發酵無鹽奶油外，也與 Mamasang Taipei 合作，由後者的法籍 bartender Bastien 設計五樣特製雞尾酒搭配。
昨日的活動不僅是台灣本土品牌德麥宣告國際化、現代化、年輕化的重要開端，同時也是法國品牌逐漸走向在地的象徵。過去法國品牌一向採用法國主廚擔任品牌大使，如果不是由法國特地飛來台灣做行銷宣傳活動、就是在台灣選出法國主廚來推廣，近兩年逐漸調整品牌策略，將目光轉向本地優秀的職人。看到像 Lai 這樣優秀的台灣主廚獲得肯定，真的令人倍感欣慰，期待將來會有更多這樣的案例，畢竟，台灣頂尖的優秀人才一樣也是世界級的。
再次恭喜 Chef Lai，衷心期待看到更多美好的創作 ❤️
🔖 延伸閱讀：
Yann Couvreur 主廚都追蹤了 Chef Lai 的 Instagram 帳戶，你怎麼能落後？https://tinyurl.com/yxrqhwlt
更多活動當天影音，來 Instagram 找我玩！https://tinyurl.com/yx9opf3c
古早味是誰的台灣味？某某甜點訪談筆記：https://tinyurl.com/y58zs6bc
你的法式可能不是我的法式，專訪Ying、某某甜點（BIOS monthly）：https://tinyurl.com/y5bfou6l
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Together with Tehmag Foods, Elle & Vire, the leading brand of French dairy products has announced its brand ambassador for Taiwan market this Tuesday. Chef Lai of Quelques Pâtisseries, the renowned French pastry shop in Taipei, is selected and will be presenting the brand and endorsing its high quality products in demonstrations and related marketing events from now on.
In this event, Chef Lai presented 5 of her signature creations along with an Eiffel-Tower-shaped Saint-Honoré, using Elle & Vire's creams and unsalted gourmet butter. Yuzu-Osmanthus, Mont-Blanc Marron-Cassis, Honey Whisky Cheesecake, Green Hill and Forêt-Noire, all of the beautiful and tasty pastries embody professional skills, creativity, delicacy, as well as endless endeavours in search of perfection. These 5 pastries are paired with 5 cocktails prepared by the talented bartender Bastien at Mamasang Taipei.
The event marks the ambition of Tehmag Foods for renewing and revitalising its brand image as a local food ingredient distributor. It also shows the attempt of a French company to get more integrated in the local market while expanding its global territory. Similar ideas are also observed in recent moves made by other French brands such as Isigny Saint-Mère and Président.
A Ferrandi graduate with experiences in Ledoyen (3 Michelin stars) as well as other restaurants and pastry shops, Chef Lai has a solid background in French pastries and is regarded as one of the best pastry chefs in Taipei. Her shop "Quelques Pâtisseries" has already allured some of the world's most influential pastry chefs, such as Cédric Grolet, Yann Couvreur, Amaury Guichon, Johan Martin, Fabrizio Fiorani, to name a few.
🔖 Related posts and links
Follow Chef Lai on Instagram: https://tinyurl.com/yxrqhwlt
More on the event: https://tinyurl.com/yx9opf3c
Interview with Lai and Lynn: https://tinyurl.com/y58zs6bc
Interview with Ying, Lai and Lynn (BIOS monthly): https://tinyurl.com/y5bfou6l
cc. Elle & Vire Professionnel Elle & Vire Professionnel - International
#yingspastryguide #yingc #elleetvire #愛樂薇 #德麥食品 #某某甜點
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