關於 business report example for students ，我們在網路上蒐集到這些相關的討論、資訊與評價

【芸能事務所の生き残り方】

本題に入る前に近況報告からさせてください。

昨日もお話しさせていただいたのですが、３日前に募集を開始した「西野亮廣オンライン講演会　〜マーケティング講座【上級編】〜」に期待が集まっているみたいで、昨日の段階では受講生が８５０人だったのですが、今朝見たところ、１７００名を超えていました。本当にありがとうございます。

(こちら↓)
https://silkhat.yoshimoto.co.jp/projects/2158

こちらの講演会は受講料が５３００円となっておりますが、映画『えんとつ町のプペル』のオンラインムビチケ（前売り券）が「３枚」ついてくるので、受講料は実質ほぼ無料です。クラファンの手数料ぐらい。

当然、この講演会をやっても僕には利益なんてないのですが、僕からすると、そんなものよりも、皆で作った映画が一人でも多くの方に観てもらえる方が何千倍も何万倍も嬉しいので、まったく構いません。

モノを届ける為には、何が必要なのか？
人を集める為には、何をしなければならないのか？

今回の講演会では、エンターテイメントに限らず、全てのサービスに関わってくる問題と、その解き方について、かなり踏み込んだ話をしたいと思います。「上級編」とありますが、難しい言葉や、無駄な横文字は使わないので、ご安心ください。


https://silkhat.yoshimoto.co.jp/projects/2158





というわけで、今日の本題です。



今日は「キンコン西野が芸能事務所を作るなら…」というテーマでお話しさせていただきます。



僕は表向きは吉本興業のタレントなのですが、それって表舞台に出る時で、僕の実際の仕事は９割ぐらいが株式会社NISHINOの仕事なんですね。

ただ、吉本興業とバチっているってことはなくて、吉本興業と一緒にした方がいい仕事は一緒にしますし、「ここは組まない方がいいよね」という仕事は組まずに、株式会社NISHINOでやらせてもらっています。そのへんは臨機応変に。

吉本芸人の中では珍しい「吉本愛」がある男です。

やっぱり、なんだかんだ言っても自分を育ててくれた会社なので、その恩は何倍かにして返さないと気持ちが悪い。
だからこそ、ダメな時はかなり強めに「ダメだ」と言います。
かなり強めに(笑)


吉本興業に限らず、あらゆる芸能事務所がおかれている今の状況を、めちゃくちゃフラットな立場から切り取ると……やっぱり、最大の権威であった「テレビ」を観る人が減ってきて、それぞれがYouTubeチャンネルを持ってしまって、「テレビに出たい」というタレントや、「レギュラー番組が欲しい」というタレントが減ってきた。
くわえて吉本興業の場合だと、コロナで劇場もやられてしまって……それによって「いや、劇場でネタをおろすより、ジャルジャルみたいにYouTubeでネタをおろした方が多くの人に見られるし、実入りもいいんじゃね？」というのがバレてしまって……今、全員の頭の中にある疑問は「芸能事務所って本当に必要なの？」だと思います。



インターネットの本質は「直接購入」なので、どうしても「中抜き」の立場は弱くなってしまう。

そんな中、今、各芸能事務所が生き残りをかけて、あれやこれやと手を打っているわけですが、たとえば、こと吉本興業に関していうと、やっぱりこれまで「大仏商売」だったんですよね。

明石家さんまサンがいて、ダウンタウンさんがいて、ナインティナインさんがいて…という。もちろん、その才能を生んだのは吉本興業であることは間違いないのですが、「生んだ才能に乗っかり続けた」というのも、また事実。

それでも、ネットインフラが整うまでは、それでいけたんですよね。
タレントのスケジュールを切って、ギャラ交渉をして、時々、バーターで新人を挟んで…というビジネスモデルを長らくアップデートする必要がなかった。
それはそれで本当に凄いことなんだけども。


だけど今は、ネットインフラ、もっと言うと、動画インフラやダイレクト課金インフラが整ってしまったので、もう「事務所に所属していないと世に出れない」みたいな時代じゃなくなった。

で、「これはヤバイ！」となって、今、慌てて、各芸能事務所デジタル化らしきものを進めているのですが、肌感でいうと７〜８年ぐらい遅い。
「UI、UX、何やそれ？」「オンラインサロンって、儲かりまんの？」という世界です。

本当に、何年も前に止まってしまった時計の針を今、慌てて動かしているから、ガタガタギシギシ鳴っているのが現状です。

頑張っているのは分かるのですが、そこに対する知識が圧倒的に不足しているから、流行っているものを見よう見まねで始めては見るものの、全然イケてないサービスを量産してしまう。
「そういうことじゃねえんだよ」の連続です。


一つ、吉本興業のクラウドファンディング「SILKHAT」に関しては、立ち上げから携わらせてもらった手前、今でも逐一「ここは違う、ここはこうだ」と口を挟ませてもらっているのですが、それ以外の吉本が仕掛けているサービスなんかは、ちょっとよく分からない。

救いは社外取締役で来てくださったビリギャルの坪田さんで、さすが坪田さん案件はイケてるなぁと思うのですが、ただ、坪田さんの身体は一つしかないので、さすがに吉本興業の全てのサービスをカバーすることは難しい。
吉本って、本当に大きな会社なんです。

ネットは特に適者生存の世界で、これまでリアル社会でどれだけ幅をきかせていようが、時代に合っていなかったら、１秒で駆逐されてしまうんです。

時計の針を長年止めていた人が見よう真似で参戦して生き残れる世界じゃないんですね。

今、コロナで食い扶持が減った各芸能事務所が、「新しい収入源を作れ〜」と躍起になっていると思います。

このへんの展開は手に取るように分かるのですが、まぁ、いろんな事務所さんが「オンラインサロン」を始めると思います。

始める理由は「オンラインサロンは、どうやら儲かるらしいから」です。
そして僕の見立てだと、ほぼ１００%失敗します。

「なぜ、ダイレクト課金が成立しているか？」を構造で理解していないからです。
「認知」と「人気」の違いを本質的な部分で理解できていない。

今田さんや東野さん、この前だと華大さんとか千鳥さんとかが「そういうのは、知識の無い社員が旗を振らずに、西野に頼んでやってもらったらいいんだよ」と言っていたんですが、僕本人が言うのもアレですが、本当にそうだと思うんですね。
でも、社員は絶対に聞いてこない。

僕は日本の名だたる企業さんから社員向けの講演会のオファーを受けるのですが、吉本興業から頼まれたことは一回もありません。

自分で言うとカドが立つので嫌なのですが、でも実際問題、クラウドファンディングで日本で一番支援を集めていて、オンラインサロンで日本で一番会員を集めていて、なんか国内最大の広告賞を取っている。
…そんな奴が、自分とこの会社にいて、カジュアルにアドバイスを求められる距離にいるんだったら、アドバイスを求めた方がよくないですか？

渡辺直美ちゃんにインスタの運営方法を聞いた方がよくないですか？
カジサックやオリラジの中田君にYouTubeの勉強会を開いてもらった方がよくないですか？


でも、それをしないんです。なぜか？
「プライド」です。

芸能事務所とテレビというタッグはこれまで本当に強くて、タレントはあくまで「使う存在」だったので、「教えてくださ〜い」とは言えない。

現役のバリバリ第一線でやっている人が、隣にいるんです。これ、勿体無いでしょ。

僕が吉本興業の社長なら、西野にギャラ１００万円渡して、なんばグランド花月に吉本の全社員を入れて、西野のマーケティング講座をやります。もしくは西野の書籍「革命のファンファーレ」あたりを全社員に配ります。
#どうせ西野は100万円を全額寄付します

これビッグマウスでも天狗でも何でもなくて、普通のビジネスマインドを持った人からすると、かなりフラットな意見だと思います。


で、今日の本題である「キンコン西野が芸能事務所を作るなら…」というところなのですが、やっぱり、今、一番時代を切り取れているのは、「結果を残しているプレイヤー」であることは間違いないんです。

そこに、あらゆる情報が集中しているので。やっぱり、その人が一番、知識がある。

　
その上で、僕が芸能事務所を作るのなら…………トッププレイヤーに株を持たせます。
むしろ、事務所の方から頼みこんで、事務所の株を持ってもらう。

　
株を持ってもらうのが難しいというのであれば、顧問料として業務ごとに契約して、事務所の売り上げのパーセンテージ渡します。

吉本興業でやるYouTubeならば、顧問料として、カジサックやオリラジ中田君に僅かでもパーセンテージを渡します。

そうすると、カジサックやオリラジ中田君は、吉本興業のYouTubeを盛り上げようとして、他の吉本芸人のYouTubeチャンネルの宣伝を自発的に行ってくれるので。


これから「タレントに株を渡せる事務所」と「タレントに株を渡せない事務所」の明暗は大きく分かれてくると思います。

今日のオンラインサロンの記事は、ここから、さらに踏み込んだ話をしたいと思います。

よろ！

　
▼西野亮廣の最新のエンタメビジネスに関する記事(1記事=2000~3000文字)が毎朝読めるのはオンラインサロン(ほぼメルマガ)はコチラ↓
https://salon.jp/nishino

▼Instagram版はコチラ↓
https://nishino73.thebase.in/items/25497065

━━━
２０２０年１２月２５日公開！
映画『えんとつ町のプペル』

▼オンラインムビチケ（特典付き）の購入はこちら↓
https://mvtk.jp/Film/070395

▼上映館はこちら
https://theater.toho.co.jp/toho_theaterlist/poupelle.html…
[how to survive the entertainment office]

Let me make a status report before entering the chase.

I was able to talk to you yesterday, but I started recruiting 3 days ago, ′′ Ryo Nishino Online Lecture ~ Marketing course [Advanced Edition]~" it seems that there is a lot of expectations for yesterday's stage, and I'm going to have a good time with the students There were 850 people, but I just saw it in the morning, and it was over 1700 people. Thank you so much.

(here ↓)
https://silkhat.yoshimoto.co.jp/projects/2158

This lecture is 5300 yen for the enrollment fee, but the online bangabandhu (advance tickets) of the movie ′′ a town ′′ is coming with ′′ 3 pieces ′′ so I'm going to enroll The fee is virtually almost free. About the fees of a fan.

Of course, I don't have any profit to do this lecture, but from me, it's a thousand times more than that, it's a lot of people who have been able to watch a lot of movies that we all made. I'm so happy that I'm so happy that I'm so happy that I'm

What do you need to deliver things?
What do you have to do to collect people?

In this lecture, I would like to talk about the problem that is involved in all services, and the problem that is involved in all services, and the solving of it." it is an advanced version." but it is difficult words and useless. I don't use the side letters, so please rest assured.


https://silkhat.yoshimoto.co.jp/projects/2158





So today's chase.



Today we will talk about the theme of ′′ if xin nishino is going to make an entertainment office..."



I'm officially a talent for yoshimoto kogyo, but it's time to go on the stage, and my actual work is about 9 % of Nishino Co Ltd.

It's just that I'm not drumstick with yoshimoto kogyo, but I'm going to have a good time with yoshimoto kogyo, and I'm going to have a good time with the work that I don't have to set up here, but I'm going to do it I'm giving it to you. I'm flexing it.

This is a man who has a rare ′′ Yoshimoto Love ′′ among yoshimoto comedians.

As expected, it's a company that raised me even if I said it, so i feel bad if I don't return it to a few times.
That's why when you can't do it, it's pretty strong to say ′′ no
Pretty strong lol


It's not limited to yoshimoto kogyo, but when you cut the current situation that every entertainment office is in a flat position...... as expected, there are many people who watch ′′ TV ′′ that was the biggest authority, and each one is youtube I have a channel, and I have lost the talent of ′′ I want to be on TV ′′ and ′′ I want a regular program,"
In the case of yoshimoto kogyo in the mouth, the theater was also hit in corona...... by that, ′′ No, it's a lot of people who put down the story on Youtube like jal rather than lowering the story in the theater. I found out that it's good to have a good time?" now I think that the question in everyone's head is ′′ I really need an entertainment office?"



The essence of the internet is ′′ direct purchase so the position of ′′ inside ′′ is going to be weak.

In such a way, each entertainment office has survived, and it is hitting their hands with this, but for example, about yoshimoto kogyo, it was a ′′ Daibutsu business ′′ so far.

There is a akashiya san, and there is downtown, and there is a nine nine nine... Of course, there is no doubt that it is yoshimoto kogyo who gave birth to the talent, but it is also a fact that ′′ I have continued to be born with the talent that I have been born,"

Still, until the net infrastructure is done, it's done.
I didn't have to update my business model for a long time, when I cut my talent schedule, negotiate galaga, and sometimes, in remembrance of the newcomer...
That's really amazing though.


But now, net infrastructure, more to say, video infrastructure and direct charge infrastructure have been set up, so it's no longer an era like ′′ if you don't belong to the office, you can't get out of the world

So," this is crazy!" and now I'm in a hurry, and I'm going to have a good time with each entertainment office digital, but it's about 7 TO 8 years late with the skin feeling.
′′ UI, UX, what is that?"" the online salon is profitable?"

Really, I'm in a hurry to move the needle on the clock that has stopped years ago, so it's the current situation that I'm going to have a good time with the tagaytay snipe.

I know you're working hard, but the knowledge of there is overwhelming, so I'm going to see what's trending, and I'm going to have a good time with a lot of people who are in the middle of the day, and I'm going to have a mass production of
It's a row of ′′ it's not that kind of thing


One, as for yoshimoto kogyo's crowdfunding ′′ Silkhat ′′ in front of the launching, I still have a mouth-to-mouth ′′ it's different here, it's like this other than that I don't really understand the service that yoshimoto is planting.

Salvation is the outside director of the biryani, and I think that the case is cool, but it's just that there's only one body of Mr. Bamboo, so I'm going to go to the middle of the day, and I'm going to have a good time with yoshimoto kogyo Covering the services of the.
Yoshimoto is a really big company.

The net is especially the world of the fittest survival, and how wide it is in real society so far, but if it is not right in the era, it will be destroyer in 1 seconds.

It's not a world where people who have been stopping the needle in the clock for many years can survive and survive.

Now, I think that each entertainment office, which has lost the the in corona, is scrambling to make a new source of income ~"

I know I'm going to get this strange expansion, but I think all kinds of offices will start the ′′ Online Salon ′′

The reason to start is ′′ the online salon seems to be profitable
And when it's my likened, almost 100 % fail.

Because I don't understand the structure of ′′ why the direct charge is completed?"
I don't understand the difference between ′′ cognitive ′′ and ′′ popularity ′′ in an intrinsic part.

Imada-San and higashino-San, last time, Mr. Hua-San and chidori-San said, ′′ that's what I wish I could ask nishino to do without knowledge without throwing the flag But that's what I'm saying, but I really think it is.
But employees never listen.

I'm getting an offer for a lecture for employees from a Japanese famous company, but I've never been asked by yoshimoto kogyo.

I don't like it because I'm going to say it myself, but it's actually a problem, crowdfunding is collecting the most support in Japan, and I'm collecting the most members in Japan at the online salon, and I'm going to have the biggest advertising I'm taking it.
... isn't it better to ask for advice if that kind of guy is in this company and in the distance where he can ask for advice casual?

Isn't it better to ask Naomi Watanabe how to operate her instagram?
Isn't it better to have a youtube study session for kazi and olli nakata?


But I don't do that. Why?
It's ′′ pride

The tag called entertainment office and tv is really strong so far, and the talent was only ′′ the existence of use," so I can't say ′′ let me know,"

There are people who are doing it on the front line of the active crunching. This is not spoiled, is it?

If I am the president of yoshimoto kogyo, I will give you 100 yen to nishino, and I will put all employees of yoshimoto in nanbagurando huā yuè, and I will do a marketing course in nishino. Or handing out nishino's book ′′ Fanfare of the revolution ′′ to all employees.
#どうせ西野は100万円を全額寄付します

I think it's a pretty flat opinion from a person with a normal business mind, not a big mouse or tengu.


So, today's chase, ′′ if xin nishino is going to make a entertainment office..." but now, the most era is," the player who leaves the result ′′ Things are not wrong.

There, because all the information is focused. As expected, the person is the most knowledgeable.

　
On Top of that, if I'm going to make an entertainment office............ I'll bring stocks to the top player.
Rather, I'm going to ask you from the office, and I'm going to have a office stock.

　
If it is difficult to get stocks, sign up for each business as an adviser fee and pass the percentage of the sales of the office.

If you're on Youtube at yoshimoto kogyo, you'll give a little percentage to kazi and olli nakata as an adviser.

So, kazi and olli nakata are going to elevate yoshimoto kogyo's Youtube, and they are voluntarily going to promote the youtube channel of other yoshimoto comedians.


From now on, I think that the light of ′′ the office that can pass stocks to talent ′′ and ′′ the office that can't give stocks to talent ′′ will be divided greatly.

Today's online salon article, from here, I would like to talk about stepping in further.

Happy birthday!

　
▼ an article about the latest entertainment business of ryo nishino (1 articles = 2000 to 3000 characters) can be read every morning online salon (almost mail magazine) is here ↓
https://salon.jp/nishino

▼ Instagram version is here ↓
https://nishino73.thebase.in/items/25497065

━━━
Released on December 25, 2020!
The movie in a town ′′

▼ Buy Online Bangabandhu (with perks) here ↓
https://mvtk.jp/Film/070395

▼ here is the screening hall
https://theater.toho.co.jp/toho_theaterlist/poupelle.html#region7Translated

เราคือเพื่อนกัน

1
เพื่อนๆ ผู้อ่านครับ
...Continue ReadingWe are friends

1
Friends, readers.

Supposedly one day, a company is allowed to make gold mines near your house that has been colored for a long time. He started producing and mineral. Not long ago. The chemical used to produces the chemicals used to leak along the public creek. Yours, your village, your neighbors, your parents, siblings, thousands of people. Almost four thousand families are sick and still have to eat chemical contaminated food every day.

What will friends do?

Unfortunately, the incident is a real event that happened at khao luang sub-District, Wang Saphung District, province.

Unfortunately, the voices of villagers there may not be as loud as the voices of fellow communications experts through social media.

In 2556, six villagers gathered on behalf of the homeland rak to file a federal court to order for the minister of industry and commissioner of industry and mining duty to supervise the mining companies to perform the terms. Cards and licenses for mines without impact on the environment and community.

But then the result is to beat the villagers and tie their hands on the back to many injured.

After the coup. Assigned to local military units to take care of gold mine. There are appointed ' Provincial Gold Mines ' committee that villagers disagree with and ask for solutions according to the people's proposal for reasons that the solution that affect the life of the life of the life of They should let them participate in the decision.

But then the result is the leader of homeland and students who call to report to adjust attitude.

And this group of students we know them as 'dao din', students from faculty of law, khon kaen university, who camp to learn society. They are on the area with villagers around the golden mines, Wang Saphung District. Many years from seniors to juniors. Study information and work with villagers all along, not only in this government days.

For villagers in the area, the soil star is not different from children and grandchildren who come to help each other and take care

After coup, the movement to fight gold mines are more restricted and always connected to politics, basically fighting for the quality of life of life.

From the light sound, it can barely make noise. It's easy. City people like us haven't heard about the villagers in wang saphung district.

Once in 2556, while the riot police will break down, villagers who come to gather to hear comments after cuddle states, keep people from commenting. Only allow those who agree to go in one side when it comes to face. Set up a human wall to protect villagers from the force of officers.

Students Help villagers who are in trouble against power of cuddle states and capital power.

Friends, if we were villagers in Wang Saphung District, how would we feel about these students?

...

2

Once upon a time, when I was still studying at the faculty of cuddle, Chulalongkorn University, I had a chance to read the magazine ' special edition of ' 14 October 2516 ' while chasing my eyes on the story in it. I had a question. In mind why young people in that era have strength and aspirations are different from young people in our generation.

Their aspirations are national social level, not a dream of personal success. Want to work in a famous company. Want a lot of salary, want bonus months a year or something.

Their problem is looking forward to change society to more equality. Help be a voice for farmers, poor people to be more justice in life than ever.

So what are we doing?

I've heard many adults say that the problem of education in the post-term is scheduled to serve capitalism, workers, employees log in to work, meet business entrepreneurs. Look at the problems that teachers have given us. We can't deny that it's true. Students like us design expensive chairs, interia, Luxury Hotel, five Star Spa, cool graphics, cool design, almost no design to solve problems for little ones or to solve the problems of disadvantaged people in society.

It seems like we live in different worlds.

It's not that students don't want to use knowledge to help society, but we barely have that mode because we live in a world far away from the problems of those little people.

Of course, the problem that the teacher gives us is a necessary problem for professional assembly. But if we look at the other way, if we live in the same society, we should know the problem and try to use the knowledge that we have studied to figure out how to solve it for friends. Isn't it society? But we have never been taught to look that way. These days may start to have some.

And this is a common thing in Thai University. The bond connects the relationship between students and social problems. The story of society. The misery of social friends is faded.

...

3

After the students of the soil star came out to move and arrested to military court, we heard both adults in the city and comment on Facebook say, " admire students who made a reputation for the country in science, Sports. Come out to this move. Let's stop because it makes the city unpeaceful " or the words like " why are students ranting. Why is the duty of students to study " or even the saying " these look like students, but they look like beast. Say "

I feel sad after listening to Thai society. Students who think about social friends fighting for justice. Become students that adults don't want. What kind of students do we want?

Some people write comments to ask these students, " when the government cheat, why don't you come out to shrink their head which I think this is the same thing, whether the cuddle government, cuddle government, cuddle, the election or government used. The unjust power that comes from taking over should be investigated, and the ground stars have fought both governments.

Arrests of din students is not sad because cuddle government officials arrested a group of students who fight for justice for villagers, but this arrest will scare many students and citizens who wish society. It is a cut off the idea of dreams. And hope is not only for young people, not only for the people, but it is also a cut of the thoughts, dreams and hopes of Thai society.

Because it tells us that this society does not value fighting for justice for fellow society.

If you let this happen, what do we want to see society?

...

4

A society where people laugh at when students who fight for the justice of villagers are arrested. What kind of society is this?

Don't we really need sense citizens for social associates?

If our family has to drink chemical contaminated creek, don't we really need sympathy from anyone? If our friends have to drink chemical contaminated water, we will shrug and say that first cry. Why would we really live like that?

If the soil stars fought for us for our village, would we look at him differently from now?

One day these students may ask for something for us or wait until that day so we think they did the right thing.

For me, din star is an example of students who are hard to find in Thai society. Both their dedication and courage are all up to be salute. I respect them for seeing villagers as ' friend s'. What happens is villagers. See them as ' friend s' as well

Feeling grateful for ' friend s' like this. It's a magical thing with the overall society because it creates an atmosphere of being part of each other. Sympathy for each other. Help each other to happen in society.

This is the ' friend ' that is missing from Thai society because we keep thinking about ' personal issue '
Many people may be bored of politics, bored of movement, calling and like the city is peaceful. But we have to ask who ' peaceful ' is peaceful and peaceful for anyone when there are people who benefit from this ' peace ' and need to make noise for others to hear. Fighting for my own life

Therefore, a peaceful city without contending or disputing is a world that tucked under the carpet. Press over the cries of many people from hearing.

Peace is beyond invisible suffering

Therefore, democracy is important because it opens the opportunity for every voice to speak, make noise.

Every voice speaks the same loud and the same important.

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5

Before being arrested, these students wear shirts with letters, " we are friends I think this word means another aspect hidden in it. If ' friend ' are the ones who see each other's suffering and don't think about themselves. These students are. Friends of villagers are friends of the people.

'we' are all the people.

As for the real ' Devil ' or ' BEAST ' is the opposite of the people. No matter who they are, no matter how they come, election comes to take power. If the opposite of the people, don't listen to the voice, don't focus, don't think about the benefit of all people Truly, we should stand beside each other to make noise to expel demons together.

Leaders. If you see that we are friends. If we are beside the people, we have to listen to each other. Open the opportunity to comment, not to fix it, but to catch those who come out to warn or adjust attitude.

'we' should fight corps cuddle together and fight against unrighteous power together.

Fighting all kinds of unrighteousness is necessary.

There may be different opinions. If you don't like Mr. Thaksin. If you don't like khun prayut, let's say (which is not strange if anyone doesn't like both of them). But if you see that you shouldn't fight for disadvantaged people who Should let these people express their thoughts. This one would be a big deal.

The peaceful society that we want should be a society where people care about each other's problems and suffering. Listen to exchange civilized opinions, not peaceful because of other people's mouth or neglect. Don't care about suffering

A society like that may seem peaceful just because we can't hear or ignore other people's cries.

As a person who lives in the same society. #Are we friends?

If you are not friends with the people, who will we be friends with?Translated