COMPUTEX invited marketing partners last week to provide tips and guide the virtual exhibitors standing out in the digital world. Here's a recap from 電商人妻 , we hope you enjoy reading it as much as we do.
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✦ Media Marketing Trends for Online Trade Shows
👉All speakers (me included) stressed on the exhibition aim. Clearly defined goals are necessary to draft and implement a marketing strategy attuned to your needs. TechOrange 科技報橘
👉Most tech companies send drafted press articles to media before the show but not all of these are published. Companies should thus take note of the article length, attempt to link content to current tech trends, and so forth. Referencing recently released articles from peers or similar shows can also help with manuscript writing.
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✦ Enhance Precision Marketing and Customer Interaction
👉COMPUTEX has teamed up with Appier this year to leverage its predictive AI capabilities to empower data-driven decision making i.e. using data analysis to find the most effective marketing solution, pushing information in a more targeted manner. Appier
👉Appier is able to collect countless data (including user info and on-site behavior as well as interests) and integrate these into the user profile for analysis to provide hyper-personalized recommendations through diverse channels like app and website.
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✦ Online Video Marketing Tips
👉COMPUTEX collaborated with Whitelight Motion for its visual content this year; Founder and Animation Director Rex Hon came to share how to create brand influence from new angles through visual content. 白輻射影像 Whitelight Motion
👉Brand positioning is a common marketing strategy that lies in creating and building influence in order to own a space within an industry.
COMPUTEX is Everywhere – the concept for the trade show this year permeates through the entire creative process. The final product allows for technology to be felt rather than deliberately stating its presence given its image is already rooted in the heart of the audience.
👉Brands connect with audiences through a brand story and content. #COMPUTEXVirtual has been positioned this year as a life experience platform with the brand video used to convey the image of technology being intertwined with our daily lives.
👉“Some feel the rain, others just get wet” – I am quite fond of this phrase that Rex shared. The feelings evoked are more important than the product facts; this is the core belief behind visual content marketing.
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✦ B2B Social Media Marketing
👉Though many firms have created social media accounts, few are the ones who actively post content. Social media platforms differ so firms should choose the ones that are aligned to their needs e.g. YouTube is the only platform that reaches audience of all ages.
👉Keep a multi-channel marketing mindset when publishing similar topics or content and tailor these to the audience in each platform. Think of it as a one-stop marketing plan that splits the single content into a multi-platform publishing model.
👉What is the most important aspect of B2B marketing? We must return to the needs of the end user when thinking about the need of our corporate customers.
👉B2B marketing is an area that I have been working on myself so I appreciate the opportunity to learn and connect with experts in this field. This #COMPUTEXTalk was immensely rewarding.
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Get ready for an engaging conversation online beyond the distance.
‼Visitor Registration‼
https://virtual.computextaipei.com.tw/
同時也有2部Youtube影片,追蹤數超過361萬的網紅Dan Lok,也在其Youtube影片中提到,Want To Grow Your Company? First You Should Grow Your Culture. Discover Why Culture Eats Strategy In This Video. Then, If You Want To Scale Your Busin...
「corporate social media strategy」的推薦目錄:
- 關於corporate social media strategy 在 COMPUTEX TAIPEI Facebook 的精選貼文
- 關於corporate social media strategy 在 Joyce看世界就是不一樣 - Joyce Yang Facebook 的最讚貼文
- 關於corporate social media strategy 在 Scholarship for Vietnamese students Facebook 的最讚貼文
- 關於corporate social media strategy 在 Dan Lok Youtube 的最佳解答
- 關於corporate social media strategy 在 Dan Lok Youtube 的精選貼文
corporate social media strategy 在 Joyce看世界就是不一樣 - Joyce Yang Facebook 的最讚貼文
【Passion for Digital Marketing Inspired by Passion Planner -- 數位行銷的一些觀察】
When it comes to digital marketing, some might think it's easy. Little did they know, developing effective digital marketing is much more than just building a website and running social media posts . Targeted digital marketing strategy needs to be planned so that the activities carried out will translate into brand success.
One online retailer which has a popular Instagram presence caught my attention and spawn my interest to look closer. It has an attractive brand name, Passion Planner.
When you go online to Passion Planner’s Instagram account, your attention will instantly focus on the amazing images and the inspiring quotes. Their slogan “your paper life coach” is so catchy and hard to forget. I am drawn to the outlook and the inner meaning of the brand from this online retailer which is concentrated on selling one thing only – paper-based planners.
Passion Planner started with a key problem to solve at heart and most of us face this problem one way or another in our life journey. The problem is the uncertainty about what to do in life and the unsureness about what the next step is. It’s an online business-to-consumer (B2C) business with targeted digital marketing strategies. Its passion and dedication about corporate social responsibility also adds another significant layer for brand recognition.
Passion Planner has a user-friendly website. It has an easy-to-use online paying platform with multiple commonly used paying methods. It has an active online community and its content rich blog offers creative ways to use their planners. Their planned email marketing and orchestrated social media channels make their digital marketing landscape well rounded.
Currently, the official social media accounts on various platforms of Passion Planner accumulated over 700,000 followers. Among these social media channels, Passion Planner’s Instagram is the top performing channel which has over 410,000 followers, ahead of Facebook which has 212,000. These social media channels create and foster a global community of followers who are later on converted to paying customers.
閱讀全文👇👇👇
https://www.joyceseestheworld.com/post/passion-for-digital-marketing-inspired-by-passion-planner
隨著科技的發展,還有社交媒體平台和生活的結合,數位行銷變得更加複雜而有趣,以上是我對數位行銷的一些觀察,和大家分享。
💜 還有,如果你想知道Joyce的英文學習之路,用最簡單有效的方法讓你英文聽說讀寫都很快可以上手,達到能夠商務溝通以及工作的話,請在這篇文章留言給我 ~
Joyce看世界就是不一樣,同名網站,持續給大家帶來最優質的內容,記得點擊訂閱喔:
💜 https://www.joyceseestheworld.com/
90 days writing challenge - Day 11
*******
IG: @joyceseesozandtheworld
#只要我們閃閃發光大家都會看到我們來自的地方
#大鎖國時代你必須主動規劃自己的幸福和前途
#你要的幸福自己做主
#Joyce聊成長
#Joyce聊遠距工作
#Joyce聊在家工作
#Joyce聊態度
#Joyce的國際工作生活規劃課程
#Joyce的遠距工作生活規劃課程
#我們都能擁有一點點不平凡
#另類成功
#另類youtuber
#WishtoWow
#知識型網紅
#複合型人才
👉Joyce的不公開社團:Joyce的國際工作情報站
https://www.facebook.com/groups/joyceseestheworld
👉Joyce的IG:@joyceseesozandtheworld
https://www.instagram.com/joyceseesozandtheworld/
👉Joyce的不公開社團:Joyce的異國戀情分享園地
https://www.facebook.com/groups/joycetalkscrossculturalrelationship
corporate social media strategy 在 Scholarship for Vietnamese students Facebook 的最讚貼文
#HannahEdSuccessfulstories
Sáng sớm nay một bạn Schofans cùng tên có inbox nhắn cảm ơn chị Hoa Dinh và Page Scholarship for Vietnamese students. Bạn ấy mới đi Kuala Lumpur về theo chương trình CIMB Young ASEAN Leaders được tài trợ toàn phần. Cơ hội ra nước ngoài không mất phí là chuyện nhỏ nhưng quan trọng hơn chỉ trong thời gian ngắn Hoa đã làm quen được với rất nhiều bạn bè quốc tế và đã học hỏi được rất nhiều điều bổ ích cho bản thân. Chị tin rằng đây chỉ là bước khởi đầu, chắc chắn bạn ấy sẽ giành được rất nhiều học bổng khác trong tương lai. Cùng chúc mừng Hoa và Schofans nhà mình cùng cố gắng thêm nha. À bật mí là trong đoàn Việt Nam còn có 1 bạn Volunteer của page mình đó. Schofans chịu khó Like, See First page để không bỏ lỡ cơ hội nào ha.
Chị trích lại những bài học mà Hoa nhận được để chia sẻ với mọi người nhé, đặc biệt chú ý phần các ngành nghề và kĩ năng cần thiết trong tương lai ở cuối. Link bài viết: https://www.facebook.com/notes/hoa-nguy%E1%BB%85n/cyal-2018-brief-notes-and-highlighted-moments/10156418943876187/
Related links:
UCTC UKM official fb page: https://www.facebook.com/uctcukm2014/
CIMB Foundation official fb page: https://www.facebook.com/cimbfoundation/
News of CYAL 2018 on BH Online: News- BH Online
Scholarship finding page: Scholarship for Vietnamese students
I. KEY TAKE-AWAY NOTES
Here is the key notes that I found most impressed with, and would like to share to my friends, relations, as well as anyone who want to try practicing to “Think ASEAN”, “Act Sustainably” or just simply understand the importance of and are curious to know more abt the “ Green, prosperous lifestyle of a Smart City”.
1. ASEAN Identity and Unity
Dr. Wahiza Wahi
CITRA, UKM
---
- To drive social changes, it is vital to engage people in the society. There are 2 key indicators:
o Whom to engage.
o How many people to be on board.
- Base of Social Engagement: Emotional Commitment (EC)
o EC caused from shared goals among people.
o To go as a team in a long run, a part from EC, you have to build credibility as well (delivering your responsibilities on time).
2. Think City
Dr. Neil Khor
Programme Director, Southern Region
Think City Bhd
---
- Why City?
o Future trend: the growing population of large cities àmore than 60% of the population will live in cities in 2050. (*)
o Basic elements of societies, where you can create the smallest sustainable ecosystem unit for citizens.
- Smart City: Transformation from conventional cities into smart cities by replacing manual tasks by smart applications.
o How machines have changed the way human work, contact, engage, etc. àneed to evolve and participate in this 4.0 revolution.
o Considering SDGs as the common goals worldwide (previously we had MDGs, but have switched into SDGs since 2015 as MDGs applied primarily to least developed/poor countries, while the new SDG goals set targets that call all countries to action, no matter how developed).
o Recommendation: Using Crystal Ball as a digital platform for analytics and making predictions.
- Smart City Fundamentals:
o Smart Energy
o Smart Mobility
o Smart Water
o Smart Public Services
o Smart Buildings
o Smart Data Center
==> Smart Collaboration:
Planning & Design
Solution Implementation
Operation & Optimization
Business models & Financing
- Smart Digital City: In 4.0 era, digital facets become more essential to evolve conventional cities.
o Low carbon city concept
o E.g. of smart cities: Singapore & Curitiba
- Smart Digital City concepts & Business Impact
o Block chain Technology:
No Third-party Involvement
Trusted transactions
Reduce cost
Transparency
No single point of Failure
Security
Real-time tracking
Unalterable Copied only
o Business Impacts:
Digital Transformation Strategy à[Social Media Mkt & Branding] + [Digital Mkt] + [Brand & Product Mkt] à[Advertising Business Mkt] àGreen Product àGreen Services
3. Sustainability City Plan and Dev. from Industry Perspective
En Ismail Hj Abdullah
President & CEO
International Green Training Centre
---
- Sustainable City Framework:
o Policy Objectives & Planning
o Spatial Data & Indicator Dimensions
o [Urban Form + Economy + Resource Efficiency + Environment + People]
o Climate Change (Low Carbon & Resilience)
o Governance
- Sustainable Cities Index:
o People (Social)
o Planet (Environment)
o Profit (Economic)
(Reference: ARCADIS Sustainable Cities Index)
- ARCADIS Sustainable cities indicators for economic pillar
o Transport infrastructure and traffic congestion
o Ease of doing business
o Tourism volume
o GDP per capita
o Global economy networks ranking
o Broadband connectivity
o Employment rates
- Sum-up notes:
o Sustainable city development requires the participation of all stakeholders in the society, including city councils, citizens and industries players.
o Sustainable city development from industry perspective requires comprehensive assessments of social, economic and environmental costs.
4. Smart City- Issues & Challenges
Prof. Dato’ Dr. K. Sopian
Director
Solar Energy Research Institute (SERI), UKM
Ar. Chan Seong Aun
President
Makaysian Green Building Federation (MGBC)
---
- Strategies to bring renewable into the cities
o Capacity building, awareness & educational programme
o Infrastructure development & Market enhancement programme
o Effective policies & enhancement of financial mechanism
o R&D and industrial interactions (Competitive industries)
- Fyi: CO2 green building index
5. CIMB Sharing- Sustainability
Sieh Luanne, Hussam Sultan
Representatives
CIMB Group
---
- CIMB’s Sustainability Focus across 5 major buckets:
o Sustainable business
o Sustainable action
o Governance & Risk
o Stakeholder Engagement & Advocacy
o Corporate social responsibility (CSR)*
- CIMB has worked on various projects to drive positive impact in the Environmental, Social and Governance (ESG) space.
6. FORWARD Your Leadership Skills for the Workforce of Tomorrow
Tengku Dato’ Sri Zafrul Aziz
CEO
CIMB Group
---
- Situation: The pace of innovation is accelerating àdeveloping trends are causing Disruption
A. Banking Industry
- Banking disrupted by multiple players:
o Challenger banks
o Platform players
o Fintechs
- Bank of the future: Key characteristics
o Embrace technology
o Explore partnership
o Enhance analytics
==> Digitizing the core: Create a holistic & consistent digital multi channel- multi product sales experience across MIST
B. Jobs opportunities
- New opportunities regarding to Digital/ Big data/Architect/ Engineer/ Healthcare, etc. that machines cannot replace.
- Skillsets required in the new age of technology:
o Creative and Innovation
o Leadership
o Emotional Intelligence
o Adaptability
o Problem Solving
<3 Chia sẻ và tag bạn bè mình nếu các em thấy có ích nhé <3
#HannahEd #duhoc #hocbong #sanhocbong #scholarshipforVietnamesestudents
corporate social media strategy 在 Dan Lok Youtube 的最佳解答
Want To Grow Your Company? First You Should Grow Your Culture. Discover Why Culture Eats Strategy In This Video. Then, If You Want To Scale Your Business Fast And Profitably, Click Here To Discover Dan’s Top Business Secrets: http://cultureeatsstrat.danlok.link
What’s the number one asset of multi-million dollar companies? Is it their systems? Is it their leaders? Is it because they have a special type of management that you don’t know about yet? No, and in this excerpt from Dan’s private invite-only event, you’ll discover why culture is the number one asset and why it eats strategy for breakfast anytime.
? SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ?
https://www.youtube.com/danlok?sub_confirmation=1
Check out these Top Trending Playlists -
1.) Boss In The Bentley - https://www.youtube.com/playlist?list=PLEmTTOfet46OWsrbWGPnPW8mvDtjge_6-
2.) Sales Tips That Get People To Buy - https://www.youtube.com/watch?v=E6Csz_hvXzw&list=PLEmTTOfet46PvAsPpWByNgUWZ5dLJd_I4
3.) Dan Lok’s Best Secrets - https://www.youtube.com/watch?v=FZNmFJUuTRs&list=PLEmTTOfet46N3NIYsBQ9wku8UBNhtT9QQ
Dan Lok is a Chinese-Canadian business magnate and global educator known for being the founder and chairman of Closers.com - the world’s #1 virtual-closers network, Copywriters.com, and SalesCalls.com. Beyond his businesses, Mr. Lok has led several global movements to redefine modern education where he has taught individuals from 150+ countries to develop high income skills and financial confidence.
Beyond his success in business, he was also a two time TEDx opening speaker. An international best-selling author of 12+ books. A member of Young Presidents Organization (YPO) - a private group of global chief executives whose companies employ 22 million people and generate 9-trillion USD in annual revenues. He also hosts The Dan Lok Show - a series on elite business tycoons and world-leading entrepreneurs.
Today, Mr. Lok continues to be featured in thousands of media channels and publications every year and is widely seen as one of the top business leaders by millions around the world.
If you want the no b.s. way to master your financial destiny, then learn from Dan. Subscribe to his channel now.
★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★
YouTube: http://youtube.danlok.link
Dan Lok Blog: http://blog.danlok.link
Facebook: http://facebook.danlok.link
Instagram: http://instagram.danlok.link
Linkedin: http://mylinkedin.danlok.link
Podcast: http://thedanlokshow.danlok.link
#DanLok #
Please understand that by watching Dan’s videos or enrolling in his programs does not mean you’ll get results close to what he’s been able to do (or do anything for that matter).
He’s been in business for over 20 years and his results are not typical.
Most people who watch his videos or enroll in his programs get the “how to” but never take action with the information. Dan is only sharing what has worked for him and his students.
Your results are dependent on many factors… including but not limited to your ability to work hard, commit yourself, and do whatever it takes.
Entering any business is going to involve a level of risk as well as massive commitment and action. If you're not willing to accept that, please DO NOT WATCH DAN’S VIDEOS OR SIGN UP FOR ONE OF HIS PROGRAMS.
This video is about Why Culture Eats Strategy For Breakfast
https://youtu.be/AvxwS_X2Bqg
https://youtu.be/AvxwS_X2Bqg
![post-title](https://i.ytimg.com/vi/AvxwS_X2Bqg/hqdefault.jpg)
corporate social media strategy 在 Dan Lok Youtube 的精選貼文
Does Work Culture Matter More Than Strategy? Here's The Truth With Matt Barrie. If You Want Dan's Step-By-Step Blueprint To Building A Scalable Business, Click Here To Secure Your Copy Of Dan's New Book, Unlock It: http://cultureeatsstrategy.danlok.link
Most entrepreneurs and business owners focus on having the winning strategy. But contrary to popular belief, culture eats strategy for lunch. In this video, Dan and Matt Barrie, CEO of Freelancer and Escrow, discuss what does work culture mean and why culture is important in business. Watch this video to discover it now.
? SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ?
https://www.youtube.com/danlok?sub_confirmation=1
Check out these Top Trending Playlists -
1.) Boss In The Bentley - https://www.youtube.com/playlist?list=PLEmTTOfet46OWsrbWGPnPW8mvDtjge_6-
2.) Sales Tips That Get People To Buy - https://www.youtube.com/watch?v=E6Csz_hvXzw&list=PLEmTTOfet46PvAsPpWByNgUWZ5dLJd_I4
3.) Dan Lok’s Best Secrets - https://www.youtube.com/watch?v=FZNmFJUuTRs&list=PLEmTTOfet46N3NIYsBQ9wku8UBNhtT9QQ
Not long ago, Dan Lok was just a poor immigrant boy. He had nothing but a strong desire to get out of debt and make enough to provide for his single mom. With this strong desire, Dan quit his job as a grocery bagger. He dropped out of college. And he became an entrepreneur.
After 13 failed businesses, Dan finally became a self-made millionaire at age 27 and multi-millionaire by age 30.
Fast forward to today, Dan is now an official Forbes Book author with over 13 internationally best-selling books. He’s the founder and chairman of several multimillion dollar businesses. And outside of his business success, he is one of the most-watched, most quoted and most followed educators of our time. In total, his videos have been watched over 100-million times across his social media platforms. His emails are read by over 2,000,000 people every month.
If you want the no b.s. way to master your financial destiny, then learn from Dan. Subscribe to his channel now.
★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★
YouTube: http://youtube.danlok.link
Dan Lok Blog: http://blog.danlok.link
Facebook: http://facebook.danlok.link
Instagram: http://instagram.danlok.link
Linkedin: http://mylinkedin.danlok.link
Podcast: http://thedanlokshow.danlok.link
#DanLok #MattBarrie #Culture
Please understand that by watching Dan’s videos or enrolling in his programs does not mean you’ll get results close to what he’s been able to do (or do anything for that matter).
He’s been in business for over 20 years and his results are not typical.
Most people who watch his videos or enroll in his programs get the “how to” but never take action with the information. Dan is only sharing what has worked for him and his students.
Your results are dependent on many factors… including but not limited to your ability to work hard, commit yourself, and do whatever it takes.
Entering any business is going to involve a level of risk as well as massive commitment and action. If you're not willing to accept that, please DO NOT WATCH DAN’S VIDEOS OR SIGN UP FOR ONE OF HIS PROGRAMS.
This video is about Does Work Culture Matter More Than Strategy? The Truth With Matt Barrie
https://youtu.be/QWQW0FYlhaU
https://youtu.be/QWQW0FYlhaU
![post-title](https://i.ytimg.com/vi/QWQW0FYlhaU/hqdefault.jpg)