【國立臺灣大學 109學年度畢業典禮 貴賓致詞】
Commencement Address, National Taiwan University Commencement 2021
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巨大集團 羅祥安前執行長
Giant Group Former CEO Anthony Lo
管校長,羅副校長,各位貴賓,畢業生的家長跟朋友們,還有今天最重要的2021年臺大的畢業生,大家早安、大家好!
首先恭喜你們,今天從全世界最優秀大學之一的臺灣大學畢業了!
在過去幾年,在管校長,以「大學教改」和「國際化」的理念,率領全體師生的努力之下,臺大在全世界的能見度,和各項排名,都有顯著的進步,也讓身為校友的我們倍感光榮。
是不是我們大家一起鼓掌,給自己鼓勵一下好不好!
你們今天剛剛畢業,但是你們已經創造了臺大一項新的紀錄:第一次,沒有傳統畢業典禮的畢業生。這將是你們人生一個非常特別的回憶,也預表了你們未來將會有與眾不同的表現,和非凡的成就。
現在的世界,局勢是在東方跟西方的勢力,彼此對抗而動盪不安。而全世界的經濟活動,也因為科技的突破性創新,而受到很大的影響。不盡理想的、不盡公平的全球化,也將逐漸地變成 全球在地化。而COVID-19肆虐全球的結果,使得臺灣跟全世界,大家的生活型態、社會的結構、經濟活動的節奏都被打亂了,而必須要加以全面的整理跟重新的架構。這當然是一個危機,但是更是一個絕好的機會。所以,將你們迎面而來的,是無數的創新的機會,以及冒險卻令人興奮的全新挑戰。
因為臺灣,這是第一次跟全世界各個國家,同步的站在一個嶄新的共同起跑點上面。所以我要恭喜你們,你們躬逢其會,將要進入一個充滿希望、嶄新的時代。
我是1969年從臺大畢業的,所以我想今天就以我畢業之後的50多年,人生的一些學習和體會,來跟諸位分享,給諸位作個參考。
當我大學畢業的時候,我滿懷抱負,迫不及待地想要大展身手,我當時進入臺灣最大的貿易公司工作,但是我發現我所學的很多東西,只有一些國際貿易的實務跟英文有用,至於其他我所學習到的經營管理的很多知識,恐怕都要等到10年、20年之後,如果我有幸當上高級主管才能派上用場。
更諷刺的是,我是商學系畢業的,但是工作兩年後,我發現我真的不喜歡做商人,我也不喜歡做生意,我有興趣的是做事業。
後來,幸好我有聆聽我心裡面的微弱的聲音,決定踏進自行車業,放棄掉台北最好的貿易公司的金飯碗,而去參加在大甲一個只有38個人的小公司,來追求我的夢想。
那時候許多人認為我腦筋有問題,頭殼壞去,但現在回顧回來,我當時是做了人生一個非常好的決定。
創業的過程飽受艱辛,但是我也學到了很多寶貴的經驗:我首先學到的,是在做事之前,必須要先學做人。
人必須要誠信踏實,不能自私自利,而要利他共好。
要隨時心存感恩,尊重、關切別人。要熱愛這個世界,並且要了解到一個人的能力是有限的,而必須要去建立互信、互助的人際關係;要融入群體、要發揮團隊的精神。
在做事方面,一定要以正面積極的態度,認真努力去工作。 而且不要怕失敗,要勇於接受新的挑戰。因為如果有失敗了,那只是代表說你又更靠近成功一步了。要作中學,學中作,要虛心好奇的終身學習,開拓挑戰、追求卓越。
在這裡,我想要送給大家一個很特別的畢業禮物,就是兩個「成功的錦囊」。
第一個錦囊:不管你做什麼工作,不論你職務的高低,永遠都要站在顧客的立場,來為他們設想,還能做什麼,讓他們能夠得到更多的創新價值。
第二個錦囊:無論作什麼工作,不管你職務的高低,永遠都要站在經營者的角度來為公司設想,要做什麼,才能讓公司更健康,永續經營跟發展。
既使你們把我後面講的很多東西都忘記了,沒關係,但是這個畢業禮物你們一定要記得帶回去,因為這些「同理心」的兩個錦囊,在未來會給你們帶來意想不到的祝福!
其次我體會到,名跟利都是副產品。正產品是你成為什麼樣的人,成就什麼樣的事。當正產品是對的時候,名跟利都自然會來。
所以我鼓勵大家在找工作的時候,不要太計較開始的薪水和待遇。因為事實上,一個新人,在前面三年是很難有大的貢獻的,反過來只是公司發薪水來給你培訓而已。所以選擇一個有意義的行業,找一家你可以學習進步的好公司,這才是重要的。
第三,我學習到 知識不等於智慧。諸位都學有專精,有很多寶貴的知識,但這些知識必須要實際去做才能夠產生經驗,而累積的時候會有不同經驗的反省、學習、跟體會,尤其是從那些失敗的經 驗,才能夠漸漸地凝結成有用的智慧。
我的成長過程分成三段,開始我是一個「I」型的人,我擁有一些經營管理的基本的能力。後來因為工作的需要和我的好奇心,我漸漸地學習到技術開發、製造生產、品牌推廣、全球經營、以及行銷、服務等等寶貴的經驗,這樣漸漸地,我就形成一個「T」型的一個跨界的人才。但是到了我真正找到公司未來的使命跟方向,並且把它跟我的人生目標結合在一起,熱情的、積極去推動的時候,那時候我終於成為一個「十字架」型的一個領導者。
當公司發展得比較穩定之後,我就面臨要如何來替公司規劃願景、使命、定位,跟長期策略。在這個階段,我有一些新的體會:首先,你必須要能夠畫出一個「黃金正三角形」,正三角形是最穩定的,上面是戰略,中間是戰術,下面是戰鬥。先要有正確的戰略,才能衍伸出有效的戰術,再根據這個戰術去貫徹戰鬥的執行。換言之,戰略就是做對的事情,戰術就是對的方法,戰鬥就是用對的方法去把事情做對做好,並且不斷地去持續改善。
想要能夠思考出長期的戰略,就必須要有洞察力。
我很喜歡看地球儀,就是那種在一個架子上面,有一個可以轉動的地球模型。當你把地球轉動的時候,你看到上面每一個地方、每一個國家,它的地理位置、它的自然生態,以及你思考它的歷史的演變跟它的發展,這樣子你就能夠得出一個整體的,跟全方位的一個概念。
在思考長期戰略的時候,很不容易得出一個有突破性的一個創見,它的原因往往是因為「當局者迷」的關係。
所以當我考慮長期戰略的時候,我會把自己設想,好像從一個人造衛星上面,來觀看一個轉動的地球。以宇宙格局的高度,以全球視野的廣度,以歷史演進的長度,這樣子你就能夠以一個「旁觀者清」的姿態和角度,來正面、反面深入思考,這樣子你就可能得到一個突破性的一個解答。「世界的捷安特」跟「全球在地化」的品牌經營—這樣子的策略、願景就是這樣產生的。
另外一種洞察力,是如何推出給人們有創新價值的產品跟服務。這就要時時地站在人文跟科技的十字路口,仔細觀察它們的變化,然後活用科技的進步,為人文潛在的需求,適時地提供最佳的解決方案。捷安特的Cycling世界,就是用這種方法,不斷的推出創新價值的產品。
我們在經營上也有發展出一個特別的理念,那就是「不求第一,要作惟一」。全世界的人這麼多,但沒有兩個人的指紋是一樣的, 所以每一個人都是獨一無二、都是惟一的。可見當上帝造每一個人的時候,祂都有衪特別的計劃,而且也把成功所需要的能力跟要素,已經放在你的心中,等待你取用。所以每一個人不應該只是模仿別人,或者是按照別人的期望來生活,而應該要找出並且發揮自己的天賦,真正做自己,成為惟一,才能夠活出精采的生命。
企業也是一樣,不能隨波逐流,必須要找出什麼才是對的,什麼是合適你的,什麼才是有意義、對這個世界有貢獻的,這個才是惟一。當你精益求精,努力的想要成為惟一的時侯,你才能夠找到真正正確的目標,以及永續生存的價值。如果事事都想為第一,那麼你可能去追求很多不切實際的目標,而被你無法承受的巨大壓力所摧毀。或者,因為不擇手段,最後走上一些錯誤的道路。
在長期追求惟一的過程當中,我也得到兩個重要的體會:當你決心做一件對的事情,而且不屈不撓,勇敢堅持奮鬥的時候,全宇宙的力量都會起來幫助你。另外,把一件有意義的事情,用生命的力量把它作好,你就有可能改變這個世界!
我鼓勵你們,聆聽你們內心深處的微小的聲音,讓它引導你們,去尋找到你們的天賦,了解你們的命定。
不求第一,要作惟一。做你真正的自己,成為惟一。活出你精彩的生命,享受你幸福的人生!
很多人說,生長在臺灣的人,一輩子裡面一定要完成三項挑戰:登玉山、泳渡日月潭、還有騎自行車環島。我覺得這非常有道理。所以我建議大家在畢業以後,在去當兵、就業之前,不妨參加一個自行車環島的旅行團,用九天的時間,仔細的去體會、欣賞寶島臺灣的美好,用自行車的輪胎去親吻,這塊生你長你的美麗大地,就當作是送給你自己的一個畢業禮物吧!
那教授們跟家長們,可能會想說,啊!太可惜了,我畢業的時候沒有騎自行車環島,我現在已經五六十歲了。沒關係,你這個年紀正好來從事人生的壯遊。
我們臺大的校長-管校長,在今年的一月份,就勇敢的完成他夢寐以求的自行車環島的壯遊。我們給管爺一個掌聲好不好?
有人認為臺灣很小、沒有前途,真的是這樣嗎?世界經濟論壇每年都要把全世界的國家的實力做一個調查跟排名。讓我們來看一下臺灣的排名。全世界有235個國家,就面積來講,我們排名第137;就人口來講,第57;就經濟體來講,第21;就整體競爭力來講,排名第11;而創新力,臺灣排名第4。沒錯,臺灣的確不大,但是我們很強,我們可以很有前途!
可預見的,未來的世界將會成為美、歐、亞三區鼎力的這個新局面。就像三個圓圈,各自都以自己的利益為優先,並且彼此長期的競爭、對抗和抵制,但是同時又不得不相互的維持一些必要的連結。而在每一個圈裡面,它將持續的有很多劇烈的改變,就像一個暴風圈一樣。而這三個暴風圈連結在一起,就形成一個所謂完全風暴PERFECT STORM。
最近經濟學人雜誌,把臺灣當作封面,稱臺灣為地球上最危險的地方,但同時又是科技業最關鍵的地方。我個人倒認為,未來臺灣可能是處在一個最有利的地位,就在那三個暴風圈中間的那個颱風眼,也就是這三個圈圈彼此連結交會的中心點。這個地方看起來好像危險,其實是最安全、最有利、又是最關鍵的地方。
當三個暴風圈無可避免的,參與在一個長期的競爭、對抗、跟抵制-這樣一個零和的賽局裡面。那臺灣並不屬於任何一個圈圈,也不需要去參與這些競爭、對抗跟抵制。而可以去想說,我可以在這個關鍵的中心點,替這個世界來提供什麼樣子的創新價值的貢獻。
臺灣過去50年的努力累積了很多技術開發、製造管理、金融資本,社會資源,以及民主法治體制,這些稀有而寶貴的實力。而且如果以全世界作為舞台,那麼,能夠精通中文跟英文、能夠深切的了解東方西方的文化;有專業,又能跨界,謙卑而不自卑,自信而不自大的臺灣人,可能是全世界最優秀的人才。
未來無法被預測,但是可以被創造!30年前,有誰能夠預測到說臺灣會產生世界級的台積電跟捷安特?
台積電秉持著作惟一的理念,以全球晶圓代工的戰略,厚植實力,打造了優質高效的供應鏈,把臺灣變成一個科技島。以臺灣為核心,轉動引領全世界的半導體市場。
捷安特也秉持著作惟一的理念,以世界的捷安特,全球在地化的品牌戰略,帶領A-Team把臺灣變成全世界高級車的中心,又積極的推動Cycling的新文化,把臺灣發展成一個自行車島,以臺灣為核心,轉動引領全世界自行車的市場。
在這裡我也期許我們臺大,也能夠以作惟一這樣子的理念,轉動引領世界,變成全世界最優秀人才培養的最佳搖籃。
未來的50年,臺灣將迎來前所未有最大的機運!所以臺灣是不是應該要脫離過去單純競爭的心態,而來積極的謀求長期的未來生存之道,或者更進一步要問自己:臺灣可以為世界貢獻些什麼?臺灣不應該只是消極的「根留臺灣」,而應該更主動積極的「放眼全球、立足亞太、深根臺灣」。
臺灣過去的50年,那是一個非常艱辛跟特別的階段。很慶幸的,臺灣在那個階段裡面,是屬於勝利的這一組。
現在是應該到了必須要了解過去、深入現在、策劃未來,這個重要關鍵的時刻。要如何的以宇宙格局的高度、以全球視野的廣度、以及歷史演進的長度,衡外情,量己力,來為臺灣重新的定位,重新畫一個正確的戰略、戰術、戰鬥的黃金三角形。讓臺灣能夠真正發揮自己的長處,能夠打造創新價值的優勢,成為惟一、做Only One!要能夠創造一個更安全、更廣闊、更興盛-全新的藍海。臺灣必須要成為世界的好公民,繼續的為全世界做更多、更好的貢獻!
2021的畢業生們,在你們當中有未來國家的領導人、有全球企業的創造者、有在社會各行各業、方方面面的核心人才,所以臺灣未來50年的未來,就掌握在你們手中了。
最後,我想用一位著名科學家的名言來作結尾: Life is like riding a bicycle. To keep your balance, you must keep moving. 人生就像騎自行車,要保持你平衡最好的方法,就是繼續不斷地向前進。
你知道這是誰的名言嗎? 沒錯,就是愛因斯坦!
2021的畢業生們,請你騎上你人生的自行車,勇敢的向前邁進,去開創你獨一無二、精彩無比的新生命跟未來。再一次,恭喜你們,並且祝福你們每一位,將來都能夠有健康、幸福、精彩跟有意義的人生!
謝謝!
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President Kuan, Executive Vice President Luo, Distinguished guests, family, friends, and most importantly, the graduating class of 2021, good morning!
First of all, congratulations! Today, you are graduating from one of the best universities in the world – National Taiwan University!
Over the last few years, President Kuan led the university forward with his vision of “educational reform” and internationalization”. Together with all the faculty and students, NTU has made significant progress in both ranking and global visibility, making us, alumni, extremely proud.
I think we deserve to give ourselves a round of applause!
You are the graduating class of 2021 and already, you have set a new record for NTU: For the first time, there will not be a traditional graduation ceremony. Let this be a very special memory of your life and a sign of the difference you will make in your future with extraordinary achievements.
The world is now in a volatile state where the East and the West are confronting each other. The world’s economic activities are also greatly affected by the breakthrough and innovations in technology. The less-than-ideal and less-than fair globalization will gradually become global localization. And as a result of COVID-19, Taiwan and the rest of the world’s lifestyle, social structure, and economy have been disrupted, and must be comprehensively reorganized and restructured. This is certainly a crisis, but in the midst of every crisis, lies great opportunity. So, what lies before you are countless opportunities for innovation, and exciting new challenges.
Because, for the first time, Taiwan is standing with the rest of the world on a new race-track. Therefore, I would like to congratulate you, you are entering a new era full of hope.
I graduated from NTU in 1969. It has been more than 50 years and today, I would like to share some of my life experiences and insights.
When I graduated from college, I was filled with ambition. I couldn’t wait to make my mark. I joined one of the largest trading companies in Taiwan, where I quickly realized the only materials I learned in school that came in handy are a little bit of international trade practices and English. Much of what I had learned about business management would only be relevant 10 or 20 years down the road, if I was lucky enough to become a senior executive.
What’s even more ironic is that I graduated with a degree in business, but after working for 2 years, I realize I really don’t like being a businessman, and I don’t like doing business. What I am actually interested in is building an enterprise.
Fortunately, I chose to listen to the faint voice in my heart and decided to enter the bicycle industry. I left my position at the best trading company in Taipei to join a small company with only 38 employees in Dajia to pursue my dream.
At the time, many people thought I must’ve broken my skull and gone crazy, but looking back, I have made a great decision in my life.
The process of starting my own enterprise has been very difficult, but I have learned many valuable lessons. The first thing I learned is that before you can do anything else, you have to learn to be a person of good character.
We must be honest, down to earth, selfless, self-serving, and altruistic for the common good.
Be grateful, respectful and caring at all times. To love the world and to understand that one person’s ability is limited and that is necessary to build interpersonal relationships of mutual trust and support; to be part of a group and to play as a team.
When it comes to work, you must work hard with a positive attitude. And don’t be afraid to fail, be brave enough to accept new challenges. Because every time you fail, it just means you are one step closer to success. Learning is an active process. We learn by doing. We must stay open-minded and curious, aspiring to lifelong learning; to explore challenges and pursue excellence.
Here I would like to give everyone a special graduation gift, which are my two tips for success:
First, always put yourself in the customer’s shoes, regardless of what you’re doing or what kind of job title you hold. Think for them, think about what else you can do to create more value for the customers.
Second, regardless of what you’re doing or what kind of job title you hold, always think about the company from the proprietor’s point of view; what can we do to build a healthier company that’s sustainable.
Even if you are going to forget everything I say later, that’ ok. Just remember to take your graduation gift at heart, because these two tips on “empathy “are sure to bring you unexpected blessings in the future!
Later on, I realized that fame and money are merely byproducts. The real product is you, what kind of person you have become and what have you achieved. When the real product is identified, fame and money will come naturally.
So I encourage you, when you look for a job, don’t be too concerned about the starting salary and benefits. Because as a matter of fact, as a newcomer, it is very difficult to make a big contribution in the first three years, so really the company is paying to give you training instead. So choose a meaningful industry and find a good company where you can improve and grow, that’s what’s important.
Thirdly, I learned that knowledge is not the same as wisdom. All of you have learned a lot and have a lot of valuable knowledge, but this knowledge must be practiced in order to produce experience, and in the process of accumulation, there will be different experiences of reflection, learning and empathy, especially from failure, slowly and surely all these experiences will be condensed into useful wisdom.
My personal development can be divided into three stages. I began as a I-shaped person with some basic skills in business management. Later on, due to my job and curiosity, I gained respected experience in technology development, manufacturing, branding, global marketing, and service and thus gradually becoming a T-shape multidisciplinary professional.
However, when I combined the future mission and direction of the company with my life goals, promoting it enthusiastically and actively, that is when I finally became a X-shape transdisciplinary leader.
Once the company became more stable, I was faced with the challenge of planning the vision, mission, positioning, and long-term strategy for the company. At this stage, I had some new insights.
First, you must be able to draw a “golden triangle”, an equilateral triangle is the most stable shape with strategy on top, tactics in the middle, and operations at the bottom. In other words, the strategy is to do the right thing, the tactics is the using the right methods, and operations is using the right methods to excel on doing the right things while constantly improving them.
To develop long-term strategies, it is necessary to have insight.
I enjoy looking at the globe, yes, the spherical model of Earth that sits on a stand and can be rotated. When you rotate the globe, you can see every place and country on it, its geographical location, its natural ecology, and you can think about its historical evolution and development, so that you can come up with an overall comprehensive concept.
When thinking about long-term strategy, it is not easy to come up with a groundbreaking idea, because “men are often blind in their own cause”
Therefore, when I think about long-term strategy, I imagine myself as if I were looking at a rotating Earth from a man-made satellite. With the height of the universe, the breadth of global vision and the length of historical evolution, you will be able think about it from the perspective of an observer, and then you may have a breakthrough. This is how the strategy and vision of “GIANT for the World” and “glocalization” brand management came about.
Another kind of insight is how to introduce the products and services to create additional value to people. This requires standing at the crossroads of humanity and technology, observing their changes carefully, and then using technological advances to provide the best solutions for the potential needs of humanity in a timely manner. This is how GIANT’s Cycling World continues to introduce innovative values to its products.
We have also developed a special philosophy in our business, which is “don’t be the first one, be the only one”. There are so many people in the world, but no two people share the same fingerprints, making each person unique and one of a kind. God created each person with purpose and has gifted us with the abilities and elements needed for success. All of which is in your heart, waiting for you to take them. Therefore, we should not just follow each other’s footstep or live under the expectations of someone else. Instead, we should find and give reigns to our talents, to truly be ourselves, to become the only one and live a brilliant life.
The same applies to businesses, you can’t just go with the flow, we must find what is right and suitable and what is meaningful and contributive to the world, this is what it means to be the only one. When you strive for excellence and strive to be the only one, you will find the right goals and the value of sustainability. If you try to be first in everything, you may pursue many unrealistic goals and either be destroyed by unbearable pressure or resort to doing whatever it takes, and end up on the wrong path.
I have learned two important lessons in my long quest to be the “only one”. When you are determined to do the right thing and you are unyielding and persistent in your struggle, the power of the universe will rise up and help you. In addition, if you do something meaningful and do it well with the power of life, you may change the world.
I urge you to listen to the small voice deep within you and let it guide you to find your talents and understand your destiny.
Do not seek to be the first but to be the only. Be true to yourself and be the only one. Live your life to the fullest and enjoy your life to the fullest!
Many people say that growing up in Taiwan, you must complete three challenges in your lifetime: climb to the top of Jade Mountain, swim across Sun Moon Lake, and ride a bike around the island. I think this is very true. Therefore, I suggest that after graduation, before you go to the military or get a job, you might as well join a bicycle tour around the island and spend nine days to carefully experience and appreciate the beauty of Taiwan. As a graduation gift to yourself, let the tires kiss the beautiful land where you were born and raised.
All the professors and parents must be thinking in regret, “Ah! Too bad! I didn’t ride my bike around the island when I graduated and now I’m already in my 50s and 60s…” But that’s okay! You are actually at the perfect age to start your adventurous life.
Our President of NTU, President Kuan bravely completed his dream bike tour around the island in January this year. Let’s give President Kuan a round of applause!
Some people think that Taiwan is small and has no future. Every year, the World Economic Forum conducts a survey and ranking of the strength of countries around the world. Let’s take a look at Taiwan’s ranking. There are 235 countries in the world and we rank 137th in terms of landmass, 57th in terms of population, 21st in terms of economy, 11th in terms of overall competitiveness, and 4th in terms of innovation. It’s true that Taiwan is not big, but we are strong and we have a promising future.
In the foreseeable future there will become a new situation in which the United States, Europe and Asia will be the three focal regions. Just like three circles, each of which prioritizes its own interests and is in long-term competition, confrontation and resistance, but at the same time has to maintain some necessary links with each other. And in each circle, drastic changes will be endless, just like a storm circle. These three storm circles are linked together to form a so-called PERFECT STORM.
The Economist magazine recently featured Taiwan on its cover, calling it the most dangerous place on earth, but at the same time the most critical place for the technology industry. Personally, I think that Taiwan may be in the most favorable position in the future, right in the middle of the three storm circles, the eye of the typhoon, which is the center point where these three circles are connected. This place seems dangerous, but in fact it is the safest, most favorable, and most critical place.
When the three storm circles are inevitably involved in a long-term competition, confrontation, and boycott - a zero-sum game. Taiwan does not belong to any of these circles, nor does it need to participate in these competitions, confrontations, and boycotts. Instead, situated in this critical position, I should begin to think about what kind of innovative value I can provide to the world.
Taiwan's efforts over the past 50 years have accumulated many rare and valuable strengths in technology development, manufacturing management, financial capital, social resources, and the democratic rule of law system. If the world is our stage, Taiwanese people who are proficient in Chinese and English, who have a deep understanding of Eastern and Western cultures, who are professional, who can cross borders, who are humble but not inferior, and who are confident but not arrogant, may be the best talents in the world.
The future cannot be predicted, but it can be created! 30 years ago, who could have predicted that Taiwan would produce globally renowned TSMC and GIANT?
TSMC is committed to the concept of being the only one, and has built up its strengths with its global foundry strategy, creating a high-quality and efficient supply chain and turning Taiwan into a technology island. With Taiwan as the core, TSMC is leading the worldwide semiconductor market.
GIANT also upholds the concept of "Be the only one" and leads the A-Team to turn Taiwan into the center of the world's premium bikes with the brand strategy of globalization and localization, and actively promotes the new culture of cycling, developing Taiwan into a cycling island and leading the world's cycling market with Taiwan as the core.
Here I also hope that we, NTU, can also lead the world with the concept of being the only one, and become the best cradle for the cultivation of the best talents in the world.
In the next 50 years, Taiwan will have the greatest opportunity ever! Therefore, Taiwan should get rid of the simple competitive mentality of the past and actively seek the long-term survival of the future, or go even further and ask itself: What can Taiwan contribute to the world? Taiwan should not just "secure Taiwan" in a conservative way, but should be more proactive with global outlook and establish a foothold in the Asia Pacific.
The last 50 years, for Taiwan, has been very difficult and significant. Fortunately, Taiwan pulled through and came out as one of the winners.
Now is the crucial moment to understand the past, delve into the present, and plan for the future. We must take the height of the universe, the breadth of our global vision, and the length of historical evolution, weigh the external situation, and measure our own strengths to reposition Taiwan and draw the golden triangle of strategy, tactics, and operations. Taiwan should be able to give full play to its strengths, create innovative value, and become the only one! Taiwan must become a good citizen of the world and continue to make more and better contributions to the world!
Graduates of 2021, among you are the future leaders of the country, the creators of global enterprises, and the core talents in all walks of life, the future is in your hands.
Finally, I would like to conclude with a quote from a famous scientist: Life is like riding a bicycle. To keep your balance, you must keep moving.
Do you know who this quote belongs to? That's right, Einstein!
Graduates of 2021, please get ready for your life adventure, get on your bikes and peddle courageously forward to create your own unique and exciting future. Again, congratulations and best wishes to each and every one of you for a healthy, happy, and meaningful life!
Thank you!
詳見:
https://www.facebook.com/NTUCommencement/posts/2718162161807541
.
#臺灣大學 #畢業典禮 #NTUCommencement2021 #貴賓致詞 #羅祥安
同時也有3部Youtube影片,追蹤數超過38萬的網紅CH Music Channel,也在其Youtube影片中提到,《DAWN》 君を待つ / Kimi wo Matsu / 等你 / I'll Wait for You 作詞 / Lyricist:aimerrythm 作曲 / Composer:古川貴浩 編曲 / Arranger:玉井健二、大西省吾 歌 / Singer:Aimer 翻譯:夏德爾 Engl...
「cross into 中文」的推薦目錄:
- 關於cross into 中文 在 國立臺灣大學 National Taiwan University Facebook 的精選貼文
- 關於cross into 中文 在 Peichi Wu Illustration Facebook 的最讚貼文
- 關於cross into 中文 在 肥媽 Maria cordero Facebook 的精選貼文
- 關於cross into 中文 在 CH Music Channel Youtube 的最佳貼文
- 關於cross into 中文 在 偽學術 Youtube 的精選貼文
- 關於cross into 中文 在 RamboChai 蔡阿保 Youtube 的最佳貼文
cross into 中文 在 Peichi Wu Illustration Facebook 的最讚貼文
去年的案子中我選了這幅參加美國ADC Award,雖然沒有得獎,但報名的時候滿心希望這幅台灣的作品和這個計畫能讓更多人看到。畫中其實有很多細節,有興趣的話下方是參賽時寫的作品描述(我還沒翻中文版):
The illustration visualized an eco-political project that advocates for environmental protection, conservation and encourages people to search for their identity by walking into nature. The image not only depicts the project concepts, but also comprehensively shows 6 primary missions: The Green New Deal, Nature Protection, Carbon Valley, Rite of Passage, Soft Power, and Geopolitical Cornerstone. This enables the client to propose the project to the government, and promote ideas of environmental and political changes to the public.
Taiwan is an island divided by the Central Mountain Range. Located to the west of the range are the large cities inhabited by the majority of the population. In contrast, located to the east of the range are the natural sites and homes of the indigenous population for thousands of years. The 3 hikers depicted on the left are a metaphor for people searching for their identity. By walking through the Japanese Shrine, they cross over Taiwan’s complex history of colonization by many different countries. On the right side is an imaginary city called “Carbon Valley,” which is the idea of a sustainable energy research centre. The Formosan Sika deer is the endemic species in Taiwan but became extinct in 1969. In the illustration, it symbolizes and raises the awareness of nature conservation.
The commission was delivered in August 2020, however the project is still ongoing.
#illustration #illustrationartists #ecofriendly #ecology #greennewdeal #taiwan #nature #taiwanese #mountains #mountainrange #deer #indigenous #culture
cross into 中文 在 肥媽 Maria cordero Facebook 的精選貼文
今日教大家煮
📌西班牙海鮮飯
📌鳥結糖
📌蟹粉豆腐
🍏🍏蘋果膠 購買Link 🔗🔗🔗
英文: https://bit.ly/3nPMAGZ
中文:https://bit.ly/3iYfrp2
_____________________________________
2020年10月31號 Live 食譜 Recipes
特別鳴謝義工團的食譜🙇♀️🙇♀️🙇♀️🙇♀️
西班牙海鮮飯
材料:
📌橄欖油
📌雞脾肉切大塊
📌洋蔥切粒*不要切太細
📌番茄切塊
📌葡國臘腸切粒(可用其他腸替。
如意大利腸等)
📌長紅色辣椒🌶️ 切粒和長條
📌枝豆或青豆
📌魷魚切圈
📌黑橄欖切粒
📌鮮蝦
📌青口
📌花蛤 clams
📌米 2杯至2 1/2半 (不一定要用
西班牙米可用家中食開的珍
珠米或絲苗米.不用洗因會
洗走表面的電粉質和粘性)
調味料:
📌洋蔥
📌蒜頭
📌蔥頭
📌鹽
📌香葉bay leaf 1片
📌黑胡椒粉
📌蕃紅花少許一捏左右saffron(先
用水浸下才會出味)
📌蕃茄膏
📌甜椒粉Paprika 1 茶匙
📌龍蝦湯*可用雞湯或清水也夠味
因有很多食材
📌白酒(隨意可以不加)
1. 加橄欖油入熱鑊中,首先爆香洋葱. 同隻鑊的另一邊煎香一面的雞肉至金黃先才可以反轉另一面煎. 爆香一邊雞肉後加入些鹽,香葉和黑胡椒粉
2. 加入蒜頭爆香至雞肉兩面都至金黃色便可炒勻. 另加入蕃茄粒再炒勻, 再加入葡國臘腸粒,炒香再加紅甜椒粒, 炒幾下先加入蕃茄膏繼續炒下加入魷魚再炒幾下然後加入龍蝦湯及浸了水的蕃紅花炒勻
3. 放入沒有冼的生米以十字形灑在(2)上面慢慢將米按入湯中便會均勻分佈再加入2匙鹽及1茶匙甜椒粉煮一陣⚠️注意不用撈勻住
4. 加入黑橄欖粒入(3), 蓋上鑊蓋, 轉中火繼續煮十分鐘(不用全程用猛火). 中途煮了5分鐘左右後加入枝豆上蓋
5. 落完枝豆2分鐘後放青口入飯面後上蓋, 過1-2分鐘後把蝦和花哈平均放在飯面. 再灑入蔥頭,紅長椒條, 紅椒粒蓋上鑊蓋轉細火煮多3分鐘左右或至收曬水. 西班牙海鮮飯完成👏🏻😋
YouTube Live – October 31, 2020 Recipe English Version
Seafood Paella
(YouTube video starts at 0:23.)
Ingredients:
Rice - of your choice about 2 ½ cups (450ml) (uncooked and unwashed to retain its outer starch for sticky texture when cooked)
Chicken thighs/legs - chopped
Portuguese sausage - sliced (optional to replace with Italian salami or any sausage of your choice for meat flavor)
White onion - chopped
Garlic - chopped
Cuttlefish - sliced (must be added first with uncooked rice to bring out the seafood aroma)
Mussels - (to be added last)
Shrimps - (to be added last)
Clams - (to be added last)
Tomato - diced
Red bell pepper - diced and sliced
Edamame - (or regular green peas)
Seasonings:
Olive oil - (MUST use olive oil)
Salt
Black pepper
Bay leaf
Tomato paste
Lobster stock - (or replace with chicken stock or just plain water is good enough)
Saffron Threads - a pinch (must use) (soak in a half small bowl of water to bring out the aroma)
Paprika - about 1 tsp (must use)
Black olives - sliced
Shallots - sliced
Red long chili - diced
White wine - optional
Methods:
1. In a heated wok, add in olive oil, onion, and chicken pieces. Add salt, black pepper, and bay leaf to the chicken, fry until golden brown and fragrant, then flip to the other side. Avoid moving the chicken too much when frying.
2. Add in garlic, tomato, Portuguese sausage slices, diced red bell pepper, tomato paste, cuttlefish, and stir fry until fragrant. Add in lobster stock to cover all ingredients and pour in saffron threads water, including the saffron threads, and mix well.
3. Add in uncooked rice by pouring in the wok in a cross design. Using a spatula, spread uncooked rice evenly around the wok. DO NOT mix. Sprinkle in salt and paprika to taste. Add in black olives, edamame, cover wok with lid, and cook on MEDIUM heat for 10 minutes.
4. After 10 minutes, add the mussels to the wok by sticking into the rice. Arrange the shrimps, and clams on top of the rice, sprinkle in shallots, red long chili, red bell peppers slices, cover lid, and cook for further 3 minutes on LOW heat or until all liquid has absorbed. Serve.
✨✨✨✨✨✨✨✨✨✨✨✨
鳥結糖
材料
📌 無鹽牛油 50克
📌 白色棉花糖 150克
📌 紅莓乾 50克
📌 開心果 70克
📌 奶粉 100克
📌 食用米紙 適量
做法
1. 牛油落鑊,用細火煮溶,之後放入棉花糖,慢慢煮溶,直至成糖漿。
2. 放入奶粉攪均,之後熄火。
3. 倒入開心果,紅梅乾,再攪均。
4. 準備平底長方形鐵盤,鋪上食用米紙,之後倒入步驟3已攪均的棉花糖漿,再用刮刀壓平,之後利用刮刀整成長方形,高度按自己喜歡,之後再推向盤邊,令長方形形狀更出。之後放入雪櫃冷藏大約15-20分鐘。
5. 取出已雪凍的鳥結糖,切條,再切成長方形粒狀,上碟,即成。(或者可以用食用米紙包成糖果)
Nougat
(YouTube starts at 43:12.)
Ingredients:
Unsalted Butter - 50g
Marshmallows - 150g
Milk powder - 100g
Pistachio - 70g
Dried cranberries - 50g
Edible glutinous/sticky rice paper
Methods:
1. In a heated pan, add in butter and melt it completely on LOW heat.
2. Add in marshmallows and melt them completely. TURN OFF heat.
3. Add in milk powder, pistachio, dried cranberries, and mix well.
4. Transfer to a tray lined with parchment paper. Flatten it smooth, and freeze it. Once cooled, cut into nougat sizes, and wrap each one with edible glutinous rice paper. Serve.
✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨
蟹粉豆腐
薑粒 大約1湯羮
豆腐 1磚
蟹粉 3湯羹
上湯 2罐
粟粉 2茶匙
陳醋 1湯羹
麻油 1茶匙
蔥花 小許
紅蘿蔔半個
做法:
1. 紅蘿蔔用匙刮成蓉
2. 鑊燒至微熱下油(大約兩湯匙),倒入紅蘿蔔茸,略炒,加入姜茸,繼續用慢火炒香
3. 加入蟹粉,再炒一會,然後倒入上湯(留少許稍後開粟粉水用),此時可調高火力。
4. 豆腐切大粒,加入煲內,再加少許胡椒粉,陳醋,麻油拌勻。
5. 粟粉用預留的上湯開成粉漿,加入煲內,倒入時要輕輕攪拌。湯滾後加入蔥花,關火即成。
*如買不到蟹粉,可以不用。可加少許菇粉增加香味。
English Version
Shanghai Hairy Crab Paste Tofu Soup
(YouTube starts at 29:36.)
Ingredients:
Shanghai hairy crab paste - a container (if unavailable, substitute with carrot bits by scraping a carrot with a spoon)
Ginger - minced
Chicken stock
Tofu - (pat very dry with paper towel and cut into cubes)
Edamame
Green onion - shredded
White pepper - to taste
Chinese mature vinegar - to taste
Sesame oil - to taste
Corn starch and water - to thicken soup
Egg white
Methods:
1. In a clay pot, add in oil and carrot bits. Cook on low heat until you get the consistency and appearance of crab paste. Add in minced ginger, Shanghai hairy crab paste, chicken stock, and tofu cubes.
2. Add in white pepper, Chinese mature vinegar, and sesame oil to taste. Stir in cornstarch and water mixture to thicken soup.
3. Sprinkle in edamame, green onion, and add in egg white. Serve.
#20201031
#肥媽食譜
#mariarecipes
#肥媽easycook
#肥媽廚房
cross into 中文 在 CH Music Channel Youtube 的最佳貼文
《DAWN》
君を待つ / Kimi wo Matsu / 等你 / I'll Wait for You
作詞 / Lyricist:aimerrythm
作曲 / Composer:古川貴浩
編曲 / Arranger:玉井健二、大西省吾
歌 / Singer:Aimer
翻譯:夏德爾
English Translation: Thaerin
背景 / Background - 探してた道 - とちちま :
https://www.pixiv.net/artworks/82604893
版權聲明:
本頻道不握有任何音樂所有權,亦無任何營利,一切僅為推廣用途。音樂所有權歸原始創作者所有。請支持正版。
Copyright Info:
Be aware this channel is for promotion purposes only without any illegal profit. All music's ownership belongs to the original creators.
Please support the original creator.
すべての権利は正当な所有者/作成者に帰属します。あなたがこの音楽(または画像)の作成者で、この動画に使用されたくない場合はメッセージまたはこのYoutubeチャンネルの概要のメールアドレスにご連絡ください。私はすぐに削除します。
如果你喜歡我的影片,不妨按下喜歡和訂閱,你的支持就是我創作的最大原動力!
If you like my videos, please click like and subscribe! Thx :)
粉絲團隨時獲得最新訊息!
https://www.facebook.com/chschannel/
Check my Facebook page for more information!
https://www.facebook.com/chschannel/
中文翻譯 / Chinese Translation :
https://home.gamer.com.tw/creationDetail.php?sn=2889359
英文翻譯 / English Translation :
https://www.lyrical-nonsense.com/lyrics/aimer/kimi-wo-matsu/
日文歌詞 / Japanese Lyrics :
さよなら おやすみ いつかまたね
手を振った夕暮れ
どこへ帰るかも分からないまま
ただ 歩いた
冷たい雨から逃げるように
駆け込んだ木陰で 刹那の息をつき
下弦の月 闇に堕ちる
笑った顔は すぐに思い出せるはずなのに
少しずつ滲んでく 零れ落ちた涙
眠れない夜 見上げた空
揺れる夜光は 身を焦がす
瞳閉じれば 記憶の海
深く沈み 手を伸ばす
幾千年も変わらず 君を待つ
冷たい夜風に 吹かれるまま
騒ぎ立つ葉音に
重ねる言葉も分からないまま
またふるえた
紡いだ花は すぐに枯れてしまうだけなのに
とめどなく望んでる 壊れ出した 何か
眠れないまま かけた膝
香る闇間に 目を凝らす
後に戻れば 孤独の森
深く潜み 声を断つ
不変の冬の中でも 春を待つ
笑った顔は すぐに思い出せるはずなのに
少しずつ滲んでく 零れ落ちた涙
眠れない夜 見上げた空
ちりばめられた星屑を指でつないで
十字の鳥 翼求め 手を伸ばす
幾千年も変わらず 君を待つ
中文歌詞 / Chinese Lyrics :
再見、晚安,總有一天再會吧
在揮手離別的黃昏裡
連自己該回去哪裡,也不曉得
僅是這樣走著
像是要逃離冰冷的雨點
在倉促藏身的樹蔭底下,吐出留存剎那的嘆息
而下弦的月,正朝著黑暗墜落
明明,馬上就能想起你的笑容
然而那笑容卻漸漸地模糊,模糊在滾落的淚水之中
在無法入睡的夜晚裡仰望的天空
搖晃夜晚的雷光,擺弄身軀的苦悶
閉上眼,看見的便是記憶的大海
只能深深地沉入海中,對回憶中的你伸出手——
在一如過往的千年好幾中,等待著你
放任自己,被冰冷的晚風吹拂
在那之中,仍然聽不見
聽不見累積在樹葉間隨風騷動的呼喚
身軀也因為寒冷與無助,而再次顫抖
早就知曉,編織的花只會一眨眼地枯萎
卻仍然無止盡地渴求著,那已經開始壞去的,某個事物
在無法入睡而擁抱的膝蓋
凝視那之間瀰漫著香氣的黑暗
若是回首而去,便是孤獨的森林
只好埋身記憶的森林,埋藏那片自責的聲音
即便在這一如往常的冬天,也僅是等待著春天的來到
明明,馬上就能夠想起你的笑容
然而那個笑容,卻在滾落的淚水中漸漸模糊
在無法入睡的夜晚所仰望的天空
用手指,連接被撒開的星塵
勾勒出十字的天鵝,伸出手渴求牠的羽翼——
就這樣在一如往常的千年好幾中,等你
英文歌詞 / English Lyrics :
Farewell… goodnight… see you again sometime…
I waved at twilight.
Not knowing where I would go home to,
I just walked.
In order to escape the chilling rain,
I rushed under a tree’s shadow and let out a moment’s breath,
As a waning moon fell to darkness.
※I expect that I can instantly recall your smiling face,
But it begins to blur with my falling tears…
On sleepless nights, I looked up to the sky,
And the swaying nightglow had me burning with love.
When I close my eyes, it’s a sea of memories –
I sink deep, reaching out my hand…
Thousands of years, without fail, I’ll wait for you.
Blown along by a chilling wind,
I hear the sounds of leaves disturbed –
Unable to understand their amassing words,
My body shakes again.
Flowers that tell their story just end up wilting right away –
I’m ceaselessly wishing for something in the process of breaking down.
Unable to sleep, I was clutching my knees,
As I strained my eyes into the fragrant space of darkness.
If I could later return to that forest of solitude,
I’d delve deep and cut off my voice.
Even amidst and immutable winter, I’ll wait for spring.
※repeat
On sleepless nights, I looked up to the sky,
Connecting the scattered stardust with my fingers,
Seeking the wings of the Swan of the Cross, I reach out my hand…
Thousands of years, without fail, I’ll wait for you.
cross into 中文 在 偽學術 Youtube 的精選貼文
[旅行的旅行] 行動傳播技術空間中的旅行:#當我們用GoogleMap找路時 / 李長潔 🚎
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時常有人問我,你每次去日本的那些超級冷門的風景、傳說地點、氛圍氣喫茶老店,到底怎麼找到的,聽都沒聽過這些地方。剛開始,我會查詢中文與外文的旅行資訊,像是旅遊手冊、觀光網站,都是基本工作,可以給旅客一點基本的地理想像,如方位、氣候、規模、人文特色等。接著,我會做一件事—大量地運用google map細查地方資料。
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地圖,是一種人對空間權力的掌握,當旅人們從地圖繪製者的手中,搶回擁有地圖的權力,這將如何改變我們的旅行生活?然而,我們真正因為google map而搶回了對空間的掌握嗎?我們先從紙本地圖的使用開始。
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▓ #紙本地圖的時代
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不只是到了旅遊的當下才使用google地圖來找路,而是平常沒事時,就打開地圖滑呀滑,細察預計拜訪的地點,了解地理資訊。不過,在2005年以前,旅行時掌握地理環境的技術大都依賴紙本地圖,旅客與觀光客在出發前,會購買旅遊手冊、旅行文學,透過特定旅行專家與旅遊資訊編輯的視野,來觀看地方(林子廉,2009)。在那時之前,各種「旅遊天書」隨著出國人數的增加,而銷售量大增。
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出國旅行度假,不單僅是選好地方、買張機票、然後去就可以說「#這是我的旅行」,旅行的體驗是由生活中的不同媒介內容(電視、廣告、電影、書籍、旅遊手冊,現在還有社群網站)與你的真實旅程所交織而成(Urry, 2002)。當然也包含地圖。
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地圖是一種地理狀態的再現。我們覺得地圖模擬了真實的環境樣貌,但事實上,地圖是一種「#簡化」、「#挑選」、「#裁切」,尤其是紙本地圖,在有限的平面版面上,地圖的終極目標並不是一比一的還原,而是透過地圖繪製與資料整理,表現製圖者對大地的擁有權、解釋權。
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在從前的旅行中,我會在行前買一份巴黎的城市地圖,在台灣時就把旅行手冊上看到的景點標示在地圖中;並在旅程中逐一刪除,有時候還會用紅筆將散步走過的路徑畫上,以展示我對巴黎的熟稔程度。基本上,整張巴黎地圖我都畫滿了。
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▓ #google地圖的出現
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2005年,Google Map正式上線,一開始只是電腦版,同一年裡很快地推出手機版本,並且加入Google Earth的服務,直至今日,google的地圖是Google公司流量第二大的營運項目。Google Map運用了地理資訊系統(GIS),整合地表空間幾何特性以及地理屬性等兩種資訊之資料庫, GIS 中記錄的資料藉由適當的軟體解譯後可重現地表相關地形與地貌,使用者可以免費且自由地在地圖檔上標記並添加註記。這個地圖很快地成為旅行者的最佳找路工具,可以用微觀與巨觀的視野,審視空間樣態(廖酉鎮、陳均伊,2013)。
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相對於傳統紙本繪製,#地理資訊系統(Geographic Information System,GIS)的廣泛應用,省卻了實物儲存的難處,也使我們可以在同一空間的地圖上看到不同的主題的重叠和互動,我們更能按照我們的想法,在給定的地圖框架上任意標籤,製作對我們有意義的地圖(Lo, 2012)。
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Google不斷推出越來越豪華的地圖服務,像是「#交通資訊」、「#街景服務」、「#旅行規劃」,最近更加入虛擬實境的概念,將導航升級成「#AR導航」,透過 GPS 獲取用戶的位置,並使用街景資料產生「視覺定位系統」(Visual Positioning System,VPS),快速辨識周遭地標建築定位用戶位置,並在手機相機中以巨大的動畫箭頭結合街景,藉以更清楚地告知方向。這些方便的工具是積累在行動通訊技術、運算技術與人群使用習慣的大量應用與快速進步上,嶄新的地圖技術深刻地改變了旅行、旅人與城市的互動關係。
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▓ #人與機器結合下的旅行:地理媒介
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人與機器在移動技術空間中,被結合成一種人機複合體,或是Bruno Latour行動網絡理論中的「人—物」,這讓人的體驗更加複雜。你有沒有一種經驗,就是打開Google Map後,隨著指標轉動身體,試圖協調數位與真實的空間方向。或是,跟著導航行走,耳畔響起「向左轉」,就毫不猶豫地走向左方的街道。又或是,最一般的情況下,使用者會打開軟體,了解地理定位下自己與週邊資訊(店家、車站等)的關係。
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進入到隨身行動傳播科技時代,人與物結合下的移動與定位本身就是一種資訊,這些資訊詮釋了流動空間、網絡連結、移動過程的具體樣態。一方面,機器深刻地鑲嵌入人類的生活世界中,反過來說,人們亦透過機器產生全新、方便、延伸的特殊經驗。這種人機合一、日常鑲嵌的 #地理媒介(geomedia)(McQuire、潘霽,2019),在旅行實踐中更顯鮮明。
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在Web2.0時代,藉由地理媒介所構連起來的網絡式公共空間,展示了人類時空感知的嶄新轉變。透過行動傳播與數位化的技術,遊歷的地點本身不只是被媒介再現,而是,這些地點本身就是媒介,在程式運算的框架下,人與人、人與城市有了全新的關係:Google Map的使用與資料的積累,很大的程度上,人們利用社會實踐、消費行為與協商互動來定義旅行的地方。
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例如這次我們旅行到關東地區,特地前往宇都宮吃餃子。在行前我們藉由Google Map的即時資訊決定乘車的方式,查詢車站附近所有的餃子店以及他的評價、照片、菜單,用街景服務來定位自己如何到達要去的「餃天堂」。然後在這家算是有特色的餃子店鋪,我們竟然在餃子裡吃到了一根鋼刷鐵絲,店家也沒有很認真地看待。就默默地打開Google Map說明了當下的狀況,並給予較低的星級。
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▓ #自願式的地理資訊(volunteered geographic information)
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上述的情境是一種建構主義的場境,使用者們可能自知的情況下,#自願參與地理資訊的建構,這稱做自願式的地理資訊(VGI,volunteered geographic information)(Sieber and Haklay, 2015),Google Map的VGI使得人們更有機會參與城市意義的詮釋,在公共參與的意義上,Google Map也是一種社群媒體,它建築在遊客、居民、店家等大量用戶的傳播意向性上。在McQuire與潘霽(2019)的「地理媒介」評斷便提到中,媒介傳播技術、隨身行動和城市地理元素的深度融合,共同造就了「#成為公共」(becoming public)的體驗,打開城市生活的審美維度,同時推動了「成為公共」的過程。城市中的社會關係和權力關係,不再僅僅依據根植於城市空間結構的生活形態,而是更直接地被轉化為主動的「傳播」過程。
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從知識論的角度來看,Google Map有著三種資訊類型:自然的資訊、技術的資訊與文化的資訊。自然的資訊,如同人們所可以感受到的地形等;技術的資訊則如道路、水系的測量描述;而文化的資訊則指涉各種人類的行為,如駕駛、消費等。透過運算平台,當然也包含IG、FB上的「#社會標註」,像是打卡、分享美照、「#」,使用者、物、與城市風景大量交織成數位形式與真實形式共存的存在,並且在公共性的概念下交往互動。
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可是,我們還是可以想像與批判,一個反烏托邦正在進行。有時候我們不知道自己正是地理媒介的延伸,甚至不得不參與地理資訊的建立。當你想要運用導航系統時,其使用者本身正參與著車流量預測的演算過程。當我們行動時,我們也正經歷一種數據式的物化,個人與機器結合後,個人在時空中的所有作為都有可能面臨資本主義的收編,例如在Google Map上顯示個人化的位置性商業廣告。
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▓ #流動的社群與信任革命
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旅行者們對Google Map的使用,構成了一種流動與移動的社群,這個社群強調的並非穩定的社會記憶,他們更欣賞獲得片刻的超凡體驗,與享受如遊戲般的過程,在虛實間讓自己更能夠掌握旅行的地方。從Google Map的旅遊嚮導設計就可以發現,Google Map將每一位參與地理資料建構的人們都當作「專家」,這個構想在另一個旅行APP「#TripAdvisor」裡也非常鮮明。你可以在「TripAdvisor」裡分享更多評價、文章與圖片,分享你在移動時的超凡體驗,以獲得「#頂尖攝影師」、「#飯店達人」等等標章,以提高個人體驗的可信度。
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不過,有批評家認為,我們太容易把Google Map、Google Earth上的作為,理解為一種全景全知的圖像、透明的秩序,甚至是前面討論的參與和賦權的工具(Kingsbury & Jones, 2009)。閃耀著令人暈眩光茫的球體,反映了人類的戴奧尼索斯的妄想,我們狂亂地航行,歡天喜地地喧囂,我們全心全意、不加思索地信任它,卻低估了虛擬世界對真實世界的集體監控。
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▓ #回歸地方化?
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不過,站在創用的立場,我還是傾向對科技保持信任。信任研究者Bostman(2017)在《#信任革命》中談到,只有「信任」,人類才能在進程上有超越性的變革。當然,對Google Map的信任早在2010年以後就幾乎被廣大的使用者們接受了,雖然偶而還是會看到我父親打開地圖導航後,然後罵導航太笨,繼續走自己的路。但無疑得,Google Map扮演了旅行實踐的重要推動角色,它把商品、交通、約會與各種推薦搓合起來,讓旅行同時是個人的行動,也是集體的社群參與。也因為這些更加錯綜複雜的信任,旅人們才能獲得更多足以創新生活的服務。
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回到McQuire的地理媒介概念中,如果傳統大眾媒體帶給旅行者與地方的是一種想像的、再現的、去地方化的全球化幻覺。那麼這些隨身、隨地的地理媒介,像是Google Map,則在旅行者與地方之間形成更回歸地方化的關係,同時還包含了跨文化溝通的實現,透過這樣的地理媒介技術,更能提高人們對差異性與流動性的接受程度,還可以確保城市網絡中與他者共存的技能。
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#參考文獻:
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1. 林子廉(2009)。旅遊手冊如何影響遺產觀光客對於原住民石柱真實性知覺、旅遊動機及體驗。文化大學觀光系碩士論文。
2. Urry, J. (2002). The tourist gaze. Sage.
3. 廖酉鎮, & 陳均伊. (2013). 讓地圖活過來一 Google Earth 運用於地球科學教學設計之應用. 科學教育月刊.
4. LO, K. H. (2012). 論班雅明式史觀和空間觀: 並以領匯霸權地圖為例. Cultural Studies@ Lingnan 文化研究@ 嶺南, 32(1), 1.
5. Sieber, R. E., & Haklay, M. (2015). The epistemology (s) of volunteered geographic information: a critique. Geo: Geography and Environment, 2(2), 122-136.
6. McQuire, S., 潘霽(2019)。From Media City to Geomedia: Cross-disciplinary Insights into Information Society from a Pioneering Australian Scholar。資訊社會學研究,36。
7. Botsman, R. (2017). Who Can You Trust?: How Technology Brought Us Together–and Why It Could Drive Us Apart. Penguin UK.
8. Kingsbury, P., & Jones III, J. P. (2009). Walter Benjamin’s dionysian adventures on Google Earth. Geoforum, 40(4), 502-513.
cross into 中文 在 RamboChai 蔡阿保 Youtube 的最佳貼文
中文版本 Jesus Love Me
翻譯: Rambo Chai 蔡良保 (Mandarin Translate)
面子书Facebook:
►► www.facebook.com/rambochai
►► www.YouTube.com/rambochai
►► www.weibo.com/rambochai
►► http://rambochai.com/?p=11065 (Link for more details)
翻唱了 Chris Tomlin 的 Jesus Love Me , 同时也翻译了这首英文歌曲,成为中文版本的。希望大家会喜欢,然后可以跟朋友分享哦~
Translated Chris Tomlin "Jesus Love Me“ to Chinese Version . Hope You like it, and please share to your friends too.
我迷失 把心锁住
Wo Mi Shi , Ba Xin Suo Zhu
I was lost I was in chains
世界太多迷惑
Shi Jie Tai Duo Mi Huo
The world had a hold of me
心硬如石 自觉得羞愧
Xin Ying Ru Shi, Zi Jue De Xiu Kui
My heart was a stone I was covered in shame
当袮走来看我
Dang Ni Zou Lai Kan Wo
When He came for me
我逃不掉 逃不掉 袮的同在
Wo Tao Bu Diao , Tao Bu Diao , NI De Tong Zai
I couldn't run, couldn't run from His presence
我逃不掉 逃不掉 袮双臂
Wo Tao Bu Diao , Tao Bu Diao NI Shuang Bi
I couldn't run, couldn't run from His arms
Chorus:
耶稣 袮爱我 袮爱我 袮爱我
YE SU NI Ai Wo , NI Ai Wo , NI Ai Wo
Jesus, He loves me, He loves me, He is for me
耶稣 怎会如此 袮爱我 袮爱我的
YE SU Zen Hui Ru Ci , NI Ai Wo , NI Ai Wo
Jesus, how can it be, He loves me, He is for me
Vers2
圣灵的火 在我内心
Sheng Ling De Huo , Zai Wo Nei Xin
It was a fire Deep in my soul
现在的我不一样
Xian Zai De Wo Bu Yi Yang
I'll never be the same
听见袮的声音
Ting Jian NI De Sheng Yin
I stepped out of the dark
跨出黑暗 走向袮光明里
Kua Chu Hei An, Zou Xiang NI Guang Ming Li
And into the light When He called my name
Bridge:
袮抓住星星 也抓住我心
NI Zhua Zhu Xing Xing , Ye Zhua Zhu Wo Xin
He holds the stars and He holds my heart
受伤的手 却是医治我
Shou Shang De Shou , Que Shi Yi Zhi Wo
With healing hands that bear the scars
那十字架 袮为我牺牲
Na Shi Zi Jia , NI Wei Wo Xi Sheng
The rugged cross where He died for me
是我盼望 是我所有
Shi Wo Pan Wang Shi Wo Suo You
My only hope, my everything
Music From : Marcus Stanley (https://www.youtube.com/user/ThePiani...)
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Original Song from Chris Tomlin : https://www.youtube.com/watch?v=c8gKXu6J2wE
Mandarin Translate/Cover: Rambo Chai
翻譯/演唱: 蔡良保
Lyric 歌詞:with Chinese 中文 , PinYin 拼音, And English 英語 (Original)