關於 during peak season ，我們在網路上蒐集到這些相關的討論、資訊與評價

Fun family moments we share come to life especially during the CNY season when we all get together to celebrate and partake in the festivities 🥳 Sharing happiness with my sister, with the limited Oreo Red Velvet cookies, just in time for the Chinese New Year 🧧

The limited edition Oreo Red Velvet cookies feature Oreo’s cream cheese-flavored filling and their gorgeous red tone, complete with a new package design exclusive to this special release. If you haven't tried it yet get yours today indulge in some fun and playful moments with family 🎉🏮

Stay tuned for my upcoming video tomorrow for an exclusive sneak peak into our festivities!!

Gong Xi Fa Cai everyone 🧧

#OreoTurnsRed
#MakeEveryMomentPlayful
#OreoRedVelvetMY

Local authorities in China are offering a range of benefits to persuade migrant workers not to travel during the upcoming Lunar New Year, a peak travel season that could worsen the spread of COVID-19.

Read more: https://bit.ly/3aa3slY

#WuhanVirus

中國各省市為了減少春運期間的人口流動，軟硬兼施，包括出動銀彈政策利誘民工就地過節。
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Thinking of what to gift your loved ones this Chinese New Year? Good news for you, especially if you’re a fan of Japanese Craft Gin!⁣⁣
⁣⁣
𝐍𝐞𝐬𝐮𝐭𝐨 𝐏𝐚𝐭𝐢𝐬𝐬𝐞𝐫𝐢𝐞 has just launched an exclusive shortbread set inspired by Roku Gin, the Japanese Craft Gin. A total of three flavours of shortbread are offered: 𝘔𝘢𝘵𝘤𝘩𝘢, 𝘚𝘢𝘯𝘴𝘩𝘰 𝘗𝘦𝘱𝘱𝘦𝘳 & 𝘠𝘶𝘻𝘶!⁣⁣
⁣⁣
Matcha lovers will appreciate the earthiness and mild floral fragrance that are inspired by Gyokuro and Sencha – two premium Green Teas harvested in summer found in Roku Gin. ⁣
⁣
Sansho Pepper shortbread will give you a subtle kick from the Sansho Pepper, while the citrusy element of Yuzu shortbread will bring you to Japan’s winter season since Yuzu in Roku Gin is harvested during the peak of winter!⁣⁣
⁣⁣
𝐑𝐨𝐤𝐮 𝐆𝐢𝐧 𝐱 𝐍𝐞𝐬𝐮𝐭𝐨 𝐒𝐡𝐨𝐫𝐭𝐛𝐫𝐞𝐚𝐝 𝐛𝐮𝐧𝐝𝐥𝐞 contains ⁣
- 1 box of Roku Gin inspired shortbread (comes with all 3 flavours)⁣
- a bottle of 200ML Roku Gin ⁣
- a Roku Gin Mixer Kit!⁣
⁣⁣
Share this with someone who loves Japan or Japanese Craft Gin! Purchase via https://www.dear-nesuto.com/shop-1/p/nesuto-patisserie-roku-gin-shortbread now!

Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil

PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.

Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.

Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.

SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.

Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.

Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.

Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.

In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.

Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).

Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.

DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.

All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.

Only “Blissful” design packaging was used during the period to pack every product sold.

On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.

1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.

PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.

A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.

“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).

Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.

Music by Ikson - New day

Nov 7-13 2018 Autumn Trip.
It was a great experience wandering around from the city of jeju to seoul during this beautiful autumn season!

Itinerary for this trip:

Day 1
- Air asia KUL-ICN
- Took pocket wifi (Play wifi) at Terminal 1 incheon airport
- Incheon airport to Gimpo airport
- Jeju air GMP-CJU
- Check in On the Stone Guest House, Seogwipo Jeju
- GS 25 convenient store for late dinner

Day 2
- Breakfast at paris baguette cafe
- Seongsan Ilchulbang (Hiking to sunrise peak)
- Check out on the stone guest house
- Store luggages at Jeju airport
- Took Jeju tour bus
- Dongmun traditional market (tangerine season)
- Check in Maro Hostel, jeju city
- Dinner at bada janchi restaurant

Day 3
- Check out Maro hostel
- GS25 convenient store airport for breakfast
- Easter jet CJU-GMP
- Check in Bong backpackers hostel, jongro seoul
- Kwangjang market (local foods)
- Cheongyechon stream (seoul lantern festival)
- Dongdaemun gate

Day 4
- Breakfast at hostel
- Nami island (whole day)
- Lunch at asian family restaurant, nami island
- Rent bicycle at nami island
- Gapyeong top land bungee jump (didn’t join, not an adrenaline rush person?)
- Myeongdong shopping street by evening (skincare & street foods)

Day 5
- Breakfast at hostel
- Bukchon hanok village
- Gyeongbokgung palace
- Gwanghamun square
- Lunch at itaewon (makan halal korean restaurant)
- Doota duty free dongdaemun (souvenirs)
- Myeongdong shopping street
- Dinner at yoogane chicken dakgalbi restaurant

Day 6
- Breakfast at hostel
- Namsan tower (using cable car return ticket)
- Seoul skygarden park
- Starfield coexmall & library
- Ewha women’s university
- Ewha shopping district (skincare, souvenirs)
- Paik’s coffee cafe
- Dinner at MCD

Day 7
- Breakfast at hostel
- Check out Bongz backpackers hostel
- Air asia ICN-KUL

*Transportation at Jeju mostly using public bus and taxi due to problem with our car rental while in Seoul was all public transport like bus and train, which is way efficient and no regret! '
*Using T-money travel card, filled up a survey on KTO MY website before our trip and managed to get the card for free. Just need to top up once in korea.
*Navigation app that we used in seoul was Naver mapp app which is more accurate and convenient.
*All accommodations were backpackers style but still clean and affordable. Stayed in mixed room at bong hostel in seoul while only male room at on the stone guest house and maro hostel, jeju.

Hi,everyone.

This is my first vlog to Maldives.

My boyfriend Joseph and me decided to go for a relax trip instead of a city vacation.As we just wanted to hea and so lazy to plan about anything .

Maldives is the first place where comes across my mind .And it was always one of my dream place to go .

And here my birthday wish came truee!!Yayyyyy!!! Credit to my man .Because of some reasons .We made the booking 3days before the departure(quite last min).Most of our desired resorts are all fully booked (due to peak season)Phewww...from the limited options, we were lucky enough to got this Cocoon by his friend (travel agent).

Cocoon ,
A 5stars stylish resort .So called 'affordable luxury’. A new developed island .Perfectly for family and of course for those who planning honeymoon or a place for you to unwind .See clear ocean water.Sunset view.And if you are lucky might meet stingray or octopus visit your villa.*Tips: keep an eye out on the bottom of water.* We met twice during our stays :)Got us so excited .

We were in full boarded package .They offering a daily different based cuisine buffet.From breakfast to dinner.Eat all u can ,drink whatever u wan.I can say it was fully in line with our expectations.They served awwwsome foods.Yummmyyy!!!

It was a very pleasant stay we had.I had a very wonderful 29th birthday .Thanks to my man again .It was my best ever gift in 2018.xoxo

Here are some information sharing to you.
5d4n Cocoon Full boarded
RM11-12k nett for 2 pax
~WHAT’s Including ~
-sea plane both way transferred
-1night stay in mainland
-3nights stay water villa with pool
-B,L,Tea,Dinner (alcohol beverages inclusive)
-snookering (water equipment),kayaking etc..
*Little tips in full boarded package : Don’t need to bring so much cash UNLESS you planning to do on some excursions activities such as island hoping ,fishing tour, dolphin cruise etc.ALL in USD*

Thank You .Hope you enjoy the video .