▎二手物難賣-七要訣助你成功開市▎
當了媽媽以後發現錢真的不夠用(好啦我承認是我愛買),也養成了懶媽儘可能以舊換新,補貼新品入荷差額的習慣。
近五年的二手育兒用品銷售經驗,雖稱不上攻無不克,但也有近七八成的勝率。
以懶媽自己的經驗來說,育兒用品的替換率高,所以不少媽媽會改買二手用品。
現代人物質生活豐盛,東西用到爛的機會大幅降低,許多二手商品其實少用近新,多數人也逐漸接受二手物品,因此只要用對方式,就能提高成交機會。
➀ #盡量買有品牌的物品 Brand Products
懶媽進了機械加工業後才知道,為什麼有些玩具雖然外表長很像,但價格差很大,原因就在於玩具的精細度。
以機械加工業來說,工件精度差了個0,價格也許就差了一倍不止。
品牌商提供的價值就在於精度的管控。
就拿樂高來說,有些白牌的積木,要不太緊要不太鬆,玩起來便沒那麼順手。
有牌物品雖然價高,但比質也相對好,不只較不易損壞,物品的細節更是精緻細膩,出清時一定找得到固定支持者願意買單。
➁ #找出自己的目標客群 Target Audience
一個人所在的區域、身份(example: 全職媽、職業媽)、興趣,會影響一個人購物的決定。
以懶媽自己來說,我人在高雄,是個職業媽媽,在育兒用品上對偏教育類的繪本讀本桌遊及開放性玩法的積木較有興趣。
所以我在出售二手物品時,也會儘量找相同背景的群組銷售,像是找高雄媽媽群、二手繪本群、桌遊群等。
媽媽也有不同的嗜好,有些喜歡買衣服、有些喜歡育兒用品,但可能各自有品牌的愛好。
在銷售平台上銷售物品雖然方便,但能見度較低,若能在LINE群組或FB社團中先鎖定目標客群,銷售速度會更快,避免物品越積越多的可能。
如果在一個社群久了,更了解客群的屬性及消費行為,販售二手物的過程也會更加順利。
➂ #標題清楚 Clear Title
這年頭大家都很忙,下標時最好包含品牌、品名、新舊、尺寸、顏色、缺損細節
有些人只買特定品牌玩具衣物、又或者只搜集該牌玩具,標註清楚不僅能增加被看見的機會,有興趣的人也能一眼看清楚這樣東西究竟是不是他所想要的。況且標示清楚不僅能減少雙方一來一往的溝通,也能減輕彼此耗費的時間與精力。
➃ #產品介紹很重要 Product Introduction
人會決定買某樣東西,除了需要外,一定是那個當下被產品的介紹文吸引,從而決定購買這個產品。
行銷人員精心撰寫的銷售點,充滿了誘惑人心的賣點。
能讓你心動的台詞,必定也能讓他人心動。想辦法改以自己的話重新敘述產品,加上孩子的使用心得,更令人感受到真心實意的推薦。
example: 多元學習、激發興趣、訓練精細肌肉、感官發展、避免學習偏食。
➄ #搭配組合 Bundle Sale
不知道大家有沒有去二手電影院看過電影,懶媽以前常去,因為一次可以看兩部電影,雖然一定是熱門電影搭配冷門電影。
將熱門商品與冷門品項綁定合售,能提高冷門品項成交的機會,搭配性的銷售還能增加產品豐富性,也令人覺得整體CP值較高。
➅ #價錢合理 Reasonable Price
怎麼樣的價錢叫合理價呢?
車子落地半價,更何況是使用過的玩具物品。以我來說,小孩穿過的衣物,就算衣況好,懶媽也多是贈送處理,全新來不及穿的衣物才會採轉售方式。
價錢部份,建議比市場二手最低價再便宜個50-200塊,買方比較後通常會挑選物況差不多,但價錢相對便宜的物品購入。
➆ #賣得掉比賺回成本重要 Sold out Rocks
沒有賣不出去的產品,只有賣不出去的價錢。
玩具衣物等,有些是有流行性的,放久了只會跌價,絕對不會漲價。
除非物品狀況極優、部件未曾缺損髒汙、新品價格水漲船高,二手物才有機會維持舊價或創下新高。
懶媽過去曾轉售幾本熱門的絕版立體操作書,就算價格翻倍賣,依舊順利賣出。原因只是因為立體操作書容易破損,又因為絕版,新的買不到,要買到的狀態極佳的二手書根本全憑運氣。除非了解相關市場,才有機會做此操作。
物品久放有什麼缺點?
東西越放越舊,也只會越加難賣;家中空間被佔據,生活空間被壓縮;取得成本不變,沉沒成本增加,到最後不得不降價求售,心理更不平衡。
看完以上七點,是否覺得出清東西換現金非常麻煩?所以購物時更要考量清楚日後處置物品的相關成本。
天底下沒有不勞而獲的事,想出清換現金一定做點功課。
懶媽這個人怕麻煩,出清物品耗費精神力氣時間,所以難賣的小物多直接贈送,若要出售物品,會先累積到特定數量,一次出清,追求一擊必中,免得自己時不時都得回應潛在買家的各式問題。
不知道大家出清二手物有沒有什麼其它要訣?
如果有朋友依懶媽的說明成功出清,希望能跟懶媽分享一下唷!
◎◎◎◎◎◎◎◎◎◎
想優化生活、調整居家空間,卻不知道該怎麼做嗎?
◎ 歡迎找懶媽聊聊
http://bit.ly/LazyMom-LINE
◎ 10月第三週起開放預約
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歡迎
#按讚-讓懶媽知道自己的文章對你有幫助
#留言-歡迎跟懶媽聊天或分享自己的觀點
#分享-希望更多人能一起享受生活的餘裕
fb target price 在 CheckCheckCin Facebook 的最讚貼文
【送禮講心思】媽媽的健康最重要
⭐️送鮑參翅肚固然大方得體
⭐️但配合體質食用更重要
#星期四食材
母親節實用送禮指南
母親節是表孝心的日子,親手為媽媽/奶奶/外母挑選禮物,既要得體還講求實用,媽媽總是說「食得落肚最實際」,送吃的東西價錢還是其次,最重要方便、貼心,按著對方的健康狀況選擇就最好不過!
乾燥型媽媽
特徵:體型偏瘦、眼乾口乾、手腳心胸口煩熱、容易失眠、喜歡喝冷飲、嗜吃辛辣、長期熬夜、久病體虛或正值更年期
適合食材:花膠、燕窩、雪耳、鮑魚、乾噌噌茶、燕麥米水
花膠性平,能滋陰養顏、補腎益精;燕窩性平,有益氣養陰、補虛潤燥的功效;雪耳性平,有滋陰潤肺、益氣養胃、強心補腦功效;鮑魚性平,滋陰清熱、補益肝腎,具調經、明目、潤腸功效。
✔推介茶療:乾噌噌
功效:潤燥止血,紓緩鼻腔、咽喉乾燥、反覆流鼻血等症狀。
材料:白茅根、玉竹、梨乾
✔推介米水:燕麥米水
功效:去水腫、紓緩便秘、改善多汗
畏冷型媽媽
特徵:面色偏白、怕冷、四肢及身體冰冷、嗜睡、提不起勁、靜止時常出汗、久病體虛或手術後人士
適合食材:人參、黨參、紅棗、核桃、溫暖笠笠茶、炒米水
人參性微溫,有大補元氣、生津止渴、安神的功效;黨參性平,有補肺脾氣、生津養血、改善氣血不足的功效;紅棗性溫,能補氣養血安神,有助面色紅潤、手腳暖和;核桃性熱,有補腎固精、益氣養血功效,亦有助健腦益智,增強記憶力。
✔推介茶療:溫暖笠笠茶
功效:驅寒保暖,紓緩手腳冰冷、怕冷等症狀。
材料:乾薑、桂圓肉、肉桂、黑糖
注意:感冒期間不宜飲用。
✔推介米水:炒米水
功效:暖胃散寒、溫暖四肢
氣血不足型媽媽
特徵:面色偏白、嘴唇色淡、容易心悸、頭暈、腳步輕浮、指甲容易折斷、皮膚乾燥痕癢、久病體虛或手術後人士
適合食材:人參、高麗參、乾瑤柱、海參、心情靚靚茶
人參和高麗參均性微溫,有大補元氣、生津止渴、安神的功效,而高麗參經過精製,味甘甜而更有效補血;乾瑤柱性平,能滋陰補腎及健脾胃;海參性溫,有滋陰補腎、養血潤燥、溫陽等功效。
✔推介茶療:心情靚靚茶
功效:養心安神定志。適合精神不集中、憂鬱、煩躁不安情緒。
材料:小麥、百合、甘草、去核紅棗
注意:感冒期間不宜飲用。
緊張型媽媽
特徵:黑眼圈、臉色唇色紫暗、經常嘆氣、常不覺意乾咳、多打嗝、情緒鬱悶、心神恍惚、要求高、思慮過多或經常憂心
適合食材:玫瑰花、洛神花、茉莉花、桂花、疏肝悠悠茶
玫瑰花性溫,具有疏肝解鬱、行氣活血功效。洛神花性寒,具有清熱解毒、養顏淡斑、利尿降壓及消滯功效。茉莉花性溫,能理氣解鬱,紓緩胸悶不適。桂花性溫,有溫肺散寒、暖胃止痛作用。
✔推介茶療:疏肝悠悠茶
功效:行氣解鬱,紓緩經常嘆氣、精神壓力大及月經不適。
材料:玫瑰花、月季花、桂花、佛手
售價:每盒$79,內附5包
注意:孕婦及月經期間不宜飲用。針對月經不適,可於月經前三至七日飲用。
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Mother's Day gift ideas
Mother's Day is a day to show your love. If you are picking gifts for your mom or mother-in-law, you would want something decent and practical. Moms tend to think that edible gifts are most practical. The price tag is less important. The best gift is convenient for her to maintain health and be sure to choose according to her body condition.
Dry:
Characteristics: Thin, with dry eyes and dry mouth, hot chest, palms and feet, prone to insomnia, preference for cold drink, preference for spicy food. Usually happens to those with frequent late nights, those with chronic illness or those in menopause
Ingredients: Fish maw, bird’s nest, snow fungus, abalone, ‘Very Dry’ healing tea, Oats rice water.
Fish maw is mild in nature, can nourish yin and improves skin, replenishes kidneys. Bird’s nest is mild in nature, can nourish qi and yin, improve deficiencies and relieve dryness. Snow fungus is mild in nature, can nourish yin and moisten lungs, promote qi and nourish stomach, strengthen the heart and brain. Abalone is mild in nature, can nourish yin and clear heat, nourish liver and kidney, can regulate menstruation, improve vision and moisten bowels.
✔Recommendation: ‘Very Dry’ healing tea
Effects: relieves dryness and stops bleeding, can relieve dryness in nasal cavity and throat, frequent nosebleeds, etc.
Ingredients: Cogongrass root, polygonatum, odoratum, dried pear
✔Recommendation: Oats rice water
Effects: Reduces water retention, relieves constipation, improves excessive sweating
Aversion to cold:
Characteristics: Pale complexion, aversion to cold, with cold limbs and body, excessive sleepiness, cannot get charged up, excessive sweating even when not moving, those with chronic illness or those in menopause
Ingredients: Ginseng, codonopsis root, red date, walnuts, ‘Warming’ herbal tea, Fried rice water
Ginseng is slightly warm in nature, can reinforce vital energy, promote fluid production to relieve thirst, and calm the nerves. Codonopsis root is mild in nature. It can replenish the lungs and spleen qi, promote fluid and nourish blood, improve poor qi and blood. Red date is warm in nature, can promote qi, nourish blood and calm the mind, can achieve rosy complexion and warm the limbs. Walnut is hot in nature, can replenish the kidneys, strengthen qi and nourish blood. It also can strengthen the mind.
✔Recommendation: ‘Warming’ herbal tea
Effects: Dispels cold to keep warm, can relieve cold limbs and aversion to cold
Ingredients: Dried ginger, dried longan meat, dried citrus peel, cinnamon, brown sugar
Note: Not suitable for those recovering from a cold/flu.
✔Recommendation: Fried rice water
Effects: Warms the stomach and dispels cold and warms the limbs
Qi and blood deficiency
Characteristics: Pale complexion, pale lip colour, heart palpitations, dizziness, light leggedness, nail breaks easily, dry and itchy skin, low volume of menstrual discharge and light in color
Ingredients: Ginseng, Korean ginseng, dried scallops, sea cucumber, ‘Be Happy’ herbal tea
Ginseng and Korean ginseng are slightly warm in nature, can reinforce vital energy, promote fluid production to relieve thirst, and calm the nerves. Korean ginseng is refined, sweet and more effective in blood replenishment. Dried scallop is mild in nature and can nourish yin and kidney, and can strengthen the spleen and stomach. Sea cucumber is warm in nature and has the effects of nourishing yin and nourishing the kidney, nourishing blood and relieving dryness, and warming yang.
✔Recommendation: ‘Be Happy’ herbal tea
Effects: Nourishes the heart and claims the mind
Ingredients: Wheat, lily bulbs, liquorice, pitted red dates
Note: Not suitable for those recovering from a cold/flu.
Nervous:
Characteristics: Dark circles, dark purple lips colour and complexion, often sighing, coughing unconsciously, hiccups, depression, absent-mindedness, high demand, excessive thinking or worrying
Ingredients: Rose, roselle, jasmine, sweet osmanthus, ‘Destress’ herbal tea
Rose is warm in nature and can relieve stress, promote qi and blood circulation. Roselle is cold in nature and can clear heat and detoxify, improve skin quality, promote diuresis and lower blood pressure, and aid digestion. Jasmine is warm in nature and can promote qi and reduce stress ,and relieve chest tightness. Sweet osmanthus is warm in nature and has the effects of warming the lungs and dispelling cold, warming the stomach and relieving pain.
✔Recommendation: ‘Destress’ herbal tea
Effects: Promotes qi circulation and relieves stagnation, can relieve frequent sighing, stressfulness and menstrual discomfort, etc.
Ingredients: Rose, China rose, sweet osmanthus, fingered citron
Note: Not suitable for pregnant or menstruating women. To target menstrual discomfort, have this tea 3-7 days prior to start of period.
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#男 #女 #我枯燥 #我畏冷 #我狀態OK #我有壓力 #陰虛 #陽虛 #氣虛 #血虛 #氣滯 #血瘀 #失眠 #頭暈 #黑眼圈
fb target price 在 法鬥一家LOVE。阿諾x幾摳x樂樂 Facebook 的最佳貼文
身為台灣犬卻不得台灣人喜愛😢
Mary’s doggies 幫助了這些台灣毛孩到國外享福❤️
現在需要您的小額愛心,讓他們能完成更大的使命!
緊急募款!
募款最新情況:10月15號
Update: Oct 15th 2018
車子募款最新消息:
我們想要大聲感謝所有捐錢協助我們買車的朋友。我們透過介紹,得知一台狀態良好的二手車。目前正在努力獲得足夠的款項,將車子買回園區。
這台車的售價為台幣48萬。我們目前已經募到26.5萬。還需要募21.5萬,便足以購車。
也就是說,只要有215人,願意各捐1000塊,就可以達標。
我們很感謝所有支持者為我們做的一切。我們很欣慰,可以買到一台狀態好的車,維護園區狗狗/義工/工作人員的安全。我們也要謝謝幫助我們找到這台車的好人,謝謝您的愛心協助。
Update on the car:
We want to say a huge thank you to all our supporters who have donated money to help us buy a car. We have been recommended a good condition second-hand car and we are now in the process of buying that car.
The price of that car is NT$480,000
We have currently raised NT$265,000
so we just need to raise NT$215,000
This means we only need 215 people to donate NT$1000 to meet our target.
We really do appreciate everything everyone has done for us. We are so relieved that we are able to buy a good car for the safety of our animals, staff and volunteers. Thank you so much to our supporter who helped us find this car
募款最新情況:10月9號
Update: Oct 9th 2018
謝謝所有粉絲的愛心和支持,目前我們的車子基金已經募集到新台幣15萬元。有善心人士幫我們找到一台狀態良好的二手車。這台二手車便宜很多,但我們還需要至少45萬元的募款才可以購買。5萬人粉絲,每人捐九塊就可以達成。
我們不是不願意考慮二手車,只是沒有信任的管道幫我們尋找,擔心購買二手車可能會出現維修和安全的問題。由於我們位於深山,山路抖窄,狗狗/義工/工作人員的安全,是我們的第一考量。如果車子在山路中拋錨,我們將陷入四周沒有停車和回轉空間的危機和窘境。
請大家繼續募款幫助我們,我們才有資源救援更多沒有辦法說話的毛孩。
Thank you so much to all our supporters for your overwhelming support - we have so far raised just over NT$150,000 - We now also have someone looking into helping us get a good condition second-hand car, which will be much cheaper but we still need to reach at least NT$450,000
We are not against getting a second hand car at all - we just don't know enough people to help us look for a good condition car that will not cause us problems down the line. We always have to think of the safety of our animals, staff and volunteers as we live very far up the mountain on very steep mountain roads. If we breakdown on these roads it will be nearly impossible for us to get towed to a garage.
Thank you again for all your support and please keep supporting us and we'll keep helping those who don't have a voice of their own.
我們一直在尋找一台適合的車,也連絡所有台灣的車商。可惜沒有車商可以贊助我們,或提供我們折扣。由於情況緊迫,我們需要募款才能買車。
我們決定買中華汽車的Zinger。這個型號夠大,可以一次載很多狗,卻不會大到無法開蚪曲狹窄的山路。負責行駛的是我們的工作人員,Zinger 恰當的大小可以保障他們的安全。我們目前每個星期都和一個義工借車。我們很感謝她的慷慨,卻也造成她的負擔:她不僅需要打理自己,家裏也有超過15隻狗需要照顧,卻常常一個個星期有好幾天沒有車開。
現在我們需要您的幫忙。我們照顧100多隻狗的生活費和醫療費都很高,沒有足夠的存款買車。所以我們擬定了一個買車的募款企劃:
👉我們需要募台幣65萬。這是一個大數目,我們知道大家都有自己的生活責任和負擔。我們目前粉絲人數有5萬人。只要有800個人,一人捐1000塊,就可以幫我們買這台車了。
如果您願意捐款給我們,請參考以下捐款方式。捐款完成後,請貼以下私訊給我們:我想要捐台幣____元,幫Mary’s Doggies 買車。
我們希望可以在一個月內募款成功。5萬粉絲內,只要有800個捐1000的人就能達標。我們做的一切都是為了園區的狗。請能捐款的人捐款,並且幫我們分享這篇文章。
▪️捐款連結:Donate: https://goo.gl/T4LB7W
▪️戶名: 社團法人台灣瑪莉愛狗協會
永豐銀行 (807)
忠孝東路分行 101-018-0003313-8
▪️Paypal: donations@marysdoggies.org
👉匯款後如需要捐款收據請至協會官網http://marysdoggies.org/index.php
右上角匯款通知以供查詢回覆
註明您帳號後5碼、金額、姓名、身分證字號、電話、地址。
URGENT FUNDRASING NEEDED!!
We have been looking for a long time for a suitable car for us. We have contacted every car company we can in Taiwan but unfortunately there has been no company which can sponsor us or help us with a discount. However, the situation is now more urgent and we have to raise the money to buy a car.��We have decided to buy a Zinger as this car is big enough to take our dogs, but not too big for our mountain road. As our staff will be driving it, it is very important for their safety. We have been borrowing our volunteer’s car each week and while we very much appreciate her generosity, it is a burden to her as it means there are several days a week she has no car and she also has over 15 dogs to care for herself.
�Now we need your help. Due to our constant high vet bills and daily expenses for over 100 dogs, we don’t have the savings to just buy the car and as such we have to do a specific fundraising for it.
We need to raise NT$650,000.
We know this is a lot of money and we know each and every person has their own responsibilities, but as we have over 50,000 supporters on our FB page all we need is for just 800 people to donate NT$1000.
If you would like to donate to us, please see the following ways to donate.�When you make the donation please write to us to say �I am donating NT$_________ to help buy the Mary’s Doggies car.
We hope to reach our goal within a month. Please donate. Please share. Every thing we do is for our dogs.
▪️Donate: https://goo.gl/T4LB7W
▪️Account name: Mary’s Doggies Association
Account number 101-018-0003313-8 (code 807 )
Bank name: Bank SinoPac
▪️Overseas Donations – Bank Information:
Account name: Mary’s Doggies Association
Account number : 101-008-0027027-8
Bank name: Bank SinoPac
Swift code : SINOTWTP (for overseas transfers)
▪️Paypal: donations@marysdoggies.org
👉If you need a receipt, please go to our website www.marysdoggies.org and go to the upper right corner button 匯款通知 and send us your mailing details.