〖認真想〗做人好難 | 女性做為一種符號 // 李長潔 🛀
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看到這兩罐沐浴乳—「#少女氣息」和「#幹練女主管」,等等,這商品資訊也太令人為難了吧,到底該洗出一個怎樣的我呢?貨架前的我,站在人生的十字路口上徬徨著 🤔。清甜的少女氣息是比較好懂啦,但是幹練女主管的味道是怎樣,洗了會加薪嗎? 💵
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沐浴產品多為注重「價格」、「品牌」、「使用後肌膚感受」以及「成分原料」,尤其成分原料是消費者最為關注之處(洪諄儒,2016)。包裝上的廣告修辭,則是消費者最直接理解產品的方式,會分成「理性訴求」與「感性訴求」兩個面向,通常是「產品功能」與「個人形象」(陳姿伶,2005)。
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目前大部分的沐浴用品廣告,大都強調產品功能,如「潤澤感」、「潔淨力」,像這樣以「性別角色」為主題的修辭,是越來越少見。
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▓ #改善體味的效果
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我們還是先從「產品功能」的面向來分析。第一款「#回味淨味沐浴乳」,以「清新蜜香」為味覺,功能上強調深層清潔、雙重趣味,以及特製香氛技術,以「改善體味」(汗味、體味、加齡味)為目標,可見是針對較成熟的女性使用者。(加齡味從日語進入到中文了)
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第二款「#快樂微風香水沐浴精」,就非常單純以「香水」效果,強調「哈密、柑橘、玫瑰、小蒼蘭、白檀香、鳶尾」的前中後味,幾乎不見對成分原料、肌膚感受等作其他描述。依照商品上的角色圖示,目標受眾可能是有在工作的輕熟女。
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▓ #女性的味道做為符號
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我們再從「感性訴求」來看,對於「女性角色」的想像,在廣告修辭中起了主要的作用。女性做為符號(woman as sign)(Cowie, 1978),強化了兩個產品中的兩個性別角色,「#少女」與「#女主管」。透過身體儀式性的「淨化」與「美化」,來完成氣味符號與性別印象的連結,並且進入到一個更巨大的交流系統(a system of communication)中。
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也就是說,這兩款沐浴乳提供了女性一個消費神話,鼓勵大眾操演(doing-gender)出被認可的性別形象(Butler, 1990):(年齡階層上的)#不會被討厭的年輕少女、(權力階層上的)#令人欽羨的幹練主管。透過清潔儀式與氣味標籤,讓規範直接作用於我們的身體。
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是說,可以買兩罐混搭,變成「#有少女氣息的幹練女主管」嗎? 🤘
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📔 #參考文獻
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1. 洪諄儒(2016)。以聯合分析法探討開架式沐浴乳之最佳產品組合。成功大學企業管理系碩士論文。
2. 陳姿伶(2005)。自我監控、廣告訴求與媒體類型對廣告效果之影響-以男性保養品為例。交通大學傳播研究所碩士論文。
3. Cowie, E. (1978). Woman as Sign. m/f, 1, 49-63.
4. Butler, J. (1990). Gender Trouble. Routledge.
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#謝謝生活觀察家Camille
同時也有7部Youtube影片,追蹤數超過9萬的網紅Shiney,也在其Youtube影片中提到,Prey พากย์ไทย แปลไทย เนื้อเรื่อง Prey is a first-person shooter video game developed by Arkane Studios and published by Bethesda Softworks. The game ...
gender system 在 Facebook 的最佳解答
【力量訓練的「訓練量」該如何設定?】
跑者的訓練量俗稱「跑量」,單位是「公里」,所以月跑量三百是指一個月總訓練距離300公里。在力量訓練圈的「訓練量」(Training Volume)常是「總反覆次數」 (Total Repetition)的同義詞;而「月總量」就是指一個月的總反覆次數,像我們會建議初跑者的月跑量最好不要超過100公里一樣,在做重訓時,有沒有一個區間可以讓大家參考呢?下面是《The System》的作者群建議:
#以下為譯文:
以剛接觸訓練的新手來說,月總量最好從750次(總反覆次數)開始;而菁英運動員的上限設在1,600次。在前蘇聯時代,我們親眼看到他們運動員以更高的月總量進行訓練。然而,我們後來也發現這跟他們使用加強運動表現的補給品有關,那使運動員能更快恢復。
總反覆次數是指在單一個週期中(這裡是指中週期)所有基本力量動作重複次數的總合。因此總反覆次數750的意思是在不同的訓練強度與動作中總共累計的次數,但這個數字不包括輔助訓練的動作。
從帳面上來看,750這個數字分配到一個月十二到十六次課表當中,看起來似乎很小,但我們這們所定的750這個數字比較像是「基本量」,而非下限,如果總反覆次數低於750下,就不會為運動員的成長帶來實質的影響。表 4.14 中的數值並不是意味著高水平或菁英運動員在四週內的總反覆次數永遠不會有低於1,000次情況發生,那只是維持成長的基本量。對運動員的恢復能力影響最大的是訓練量,因此這些範圍中比較需要注意的是上限的數值。若月總量超過上限值,恢復能力將快速到受到侵害,而且侵害的速度比任何其他因素都快。
一位菁英水準的運動員可以在一個月的時間裡完成1,000次以下的訓練,就算在恢復期也經常發生。然而,訓練新手若超過1,000次的上限,大都要承擔受傷或嚴重過度訓練的風險。
許多教練擔心他們的運動員練不夠,所以無法有效獲得力量和爆發力的進步。他們不想因為目標定得太低而有所保留,這讓他們感覺是「浪費」了一個月的訓練時間。剛開始採用這個方法來訓練時有這種感覺很自然,我們系統中的每一位教練也都曾經歷過相同的掙扎。
美國的力量教練已經把「訓練要用盡全力」當作一種信念,訓練完還有餘力好像就會覺得不夠認真。但請相信我們。我們說的方法很少失敗,也幾乎沒有過度訓練的風險,這些區間已被證明能最有效地幫助運動員進步。
在調整運動員的訓練量時,需要考慮到他們的技巧、經驗、過去的醫療史、訓練史、性別、實際年齡與訓練年齡。
我們過去的慘痛教訓可以讓你少走許多彎路。當你在訓練量的拿捏上猶豫不決時,原則是寧少勿多。寧可因量太少沒進步,也不要犯下過量訓練的錯誤。
總訓練量不包括輔助訓練或是特別針對「局部效果」的練習次數。那些動作主要是為了強化特定肌肉或是使全身力量動作能做得更好的輔助性訓練,所以我們不會把它們算在總訓練量中。
最受我們重視的力量訓練動作不只對身體的負擔很大,技術要求也很高;正因如此,我們才會嚴格限制訓練量。
雖然輔助訓練不會被計算在總訓練量裡,但你不要因此失控,開始加練很多你想練的輔助動作。永遠記住:效率第一。
#原文如下
The absolute floor of volume for a novice athlete is 750 total exercise repetitions per month, and the ceiling for the elite athlete is 1,600 total reps. During our time in the former Soviet Republics, we witnessed athletes performing even higher monthly training volumes. However, as we found later, that was often with the benefit of performance-enhancing substances that allowed for more rapid recovery.
In a single cycle, the total number of repetitions pertains to all exercises performed in the key movements. This means 750 total repetitions are spread between the different exercises among the range of training intensities we want to emphasize.
On the surface, these can seem like small numbers when we consider they may be spread out over 12 to 16 training sessions. That 750-rep total is really more like the basement rather than the floor of total volume—any less than 750 will not budge the needle on gains. That does not mean advanced or elite-level athletes will not have cycles that dip below 1,000 reps. These ranges should be more prescriptive of the ceiling of higher volumes to avoid exceeding. Pushing monthly volume beyond these ranges erodes recovery more rapidly than any other factor.
An elite-level athlete can use a month with a total volume of under 1,000 reps, as will often be the case when returning to training. However, a novice athlete can rarely exceed the 1,000-rep ceiling without risking an injury or a significant overtraining effect.
Many coaches worry their athletes will not do enough work to promote gains in strength and power. They do not want to “waste” a month by aiming too low on total volume and leaving some gains in the tank. That is a natural feeling when adopting this method, and each of us went through the same mental struggle.
Strength coaches in America are not hard-wired to accept less than maximum. However, trust us when we say that without fail, these ranges have proven to be the most effective in generating progress with almost no risk of overtraining.
Fine-tuning where your athletes fall in a volume range takes skill, experience, and consideration of their medical and training history, biological and training age, and gender.
The bloody trail of our mistakes can save you a lot of added stress: When in doubt, it is always better to err on the side of less volume than too much.
The total volume number does not include accessory work or exercises of “local effect.” Those exercises are more targeted muscle strengthening or exercises to support the main movements.
We are mainly concerned about the most physically taxing exercises that demand more of an athlete’s attention to technique—hence, the volume restrictions.
Although the accessory work is not included in the volume calculations, you still cannot go wild, adding as much as you want. Always remember this: efficiency first.
(以上摘錄自原文第132~133)
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若有發現翻譯不到位或有問題的地方,非常歡迎也希望各界指正!
gender system 在 BorntoDev Facebook 的最佳貼文
🔥 อยากทำโปรเจกต์ Data Science เจ๋ง ๆ แต่ยังไม่มีไอเดียย ..
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👉 ต้องนี่เลย !! แอดรวบรวมไว้ให้หมดแล้วจ้า กับ 10 โปรเจกต์สุดปัง แถมยังมี Source Code ให้ศึกษาด้วยย เจ๋งสุด ๆ ถ้าพร้อมแล้ววว เลือกหัวข้อที่สนใจแล้วไปทำกันโลด!
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🌟 1) ตรวจจับ Fake News
ใช้ Python และ Library Pandas, Numpy, และ Sklearn เพื่อสร้างแบบจำลองที่สามารถแยกข่าวปลอมและข่าวจริงได้ง่ายดาย
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👨💻 Source Code >> https://data-flair.training/blogs/advanced-python-project-detecting-fake-news/
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🌟 2) Chatbot
สร้างการแชทโต้ตอบอัตโนมัติกับลูกค้าด้วย Python เรียนรู้ความต้องการของลูกค้า และช่วยตอบปัญหาต่าง ๆ ซึ่งมันเป็นตัวช่วยที่ดีในการทำธุรกิจเลยนะ
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👨💻 Source Code >> https://dzone.com/articles/python-chatbot-project-build-your-first-python-pro
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🌟 3) ตรวจจับการโกงบัตรเครดิต
สมัยนี้อัตราการโกงบัตรเครดิตเพิ่มสูงขึ้นมาก หากเรามีตัวช่วยในการตรวจสอบว่าธุรกรรมที่ทำผ่านบัตรเครดิตนั้นเป็นของจริงหรือไม่ มันจะดีมาก ๆ เลยใช่ไหม ซึ่งโปรเจกต์นี้จะใช้อัลกอริทึมแยกความแตกต่างของธุรกรรมทางบัตรเครดิต อันไหนจริงหรือปลอมรู้หมด! พัฒนาง่าย ๆ ด้วยภาษา Python และ R
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👨💻 Source Code >> https://data-flair.training/blogs/data-science-machine-learning-project-credit-card-fraud-detection/
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🌟 4) ตรวจอาการง่วงนอนของคนขับ
โปรเจกต์นี้จะตรวจจับคนขับรถที่มีอาการมึนงง และจะตั้งค่าแจ้งเตือนด้วยเสียง โดยจะใช้โมเดล Deep Learning ประเมินว่าคนขับตาปิดอยู่หรือไม่ อุปกรณ์ที่ต้องใช้ในโปรเจกต์นี้ก็มีแค่เพียงกล้องเว็บแคม พร้อมแล้วไปทำกันโลดด !
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👨💻 Source Code >> https://data-flair.training/blogs/python-project-driver-drowsiness-detection-system/
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🌟 5) จับอารมณ์จากคำพูด
โปรเจกต์นี้จะพยายามรับรู้อารมณ์ของคนพูดด้วยการใช้ไฟล์เสียงต่าง ๆ เป็นชุดข้อมูลเพื่อฝึกโมเดลให้จำแนกอารมณ์ของผู้พูด พัฒนาด้วยภาษา Python ใครสายนี้ห้ามพลาดเลยจ้า
👨💻 Source Code >> https://data-flair.training/blogs/python-mini-project-speech-emotion-recognition/
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🌟 6) จำแนกมะเร็งเต้านม
เป็นการผสานของศาสตร์หลาย ๆ อย่าง ไม่ว่าจะเป็น Deep Neural Network, Convolutional Neural Network, Recurrent Neural Network, Deep Believe Network เป็นต้น ที่ช่วยฝึกโมเดลในการจำแนกเนื้อดี กับเนื้อที่เป็นมะเร็งเต้านม พัฒนาด้วยภาษา Python
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👨💻 Source Code >> https://data-flair.training/blogs/project-in-python-breast-cancer-classification/
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🌟 7) ระบบแนะนำภาพยนตร์
อยากมีระบบแนะนำภาพยนต์เจ๋ง ๆ แบบ Netflix ต้องห้ามพลาดโปรเจกต์นี้ พัฒนาง่าย ๆ ด้วยภาษา R นั่นเอง !
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👨💻 Source Code >> https://data-flair.training/blogs/data-science-r-movie-recommendation/
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🌟8) วิเคราะห์ความเชื่อมั่นของลูกค้า
โปรเจกต์นี้ใช้แบบจำลองการวิเคราะห์ความรู้สึกเพื่อของลูกค้า เพื่อกำหนดทัศนคติของลูกค้าที่มีต่อผลิตภัณฑ์ของบริษัท พัฒนาด้วยภาษา R
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👨💻 Source Code >> https://data-flair.training/blogs/data-science-r-sentiment-analysis-project/
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🌟 9) แบ่งกลุ่มลูกค้า
โปรเจกต์นี้จะใช้การเรียนรู้แบบไม่มีผู้สอน ใช้กระบวนการ Clustering เพื่อจัดกลุ่มลูกค้าที่มีพฤติกรรมคล้าย ๆ กัน ทำให้บริษัทสามารถรู้จักกลุ่มของลูกค้าได้มากขึ้นนั่นเอง
👨💻 Source Code >> https://data-flair.training/blogs/r-data-science-project-customer-segmentation/
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🌟 10) ตรวจเพศและอายุด้วย OpenCV
โปรเจกต์ที่จะช่วยให้คุณสามารถตรวจสอบเพศ และอายุโดยการจดจำภาพใบหน้าของคน ๆ นั้น และสามารถบอกได้ว่าเขาเพศอะไร และอายุเท่าไหร่ พัฒนาด้วยภาษา Python ใครสายนี้ห้ามพลาดเลยจ้า!
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👨💻 Source Code >> https://data-flair.training/blogs/python-project-gender-age-detection/
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ลองไปทำกันดูน้าา ได้ผลยังไงมาแชร์ให้ฟังกันบ้าง ❤️
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borntoDev - 🦖 สร้างการเรียนรู้ที่ดีสำหรับสายไอทีในทุกวัน
gender system 在 Shiney Youtube 的最佳貼文
Prey พากย์ไทย แปลไทย เนื้อเรื่อง
Prey is a first-person shooter video game developed by Arkane Studios and published by Bethesda Softworks. The game was released worldwide on 5 May 2017, for Microsoft Windows, PlayStation 4 and Xbox One.
In Prey, the player controls Morgan Yu while exploring the space station Talos I, in orbit around Earth–Moon L2, where they had been researching a hostile alien species called the Typhon. As the Typhon escape confinement, the player uses a variety of weapons and abilities derived from the Typhon to avoid being killed by the aliens while looking to escape the station. The player gains access to areas of the station by acquiring key items and abilities, eventually allowing the player to fully explore the station in an open world setting.
Arkane's Prey is largely unrelated to the 2006 game Prey developed by Human Head Studios, and is considered a reimagining of the intellectual property set in a wholly new narrative. While Prey 2, a sequel to the 2006 game, had been planned by Human Head, it fell into development hell following transfer of the intellectual property from 3D Realms to Bethesda Softworks, and was eventually cancelled in 2014. Arkane's game does not use any of the planned sequel's assets, and only incorporates the previous game's name and the broad theme of the protagonist being hunted by aliens. Arkane built Prey as a spiritual sequel to System Shock, providing the player with several potential means of progressing within the game.
Prey is a survival horror first-person shooter with role-playing and stealth elements set in an open world environment. The player takes the role of Morgan Yu, a human aboard a space station with numerous species of hostile aliens known collectively as the Typhon. The player is able to select certain attributes of Morgan, including gender, and decisions made by the player that affects elements of the game's story. To survive, the player must collect and use weapons and resources aboard the station to fend off and defeat the Typhon. According to creative director Raphaël Colantonio, the station is completely continuous rather than having separate levels or missions, at times requiring the player to return to areas they previously explored. The player is also able to venture outside of the station in space and find shortcuts connecting parts of the station. Colantonio also stated that the aliens have an array of different powers that the player character can gain over time; one such alien has the ability to shape shift into everyday items, such as a chair.
The game has multiple endings, according to lead designer Ricardo Bare; the endings fall into three major narrative structures depending on how the player broadly interacted with the station and surviving humans, but Bare said there are "tons of little permutations" based on specific events.
![post-title](https://i.ytimg.com/vi/oeUac1nHUAo/hqdefault.jpg)
gender system 在 Shiney Youtube 的最佳貼文
Prey พากย์ไทย แปลไทย เนื้อเรื่อง
Prey is a first-person shooter video game developed by Arkane Studios and published by Bethesda Softworks. The game was released worldwide on 5 May 2017, for Microsoft Windows, PlayStation 4 and Xbox One.
In Prey, the player controls Morgan Yu while exploring the space station Talos I, in orbit around Earth–Moon L2, where they had been researching a hostile alien species called the Typhon. As the Typhon escape confinement, the player uses a variety of weapons and abilities derived from the Typhon to avoid being killed by the aliens while looking to escape the station. The player gains access to areas of the station by acquiring key items and abilities, eventually allowing the player to fully explore the station in an open world setting.
Arkane's Prey is largely unrelated to the 2006 game Prey developed by Human Head Studios, and is considered a reimagining of the intellectual property set in a wholly new narrative. While Prey 2, a sequel to the 2006 game, had been planned by Human Head, it fell into development hell following transfer of the intellectual property from 3D Realms to Bethesda Softworks, and was eventually cancelled in 2014. Arkane's game does not use any of the planned sequel's assets, and only incorporates the previous game's name and the broad theme of the protagonist being hunted by aliens. Arkane built Prey as a spiritual sequel to System Shock, providing the player with several potential means of progressing within the game.
Prey is a survival horror first-person shooter with role-playing and stealth elements set in an open world environment. The player takes the role of Morgan Yu, a human aboard a space station with numerous species of hostile aliens known collectively as the Typhon. The player is able to select certain attributes of Morgan, including gender, and decisions made by the player that affects elements of the game's story. To survive, the player must collect and use weapons and resources aboard the station to fend off and defeat the Typhon. According to creative director Raphaël Colantonio, the station is completely continuous rather than having separate levels or missions, at times requiring the player to return to areas they previously explored. The player is also able to venture outside of the station in space and find shortcuts connecting parts of the station. Colantonio also stated that the aliens have an array of different powers that the player character can gain over time; one such alien has the ability to shape shift into everyday items, such as a chair.
The game has multiple endings, according to lead designer Ricardo Bare; the endings fall into three major narrative structures depending on how the player broadly interacted with the station and surviving humans, but Bare said there are "tons of little permutations" based on specific events.
![post-title](https://i.ytimg.com/vi/WGgRE0s-YuI/hqdefault.jpg)
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Prey is a first-person shooter video game developed by Arkane Studios and published by Bethesda Softworks. The game was released worldwide on 5 May 2017, for Microsoft Windows, PlayStation 4 and Xbox One.
In Prey, the player controls Morgan Yu while exploring the space station Talos I, in orbit around Earth–Moon L2, where they had been researching a hostile alien species called the Typhon. As the Typhon escape confinement, the player uses a variety of weapons and abilities derived from the Typhon to avoid being killed by the aliens while looking to escape the station. The player gains access to areas of the station by acquiring key items and abilities, eventually allowing the player to fully explore the station in an open world setting.
Arkane's Prey is largely unrelated to the 2006 game Prey developed by Human Head Studios, and is considered a reimagining of the intellectual property set in a wholly new narrative. While Prey 2, a sequel to the 2006 game, had been planned by Human Head, it fell into development hell following transfer of the intellectual property from 3D Realms to Bethesda Softworks, and was eventually cancelled in 2014. Arkane's game does not use any of the planned sequel's assets, and only incorporates the previous game's name and the broad theme of the protagonist being hunted by aliens. Arkane built Prey as a spiritual sequel to System Shock, providing the player with several potential means of progressing within the game.
Prey is a survival horror first-person shooter with role-playing and stealth elements set in an open world environment. The player takes the role of Morgan Yu, a human aboard a space station with numerous species of hostile aliens known collectively as the Typhon. The player is able to select certain attributes of Morgan, including gender, and decisions made by the player that affects elements of the game's story. To survive, the player must collect and use weapons and resources aboard the station to fend off and defeat the Typhon. According to creative director Raphaël Colantonio, the station is completely continuous rather than having separate levels or missions, at times requiring the player to return to areas they previously explored. The player is also able to venture outside of the station in space and find shortcuts connecting parts of the station. Colantonio also stated that the aliens have an array of different powers that the player character can gain over time; one such alien has the ability to shape shift into everyday items, such as a chair.
The game has multiple endings, according to lead designer Ricardo Bare; the endings fall into three major narrative structures depending on how the player broadly interacted with the station and surviving humans, but Bare said there are "tons of little permutations" based on specific events.
![post-title](https://i.ytimg.com/vi/uRV-0gFDxkw/hqdefault.jpg)