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關於 hootsuite 2020 digital report ，我們在網路上蒐集到這些相關的討論、資訊與評價

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在hootsuite 2020 digital report這個產品中，有1篇Facebook貼文，粉絲數超過1萬的網紅跨境電商服務網，也在其Facebook貼文中提到， 【跨境情報站】🇹🇭泰國篇--網路消費行為 自疫情發生後，由於泰國各地封城政策的實施，民眾上網和使用社群媒體的時間更多了，也大大影響電子商務和社群電商的成長。 ✅根據社群媒體管理平台Hootsuite發布2020數位報告發現，泰國有83%的民眾曾在網路上消費，排名第六，高於臺灣的80%以及全球平均...

hootsuite 2020 digital report 在 跨境電商服務網 Facebook 的最佳解答

跨境電商服務網 By 跨境電商服務網

2021-07-02 10:23:56 有 2 人按讚
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【跨境情報站】🇹🇭泰國篇--網路消費行為

自疫情發生後，由於泰國各地封城政策的實施，民眾上網和使用社群媒體的時間更多了，也大大影響電子商務和社群電商的成長。

✅根據社群媒體管理平台Hootsuite發布2020數位報告發現，泰國有83%的民眾曾在網路上消費，排名第六，高於臺灣的80%以及全球平均的74%。且使用手機進行購物的比例高達71%，全球排第二，僅落後於印尼的79%。

✅以商品項目來看，2020年泰國民眾上網買「食品雜貨」和「個人護理產品」增長最多，消費總額與前年同期相比增加22%。

✅以整體交易額來看，2020年泰國的三大網路熱銷商品依序為「電子產品與小工具」、「生活時尚類商品」，以及「化妝品」。其中，化妝品不再是女性的專屬，如今在泰國，越來越多男性開始會使用化妝品和保養品來照顧自己，和突顯自己的個人特色。

參考資料來源：Hootsuite & We Are Social, DIGITAL 2020 OCTOBER GLOBAL STATSHOT REPORT

#跨境電商 #電子商務 #泰國 #網購行為 #網路熱銷商品 #消費者行為

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商研院跨境電商研究資料庫 https://globalec.cdri.org.tw/
「跨境電商服務網」希望能夠幫助電商產業在經營國際的市場上，降低實際跨境市場所面臨挑戰的困難性，提供產業交流場地，帶領業者進軍國際。
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