Interview with A Founder: Edwin Wong (Co-founder of Cloudbreakr - 亞洲網紅行銷平台)
By Ching Tseng (AppWorks Associate)
Edwin Wong is the founder & CEO of Cloudbreakr - an AI-powered influencer marketing platform in Asia. He has focused on influencer marketing & social analytics for years, with an aim to empower pioneers and brands to share the stories that influence people. The company has expanded its services from Hong Kong to Taiwan, Malaysia, and Thailand, servicing over 10,000 marketers in over 6 GSEA countries.
1. What is the best advice you would give to first-time founders? What is the most important question that you can ask yourself?
You need to have a strong belief in what you are doing. Before getting good traction, people will keep questioning you why you are doing this. If you don’t have a strong belief in what you are working on, you might give up easily. On top of that, I always ask myself how to be a better founder all the time because founders are the people who have the deepest impact on the company. Your management style and your ability matters. If founders can’t strive to improve themselves, then the company won’t be able to grow as well.
2. What experience made you the founder you are? And what motivates you?
In the early days of Cloudbreakr, I’m the only full time founder, and the team didn’t have a strong engineering ability. With limited work experience, I wasn’t good at arranging tasks which made our development progress sluggish; in the end, two of my co-founders jumped the boat earlier than I expected. At that moment, I realized that I might fail this startup if I kept on managing the company like this, so that’s probably the moment I became the most determined to take this company to an impactful level. Also, I’m not the type of person who gives up easily, I don’t want to let my friends and family down because they have been supporting us this whole time. All of these are what motivate me everyday.
3. What is the biggest mistake and takeaway in your founder journey?
I don’t like to fight with others; I tend to compromise. For example, when negotiating salaries with our employees, I used to accept all the requests just because I didn’t want them to leave or make me unhappy. I didn't take the company’s long term benefit into consideration when making those decisions. Later on I realized this would do long term harm to the company. In order to urge myself to do more long term thinking, I asked my co-founders to give me direct feedback whenever I’m not dealing with things from a more rational perspective.
4. What have you learned in 2020?
It’s a tough year for everyone but also a great moment for the ones with a solid base to shine. How fast you can make the right decisions is a crucial ability in 2020. For example, it’s difficult to predict things and decide whether you should keep the project ongoing or not, and how to react to city lock-down while you still want to have a great momentum of business expansion. I learned to not drown myself in the daily tasks, but to make strategic decisions at the management level, after all, being able to identify the long term goal of the company is what a leader should strive for.
About Cloudbreakr
With the vision to build the largest community for influencers and brands in Asia, Cloudbreakr provides an integrated influencer marketing platform and all-rounded solutions to connect marketers with hundreds of thousands of influencers across Asia.
From influencer discovery, profile analysis, complete campaign management to social monitoring, we empower every retail brand, shopping mall, and marketing agency to optimize the ROI on influencer marketing. The company currently operates in Hong Kong, Taiwan, Malaysia, and Thailand, servicing 100+ Fortune 500 brands.
We welcome all AI, Blockchain, or Southeast Asia founders to join AppWorks Accelerator: https://bit.ly/33cXkq4
同時也有4部Youtube影片,追蹤數超過666的網紅Dwayne Foong,也在其Youtube影片中提到,完整片段/Full episode: https://youtu.be/EttkLj_sJwM 在这一个片段,我们讨论关于社会媒体行销。 In this excerpt, we talk about social media platform as a marketing tool. Podc...
「influencer marketing in malaysia」的推薦目錄:
- 關於influencer marketing in malaysia 在 AppWorks Facebook 的精選貼文
- 關於influencer marketing in malaysia 在 Chanwon Sweetie♥ Facebook 的最讚貼文
- 關於influencer marketing in malaysia 在 Shen Lim Facebook 的精選貼文
- 關於influencer marketing in malaysia 在 Dwayne Foong Youtube 的最佳貼文
- 關於influencer marketing in malaysia 在 Dwayne Foong Youtube 的最佳解答
- 關於influencer marketing in malaysia 在 Namewee Youtube 的最佳解答
influencer marketing in malaysia 在 Chanwon Sweetie♥ Facebook 的最讚貼文
Thank you for the featured ❤️
https://bit.ly/2XARltp
influencer marketing in malaysia 在 Shen Lim Facebook 的精選貼文
【 日、中、Eng 】
別府市 × Cool Japan TV × FREEPLUS
湧出量日本一の温泉地である別府市 B-biz Link、世界40カ国の海外旅行会社とのネットワークを持つインバウンド専門の旅行会社フリープラス、アジア最大級のインフルエンサーネットワークによるインバウンドプロモーション事業を展開する Cool Japan TV のコラボプロジェクト。
別府を世界の恋愛の聖地にしようというテーマのもと、弊社所属の台湾人気 YouTuber Erin をナビゲーターとしたインフルエンサーツアーをプロデュース。限定40名の募集枠に、告知後1時間で100名を超えるご応募をいただきました。
台湾、香港、マレーシア、フィリピンなど各国から集まった参加者と、3日間に渡り美しい自然豊かな別府を中心とした大分観光を楽しみながらの恋活ツアー。なんと、旅の中で 11 組のカップルが生まれました。参加者の皆さんが想い出の地、別府にまた帰ってきてくれると嬉しいです。
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別府市 × Cool Japan TV × FREEPLUS
溫泉湧出量世界第一的別府市 B-biz Link,擁有世界 40個國家旅遊公司聯盟的 FreePlus,以及展開亞洲最大規模之一的新媒體觀光宣傳公司 Cool Japan TV 新合作項目。
此項目概念為,將別府打造成世界戀愛聖地,本公司台灣人氣 YouTuber Erin 就任導航人,一同策畫全新概念的 Influencer Tour。限定 40 位的名額,公開後 1 小時我們獲得了超過 100 位的報名。
這是一個特別的戀愛旅遊團。聚集了來自台灣,香港,馬來西亞,菲律賓等各國的參加者,以擁有美麗大自然的別府為中心,展開了 3 天的大分戀愛聯誼旅遊團。旅途中還成功配對了 11 組情侶。衷心希望參加的每一位,今後也會想起別府的回憶,再回到這片土地拜訪。
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Beppu City x FREEPLUS × Cool Japan TV
A new collaboration of Beppu B-biz Link - the world No.1 hot spring city , and FreePlus - a professional travel company that has over 40 countries travel companies network, and Cool Japan TV - one of the largest influencer marketing companies in Asia.
The concept of the project is, to make Beppu a “Sanctuary of lovers” in the world. Our company popular YouTuber Erin from Taiwan engages as a navigator, and produce the revolutionary influencer tour together. Although it was limited to only 40 participants, we received over 100 applications in 1 hour after the release.
The very special lovers tour gathered people from Taiwan, Hong Kong, Malaysia, Philippines and other countries, and we are really happy to have matched 11 group of couples during the tour. I hope Beppu became invaluable memories of your love journey. Looking forward to your visiting again one day.
#cooljapantv #cjtv #shenlim #erinsdiary #beppu #influencertour #艾琳的日常 #別府戀愛聯誼團 @ Beppu
influencer marketing in malaysia 在 Dwayne Foong Youtube 的最佳貼文
完整片段/Full episode: https://youtu.be/EttkLj_sJwM
在这一个片段,我们讨论关于社会媒体行销。
In this excerpt, we talk about social media platform as a marketing tool.
Podcast #001 拍食物飞的马拉西亚摄影师
今天的来宾 Khing 在今年五月的马拉西亚行动限制令为了打发时间而拍了一系列 ”会飞的食物”,照骗po上脸书了还得到很好的回应。这也引起了各种各样相关牌子以及厂家的注意,最后也在行动管制令下得到了一些收入。
我与来宾探讨一下他的一些想法以及背后的起源。
谢谢Khing无私的分享了这一集的封面。
This is my first time conducting a podcast through Skype, I have actually messed up the screen recording! Therefore there isn't any visuals from the podcast session.
I have got to know Khing from a group of mutual photographer friends. During the Malaysian lockdown or Movement Control Order (MCO), he was posting a series of creative food photography photos in his personal Facebook. He received very positive feedbacks from the community, so much so that brands and manufacturers alike have seek his photography services. At a time where businesses are forced to shutdown and people are refrained from leaving their homes, this is a very positive news indeed.
I sat down with Khing, virtually through Skype, to talk about his intention and strategy around his creative food photography.
A special thanks to Khing for providing the design and template for this episode's thumbnail.
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influencer marketing in malaysia 在 Dwayne Foong Youtube 的最佳解答
小弟第一次做podcast,还竟然忘了按录电脑显示屏,献丑了。
今天的来宾 Khing 在今年五月的马拉西亚行动限制令为了打发时间而拍了一系列 ”会飞的食物”,照骗po上脸书了还得到很好的回应。这也引起了各种各样相关牌子以及厂家的注意,最后也在行动管制令下得到了一些收入。
我与来宾探讨一下他的一些想法以及背后的起源。
谢谢Khing无私的分享了这一集的封面。
This is my first time conducting a podcast through Skype, I have actually messed up the screen recording! Therefore there isn't any visuals from the podcast session.
I have got to know Khing from a group of mutual photographer friends. During the Malaysian lockdown or Movement Control Order (MCO), he was posting a series of creative food photography photos in his personal Facebook. He received very positive feedbacks from the community, so much so that brands and manufacturers alike have seek his photography services. At a time where businesses are forced to shutdown and people are refrained from leaving their homes, this is a very positive news indeed.
I sat down with Khing, virtually through Skype, to talk about his intention and strategy around his creative food photography.
A special thanks to Khing for providing the design and template for this episode's thumbnail.
// Follow Me //
INSTAGRAM: https://www.instagram.com/dwaynefoong
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STABILISED WALKAROUND ZOOM: https://amzn.to/32WCkms
LAVALIER MICROPHONE: https://amzn.to/2Lx9dMK
WIRELESS LAVALIER MICROPHONE: https://amzn.to/2R7TB6p
SMALL HANDY RECORDER: https://amzn.to/2uMivNM
XLR HANDY RECORDER: https://amzn.to/2Lg1JAe
DIRECTIONAL MICROPHONE: https://amzn.to/2ZFwxSO
SMALL TRAVEL MICROPHONE: https://amzn.to/2JSseN5
VARIABLE ND FILTER: https://amzn.to/2MW4CYi
FLEXIBLE COMPACT TRIPOD: https://amzn.to/2LqYrHs
LIGHTWEIGHT TRAVEL TRIPOD: https://amzn.to/2lGtvs9
4K CAPABLE MEMORY CARD: https://amzn.to/2xONnlB
LED VIDEO LIGHT: https://amzn.to/36NJ4nJ
PARABOLIC SOFTBOX: https://amzn.to/35Nd55M
MAIN DRONE: https://amzn.to/2EeaFm4
DRONE ND/PL FILTER: https://amzn.to/2Iihuac
4K CAPABLE MEMORY CARD: https://amzn.to/2GstUe6
Malaysia Kuala Lumpur MCO Movement Control Order Lockdown Quarantine Food Photographer Photography Creative Creativity Creators Flying Food Khingdom Production Podcast Deep Conversation Exploration Mindset Strategy Social Media Marketing Client Expectation Management Communication Camera Equipment Improvise Sharing Education Inspiration Community Chat
马拉西亚 吉隆坡 行动管制令 隔离 封城 食物 食品 摄影师 创意 创作 创造 飞 深谈 谈论 探索 研究 思想 思念 思考 想法 社交媒体 客户 期待 期望 沟通 相机 器材 分享 教学 教育 教材 灵感 鼓励 群体 社团 团体 交流 对话 交谈 谈话
influencer marketing in malaysia 在 Namewee Youtube 的最佳解答
DJ KOO YouTube Channel : http://bit.ly/2DnKavZ
DJ KOO Official Instagram : http://bit.ly/2I4nEXI
Cool Japan TV Website: http://bit.ly/2znvZ6b
Business Inquiries : info@cooljapantv.biz
Cool Japan TV Facebook Page : http://bit.ly/2Nun0Zz
Cool Japan TV YouTube Channel: http://bit.ly/2pwbqP3
Cool Japan TV Instagram : http://bit.ly/2I3jDCR
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※ 任何與日本的作品,活動,商務合作,請聯繫 info@cooljapantv.biz
今年出道 25 週年的 TRF 團長 DJ KOO,與來自馬來西亞的 C-POP 百萬金曲鬼才,Namewee 黃明志實現夢幻合作。全球爆紅曲「TOKYO BON 2020」的製作公司,株式会社 Cool Japan TV 及日本娛樂公司 Avex Management 攜手合作,安排亞洲各國合計 2,000 萬粉絲以上的人氣 YouTuber 在日本齊聚一堂,共同製作了 TRF 名曲盆舞改編版「BOY MEETS GIRL 2020」。
通過這次的合作,DJ KOO 與 Namewee 黃明志加入了兩人的 RAP 饒舌歌詞,實現了日語,英語,中文的多語言歌詞改編。歌曲的故事設定為,在日本流行音樂文化席捲亞洲的 90 年代,在馬來西亞聽著 J-POP 度過少年時期的 Namewee 黃明志,對 DJ KOO 訴說「少年與少女在那之後的故事並不是那麼地一帆風順」。DJ KOO 藉由引用原曲歌詞「邂逅才是人生的尋寶遊戲」,加上改編歌詞回應「一路以來受過了多少創傷,也因為這些經歷讓我們變得更堅強,更善良。讓我們一起繼續尋找人生中最寶貴的事物吧」。兩人通過這夢幻合作,對現代少年少女們發出鼓勵的訊息。
MV 的高潮盆舞部分,更加入了世界知名日本藝人 Piko 太郎的友情客串。此外,DJ KOO 的理念「One Asia, One World」也引起了亞洲各國人氣 YouTuber 的共鳴,齊聚一堂一同跳盆舞。舞蹈由繼承加貿百萬石文化,擁有 100 年歷史的創作日本舞蹈孝藤流傳人,孝藤右近排舞。此外,奧運會金牌選手清水宏保,avex 新人團體 callme,贊助商 Molly Fantasy 的 Lala也到場支持。
MV 裡也插入了首度發布此曲的舞台,在法國巴黎舉辦的 “Japan Expo 2018” 15,000 人的演唱會影像。DJ KOO 表示「面向奧運會 2020,日本將成為全世界的焦點,希望可以通過日本傳統文化盆舞,將日本的魅力告訴全世界」。
□ BOY MEETS GIRL 2020 / Namewee feat. DJ KOO
出演 : Namewee、DJ KOO、孝藤右近
特別嘉賓 : Piko 太郎、清水宏保、PInO、callme、AR performers
YouTuber : Shen Lim、MaoMaoTV、林進、小A辣、Nana梁雲菲、Toyz、屎萊姆的3次元、魚乾、菜喳、Cody Hong、彤彤、Kidinn、Yvonne Chua、Ernest DoCrazy、RU醬、Ayu TV
Produced by : Cool Japan TV、avex management
贊助 : Molly Fantasy
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※ Please kindly contact info@cooljapantv.biz for any music production, events and business enquiries.
In conjunction to his 25th anniversary, TRF’s leader DJ KOO collaborated with Malaysia’ Top C-POP million hits artist Namewee.
The production company behind the viral hit 「TOKYO BON 2020」- Cool Japan TV - the leading influencer marketing company, gathered Asia’s Top YouTubers in this Bon dance version of TRF’s remix song「BOY MEETS GIRL 2020」together with one of the largest music entertainment companies, avex entertainment.
This collaboration saw DJ KOO and Namewee presenting their RAP segment with multilingual lyrics ranging from Japanese, English and Chinese. The setting of the MV goes back to the 1990s when Japanese pop music and culture craze swept through Asia. For Namewee who grew up listening to J-POP, he shared with DJ KOO on how teenage love was never that smooth-sailing. This was reflected in the song “Fateful encounter is like a life-time treasure hunt”, DJ Koo then responded with new lyrics “Life might be a journey of suffering, only to make us stronger and kinder. Let’s continue to search for what matters most.” This dream collaboration aims to deliver their words of encouragement to everyone.
The highlight of this bon MV goes to the guest appearance of global well-known Japanese artist Piko Taro. Together with participation of the Asia Top YouTubers, this MV humbly resonates to DJ KOO’s vision of "One Asia, One World”. The Bon dance was choreographed by Ukon Takafuji, the heir of the Takafuji clan with over 100 years of history. More guests such as Olympic gold medalist skater Hiroyasu Shimizu, avex artist group callme and Lala from Molly Fantasy also gave their support.
The MV also includes the first concert performance of this song at Paris, France where the “Japan Expo 2018” was held and garnered interest from 15,000 audience. DJ KOO expressed “With the upcoming 2020 Olympics, Japan will be the growing center-of-attraction. We hope to bring about Japan’s culture and appeal to everyone through the traditional Japanese Bon dance.”
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※ コラボレーション、日本に関するイベント開催、日本に関するビジネス相談などについてのお問い合わせは、info@cooljapantv.biz までお問い合わせください。
デビュー25周年を迎えたTRFのリーダーDJ KOOが、C-POP史上最多のミリオンビューヒットを持つ、マレーシア出身の人気アーティストNameweeと夢の共演。「Tokyo Bon 2020」の世界的ヒットで話題のアジア最大級のインフルエンサーネットワークによるインバウンドプロモーション事業を展開する株式会社Cool Japan TVは、音楽業界を牽引するエイベックス・マネジメントとの共同プロデュースによる、アジア各国の合計2,000万フォロワーを超える人気YouTuberが日本に一堂に集結して撮影を行った、TRF名曲の盆踊りリミックス「BOY MEETS GIRL 2020」のミュージックビデオを発表した。
今回のリミックスで新たに聴くことができる、日本語、英語、中国語の多言語で展開されるDJ KOOとNameweeによるラップパートでは、日本のポップカルチャーがアジアを席巻した90年代、マレーシアでJ-POPを聴きながら青春時代を過ごしたと言うNameweeが、憧れのスターであったDJ KOOに「少年と少女のその後の物語は決して平坦な道のりではなかったこと」を訴え、それに対してDJ KOOは「傷ついた分だけ強く優しくなれる、人生の宝探しをこれからも続けて行こう」とオリジナルの歌詞「出会いこそ人生の宝探し」を引用して応え、かつての少年と少女たちに応援のメッセージを送っている。
クライマックスの盆踊りでは、今や世界で最も知られている日本人アーティストとなったピコ太郎がサプライズの友情出演。DJ KOOが今回のテーマとして掲げた「One Asia, One World」に共鳴して集まったアジア各国の人気YouTuberと共に、加賀百万石の文化を継ぐ石川県金沢市にて100年の歴史を持つ創作日本舞踊孝藤流の家系に生まれ、日本を代表する舞踊家として活躍する孝藤右近の振り付けによる盆踊りを踊っている。又、オリンピックの金メダリスト清水宏保、avexの後輩アーティストcallme、協賛・協力企業モーリーファンタジーのララも駆けつけて参加している。
映像中には、本作の初公開の舞台となったフランス・パリの “Japan Expo 2018” での15,000人の熱狂的な観客を前にしたライブパフォーマンスの様子も織り交ぜられており、DJ KOOは「東京オリンピックへ向けて、日本が世界から注目を集める中、日本の伝統文化である盆踊りを楽しんでいただくことを通じて、日本の魅力を世界に発信して行きたい」と語っている。
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#Namewee #黃明志