Many of the big and small brands that are first time running an instagram Influencer marketing campaign are making costly errors when trying to identify who is the right Influencer to collaborate with.
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1) The biggest mistake that they made is that they only focus on influencer’s followings (the higher the better?🧐) and not evaluating their Influences impact and the effort that they put in for you.🤩
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2) Brands often misunderstood that influencers marketing can lead to huge increase in sales, but often than not, influencers marketing help increase brand awareness, strengthen company messaging, and content promoting by targeting the right target audience.🤜🏻🤛🏻
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3) Brands often look for short-term relationship with influencers and expect to move needle much! 🤨 No, invest in long-term Influencer partnership to guarantee more long-lasting results as this is a win-win method to both parties and it helps build strong partnerships. ( I am thankful to have @sothysmalaysia, @bellamariefrancemy, @leekaja.my and many other brands that took this initiatives with me❤️)
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4) Celebrities aren’t necessarily going to be the best Influencer marketing option. Micro and macro Influencer are seen to be much more trustworthy and genuine to their followers. Trust your guts and make your own decision! 🙌🏻
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Like this post if you agree! Tag your friends who have their own business and is looking to engage Influencer marketing in the future. This would help them make better decisions!😍👍🏻
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Photo taken by @edmundloong
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macro micro influencers 在 Foodeverywhere Facebook 的最讚貼文
When I'm not working, this is what I really eat. :)
Well, I generally avoid working in the morning because I prefer to start my day clean, after my morning stretch. So unless I don't have a choice, otherwise it's clean breakfast for me every morning. Because food is medicine and we are what we eat.
Here are some insights to the social media industry. Nothing you see is 100% real. Commercial food shots are 99% of the time a lie. Those who posts only food and nothing but food, never trust them as a role model. No one eats like that without proper workout. It's just marketing, really.... They did not show you what's really happening when they aren't eating. Also, do not be deceived to think that it's ok to eat so glamly because those are food tasting session where restaurants so kiasu-ly cooked up the entire menu. KOL or social media influencers (whatever you all wanna call us), are only human . We eat, sleep, breath like everyone else. The job accent is food related but it really doesn't mean we eat like what's shown on social media on a daily basis.
I'm hoping with me sharing what I really eat sometimes would send the right message to what's the right way to eat and that we should all know the science of what we put into our body. Remember this, #eatrightnotless .
Here's my lunch when I'm working in the studio. Kitchen isn't very well equipped so I put together macro and micro nutrition and a good portion to fuel up.
#stayhealthywithsycookies #whatireallyeat