COMPUTEX invited marketing partners last week to provide tips and guide the virtual exhibitors standing out in the digital world. Here's a recap from 電商人妻 , we hope you enjoy reading it as much as we do.
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✦ Media Marketing Trends for Online Trade Shows
👉All speakers (me included) stressed on the exhibition aim. Clearly defined goals are necessary to draft and implement a marketing strategy attuned to your needs. TechOrange 科技報橘
👉Most tech companies send drafted press articles to media before the show but not all of these are published. Companies should thus take note of the article length, attempt to link content to current tech trends, and so forth. Referencing recently released articles from peers or similar shows can also help with manuscript writing.
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✦ Enhance Precision Marketing and Customer Interaction
👉COMPUTEX has teamed up with Appier this year to leverage its predictive AI capabilities to empower data-driven decision making i.e. using data analysis to find the most effective marketing solution, pushing information in a more targeted manner. Appier
👉Appier is able to collect countless data (including user info and on-site behavior as well as interests) and integrate these into the user profile for analysis to provide hyper-personalized recommendations through diverse channels like app and website.
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✦ Online Video Marketing Tips
👉COMPUTEX collaborated with Whitelight Motion for its visual content this year; Founder and Animation Director Rex Hon came to share how to create brand influence from new angles through visual content. 白輻射影像 Whitelight Motion
👉Brand positioning is a common marketing strategy that lies in creating and building influence in order to own a space within an industry.
COMPUTEX is Everywhere – the concept for the trade show this year permeates through the entire creative process. The final product allows for technology to be felt rather than deliberately stating its presence given its image is already rooted in the heart of the audience.
👉Brands connect with audiences through a brand story and content. #COMPUTEXVirtual has been positioned this year as a life experience platform with the brand video used to convey the image of technology being intertwined with our daily lives.
👉“Some feel the rain, others just get wet” – I am quite fond of this phrase that Rex shared. The feelings evoked are more important than the product facts; this is the core belief behind visual content marketing.
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✦ B2B Social Media Marketing
👉Though many firms have created social media accounts, few are the ones who actively post content. Social media platforms differ so firms should choose the ones that are aligned to their needs e.g. YouTube is the only platform that reaches audience of all ages.
👉Keep a multi-channel marketing mindset when publishing similar topics or content and tailor these to the audience in each platform. Think of it as a one-stop marketing plan that splits the single content into a multi-platform publishing model.
👉What is the most important aspect of B2B marketing? We must return to the needs of the end user when thinking about the need of our corporate customers.
👉B2B marketing is an area that I have been working on myself so I appreciate the opportunity to learn and connect with experts in this field. This #COMPUTEXTalk was immensely rewarding.
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Get ready for an engaging conversation online beyond the distance.
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manuscript draft 在 Milena Nguyen Facebook 的最讚貼文
Rapha and I got married in September 2016.
In 4 years of our long-distance relationship, Rapha and I never lived in the same country.
Up to our wedding, we really thought that we would have a “long-distance marriage.”
A big reason for that was: I wasn’t ready to move.
I had my business in Vietnam - a beautiful wellness center called Soulful Garden that I built with my bare hands. I had a business partner, a team, a community of people who needed my service, who I loved and who loved me back.
Move to Singapore would mean to close Soulful Garden, to say goodbye to the people, to go to another country with no business, no job, no nothing.
Move to Singapore would mean to get back to Square One and start over again.
But during our honey moon, one night when Rapha was sound asleep; I was staring at the ceiling of our hotel...
It hit me: Being with my new husband to start our family was the most important thing.
My heart told me: “Move to Singapore, Milena. Go.”
I broke down crying.
I was so afraid.
The following month, I said goodbye to Soulful Garden and to my people. I was leaving Vietnam.
I did what my heart told me to do. Even though, there were many times I had to cry through it.
During that time, I also wrote the first draft of my book.
I came to Singapore with nothing but a messy manuscript written with pencil on a stack of A4 paper.
That, and a desire of becoming a professional life coach and mentor to help women live a life true to their passion and purpose...
That, and the overwhelming fear that I might fail.
But my heart said: “Go Milena. Do it.”
...
It’s 9:46 PM. I’m in our bedroom in Singapore, writing these very words. My cat Sesame purring by my side.
My husband is in another room talking to his friend on the phone.
I’m in awe of my journey in the last 1 and a half year.
I’ve published a book, started my 2nd business as a professional life coach, and watched it thrive beyond my wildest dream.
I’ve met coaches, mentors, teachers, friends who guided me and cheered me on.
I have the privilege to support, coach, and mentor many incredible women.
Rapha and I have grown closer than ever before. We’ve adopted Sesame and become h
manuscript draft 在 黒瀬來華 Laica Chrose Facebook 的最佳解答
✏️♫
#ネーム #下描き #制作過程 #マンガ #wip #manuscript #draft #manga #comic