關於 media search analyst ，我們在網路上蒐集到這些相關的討論、資訊與評價

矽谷軟體科技公司組織圖

聽過美國中大企業分工很細，好奇美國軟體科技公司的組織架構長什麼樣嗎？當然，每家公司都不一樣，職稱也稍微有所不同，但看一下，你適合哪個工作？

CEO / Department President/ General Manager 執行長/部門總經理

- Chief Product Officer 產品長
- Product Manager 產品經理
- Product Owner 產品負責人
- Product Specialist 產品專員
- Growth Manager 成長經理
- Program Manager 專案經理
- Scrum Mater 敏捷開發導師
- Technical Project Manager 技術專案經理
- UX Designer 用戶體驗設計師
- UI Visual Designer 視覺設計師
- UX Researcher 用戶體驗研究員
- Content Strategist 內容策略師
- Product Marketing 產品行銷
- User Acceptance Tester 用戶接受測試員
- Marketing Researcher 行銷研究員

- Chief Data Officer 數據長
- Data Engineer 數據工程師
- Digital Product Analyst 數位產品數據分析師
- Business Analyst 商業分析師
- Data Scientist/ Modeler 數據科學家/建模師
- Marketing Analyst 行銷分析師
- A/B Testing Analyst A/B測試分析師

- Chief Technology Officer 科技長
- Web Front-end Developer 網站前台工程師
- App Front-end Developer 應用程式前台工程師
- Back-end Developer 後台工程師
- QA Manager 品管經理
- Site Operation/Site Reliability Engineer 網站可靠性工程師
- Architectural Engineer 系統建構師
- Application Security Engineer 應用程式資訊安全工程師
- Machine Learning/AI Engineer 機器學習/人工智慧工程師

- Chief Marketing Officer 行銷長
- Brand Manager 品牌經理
- SEO Manager 搜尋引擎優化經理
- Paid Search Manager 關鍵字廣告經理
- Display Ad Manager 網路顯示廣告經理
- Email Marketing Manager 電子報行銷經理
- Traditional Media Manager 傳統媒體行銷經理
- Out of Home Media Manager 戶外廣告行銷經理
- Event Marketing Manager 活動行銷經理
- Activation Marketing Manager 店頭行銷經理
- Social Media Manager 社群媒體行銷經理
- Public Relations Manage 公關經理
- Community Manager 社群經營經理
- Affiliate Marketing Manager 結盟行銷經理

- Chief Finance Officer 財務長
- Accounting Manager 會計
- Finance Manager 財務
- Strategy Manager 策略師

- Chief Operation Officer 營運長
- Sales 業務
- Business Development Manager 商業發展經理
- Partner Manager 夥伴經理
- HR 人力資源
- IT 資訊科技
- Operation and Supply Chain 營運與物流
- Customer Service 客戶服務
- Legal 法務
- Procurement 採購

- Chief of Staff 特助

P.s. 我的專業是產品管理和行銷，所以其他部門的可能沒有很完整，參考就好。😊
P.s. 行銷部分通常軟體公司沒有這麼多職位，我是參考美國零售公司的組織架構。😄
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（下）https://bit.ly/3afc5d2 (記得幫我鼓掌 長按可以拍多下喔！)
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五分鐘讓矽谷獵頭找到你（上）

經常有粉絲請我幫忙介紹矽谷工作，第一件事情我不是請他們寄履歷給我，而是請他們傳給我他們的Linkedin連結，因為在美國，越來越多獵頭只用Linkedin找候選人，先看Linkedin背景、直接拿Linkedin連結給面試官們，我還遇過連面試都完了，最後要給offer純粹是為了建檔才跟我要履歷的。

不過，要怎麼樣在獵頭在Linkedin上找到你，最簡單第一步是你名字下面的標題，那裡寫的不是你是誰，而是讓獵頭找到你的搜尋關鍵字，以及吸引他們聯絡你的專業摘要。

你的Linkedin標題是獵頭搜尋的關鍵字！

想想，如果你現在的工作是「某某小公司專案經理」，可是你想找的工作是「科技業行銷經理」，那獵頭一用關鍵字搜尋，根本找不到你，就算找到，一看到你的標題，大概也直接跳過，而且你的「某某小公司」公司名稱，如果不是像臉書谷歌這樣的公司，獵頭也不會搜尋你公司名字。

所以，標題到底要寫什麼呢？標題要寫你要找的工作的關鍵字，包括職稱、產業、專業技能。當然，這些一定要是你曾經有過的職稱、待過的產業、會的專業。

重點不是你做過，是「你要找的！」

1. 職稱：
✅ 軟體產品經理：Product Manager最常見。其他還有Product Owner, Product Specialist, Technical Product Manager等。
✅ 專案經理：Program Manager最常見。其他還有Project Manager, Scrum Master, Technical Program Manager等。
✅ 軟體設計師：UX/UI Designer最常見。其他還有Product Designer, Visual Designer等。
✅ 軟體工程師：Software Engineer最常見。其他還有Tech Lead, Front-end Engineer, Back-end Engineer, Engineer Manager, Machine Learning Engineer等。
✅ 數據分析師：Analyst最常見。其他還有Web Analytics Manager, Product Analyst, Marketing Analyst, Data Scientist等。
✅ 數據工程師：Data Engineer
✅ 行銷經理：Marketing Manager最常見。其他還有Product Marketing Manager, Search Marketing Manager, Media Buyer, Social Media Manager, Email Marketing Manager等。

2. 產業：看你工作或實習的公司是什麼產業
✅eCommerce, Retail, Technology, Software, Hardware, Consumer Electronics, Healthcare, Fitness/Wellness, Fashion, Insurance, Transportation, Fin-tech, Automobile, Hospitality, Gaming, Media, Food, Food Service, Semiconductor 等。

3. 技能：
這個部分很多，我稍稍舉幾個例子，但你可以依照你的背景做調整。
✅ 軟體產品經理：Product Management, Roadmap Planning, Software Development, A/B Testing, App
✅ 專案經理：Agile-Certified, Scum Master, Agile Software Development
✅ 軟體設計師：Content Strategy, Prototype, Animation, Motion Design, User Testing, Invision, Illustration
✅ 軟體工程師：Python, JavaScript, NodeJS, Java, AI, AR, VR, Computer Science
✅ 數據分析師：Big Data, SPSS, SAS, Tableau, SQL, Modeling, R
✅ 行銷經理：SEO, PPC, Programmatic Advertising, Content Marketing

好啦，全部加起來，舉個例子👇

背景：在學校學過電商，在Amazon實習擔任過行銷經理，現任電子公司專案經理，上過谷歌搜尋引擎優化課程。
想找的職缺：矽谷科技公司行銷經理
❓修改前標題：大大電子公司專員 積極找工作中
✅修改後標題：Search Marketing Manager ｜ Google SEO Certified｜Technology Industry ｜eCommerce｜Social Media Marketing｜Amazon Intern

五分鐘改完，搞定！

快改好你的標題，加阿雅為好友吧（順便幫我的技能按讚喔）！https://www.linkedin.com/in/anyacheng/

Medium 好讀版👇
https://bit.ly/3aeREx0

5分鐘讓矽谷獵頭找到你（下）
https://www.facebook.com/304518923226308/posts/1104508256560700/?d=n

"Every wave of tech changes the world...and gets regulated."

Benedict Evans is an independent analyst with a history in consulting, venture capital, and strategy. He publishes essays read by tech insiders and enthusiasts, and every year he produces a big presentation digging into macro and strategic trends in the tech industry.

"This year, ‘Standing on the shoulders of giants’ looks at what it means that 4B people have a smartphone; we connected everyone, and now we wonder what the Next Big Thing is, but meanwhile, connecting everyone means we connected all the problems. Tech is becoming a regulated industry, but we don’t really know what that will mean."

While the video of the presentation hasn't been released yet, the deck (link below) paints an interesting picture of what's going on in the tech industry this decade. Some takeaways that stuck out to me in the report:

1. EC is huge at $500B in the US but it's only 15% of the total addressable market of retail. While more people are shopping online, the offline experience is still important for many shoppers.

2. Advertising is expanding its reach but mostly in product ads. Google Shopping is taking over more space in the Google Network, and Amazon is now taxing product search as they have a $10B search ad business.

3. We're seeing slower growth for Netflix and a continuing decline in paid TV, but YouTube and other streaming entertainment services like Twitch continue to gain popularity.

4. There's more and more investment outside the US, which we're seeing real-time here in Greater Southeast Asia.

5. The next smartphone could be AR and to take it one step further, high tech contact lenses and other AI-powered devices may end up dominating the market.

6. Regulation and policies have always been at the forefront of tech. In fact, venture capital and Silicon Valley exists due to regulations from the US government, and things don't seem to be changing anytime soon. Media will continue to highlight the role of tech when it comes to politics and regulations.

Take a read when you get a chance as it's chock-full of interesting data points: https://www.ben-evans.com/presentations

- By Natalie Feng Lin, Analyst