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About 20 million Malaysians are on the internet, and that is about two-thirds of the population. With people spending more time online, influencers emerged to be creating an effective digital marketing strategy. Statistics reported that 71% of consumers are more likely to make a purchase based on a social media reference. At present, consumers are increasingly looking to social media for practically everything, and they turn to the influencers for advice, tips, and recommendations as real-life experiences are more trustworthy than traditional advertising.
Date: 14th April 2018 (Saturday)
Time: 9am to 1pm
(Registration start at 8am with breakfast)
Venue: Grand Ballroom, St. Regis Kuala Lumpur
Fees: Member: RM 90; non-member: RM 130
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