The Retro Shop: Ep. 3, The Kamikaze
AI: We talking about the pants
Allen Iverson has been back in the headlines this week, with his No. 3 being retired by the team, and his ex-wife saying the two are finally back on good terms.
No, he is going to be heading back to TV.
In a new Reebok commercial, Iverson mocks his famous rant on practice while getting his hair cut (yes, with a hat on).
The commercial also stars NBA legends Shaquille O'Neal and Shawn Kemp.
Iverson, O'Neal and Kemp all have deals with Reebok, and all three have seen retro versions of their shoes released over the past year.
Be careful. You might close your eyes and then watch this new Reebok commercial and think you've taken a time machine back to 1996.
With a new logo comes a new ad campaign and that's exactly what Reebok has done with the assistance of one-time NBA greats Shaquille O'Neal, Allen Iverson and Shawn Kemp.
The 1:17 spot features Shaq working with comedian Lil' Duval in a barber shop, though the former Los Angeles Lakers center isn't exactly thrilled with how Duval wears his pants. The two get into an argument over his sagging drawers with Duval making fun of Shaq's overly tight shorts, comparing him to Shawn Kemp.
That's where Kemp (I guess in disguise) appears, promoting the Reignman before Bad Boy rapper French Montana makes a small cameo.
The spot hits its pinnacle though when Iverson makes his grand entrance -- apparently getting a haircut while wearing a hat.
Yeah. You figure that one out.
Probably not as funny as it could have been, but still solid and some nostalgic cameos for sure.
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MJ
Shaquille O'Neal
LeBron James
My Wife and Kids is an American television sitcom that ran on ABC from March 28, 2001, until May 17, 2005. Produced by Touchstone Television (now ABC Studios), it starred Damon Wayans and Tisha Campbell-Martin, and centers on the character of Michael Kyle, a loving husband and modern-day patriarch who rules his household with a unique and distinct parenting style. As he teaches his three children some of life's lessons, he does so with his own brand of humor. Wayans and veteran television writer/producer Don Reo co-created and executive produced the series.
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News broke that Pistons star Allen Iverson has cut off his trademark braids.
Of course, the Internet has since been abuzz with discussion of Iverson's new look.
Shaq went as far as calling it "cute" (an odd choice of words if you ask me).
So why is the media covering this story, showing video clips of Iverson's new look? Why are there some 20 blog posts on the subject, even though it happened just yesterday?
I can't answer all these questions. But I can tell you why I'm writing this particular article.
The Questions that Led to "The Answer"
Growing up in Philadelphia, my favorite sports were hockey, basketball and baseball.
The Sixers were and will always be my favorite team. As I was growing up, guys like Dr. J and Moses Malone were my heroes.
Then came Sir Charles Barkley. I definitely recognized his greatness, but never did I idolize him like Malone and Erving.
Then, those lean years for the Sixers came. If you're a Sixers fan, you'll know what I'm talking about.
Shawn Bradley and Reese Witherspoon were our "stars".
Oh wait, I have Reese confused with someone...
I have to be honest, it was tough to stick with the team through that era.
I stopped watching. Management and owners seemed to care less about putting a winning team on the court and more about the bottom line.
It was a bad period from 1992 to 1996.
I actually stopped caring, and I hate to say it, but a lot of other Philadelphians did too. If you think I'm exaggerating, ponder this fact:
The Sixers couldn't even sell out the Spectrum at the time, nor could they unload season tickets.
Then that fateful day came: the day Allen Iverson was drafted by the 76ers.
He may have not have won an NBA championship for Philly during his tenure here, but he did something no other star or player since Dr. J had done.
He reinvigorated the fan base and recaptured the love for the Sixers. He got the entire city to care again.
By his second year, Iverson had the whole town talking. It soon became popular again proclaim your fandom. Even people from other cities were wearing Iverson jerseys.
Then the celebs starting coming to Sixers games: I remember seeing Will Smith at the game after Thanksgiving Day in 1997, against the Lakers. The place was packed with a sell-out crowd, and you could feel the electricity.
AI had even put a disenchanted fan like me back into the Sixers' fold. He had made basketball in Philly exciting again.
The Questions Came with "The Answer"
Yet somewhere along the line, as the years passed, the love affair between Philly and Allen ended. Like so many other times with countless other players, the fickle fans of Philadelphia chased yet another star out of their city.
The list of such victims is as long as you can imagine.
Eric Lindros, Randall Cunningham, Moses Malone, Charles Barkley, more Phillies than I care to remember...sadly, Iverson became just one more on that list.
But I still thank the man for bringing me back to Sixers basketball.
What made Iverson so special at the time was he was different, from the cornrows to the tattoos to the extra-long shorts. Iverson was always true to himself.
I'm sure the corporate types of the NBA were having nightmares, but the fact of the matter is fans from all over the world embraced Iverson.
I got so tired of hearing statements like "he's a hoodlum" based solely upon his appearance. I'll tell you as a Caucasian that Iverson having cornrows and tattoos didn't make me think he was a thug. I hated that the media thought they could speak for others.
I remember having a Iverson poster up on my wall in 1997, when I was in college. I remember my best friend coming over and, noticing the poster, sarcastically saying:
"What, is Iverson your homeboy?"
"No," I replied, "Iverson is 'The Man'."
I can't imagine the prejudice Iverson faced through his life or because of his color and image. But I know just how stupid and prejudiced some people acted towards me for being a fan of his.
What I respected the most about Iverson was that he was true to himself and was loyal to his family and friends, even when the media was tearing him apart for his loyalty. He was the real deal on and off the court.
Even when Iverson got in trouble with the police here in Philly (some story of him looking for his wife and pulling a gun on someone at a door), I stood by him and never wavered.
I saw the big picture: So many people wanted a piece of him, hangers-on and people thinking they could make a quick buck at his expense. And I hated that the media used his image agaisnt him every time something bad happened in his personal life.