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歡迎預約 領取優惠 😎
L’Oréal ใหญ่แค่ไหน? / โดย ลงทุนแมน
ชมพู่ อารยา เป็นตัวแทนของ L’Oréal
ที่ได้ไปเดินในเทศกาลหนังเมืองคานส์เป็นครั้งที่ 6 แล้ว
หลายคนก็คงจะจับจ้องกับชุดของเธอ
แต่เราเคยสงสัยไหมว่า
แบรนด์ L’Oréal นี้ ใหญ่แค่ไหน?
ทำไมถึงได้เป็นผู้สนับสนุนในเทศกาลนี้
วันนี้ลงทุนแมนจะเล่าให้ฟัง
L’Oréal เริ่มต้นขึ้นในปี 1909 โดยนักเคมีชาวฝรั่งเศส ชื่อ Eugène Schueller ได้คิดค้นน้ำยาย้อมสีผม แล้วได้รับเสียงตอบรับจากช่างทำผมในเมืองปารีสเป็นอย่างมาก
จนทำให้เขาตั้งเป็นบริษัท Société Française de Teintures Inoffensives pour Cheveux ขึ้นมา และต่อมาก็เปลี่ยนชื่อเป็น L’Oréal
แต่หลังจากที่ Eugène Schueller เสียชีวิต แล้ว François Dalle ก็เข้ามาบริหารงานแทน
ซึ่ง Dalle มีแนวคิดที่น่าสนใจ คือ การขยายตลาดด้วยการซื้อบริษัทเครื่องสำอางแบรนด์อื่น
โดยวัตถุประสงค์ของเขา เพื่อเจาะกลุ่มตลาดใหม่ และเพิ่มช่องทางการกระจายสินค้า
จนกระทั่งปี 1963 L’Oréal ได้เข้าจดทะเบียนในตลาดหุ้น Paris Stock Exchange ของประเทศฝรั่งเศส
หลังจากนั้นมา L’Oréal ก็ซื้อบริษัทอื่นเข้ามาเรื่อยๆ ตามแนวคิดของ Dalle จนทำให้ L’Oréal กลายมาเป็นบริษัทเครื่องสำอางอันดับ 1 ของโลก
รู้หรือไม่ว่า ตอนนี้ L’Oréal มีแบรนด์ที่อยู่ภายใต้บริษัททั้งหมด 34 แบรนด์ โดยแบ่งเป็น 4 ประเภท
1. ผลิตภัณฑ์ความงามชั้นสูง (L’Oréal Luxe) เช่น
Lancôme, Yves Saint Laurent, Giorgio Armani, Biotherm, Cacharel, Diesel, Viktor&Rolf, Ralph Lauren, Kiehl’s, Shu Uemura, Clarisonic, Guy Laroche, Paloma Picasso, Urban Decay, Maison Margiela, Yue Sai, Helena Rubinstein, IT Cosmetics, Atelier Cologne, และ Proenza Schouler
2. ผลิตภัณฑ์อุปโภค (Consumer Products) เช่น
L’Oréal Paris, Magic, Garnier, Maybelline New York, African Beauty Brands, Essie, NYX และ Niely
3. ผลิตภัณฑ์เวชสำอาง (Active Cosmetics) เช่น
Vichy, La Roche-Posay, SkinCeuticals, Roger & Gallet, Sanoflore และ CeraVe
4. ผลิตภัณฑ์ช่างผมมืออาชีพ (Professional Products) เช่น
L’Oréal Professionnel, Kérastase, Redken, Matix, Pureology, Shu Uemura Art of Hair, Mizani, Decléor, Carita, Biolage และ Seed Phytonutrients
ตอนนี้ L’Oréal มีมูลค่าบริษัท 4.3 ล้านล้านบาท ใหญ่กว่าบริษัทในประเทศไทยทุกบริษัท
ในปี 2017 L’Oréal มีรายได้รวมกันทั้งหมดมากถึง 988,640 ล้านบาท
ซึ่งมีสัดส่วนรายได้ คือ
46.6% ผลิตภัณฑ์อุปโภค
32.5% ผลิตภัณฑ์ความงามชั้นสูง
12.9% ผลิตภัณฑ์ช่างผมมืออาชีพ
8% ผลิตภัณฑ์เวชสำอาง
และล่าสุดเมื่อวันที่ 3 พฤษภาคม 2018 L’Oréal ได้ประกาศซื้อหุ้นทั้งหมด ของ บริษัท นันดะ จำกัด ซึ่งดีลนี้มีมูลค่าประมาณ 4.8 พันล้านบาท
ใครคือบริษัท นันดะ?
บริษัท นันดะ เป็นบริษัทเครื่องสำอางของเกาหลีที่กำลังมาแรงซึ่งเป็นแบรนด์ที่ผู้หญิงรุ่นใหม่รู้จักกันดี และตอนนี้เป็นที่นิยมมากในตลาดเมืองจีน นั่นก็คือ 3CE (ทรีซีอี)
ในปี 2017 แบรนด์ 3CE ทำรายได้ให้กับบริษัท นันดะ สูงถึง 70% ของรายได้ทั้งหมด
อาจจะตีความได้ว่า L’Oréal ต้องการที่จะขยายตลาดฝั่ง เอเชียแปซิฟิก เพราะปัจจุบัน L’Oréal มีส่วนแบ่งการตลาดในภูมิภาคนี้เพียงแค่ 9.6% เท่านั้น
นอกจากนี้ยังมีอีกเรื่องที่น่าสนใจเกี่ยวกับ L’Oréal คือ
ผู้หญิงที่รวยเป็นอันดับ 2 ของโลกก็คือ Françoise Bettencourt Meyers ได้รับมรดกมาจากแม่ของเธอ Liliane Bettencourt เป็นหุ้น L’Oréal จำนวน 33% ของทั้งบริษัท
ซึ่งถ้าเอาสัดส่วน 33% ไปคูณกับมูลค่าบริษัท ตอนนี้คุณ Bettencourt จะมีมูลค่าทรัพย์สินปัจจุบัน ประมาณ 1.4 ล้านล้านบาท
เรื่องนี้ทำให้เราได้เรียนรู้อะไรบางอย่างที่เกี่ยวกับ L’Oréal
บางทีบริษัทอาจจะไม่จำเป็นต้องขยายกิจการด้วยตัวเอง (Organic Growth)
ถ้าบริษัทรู้จักหาช่องทางการขยายกิจการโดยการซื้อบริษัทอื่น (Inorganic Growth) ก็อาจจะทำให้บริษัทเติบโตเร็วขึ้นกว่าเดิม
ถึงแม้ว่าแบรนด์ L’Oréal จะเป็นแบรนด์เครื่องสำอางที่ใหญ่มากแล้ว
แต่ก็ยังไม่หยุดที่จะขยายกิจการต่อไป
ตรงกันข้ามกับ บางบริษัทที่มีกิจการใหญ่โตแล้วก็เติบโตได้ช้าลง เพราะไม่มองหาโอกาสใหม่ๆ
ถ้าวันนี้เรารู้จักมองหาช่องทางอย่างไม่หยุด ก็อาจจะประสบความสำเร็จเหมือน L’Oréal ที่เป็นสปอนเซอร์ของเทศกาลหนังเมืองคานส์
แล้วเราชอบชุดไหนของคุณชมพู่ในเมืองคานส์ แต่สำหรับลงทุนแมน ชอบชุดในรูปนี้นะ..
----------------------
Reference
-http://www.scmp.com/…/loreal-bets-demand-south-korean-beaut…
-https://www.loreal.com/…/l%E2%80%99or%C3%A9al--official-par…
-http://www.loreal-finance.com/…/LOreal_Rapport_Annuel_2017.…
-http://www.lorealthailand.com/…/khmuulthaw…/khwaamepnmaa.htm
-ขอบคุณรูปจาก facebook: lorealparisthailand
粉紅竟然接受 shu uemura 「閉眼挑戰 不卡粉」我的花瓣肌的挑戰?!一起來來看看粉紅有沒有成功!
趕快到臉書
1)影片「分享」、粉絲頁「按讚」之後。
2)在影片留下通關密語「 #閉眼挑戰不卡粉 成功,我是鐵粉 已按讚和分享影片」。
粉紅會抽出「3個」幸運者,送神秘小禮物喔!
觀看完整版請到,訂閱「YouTube」:
https://youtu.be/rTVIZFIQuiw
IG 請搜尋🔍 小粉紅pink (pinktsai)
植村秀
Shu Uemura Art of Hair
#我的花瓣肌
#55零刷痕粉底刷
#花瓣肌粉亮粉底液
#秒定妝控油噴霧
#輕感防護乳
看完影片別忘記順便訂閱我的頻道鼓勵一下👏🏻 https://goo.gl/P94QPa
Click For More info.|點這邊看更多👇
🔎Social Media|來社群網站找我 🔍
Instagram https://instagram.com/thereginatw
Facebook https://www.facebook.com/thereginatw/
Official Blog http://theregina.com/
微博Weibo http://www.weibo.com/thereginatw
B站 http://space.bilibili.com/67431652/#!/index
小紅書 The Regina🌹
🔹Business Inquiries|合作接洽🔹
thereginatw@gmail.com
📌items in Video|影片資訊📌
NIVEA 妮維雅 涵氧深層保濕卸妝水
Bobbi Brown 沁透莓果洗卸慕斯
Curel 珂潤 潤浸保濕洗顏慕絲
Curel 珂潤 保濕化粧水III
Curel 珂潤 潤浸保濕深層乳霜
Biotherm 碧兒泉 奇蹟活源QQ修護安瓶
Estee Lauder 雅詩蘭黛 特潤超導賦活精萃
雪芙蘭 新時間保養面膜 保濕大補帖
氧顏森活 雪絨花長效鎖水面膜
Lancome 蘭蔻 超輕盈UV水凝露SPF50
Laura Mercier 蘿拉蜜思 喚顏凝露
Shu Uemura 植村秀 無極限超時輕粉底
NARS 超持久亮顏氣墊粉餅
NARS 裸光蜜粉餅
Spicychoco 刷具(美妝蛋也很好用 但忘記介紹了)
Smashbox Ablaze eye Palette
NARS 深度膚淺12色眼彩限盤
Maybelline 媚比琳 超持久霧感液態唇膏
Le Spec Air Heart
Hannah Jewelry
Wanderlust and Co-
Stella Gold Lariat Necklace
Stella Gold Layered Necklace
Bee Gold XL Toggle Necklace
MUJI 無印良品 網格化妝包
Mercci22 無縫美背V型BraTop
Mercci22 Daily無縫素面內衣
lack of color Celestial Boater
Apple iPhone 11 Pro
Casetify Pangram Custom
Richmond Finch Green Leopard
🔛Subtitles Wanted|徵求中/英字幕小幫手🔛
如有意願幫忙製作中文/英文字幕的朋友
歡迎直接製作字幕,製作完成後請來信thereginatw@gmail.com
確認製作人名字與字幕上架後,我會於一個月左右寄出卡片與禮物表達我的謝意,煩請耐心等待唷🙇
附上上傳字幕教學:https://goo.gl/uBqJPm
已認領字幕的影片就不需要再重複認領囉!
📽Equipment|影音設備 📽
Camera 使用相機:Canon EOS M50+15-45mm
Editing App 剪輯軟體:Final Cut Pro X
🔱About My Look|今日妝容與搭配🔱
Foundation|粉底: Shu Uemura 植村秀 無極限超時輕粉底
Lipstick|唇彩: Maybelline 媚比琳 超持久霧感液態唇膏 #75
Eyelash Extensions|睫毛: LashLab 忠孝店
Nail Art|光療指甲: Lady's(nail/make up)
Hair|髮色: Happy Hair市府店 設計師Winnie
Thanks for your watching!
xoxo💋
♪ Loxbeats - Keddie.
*This video is not sponsored.
Welcome to the first episode of my new series "Mastering the Art of" - where I deep-dive into specific aspects of beauty and skincare. This time, I am covering what you need to know about oils: what types of oils there are, what they do, and how they can help your hair, face, and body.
♫ MUSIC ♫
Soundcloud: http://soundcloud.com/entheogenesisbeats
Album Page: http://gentlerecords.bandcamp.com/album/crush
Facebook: http://facebook.com/entheogenesisbeats
For more go to http://michellephan.com
☾ My blog updated daily http://michellephan.com
♫ My chill playlist http://spoti.fi/1JRONve
◐ Please Subscribe! http://bit.ly/MPsubscribe
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◒ My Facebook: http://facebook.com/MichellePhanOfficial
◓ My Instagram: http://instagram.com/MichellePhan
◉ ICON Channel: http://youtube.com/ICONnetwork
Thank you to the lovely ladies featured in this video. Their social media handles are below:
ELLEN
IG: http://instagram.com/ellenvlora
YT: http://bit.ly/1RRIzfI
IRINA
IG: http://instagram.com/rainbow_fate
YT: http://bit.ly/1M6RkTY
PARIS
IG: http://instagram.com/parisjfscott
KARINA
IG: http://instagram.com/karinalynnkho
YT: http://youtube.com/karinalynnkho
ILEANA
IG: http://instagram.com/ileanaborunda
MARYAM
IG: http://instagram.com/maryamremias
YT: http://youtube.com/maryamremias
MICHAL
IG: http://instagram.com/ivehitpan
YT: http://bit.ly/1VgBbwP
SOFIA
IG: http://instagram.com/sofiahusein
KATI
IG: http://instagram.com/Kat.Eyez.By.KatI
FB: http://bit.ly/1M6TJ0Z
PEARL
IG: http://instagram.com/pearlbham
PRODUCTS USED:
HAIR
Theorie Argan Oil - Ultimate Reform Hair Serum
http://bit.ly/1pK2LXj
Trader Joe’s Organic Virgin Coconut Oil
http://bit.ly/1SYDCDS
Jamaican Black Castor Oil
http://amzn.to/1UyuHdV
Shu Uemura Cleansing Oil Shampoo
http://bit.ly/1R4TiTF
OGX - 02 Weightless Oil Mist
http://mygl.am/yt-0216-ogx-antigravity
FACE
Grapeseed Oil - Now Foods
http://amzn.to/1StejVK
Jojoba Oil - Now Foods
http://amzn.to/1oqqB9v
Aromatica Rose Hip Oil
http://bit.ly/1RTGm0k
DHC Deep Cleansing Oil
http://mygl.am/yt-0316-dhc
bareMinerals Oil Obsessed Total Cleansing Oil
http://bit.ly/1LvejaU
Smashbox Photo Finish Primer Oil
http://mygl.am/yt-0216-smashbox
Tatcha Gold Camellia Beauty Oil
http://bit.ly/1R3yEo6
Caudalie Divine Oil
http://bit.ly/1ZRoFV8
BODY
Avocado Oil
http://amzn.to/1VhsL8i
Extra Virgin Olive Oil (make sure it's Extra Virgin! This is the best for use on skin)
http://amzn.to/1UZpmMv
Sesame Oil
http://amzn.to/1RuKlUX
Josie Maran Light Argan Oil
http://bit.ly/1Za00uG
L’Occitane Almond Shower Oil
http://bit.ly/1RTGw7W
Too Cool For School Egg Mousse Body Oil
http://bit.ly/1Rl3kwW
Fresh Sugar Ultra-Nourishing Body Oil
http://bit.ly/21zryJm
Nourish Organic Rose Hip and Rosewater Body Oil Mist
http://amzn.to/1pSxHEP
Deborah Lippmann Cuticle Oil
http://bit.ly/1qbqOz4
Bio-Oil
http://mygl.am/yt-0216-biooil
This was not a sponsored video. If there are any products that you want to know the specifics of - let me know in the comments!
Makeup is like a infinity wonderland by enhancing the art and creativity of beauty from inner and outer self. But… oh well…. when comes to removing makeup… it’s just not fun anymore. Anyway, this video is to share some of my experience and knowledge of makeup remover and also to show you my makeup removal routine as well. Hope this video helps you and enjoy~♥
----------------------------------------------------
- PRODUCTS MENTIONED -
• Dr.Jart+ | Dermaclear™ Micro Water
(http://www.sephora.com/dermaclear-micro-water-P391794 )
• Innisfree | Apple Juicy Lip & Eye Remover (http://www.innisfreeworld.com/product/productView.do?prdSeq=10220&eventSeq=0&catCd01=UA)
• Shu Uemura | Blanc:Chroma Cleansing Oil (http://shuuemuramy.com/skincare/cleansermakeup-remover/blanc-chroma-cleansing-oil.html)
----------------------------------------------------
- FOLLOW | LIKE | SHARE & MORE: -
【SUBCRIBE♥】 http://bit.ly/thechencySubscriber
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For business & sponsorship inquiries ONLY:
thechency@gmail.com
----------------------------------------------------
- MUSIC -
Music Provided by NoCopyrightSounds:
♫ Electro-Light - Symbolism : https://youtu.be/__CRWE-L45k
♫ Electro-Light - https://soundcloud.com/maskedacoustic
----------------------------------------------------
♥ About theChency♥
Hello~ I'm Chency Ccy, the Malaysia Beauty Lifestyle Blogger behind the style and beauty blog of www.thechency.com and welcome to my Youtube Channel. (づ ̄3 ̄)づ╭❤~ In my channel, I'm just sharing my passion of makeup, beauty, skincare, hair, and style like a normal fangirl (like you too!) who in love and enjoy with these. Of course! I am not trying to act proffessional, so please enjoy watching my channel as an entertaining channel and hope it might helps you somewhile. Cheers~ ❤❤❤
Please note:
All products used in my videos, regardless of whether a video is sponsored or not, are products that I love using, unless stated otherwise. I only work with brands, products and/or services which I would recommend to my nearest and dearest. If I do not like a product, service, brand, it will not be featured in any of my videos. I like to keep my platforms as positive as possible. Please always remember, that products that work for me, may not work for you so always try and either get a sample or test them out before buying if you are unsure. If not, you don't have to use the exact same products as me, you can always use similar products or your favourites instead. Some of the above links may be affiliates.
Best regard,
Chency Ccy
http://www.thechency.com
Malaysia Beauty Lifestyle Blogger & Youtuber
-xoxo-
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