Search
The C.T. Pan Junior Championship received the American Junior Golf Association’s 2019 Media Award.
Notable engagement from the 2019 #CTPanJr:
· Reached about 1.27 million people on social media
· C.T. and Michelle Pan posted and reposted stories from the event
· Tournament mention on the live broadcast after C.T. Pan won
A.I. On People
This is my favorite application of A.I. The most important factor of success or failure throughout history is human. Us.
We need to understand 'us' before understanding other verticals.
What can A.I. do?
Artificial Intelligence is transforming the world in dramatic ways and is poised to bring even more sweeping changes that will affect all fields of human endeavour-from social interactions, consumer purchasing and healthcare to international relations and military operations.
Increasingly, politicians and businesses study people's perspectives using A.l.-powered data analytics and then accommodate their views to those of the citizens and consumers in order to gain more supporters for their cause. One of the greatest skills is the ability to attract people by demonstrating his or her interest in them and genuinely trying to understand the worldview.
We have seen how studying people's perspectives by employing Al techniques and then modifying their views help to gain more supporters. Politics-wise, Barack Obama's 2012 presidential campaign, Narendra Modi in 2014, Donald Trump in 2016 are all prime examples of how artificial intelligence can be a successful tool in politics.
Find out in this webinar how these are done i.e. the techniques that are being deployed; and how beyond political fields, these can be used by policy makers, corporations, research, traders, retailers, trade associations and business chambers, as well as media companies to manage their engagement with their stakeholders in the market place or community.
Join us this coming Friday at 11am Malaysian time. Please kindly register to see human from A.I insights.
(By the way, I have already applied A.I. on my personality. Awesome. Both good and not-so-good insights are being exposed).
MDB
Chairman of MyFinB (Malaysia).
招聘市場推廣人手(1位)
Marketing Officer
Responsibilities:
Assist the Head of Marketing in carrying out various marketing strategies and tasks, including:
Formulate marketing strategy to strengthen brand positioning;
Formulate and co-ordinate all kinds of marketing campaigns and PR events in line with the company brands and product initiatives;
Monitor and control annual marketing budget for all marketing activities;
Implement video productions end-to-end from idea generation, script writing, video shooting to editing for achieving marketing objectives;
Create social media contents to build customer engagement;
Conduct Pull Marketing activities through online platforms with SEM & SEO to achieve customer acquisition;
Liaise and negotiate with different media channels from production to media placement;
Manage agencies and vendors to maximize the efficiency and quality of production works;
Manage daily and ad hoc marketing tasks such as artwork and collaterals adaptation;
Requirements:
Degree holder or equivalent, preferably major in Marketing / Communications / Journalism or related disciplines;
Minimum 3-4 year’s relevant experience in marketing in the property, finance, luxury products or private bank industry;
Hands-on experience in copywriting for social media content, website content and email marketing content is highly preferred;
Knowledge in AI/Photoshop and Adobe Premiere;
Experience in acquisition campaign implementation (ATL/BTL/Digital);
A good team player with solid interpersonal skill to deal with both internal and external parties;
Detail-minded, energetic, proactive and creative;
Proficiency in spoken and written English and Chinese;
Pro-active team player; Good creative thinking and able to think outside the box.
Immediate available is preferable for this position. Please send your full resume with availability, current and expected salary via email to hr@bwfund.com
Please note that only short listed candidates will be notified. All information gathered will be treated in strict confidence and solely used for recruitment purposes
Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil
PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.
Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.
Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.
SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.
Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.
Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.
Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.
In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.
Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).
Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.
DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.
All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.
Only “Blissful” design packaging was used during the period to pack every product sold.
On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.
1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.
PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.
A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.
“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).
Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.
? Brilliant Earth - https://bit.ly/33wwr0G
? Schedule an Appointment with Brilliant Earth - https://bit.ly/39qb4lv
My Ring Details:
? My Engagement Ring is a Rose Gold "Olympia Diamond Engagement Ring" - https://bit.ly/37mTfB1
- Please Note: This is the SETTING ONLY, the final look and price of the ring will depend on the unique diamond or gemstone selected. Mine is 2.5 carats. The shape is "round", you can choose diamond or gemstone.
? My Wedding Band is a Rose Gold "Ellora Diamond Ring (7/8 ct. tw.)" - https://bit.ly/3qmWKjR
Follow Brilliant Earth on Social Media:
? Brilliant Earth YouTube - https://www.youtube.com/user/BrilliantEarthInc/videos
? Brilliant Earth Instagram - https://www.instagram.com/brilliantearth/
? Brilliant Earth Facebook - https://www.facebook.com/brilliantearth
? Brilliant Earth Pinterest - https://www.pinterest.com/brilliantearth/
? Brilliant Earth Twitter - https://twitter.com/BrilliantEarth
? Brilliant Earth LinkedIn - https://www.linkedin.com/company/brilliant-earth
⚡️ SHOP MY MERCH: https://shopkimthai.com ⚡️
⚡️ SHOP MY MERCH: https://shopkimthai.com ⚡️
⚡️ SHOP MY MERCH: https://shopkimthai.com ⚡️
? Partnerships and Sponsorships: nikki@expandentertainment.co
? Instagram: https://www.instagram.com/kkimthai
? Subscribe to my Food Channel: https://www.youtube.com/channel/UC5zak5tqTE3JJFtiIpXyOnA
? H I F R I E N D S
Welcome to my channel, where we do things all beauty, fashion and lifestyle! Here, you'll find makeup tutorials, lookbooks, my favorite beauty products and also a glimpse into my life! I love sharing as much as I can with all my wonderful subscribers. My online family and I like to keep this platform positive and uplifting. We hope you'll join us!
Federal Trade Commission: This video is not sponsored.
? Music by Zachary Friederich - Loddy Da (Instrumental) - https://thmatc.co/?l=69F49CC4
? Music by Zachary Friederich - Loddy Da (Instrumental) via @hellothematic
FIRSTLY? We are TERRIBLY sorry that the FIRST 8 minutes of audio was GONE! Omg. That's just horrible. Achilles and I were going on and on. I do apologise on our LIVE end.
Truth be told, I wasn't 100% that day. I was actually down with fever due to mastitis but as the saying goes, "the show must go on" and I was pretty excited to be talking to my guest. Azmi had to man the fort with a cranky baby at the back (our helper is stuck in her hometown due to the unfortunate floods, so we told her to settle matters. And then MCO 2.0 took place. So, we are WFH-livestreaming with 4 young kids all at home and a very sick me. Go figure! LOL)
Anyway, here was my first part of what I was (trying to say)
-----------------------------------------------------------------------------------------
The Covid-19 pandemic caused a projected loss of 195 million jobs, interruptions to education and a disproportionate impact on vulnerable groups. The nature of work and careers is changing fast. I’ve heard some say that it’s not the virus that scares them, but the uncertainties that lies ahead.
2020 has given employers and companies reshaped their hiring practices while employees rapidly had to adapt, upskill and reskill, as well as practice resiliency and hone on their entrepreneurial mindsets ,to respond to the reality of either a salary cut or worst, layoffs or to close their business due to the downturn.
As we enter into our 2nd week of 2021, with the uncertainties still looming, I’m pretty sure many of you are keen to know how others have strived despite the challenges. So today, I’m delighted to speak to Achilles Sureen, Senior Lead – Culture & Employee Engagement, AirAsia to share how he managed to fly by, when aviation was hit badly, in 2020.
----------------------------------------------------------------------------------------
Thank you Achilles for being such an inspiration. I learnt so much from our short 'lunch date'. I hope mum and my dad meets each other and can have a glass of wine to celebrate your wonderfulness.
Thanks Angelica and JobStreet Malaysia for arranging this interview. Can't wait for the next one with Ramesh!
#JobsThatMatter
Thanks for watching and please do not forget to subscribe!
Also follow me on my other social media channels:
Instagram
https://www.instagram.com/daphneiking/
Facebook
https://www.facebook.com/daphneiking/
Twitter
https://twitter.com/DaphCLPT
If you also need my profile and showreel, please visit:
joelebosi.wix.com/bedifulstory
Thanks for watching and please do not forget to subscribe!
Also follow me on my other social media channels:
Instagram
https://www.instagram.com/daphneiking/
Facebook
https://www.facebook.com/daphneiking/
Twitter
https://twitter.com/DaphCLPT
If you also need my profile and showreel, please visit:
joelebosi.wix.com/bedifulstory
