【影片分享】How Gacha Games Trick Players Into Spending Thousands
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影片連結:https://bit.ly/3ASGPyr
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這個YT影片主要在分享轉蛋機制是如何讓玩家不斷掏錢付費。
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整體結構大致上是:
1⃣以日本玩家在FGO花了70,000美金作為引子
2⃣分享1972年至今各類型遊戲花費堆疊圖,可以明顯看到手機花費大爆炸 (2:24秒起)
3⃣分享從去年至今營收相當亮眼的跨平台遊戲《原神》,提到好內容 + 轉蛋機制所帶來的爆炸性營收是多可觀 (3:38秒起)
4⃣分享五個手遊營收秘訣 (5:09秒起)
✅首儲翻倍:用來突破你首次付費的門檻 (但其實我覺得30元的新手禮包更剁手)
✅月卡:養成你登入習慣 (影片這邊英文是battlepass(通行券),但圖片卻擺月卡,我覺得應該是講錯了)
✅各種幣值的轉換:讓你搞不清楚花多少錢,以及虛寶實際價值
✅晒人權:運用玩家喜愛炫耀、攀比的心態,透過社群媒體不斷去秀各種角色、武器,營造出「這很好抽」、「別人抽的到我也抽到的」的消費氛圍
(Do not tell your palyer that the majority of people do not spend money.)
(That is cancer that will kill your Monetization)
✅不斷調整遊戲數值:為了讓角色更有吸引力,不斷調整遊戲數值,以提高玩家獲取角色或武器意願
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原神這段可以搭配我的文章一起服用:
🔎延伸閱讀:原神-首週營收6000萬美金的商城長怎樣?
https://bit.ly/3oofBwl
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後面還分享另一段YT影片《let's go whaling:tricks for monetising nobile game players with free-to-play》
我還沒看,但應該是分析或打造鯨魚用戶(高消費玩家),連結在此,有興趣的可以再自行點開看。
https://www.youtube.com/watch?v=xNjI03CGkb4
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最後影片分享了四種玩家類型,
分別是:
●殺手(killer)
●社交者(socializers)
●探險者(Explorers)
●成就者(achievers)
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提到含金量最高的就在成就者(achievers)這段,
因為想要收集成就是有門檻的,
想要達到門檻最快的方式就是氪金,
例如限時的聯動合作、各式卡池等。
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當這些內容越多時,
就越有收集的價值,
也是營收重要來源。
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我也看了其他資料,
其實也有反例出現,
有些文章認為成就者屬於單機類型玩家,
反而沒賺頭,
真正的賺頭是落在殺手這段。
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我認為這是對於每種類型玩家的定義與解讀不同所致,
例如影片對於殺手(killer)的定義與解讀可能是視其為純技術輾壓玩家,自然付費金額就不會高。
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而以下文章則是將其解讀為為了提高自身實力更容易去氪金買裝備升級抽卡,因此導出的結論就不同。
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🔎延伸閱讀:網遊坑錢坑人殺時間? 四類玩家行爲分析告訴你可能錯了
https://ppfocus.com/0/te23d8516.html
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以上就是這個影片大致內容與我的心得分享,
由於我英文很破,
所以如果有誤解或說明沒到位的地方也歡迎指正。
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文章同步部落格:https://bit.ly/3kSdXRb
同時也有101部Youtube影片,追蹤數超過92萬的網紅Kuma Films,也在其Youtube影片中提到,Go to http://bit.ly/Kuma10 for a free trial and 10% off your first domain or website #sponsored SUBSCRIBE. Subscribe: http://bit.ly/kumaf1lms Most Po...
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the free trick 在 Milton Goh Blog and Sermon Notes Facebook 的最讚貼文
How to Avoid Being Dragged Off Like a Slave
“Tell me, you that desire to be under the law, don’t you listen to the law? For it is written that Abraham had two sons, one by the servant, and one by the free woman. However, the son by the servant was born according to the flesh, but the son by the free woman was born through promise. These things contain an allegory, for these are two covenants. One is from Mount Sinai, bearing children to bondage, which is Hagar. For this Hagar is Mount Sinai in Arabia, and answers to the Jerusalem that exists now, for she is in bondage with her children. But the Jerusalem that is above is free, which is the mother of us all.” (Galatians 4:21-26 WEB)
Hi dear patron,
Hagar was Sarah’s maidservant. The name “Hagar” has three probable meanings based on its etymology: 1) To flee, 2) To be dragged off, 3) To be forced into service.
None of the three meanings have positive connotations.
The Apostle Paul revealed in his epistle to the Galatians that Hagar is a picture of the Law of Moses, whereas Sarah represents Grace.
When God gave Abraham and Sarah the promise of a son, they tried to ‘help’ God to fulfill that promise according to their own understanding.
Sarah was barren, so she gave Hagar to Abraham for her (Sarah) to obtain a son through Hagar.
This decision which was born of the flesh led to lots of domestic strife between Sarah and Hagar, as well as eventually between Israel and Ishmael.
Whenever you introduce the Law of Moses into your mind and in your actions, you’re subjecting yourself to the three meanings of the name “Hagar”.
Fleeing implies fear. Instead of faith, you’ll be living under fear.
When you try to live by the Law, you’re being dragged off from being established in righteousness by faith.
Lastly, you are forced into service like a slave, because the curse of the Law is upon whoever tries to put themselves under the Law. You have effectively taken the position of a slave instead of a son.
Can you see why the devil wants to deceive people into legalism and religiosity?
If he can trick you into trying performance-based justification, you’ll be fearful, unprofitable and living as one who is accursed.
The Law of Moses is holy, righteous and true, but man is unable to become righteous through it.
If man tries to keep the Law and fails, the Law confers its curse without any mercy. Can you see how the devil has wielded the Law to become his ultimate cloaked weapon?
Man thinks he’s doing the right thing by trying to keep the Law, but actually he is just subjecting himself to death and the curse!
If Hagar never came into the picture, and Abraham just waited for God to fulfill His promise at the right time by His power, there would be no suffering.
God wants us to rest in His promises, have faith in Him and just wait for Him to cause the breakthrough to happen at His appointed time.
Don’t let yourself be dragged off from the Gospel which is righteousness by faith in Christ Jesus. Stand firm in the gift of righteousness and rely on God’s abundant grace which is constantly being supplied to you!
Just like Abraham and Sarah, we need to learn how to flow with God’s system of times and seasons by which He does everything under Heaven. This will break the cycle of disappointment and acting by the flesh. Understand this important revelation from “God’s Appointed Time: Being Fruitful in Every Season of Life”:
https://bit.ly/god-appointed-time
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Sharing with you guys 3 QUICK & EASY everyday hairstyles that is suitable for your date night, zoom meetings or casual days! ??♀️ Honestly.. I’m quite guilty of being (slightly) lazy with hair care in the morning, but I’m so glad that the Batiste dry shampoos are such great TIME SAVERS whenever it comes to styling your hair!
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