關於 traditional advertising ，我們在網路上蒐集到這些相關的討論、資訊與評價

TỪ VỰNG CHỦ ĐỀ ADVERTISING [Gồm Phần từ vựng + Phần ví dụ + Link 1 số website về chủ đề này]
🎗PHẦN TỪ VỰNG
- low-budget marketing ideas: các ý tưởng tiếp thị ngân sách thấp
- to publish great content: xuất bản nội dung tuyệt vời
- to create instructional videos: tạo các video hướng dẫn
- to be out of your budget: nằm ngoài ngân sách của bạn
- to attract new customers: thu hút khách hàng mới
- to grow word of mouth referrals: phát triển các mạng lưới giới thiệu truyền miệng
- to get traffic to a web page: có được lưu lượng truy cập vào một trang web
- pay-per-click ads: quảng cáo trả phí cho mỗi lần người dùng nhấp chuột vào link quảng cáo
- to increase brand awareness: tăng nhận thức về thương hiệu
- advertising campaigns: các chiến dịch quảng cáo
- newly-launched products: các sản phẩm mới ra mắt
- to set a specific budget over time: để đặt ngân sách cụ thể theo thời gian
- to stay up to date with …: cập nhật …
- to test a campaign: kiểm tra một chiến dịch (xem nó chạy tốt hay không)
- television commercials: Quảng cáo truyền hình
- to track the success of your ad: theo dõi sự thành công của quảng cáo của bạn
- a click-through rate: tỷ lệ nhấp chuột (vào link quảng cáo của bạn)
- to be targeted at the right customer: nhắm đúng khách hàng
- to reach large numbers of …: tiếp một số lượng lớn …
- a powerful advertising tool: một công cụ quảng cáo quyền lực
- to reach … within seconds: tiếp cận … trong vòng vài giây
- to be placed at the side of the screen: được đặt ở góc màn hình
- a traditional method of advertising: một phương pháp quảng cáo truyền thống
- to design eye-catching adverts: thiết kế quảng cáo bắt mắt
- outdated information: thông tin lỗi thời
- to promote temporary sales: thúc đẩy doanh số tạm thời
- to inform past customers of promotions: thông báo cho khách hàng trước đây về các chương trình khuyến mãi
- to bring new and returning customers: mang lại khách hàng mới và khách hàng cũ
- to be carefully researched and planned: được nghiên cứu và lên kế hoạch kỹ lưỡng
🎗PHẦN VÍ DỤ
- It’s better to consistently publish great content than to spread yourself thin.
Tốt hơn là bạn nên liên tục xuất bản những nội dung tuyệt vời hơn là ôm dồn quá nhiều việc cùng một lúc.

- Your business needs a marketing plan that addresses how to attract customers and increase sales.
Doanh nghiệp của bạn cần một kế hoạch tiếp thị giải quyết vấn đề làm thế nào để thu hút khách hàng và tăng doanh số bán hàng.

- Are you creating the right pay-per-click ads, or are you throwing your time and money away on ads that won’t offer you any return?
Bạn đang tạo quảng cáo cho mỗi lần nhấp chuột phù hợp chưa hay bạn đang ném thời gian và tiền bạc của mình vào những quảng cáo không mang lại lợi nhuận cho bạn?

- Research shows that Twitter raises brand awareness by 10% and favorability by 8% for newly launched products.
Nghiên cứu cho thấy Twitter nâng cao nhận thức về thương hiệu lên 10% và mức độ yêu thích lên 8% đối với các sản phẩm mới ra mắt.

🎗WEBSITE VỀ MARKETING, ADVERTISING
- https://miliamarketing.com/blog/
- https://www.lyfemarketing.com/blog/digital-marketing-vs-traditional-marketing/
- https://www.intelligencenode.com/blog/ways-market-product-online/
- https://www.entrepreneur.com/topic/marketing

Chúc page mình học tốt nhé <3
#ieltsnguyenhuyen #ieltsvocabulary
https://ielts-nguyenhuyen.com/tu-vung-ielts-advertising/

TỪ VỰNG IELTS CHỦ ĐỀ ADVERTISING (Kèm ví dụ chi tiết)
▪️low-budget marketing ideas: các ý tưởng tiếp thị ngân sách thấp
▪️to publish great content: xuất bản nội dung tuyệt vời
▪️to create instructional videos: tạo các video hướng dẫn
▪️to be out of your budget: nằm ngoài ngân sách của bạn
▪️to attract new customers: thu hút khách hàng mới
▪️to grow word of mouth referrals: phát triển các mạng lưới giới thiệu truyền miệng
▪️to get traffic to a web page: có được lưu lượng truy cập vào một trang web
▪️pay-per-click ads: quảng cáo trả phí cho mỗi lần người dùng nhấp chuột vào link quảng cáo
▪️to increase brand awareness: tăng nhận thức về thương hiệu
▪️advertising campaigns: các chiến dịch quảng cáo
▪️newly-launched products: các sản phẩm mới ra mắt
▪️to set a specific budget over time: để đặt ngân sách cụ thể theo thời gian
▪️to stay up to date with …: cập nhật …
▪️to test a campaign: kiểm tra một chiến dịch (xem nó chạy tốt hay không)
▪️television commercials: Quảng cáo truyền hình
▪️to track the success of your ad: theo dõi sự thành công của quảng cáo của bạn
▪️a click-through rate: tỷ lệ nhấp chuột (vào link quảng cáo của bạn)
▪️to be targeted at the right customer: nhắm đúng khách hàng
▪️to reach large numbers of …: tiếp một số lượng lớn …
▪️a powerful advertising tool: một công cụ quảng cáo quyền lực
▪️to reach … within seconds: tiếp cận … trong vòng vài giây
▪️to be placed at the side of the screen: được đặt ở góc màn hình
▪️a traditional method of advertising: một phương pháp quảng cáo truyền thống
▪️to design eye-catching adverts: thiết kế quảng cáo bắt mắt
▪️outdated information: thông tin lỗi thời
▪️to promote temporary sales: thúc đẩy doanh số tạm thời
▪️to inform past customers of promotions: thông báo cho khách hàng trước đây về các chương trình khuyến mãi
▪️to bring new and returning customers: mang lại khách hàng mới và khách hàng cũ
▪️to be carefully researched and planned: được nghiên cứu và lên kế hoạch kỹ lưỡng
Bài chi tiết page mình xem tại đây nhé: https://ielts-nguyenhuyen.com/tu-vung-ielts-advertising/
#ieltsnguyenhuyen

TỪ VỰNG IELTS CHỦ ĐỀ ADVERTISING (Kèm ví dụ chi tiết)
▪️low-budget marketing ideas: các ý tưởng tiếp thị ngân sách thấp
▪️to publish great content: xuất bản nội dung tuyệt vời
▪️to create instructional videos: tạo các video hướng dẫn
▪️to be out of your budget: nằm ngoài ngân sách của bạn
▪️to attract new customers: thu hút khách hàng mới
▪️to grow word of mouth referrals: phát triển các mạng lưới giới thiệu truyền miệng
▪️to get traffic to a web page: có được lưu lượng truy cập vào một trang web
▪️pay-per-click ads: quảng cáo trả phí cho mỗi lần người dùng nhấp chuột vào link quảng cáo
▪️to increase brand awareness: tăng nhận thức về thương hiệu
▪️advertising campaigns: các chiến dịch quảng cáo
▪️newly-launched products: các sản phẩm mới ra mắt
▪️to set a specific budget over time: để đặt ngân sách cụ thể theo thời gian
▪️to stay up to date with …: cập nhật …
▪️to test a campaign: kiểm tra một chiến dịch (xem nó chạy tốt hay không)
▪️television commercials: Quảng cáo truyền hình
▪️to track the success of your ad: theo dõi sự thành công của quảng cáo của bạn
▪️a click-through rate: tỷ lệ nhấp chuột (vào link quảng cáo của bạn)
▪️to be targeted at the right customer: nhắm đúng khách hàng
▪️to reach large numbers of …: tiếp một số lượng lớn …
▪️a powerful advertising tool: một công cụ quảng cáo quyền lực
▪️to reach … within seconds: tiếp cận … trong vòng vài giây
▪️to be placed at the side of the screen: được đặt ở góc màn hình
▪️a traditional method of advertising: một phương pháp quảng cáo truyền thống
▪️to design eye-catching adverts: thiết kế quảng cáo bắt mắt
▪️outdated information: thông tin lỗi thời
▪️to promote temporary sales: thúc đẩy doanh số tạm thời
▪️to inform past customers of promotions: thông báo cho khách hàng trước đây về các chương trình khuyến mãi
▪️to bring new and returning customers: mang lại khách hàng mới và khách hàng cũ
▪️to be carefully researched and planned: được nghiên cứu và lên kế hoạch kỹ lưỡng
📌 Bài viết chi tiết page mình xem tại đây nhé: https://ielts-nguyenhuyen.com/tu-vung-ielts-advertising/
#ieltsnguyenhuyen

Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil

PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.

Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.

Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.

SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.

Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.

Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.

Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.

In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.

Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).

Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.

DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.

All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.

Only “Blissful” design packaging was used during the period to pack every product sold.

On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.

1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.

PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.

A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.

“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).

Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.

Chinese parks are quite a different sort of experience, other than being a place for people to try and sell off their sons and daughters for marriage to other families, it's the only place people are really able to go out and practice their kung fu, dancing, singing, musical instruments etc. Of course there are the regular activities such as having a picnic, hiking and playing sports (as well as some boating and fishing) available as well. Come and join Sasha and I as we get the low down on how Chinese parks work.

The primary goal of attending the marriage market is for parents to find a suitable partner for their child. The standards of finding the right match may be based upon (but not limited to) age, height, job, income, education, family values, Chinese zodiac sign, and personality. All of this information is written on a piece of paper, which is then hung upon long strings among other parents' advertisements for their children. The parents walk around chatting with other parents to see if there is a harmonious fit only after their children's standards are met.

Umbrellas used for advertising
Many parents do not have permission from their child to go to this event. It has been described as "match.com meets farmers' market" with a low success rate. In many parents' eyes, parent matchmaking gatherings such as the Marriage Market are the only way to uphold a traditional dating style for their children in modern China. China's long idealized tradition of continuing their family lineage is very important within Chinese culture. As the children of the One Child Policy start to become of typical marriage age, the so-called marriage "market" of China has wavered in stability, particularly for males in China. The University of Kent predicts that by the year 2020, 24 million men will be unmarried and unable to find a wife.

Recently, well-educated women in China with established careers are in less of a hurry to get married. They have more options than women in past generations and are not afraid to put their career first. This change in marriage ideology puts the women in a higher position of power within a traditionally male-dominated society. Now more women seek to find a responsible man with personal integrity instead of just a high paying job.

Many men's standards have changed with the progression of women's status in the work industry as well, they expect a woman that has been educated and well on her way to a career path. But what has drastically changed is the older generations viewpoint on the subject—they agree with the younger generation, with the two most important qualities in a wife being "elegance and a decent career path," quite a change from "diligence and the willingness to suffer the burden of life".

⚫ Watch Conquering Southern China (my documentary) and see China like no one outside of China has ever seen it before: https://vimeo.com/ondemand/conqueringsouthernchina
⚫ Support me on Patreon: http://www.patreon.com/serpentza
Join me on Facebook: http://www.facebook.com/winstoninchina
Twitter: @serpentza
Instagram: serpent_za
My other channel: https://www.youtube.com/c/advchina
Music used: Virtual Vice - Black Rose
Artist's bandcamp: https://virtual-vice.bandcamp.com/releases