There’s rhythm in writing! 🎶
這個禮拜Presentality的Andrew來分享英文寫作的節奏!
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我的工作需要看非常多的英文。
其中有英文母語的人寫的,也有非母語的人寫的。最近,我注意到一個兩者之間很明顯的差別。這個差別很少有人提到,因為它無關文法正確,也不是有學問的用語,或是文雅的詞彙。
是句子的長短。
Well,更正確的來說,是長句跟短句的交錯。我發現,非母語人士寫的英文句子,不但比英文母語的人寫的長,而且是大部分句子都很長。
母語的人,尤其是很會寫的人,則是會把長句跟短句混合搭配。
那又怎樣?
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你可能會說 ok,以英文為母語的人比較會用短的句子,那又怎樣?句子的長短,跟我寫作的好壞,有關嗎?
關係可大了。
就像音樂,或是影片,文字也是「內容」。只要是「內容」,就有它的節奏。你可以想像一首曲子,從頭到尾都是很長的音,而且一點變化都沒有嗎?或是一部很長的影片,從頭到尾都是很長的畫面,而且一點節奏的變化都沒有嗎?
Well actually,你應該可以想像,這些就是要幫助我們睡眠的。
如果你不想要你的讀者覺得無聊或甚至睡著,我建議適度變換你文字的節奏。
但我們先看案例。
我拿一篇台灣人寫的文,跟另一篇美國人寫的,來做比較:把每個句子都分拆成不同的段落,句子的長短就一目了然了。
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但我們先看案例。
我拿一篇台灣人寫的文,跟另一篇美國人寫的,來做比較:把每個句子都分拆成不同的段落,句子的長短就一目了然了。
📌 台灣案例:Taipei Times Opinion
1. The TAIEX last month rose above 17,000 points as rallies in steel, shipping and some non-tech stocks offset a weakness in semiconductor and electronics stocks.
2. While news about a cluster of local COVID-19 infections connected with China Airlines cargo pilots and a hotel in Taoyuan fueled selling pressure early this month and pushed the local stock market into consolidation mode, the daily market turnover in the first two trading sessions of this month hit fresh highs.
3. Moreover, Taiwan’s stock trading volume last month began to surpass that of Hong Kong for the first time in 15 years, which was beyond most market participants’ expectations.
4. Taiwan’s daily market turnover exceeding Hong Kong’s might gradually become a new normal from this year, and there are good reasons for this.
5. First, Hong Kong’s stock market has lost its appeal to foreign investors since China last year imposed national security legislation on the territory, triggering a potential flight of capital and talent.
6. Second, many wealthy Taiwanese tend to park their overseas funds in Hong Kong, China, Singapore, Switzerland and the US, but government statistics showed that more than 80 percent of funds repatriated by wealthy individuals last year were from Hong Kong, as they saw the political situation in the territory worsen after its self-governance, human rights and freedom of speech were further suppressed.
7. Third, China’s new NASDAQ-style stock board — the Shanghai Stock Exchange’s STAR board — has emerged as a fast-growing capital markets center for Chinese companies at a time when rising China-US tensions have triggered concerns about their prospects of listing in New York, posing a growing challenge to the Hong Kong stock exchange.
8. On the other hand, Taiwan’s economic fundamentals, the central bank’s adoption of extraordinary monetary easing and the government’s fiscal policies have fueled continued rallies in the nation’s stock market since last year.
9. It might be too early to tell how long the consolidation trend might last, as a resurgent COVID-19 outbreak is coloring the global economic outlook, but some insight can be drawn from the stock market:
10. Taiwan’s GDP grew a larger-than-expected 8.16 percent in the first quarter, as exports and private investment remained healthy.
都是一堆很長的句子對不對?我們來看美國人寫的句子,也是一個主流媒體的 opinion 文。
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📌 美國案例:New York Times Opinion
1. I miss torturing Liz Cheney.
2. But it must be said that the petite blonde from Wyoming suddenly seems like a Valkyrie amid halflings.
3. She is willing to sacrifice her leadership post — and risk her political career — to continue calling out Donald Trump’s Big Lie.
4. She has decided that, if the price of her job is being as unctuous to Trump as Kevin McCarthy is, it isn’t worth it, because McCarthy is totally disgracing himself.
5. It has been a dizzying fall for the scion of one of the most powerful political families in the land, a conservative chip off the old block who was once talked about as a comer, someone who could be the first woman president.
6. How naïve I was to think that Republicans would be eager to change the channel after Trump cost them the Senate and the White House and unleashed a mob on them.
7. I thought the Donald would evaporate in a poof of orange smoke, ending a supremely screwed-up period of history.
8. But the loudest mouth is not shutting up.
9. And Republicans continue to listen, clinging to the idea that the dinosaur is the future.
10. “We can’t grow without him,” Lindsey Graham said.
📌 Note: 即使是比較長的句子,這位作者也會用標點符號拆散它:She is willing to sacrifice her leadership post — and risk her political career — to continue calling out Donald Trump’s Big Lie. 這就好比用句點一樣,讓我們讀起來有點停頓休息的時間。
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📌 注意到了嗎?
台灣人寫的英文,句子都偏長,而且長度都差不多。
美國人寫的就不一樣了:一個只有五個字的句子開頭,然後一堆稍微長一點的句子,然後再來一串短句。
你可能懷疑我故意挑選很極端了例子出來,而且幹嘛專門打台灣人呢?
所以想到這裡,我從我的書架上,隨便挑了兩本跟科技有關的書出來。左邊的,是美國人,矽谷知名投資人 Peter Thiel。右邊的是德國人,但注意了,是一個英文非常好的德國人。他不但是世界經濟論壇的創辦人,研究所也是在哈佛大學唸的。
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📌 兩本書 Introduction 是怎麼寫的?
Klaus Schwab (德國):
Of the many diverse and fascinating challenges we face today, the most intense and important is how to understand and shape the new technology revolution, which entails nothing less than a transformation of humankind.
We are at the beginning of a revolution that is fundamentally changing the way we live, work, and relate to one another.
In its scale, scope and complexity, what I consider to be the fourth industrial revolution is unlike anything humankind has experienced before.
Peter Thiel (美國):
Whenever I interview someone for a job, I like to ask this question: "What important truth do very few people agree with you on?"
The question sounds easy because it's straightforward.
Actually, it's very hard to answer.
It's intellectually difficult because the knowledge that everyone is taught in school is by definition agreed upon.
See the difference?
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📌 如何變換節奏呢?
需要Andrew的完整分享請留言「There’s rhythm in writing~」。
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I could not hold my annual Chap Goh Mei dinner with community leaders and other guests this year because of COVID-19. Instead, I spoke to a small audience at NTUC Auditorium, while groups joined us from 126 other locations virtually.
I took stock of our COVID-19 situation. We want to maintain our current stable position and get Singaporeans vaccinated quickly. The vaccines will take us one big step forward, but not back to business as usual, as many countries will not complete their vaccinations within this year. We have to live with the virus for many more years to come, maybe even permanently.
I also shared my thoughts on our external situation, and the outlook for the future. The next few years will not be easy. We can’t tell exactly how the world will change after the pandemic, but as long as we work together, hold fast to our principles, and keep faith both with our pioneers as well as generations yet unborn, we will emerge stronger and thrive for many years to come. – LHL
(MCI Photo by Chwee)
us stock future live 在 ลงทุนแมน Facebook 的最佳貼文
เงินมีก้อนเดียว แต่ถูกทุบให้กระจาย /โดย ลงทุนแมน
เมื่อวันก่อนได้คุยกับผู้บริหารของบริษัทใหญ่ที่เป็นเจ้าของช่องทีวีช่องหนึ่ง ทำให้คิดได้ว่า ตอนนี้ เม็ดเงินโฆษณา กำลังเปลี่ยนไปจากที่คนในวงการคุ้นเคยไป "แบบถาวร"
สำหรับเจ้าของช่องทีวี ที่นึกถึงอดีตอันหอมหวาน แล้วนั่งภาวนารอ สปอนเซอร์แย่งกันเข้ามาต่อคิวโฆษณาระหว่างละคร ระหว่างรายการข่าว แบบเมื่อ 10 ปีที่แล้ว คงจะเป็นสิ่งที่ไม่เกิดขึ้นแล้ว
...Continue ReadingThere is only one bar of money, but it is smashed to distribute / investman.
The other day, talking to the executives of big corporations who own a TV channel. Realize that advertising money is now changing from those in the industry. ′′ permanently ′′
For the owner of the TV channel who thinks of the sweet past and sits in prayer and waits for the sponsor to get in the queue for the commercials during the 10 years of the last news show, it's probably not happening.
Which means that there are ten other missionaries, it doesn't bring more people back to turn on the TV.
The last event that the most people turned on TV, The Mask Singer and Baptist Noodles 3-4 years ago.
No one would have ever thought that was the peak of the TV already.
And it reflects that BEC stock price fell from 20 baht to 4 baht and Workpoint fell from 100 baht to 10 baht now..
Why is the story happening?
Invest man will tell you about it.
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This story has many factors involved.
Both behaviors, people who are used to watching smartphones all the time.
The whole container is brought backwards. Let's see it by the need of less live watching.
Which all of this means our eyes are being taken by a smartphone from a TV screen.
In fact, a smartphone doesn't snatch from a TV. It snatches us from everything that is idle time or our free time in every moment.
We waiting for the elevator to pick up the mobile phone.
We wait for the electric car to pick up the mobile phone.
We are waiting for the red light to pick up the mobile phone.
And a lot of people think about it. It's a boyfriend's fight. Less than the previous boyfriend's appointment. Because now my boyfriend is late. We pick up the phone and watch it so that he can't be indifferent. When the other
Which too, TV is one idle time that the new generation thinks we can pick up the mobile phone instead.
So that makes some people say, ′′ Can't remember when was the last time the TV turned on?"
This story also resulted in many things like decorating condominium or house. Having TV in each room is very important.
But now becoming many people say that there is no need to spare a place for TV..
I have to admit that there are still a group of people who are familiar with turning on TV, most of them are 40 or older.
But if we think 40 or older people don't look at smartphone, we might have to rethink it.
Because smartphone is now accessible to all people of all ages.
Just this group of people are relieved of turning on TV while watching smartphone..
The next point that is the heart of the story is.
Advertisement money is only available and it flows to those who spend their time on it.
And of course from the same. TV's the number one choice and the most budget.
Now it's gonna be an important transaction where TV won't get the most money anymore..
Where the money will spread. No need to tell. We can guess..
Apart from the less TV-giving advertising budget, TV advertising has changed.
We will start to see
Interviews on TV. There are no commercials during the program. But more products in Tie In on the list.
House invasion program, interviewed stars, no advertisement during the program, but suddenly Darra comes to introduce inactive looking products.
Why is it?
The first thing is now, even if people watch TV, but people don't tolerate advertising during advertisements. When they are in commercials, people will come to watch their own smartphone, plow, Facebook, Facebook, Line.
The next thing is TV shows these days will bring contents to look backwards. Advertising in the list will be more beneficial than advertising during the program. In reality, there are no live-watching people..
When things are like this, the result is coming out at the advertisement. No one comes to sponsor because people put money in once and they are afraid of it. No one cares to open it backwards.
So we can see ads in between, only TV ads. Follow this list. There are plenty of ads after cutting into the commercials that are sponsored.
The next interesting question is.
And who are the people who benefit from online channels?
If we think there will be a big one, like Channel 3, Channel 7, can control all online marketplace and as big as before, I have to say that it's probably a dream that is impossible.
Because the principle of online media is that anyone can produce contents at a much lower cost than before. This is based on the unique characteristics of the owner of the channel or page.
What will happen is Personalized or so that the audience will spread to the channel or page they like on the Fragmented Market without anyone controlling the market.
To compare, it's like a dental shop distributed to each community. Noted that it's up to a good dentist in the community. No one can be a major country.
And of course, investment in production, drama, giant game show, magnificent. It may be less and less.
Because today people making containers are focused on ′′ speed ′′ rather than ′′ quality
It's probably a disadvantage that we may not see the intended containers planned for years like the old days anymore.
What we might see next is Consolidate or a group of more big partnering channels or pages. They can sell more ads across each other and set higher advertising prices.
And maybe we'll probably see a consolidate company of a channel or an online page big enough to be listed on future stock market..
Now we are in a head-to-head.
Which even everyone in the industry doesn't know how it ends.
But now I have to admit it's not the same anymore.
Because one sum of money is smashed to spread already.
And the interesting thing is that while everyone in Thailand can make contents.
But the one who has benefited from everyone is a foreign platform that hardly pays taxes to Thailand..
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