關於 when is chinese new year ，我們在網路上蒐集到這些相關的討論、資訊與評價

翻轉視界 18 Changing Perspective

There's not just one road to the destination, but many roads. You just need to take the little step that’s right in front of you, and then the next one, and a few years down the track, they will seem like massive achievements.

通往目的地的路不止一條，有很多路可走。你只需要邁出眼前這一小步，然後再邁出下一步，幾年下來，將會成為巨大成就。

文章來自於New Humans of Australia (有取得授權)

★★★★★★★★★★★★

I didn’t meet my father until I was 6 years old. My parents had a comfortable, middle-class life in Shanghai, or as close as you could get under communism. But they always wanted to live overseas, and just before I was born, my dad came to Sydney to set things up. I don’t know why, but in the end, my mother and I didn’t join him until I was 6.

•a middle-class life 中產階級生活
•set things up 打點一切
•live overseas 往海外生活
•in the end 最後 (表達在經過一段時間或一連串事件之後的結果)

直到六歲前我都未曾見過父親。我的雙親在上海過著舒適的中產階級生活，或著說，在共產階級下所能得到的最接近的生活。他們一直響往海外生活，就在我出生前，我父親來到雪梨打點一切。但不知何故，直到六歲那年我與母親才終於與父親團聚。

★★★★★★★★★★★★

Unfortunately, half a year after we arrived, he left us. That was a huge shock. Our transition had already been quite difficult, as we both didn't speak English. Also, as Shanghai was such a big bustling city, Sydney felt a bit like the countryside, especially on the weekends, as no shops were open back then!

•shock 令人震驚的事件（或經歷）；驚愕，震驚 (come as a great shock 讓人倍感震驚)
•transition 轉變；過渡
•a bustling city 繁華都會

不幸的是，就在我跟母親抵達半年後，父親離開了我們。這是個巨大的打擊，因爲我們不會說英文，在適應過渡期本就已過得相當艱辛。此外，不同於上海的繁華都會，雪梨更像鄉下，尤其在週末，那時連商店都不開門。

★★★★★★★★★★★★

We were very much reliant on my dad, not only financially, but also as a conduit into the wider community. So to have that broken was quite distressing. I remember Mum crying a lot. As we had become socially isolated, we didn’t find out anything about Centrelink, so we survived on her savings for a while, and then got some help from her family back in China.

•be reliant on… 依賴...
•a conduit into 進入...的渠道
•distressing (adj.) 令人苦惱的,令人擔憂的
•become socially isolated 變得孤立於社會
•survive on her savings 僅靠的她積蓄過日子

我們相當依賴我父親，不僅是經濟，他也是我們進入更廣泛社區的渠道。因此，當局面被打破時令人相當痛苦，我還記得母親時常哭泣。由於我們孤立於社會，所以我們並不知道澳洲社會福利聯絡中心 （Centrelink）的任何資訊，僅靠母親的積蓄支撐了一段時間，然後從母親在中國的娘家得到一些幫助。

★★★★★★★★★★★★

Eventually, Mum moved us down to Melbourne, where we were able to make some new networks and family friendships. But I was bullied a bit at school about things like my food and clothing! Whenever someone bullied me, I would defend myself, but because I didn’t have the language skills to explain to the teacher why, I got in trouble quite a bit. I ended up having to move school 3 times before I came to Balwyn Primary School, which was relatively multicultural.

•be able to 能夠
•make new networks 建立新的人脈，關係網
•be bullied 被霸凌
•language skills 語言能力
•get in trouble 惹上麻煩
•end up 最後處於；最後成爲；以…告終
•relatively 相對地
•multicultural 多元文化的

最後，母親帶著我搬遷到墨爾本，在那我們能夠建立起新的網絡與家庭情誼。然而。我在學校飽受霸凌，例如我的食物及衣物。每當有人霸凌我，我會自我防衛，但我的語言技巧不足以向老師解釋事發原因，因此常常陷入麻煩。後來我不得不再三轉學，直到就讀相對多元文化的博文小學（Balwyn Primary School）。

★★★★★★★★★★★★

After that, I did alright. Music featured very prominently in my life. I had started learning the violin from the age of 2.5 years old and even with all the troubles that were going on in my life, had somehow still kept up with it. As a result, I got a music scholarship to Trinity Grammar School. But even there I used to get into quite a lot of mischief, and would often skip school to go to the movies.

•do alight 過得不錯，做的不錯
•feature (v.) 以…為特色；給…以顯著的地位
•prominently 重要地；著名地；突出地，顯眼地

之後，我便過得不錯。音樂在我生活中佔有重要的一席之地，我從兩歲半開始學習小提琴，儘管生活中事事不如意，我依然堅持不輟。因此，我獲得三一文法學校（ Trinity Grammar School）的音樂獎學金。但即使在那，我也常惡作劇、逃學看電影。

★★★★★★★★★★★★

By the end of year 11, I was told I would have to either repeat the year, or consider going to another school, which was quite humiliating for my mum. I decided to move school and surprisingly, I ended up doing quite well in year 12! As a result, I ended up getting into a double degree in Law and Music at Monash.

•repeat the year 留級 ; 重唸一年
•humiliating 令人感到恥辱的，丟臉的

11年級結束時，我被告知要麽被留級，要麼考慮轉學，這對我母親來說相當丟人。我決定轉學，而令人驚訝的是，我在12年級的時候表現優異，最後錄取蒙納士大學法律與音樂雙學位。

★★★★★★★★★★★★

When I started, my first thought was that I didn’t belong because I had done so badly in school up to year 11 and everyone else seemed so smart. But I put my head down, got through it, and ended up getting a job in the legal department of a major manufacturing company, which was a different approach to what most law students do.

•do not belong 不屬於這
•put my head down 埋頭苦幹
•the legal department of ...的法律部門
•a different approach 不同途徑
•approach （思考問題的）方式，方法，態度

當我開始進入大學，最初的想法是我不屬於這，因為我在11年級前都表現不佳，而這裡的人似乎都聰明絕頂。但我埋頭苦幹，咬牙撐過，最後在一家大型製造公司的法律部門找到工作，這與多數法律系學生的途徑不同。

★★★★★★★★★★★★

I really enjoyed it. It was hard work, but I learned a lot of foundational business, legal and corporate communication skills. After that I worked in corporate governance in RMIT, then started to moonlight as a lecturer in the Law Faculty. Eventually, they asked me if I wanted to do a PhD and I blindly said yes! I next worked at Swinburne University, and then was head-hunted to lead the corporate legal team at the Commercial Passenger Vehicles Commission.

•foundational 基礎的
•communication skills 溝通技巧
•corporate governance
•moonlight (v.) （尤指瞞著僱主）從事第二職業，兼職
•headhunt (v.) 物色（人才）； 挖角
•legal team 法律團隊

我非常喜歡這份工作，這是份辛苦的工作，但我學習了很多基礎商業、法律以及公司溝通技巧。之後我在皇家墨爾本理工大學（ RMIT）從事公司治理工作，並開始兼職擔任法律系講師。後來他們問我是否想要讀博士，我便盲目地答應了。接下來，我在斯威本大學（Swinburne University）工作，再被挖角到商用小客車委員會領導法律團隊。

★★★★★★★★★★★★

I had a good life, but after a while, I realised I wanted a different kind of job. I could see my seniors were making a lot of money but that their family life was not that good. And looking at my own upbringing, I wanted to be the kind of father who could be present in my own kids’ lives. So I decided on dentistry. It would not only allow me to use the hand skills that I had developed from playing the violin, but also the analytical and reasoning skills that I'd developed in law. Plus it would be flexible, and offer me a stable income and the chance to meet different people every day!

•upbringing 教養
•decide on sth 決定某事或東西
•analytical and reasoning skills 分析和推理能力
•offer a stable income 提供穩定收入

我的生活很不錯，但一段時間後，我意識到自己想要一份不同的工作。我知道前輩們賺了很多錢，但他們的家庭生活並不美滿。看著自己的成長經歷，我想要成為可以在孩子生活中出席的父親，所以我決定改行當牙醫。這項職業能讓我使用從拉小提琴中發展出的手部技巧，也能運用我在法律中發展出的分析與推理技能。此外，這個職業相當靈活，能為我提供穩定收入，並有機會每天與不同的人見面。

★★★★★★★★★★★★

My now fiancée, who was my girlfriend at the time, was also applying for further study, and coincidentally we both got into university in South Australia, so we moved to Adelaide together a few years ago.

•fiancée 未婚妻
•at the time 當時
•apply for 申請
•further study 繼續教育，進修；進一步研究；深造
•coincidentally 碰巧地；巧合地

我的未婚妻，當時的女友，也申請繼續深造，巧的是我們都考上南澳大學（University of South Australia)，所以幾年前一起搬到阿得雷德（ Adelaide）。

★★★★★★★★★★★★

I was lucky to get a university job at Flinders University. Initially, I started out as a casual lecturer in the law school, but I’ve since transitioned into teaching health law and research, and I’m currently writing a few books on the intersection between law and medicine. And also, obviously, trying to finish my dentistry degree!

•start out as… 起初擔任...
•transition into… 轉變到...

我很幸運的在福林德斯大學（Flinders University）找到工作，起初我在法學院擔任臨時講師，但我後來轉換到醫事法教學及研究。目前我正撰寫幾本關於法律與醫學相接的書籍，並努力完成我的牙醫學位。

★★★★★★★★★★★★

Mum eventually retrained as a Chinese high school teacher, and she’s still teaching to this day. Like most first generation migrants, she struggled quite a lot, and invested heavily in my success. After we’re married, my fiancée and I are planning to have children, and I’m sure they will have it much easier than I did.

•retrain 重新培養；再培訓；再訓練
•to this day 至今
•first generation migrants 第一代移民
•struggle a lot 掙扎奮鬥許久
•have it much easier 過的比較輕鬆

我的母親最終重新接受培訓，成為一名中文高中老師並執教至今。如同大多數第一代移民，她掙扎奮鬥許久，並為我的成功投資甚多。我與未婚妻打算婚後生孩子，我確信孩子會過的比我輕鬆得多。

★★★★★★★★★★★★

Still, a lot of the failures that I’ve had in my life have really informed a lot of my successes. Looking back, I wouldn't really want to change that to have a smoother life.

•inform [正式] 影響某人的態度或意見
https://www.ldoceonline.com/dictionary/inform

•have a smoother life 有一個更順遂的人生

我的生活中的種種失敗確實為我的成功提供借鑑。回首過去，我不會想要改變那些坎坷經歷去擁有一個更順遂的人生。

★★★★★★★★★★★★

Over the years, I've learned that perseverance is very important. I hope that through telling my story, I can be an example to others who might be in a similar position as I was: to show that there's not just one road to the destination, but many roads. You just need to take the little step that’s right in front of you, and then the next one, and a few years down the track, they will seem like massive achievements.

•over the years 多年來
•perseverance 不屈不撓，堅持不懈
•be an example 成為榜樣
•be in a similar position 處於相似的處境
•down the road/line/track 將來(的路)

多年來，我學到堅持不懈是至關重要的。我希望透過講述自己的故事，能成為其他可能與我有相似處境的人的榜樣：向他們展示通往目的地的路不止一條，有很多路可走。你只需要邁出眼前這一小步，然後再邁出下一步，幾年下來，將會成為巨大成就。

有興趣的同學可以支持New Humans of Australia

www.patreon.com/newhumansofaustralia

Photographer: Paul Heinrich instagram.com/paulfheinrich

文章與圖片出處: https://bit.ly/2XJsciq

★★★★★★★★★★★★

翻轉視界: http://bit.ly/3fPvKUs

批判性思考問題大全: http://bit.ly/34rdtJ7

最近，我在「TIME時代」雜志的專欄文章裡，向全球的讀者介紹了大陸「世界工廠」的+AI自動化升級。隨著勞動力成本的上漲，工業自動化、智慧化勢必是大陸製造業的一劑特效藥。自動化能讓運營成本下降，但仍能讓中國大陸保持生產品質、流程、供應鏈維度的優勢。AI賦能產業升級的願景或許還需多年才能實現，但當下的大陸已經讓未來可期。

以下是專欄文章全文，經TIME授權翻譯轉載：

「中國世界工廠 + AI 的未來」

多年來，中國大陸一直被喻為「世界工廠」，即便在全球其他經濟體紛紛遭遇新冠疫情重擊的2020年，大陸製造產業仍然維持穩健的增長范式，全年產值高達3.854萬億美元，占到全球市場近三分之一。

但如果你腦中的大陸工廠是傳統的「血汗工廠」，是時候修正你的刻板印象了。大陸經濟已經迅速地從疫情衝擊下復蘇，疫情同時催化了各種各樣人工智慧（AI）的應用場景加速實現。自2014年以來，中國大陸的AI專利申請量已經超越美國，至今維持全球領先。在學術領域，中國大陸的AI研究論文發表數量、AI期刊的引用量，也雙雙在近年超過了美國。在產業方面，AI應用在大陸的落地速度超越世界其他國家和地區，具有商業價值的AI應用如今開始百花齊放，整合了軟體、硬體和機器人技術的新一代自動化揭開序曲，AI賦能傳統行業的能量，正在蓄勢待發地重塑各行各業。

人類社會至今經歷了三次不同的工業革命：蒸汽革命、電力革命和資訊革命。我相信，AI將會是推動全球第四次工業革命的核心引擎，在世界各地點燃數位化和自動化的變革，而這波前所未有的硬科技浪潮，將由中國來引領實踐。

由於勞動人口減少和新增人口放緩，中國大陸的傳統產業正面臨著勞動力成本上升的巨大壓力，AI正是解決這個難題的技術解答。人工智慧不僅能夠降低運營成本，提高生產效率，擴大整體產能，還有望能帶來收入的增長。

例如，創新工場投資的廣州極飛科技是一家致力於未來農業的AI科技公司，極飛將無人機、機器人和感測器部署在稻田、麥田和棉花田裡，用技術賦能農業中的播種、農藥噴灑、栽種管理、甚至天氣監測環節。用於作物噴灑的極飛科技R150農業無人車已經被推廣到了英國，應用在蘋果、草莓、黑莓等多種經濟作物的種植流程中。

一些大陸的創新公司正積極把機器人拓展到意想不到的場景。總部位於北京的鎂伽是創新工場投資的生命科學智慧自動化公司，他們和實驗室、製藥公司、高校合作，憑藉AI+機器人技術的積累，用自動化解決方案執行實驗室中勞動密集、重複性高、但需要高度精確的任務和流程，同時機器人作業也將盡最大可能保護實驗室人員降低實驗過程中的感染風險。

除了創業公司，我們看到幾家成熟的龍頭企業也開始積極擁抱AI。創新工場參與了有28年歷史的中力電動叉車，這家頭部的鋰電叉車製造商已經推出了能夠在工廠、倉庫自主運行的無人叉車，並且無需對運行環境進行改造，能快速實現從手動到電動到自動駕駛的搬運賦能創新。此外，擁有50多年歷史的領先客車製造商-宇通集團，與自動駕駛獨角獸企業-文遠知行戰略合作，已在大陸三個城市的馬路上運行全無人駕駛小巴。

接著會發生什麼？我大膽預見，在更長遠的未來，機器人和AI將接管大多數產品的製造、設計、交付甚至營銷——很可能將生產成本降低到和原物料成本相差無幾。未來的機器人有能力自我複製和自我修復，甚至做到部分自我反覆運算設計。房屋和公寓將交由AI主導設計，使用預製建築模塊，交由機器人像搭積木似地築樓蓋房。無人公交、無人摩托等隨傳隨到的自動化未來交通系統，能將我們安全無虞地送達想去的地方。

這些願景成為現實或許還需要多年，但此時的大陸正在積極鋪墊引領新一代自動化革命的基石。可期的是，中國工廠的實力將不僅僅體現在產能上，而將逐步彰顯在智慧上。

本文經「TIME時代」授權進行中文編譯，原文如下：

China Is Still the World's Factory — And It's Designing the Future With AI

BY KAI-FU LEE

For many years now, China has been the world’s factory. Even in 2020, as other economies struggled with the effects of the pandemic, China’s manufacturing output was $3.854 trillion, up from the previous year, accounting for nearly a third of the global market.

But if you are still thinking of China’s factories as sweatshops, it’s probably time to change your perception. The Chinese economic recovery from its short-lived pandemic blip has been boosted by its world-beating adoption of artificial intelligence (AI). After overtaking the U.S. in 2014, China now has a significant lead over the rest of the world in AI patent applications. In academia, China recently surpassed the U.S. in the number of both AI research publications and journal citations. Commercial applications are flourishing: a new wave of automation and AI infusion is crashing across a swath of sectors, combining software, hardware and robotics.

As a society, we have experienced three distinct industrial revolutions: steam power, electricity and information technology. I believe AI is the engine fueling the fourth industrial revolution globally, digitizing and automating everywhere. China is at the forefront in manifesting this unprecedented change.

Chinese traditional industries are confronting rising labor costs thanks to a declining working population and slowing population growth. The answer is AI, which reduces operational costs, enhances efficiency and productivity, and generates revenue growth.

For example, Guangzhou-based agricultural-technology company XAG, a Sinovation Ventures portfolio company, is sending drones, robots and sensors to rice, wheat and cotton fields, automating seeding, pesticide spraying, crop development and weather monitoring. XAG’s R150 autonomous vehicle, which sprays crops, has recently been deployed in the U.K. to be used on apples, strawberries and blackberries.

Some companies are rolling out robots in new and unexpected sectors. MegaRobo, a Beijing-based life-science automation company also backed by Sinovation Ventures, designs AI and robots to safely perform repetitive and precise laboratory work in universities, pharmaceutical companies and more, reducing to zero the infection risk to lab workers.

It’s not just startups; established market leaders are also leaning into AI. EP Equipment, a manufacturer of lithium-powered warehouse forklifts founded in Hangzhou 28 years ago, has with Sinovation Ventures’ backing launched autonomous models that are able to maneuver themselves in factories and on warehouse floors. Additionally Yutong Group, a leading bus manufacturer with over 50 years’ history, already has a driverless Mini Robobus on the streets of three cities in partnership with autonomous vehicle unicorn WeRide.

Where is all this headed? I can foresee a time when robots and AI will take over the manufacturing, design, delivery and even marketing of most goods—potentially reducing costs to a small increment over the cost of materials. Robots will become self-replicating, self-repairing and even partially self-designing. Houses and apartment buildings will be designed by AI and use prefabricated modules that robots put together like toy blocks. And just-in-time autonomous public transportation, from robo-buses to robo-scooters, will take us anywhere we want to go.

It will be years before these visions of the future enter the mainstream. But China is laying the groundwork right now, setting itself up to be a leader not only in how much it manufactures, but also in how intelligently it does it.

Source：https://time.com/6084158/china-ai-factory-future/

Asian-Americans Are Being Attacked. Why Are Hate Crime Charges So Rare?

On a cold evening last month, a Chinese man was walking home near Manhattan’s Chinatown neighborhood when a stranger suddenly ran up behind him and plunged ( ) a knife into his back.

For many Asian-Americans, the stabbing ( ) was horrifying, but not surprising. It was widely seen as just the latest example of racially targeted violence against Asians during the pandemic.

But the perpetrator ( ), a 23-year-old man from Yemen, had not said a word to the victim before the attack, investigators ( ) said. Prosecutors ( ) determined they lacked enough evidence to prove a racist ( ) motive ( ). The attacker was charged with attempted murder, but not as a hate crime ( ).

The announcement outraged ( ) Asian-American leaders in New York City. Many of them protested ( ) outside the Manhattan district attorney’s office, demanding that the stabbing be prosecuted as a hate crime. They were tired of what they saw as racist assaults being overlooked ( ) by the authorities ( ).

The rally ( ) reflected the tortured ( ) public conversation over how to confront ( ) a rise in reports of violence against Asian-Americans, who have felt increasingly vulnerable ( ) with each new attack. Many incidents have either not led to arrests or have not been charged as hate crimes, making it difficult to capture with reliable data the extent to which Asian-Americans are being targeted.

That frustration erupted on a national scale ( ) this week after Robert Aaron Long, a white man, was charged with fatally shooting eight people, including six women of Asian descent ( ), at spas in the Atlanta area on Tuesday night.

Other incidents that clearly seemed racially motivated have not resulted in arrests. The police are still searching for a man who called an Asian-American mother the “Chinese virus” and spat ( ) at her child in Queens last week.

In New York State, to charge ( ) such attacks as hate crimes, prosecutors would need to show that the victims were targeted because of their race.

But proving a racist motive can be particularly difficult with attacks against Asians, experts say. There is no widely recognized symbol of anti-Asian hate comparable to a noose ( ) or a swastika ( ). Historically, many Asian crime victims around the country were small-business owners who were robbed, complicating ( ) the question of motive.

Under New York State law, certain offenses can be upgraded to hate crimes, increasing the potential prison sentence ( ). As evidence, prosecutors often point to hateful verbal statements or social media posts by the defendant ( ).

In the past month alone, several assaults ( ) on Asian victims have been reported to the police, including an attack on an older woman who was pushed outside a bakery in Queens. None of the incidents has been charged as a hate crime.

In fact, the only person who has been prosecuted for an anti-Asian hate crime in New York City this year is Taiwanese. He was accused of writing anti-Chinese graffiti outside several businesses in Queens.

Wayne Ho, president of the Chinese-American Planning Council, a social services agency, said many of his Asian colleagues were verbally harassed ( ) during the pandemic but chose not to alert law enforcement because they worried the perpetrators, who were often people of color, could be mistreated ( ) by the police.

“I asked myself, do I want this person in jail?” said Alice Wong, one of Mr. Ho’s colleagues. “Just because you put someone in jail doesn’t make them not hate anyone anymore.”

Recognizing ( ) this challenge, some law enforcement officials have called for people who commit hate crimes to attend antiracism classes as an alternative ( ) to prison.

為何針對亞裔的暴力襲擊難以被控仇恨犯罪？

上月一個寒冷的晚上，一名華裔男子在曼哈頓中國城社區附近步行回家時，一個陌生人突然跑到他身後，把刀刺進他的後背。

對許多亞裔美國人來說，這起事件令人驚恐，但並不意外。人們普遍認為，這只是在疫情期間針對亞裔的種族暴力的最新例子。

但調查人員表示，行兇者是一名23歲的葉門男子，他在襲擊前沒有對受害者說過一句話。檢察官認為缺乏足夠的證據來證明種族主義動機。襲擊者被指控謀殺未遂，而不是出於仇恨犯罪。

這一聲明激怒了紐約市的亞裔美國人領袖。他們中的許多人在曼哈頓地區檢察官辦公室外抗議，要求以仇恨犯罪的罪名起訴。他們厭倦了他們眼中的種族主義攻擊被當局忽視。

這次集會反映了對於如何應對暴力侵害亞裔美國人的報導增多，公眾開始了痛苦的討論。每一次新的襲擊都讓亞裔美國人感到越來越脆弱。許多事件要不是沒有逮捕任何人，就是沒有被指控為仇恨犯罪，因此很難用可靠的數據來了解亞裔美國人在多大程度上成為攻擊目標。

在白人男子羅伯特•亞倫•朗(Robert Aaron Long)被控週二晚在亞特蘭大地區的水療中心開槍打死八人（其中包括六名亞裔女性）後，這種不滿情緒本週在全國範圍內爆發。

其他明顯帶有種族動機的事件並沒有導致逮捕。目前警方仍在搜尋一名男子，此人上週在皇后區稱一名亞裔美國母親為「中國病毒」，並向她的孩子吐口水。

在紐約州，要指控此類襲擊為仇恨犯罪，檢察官需要證明受害者是因其種族而成為攻擊目標。

但專家表示，在針對亞裔的攻擊中，證明種族主義動機可能特別困難。沒有一種被廣泛認可的反亞裔仇恨象徵可以對應套索或納粹符號。歷史上，全國各地的許多亞裔犯罪受害者都是被搶劫的小商店業者，這使得動機問題變得更加複雜。

根據紐約州的法律，某些犯罪行為可以升級為仇恨犯罪，從而增加潛在的監禁刑期。作為證據，檢察官經常指出被告充滿仇恨的口頭聲明或社群媒體發文。

僅在過去的一個月中，警方就接到了數起針對亞裔受害者的襲擊報告，其中包括在皇后區一名老年女性被推出一家麵包店。沒有任何事件被指控為仇恨犯罪。

實際上，紐約市今年因反亞裔仇恨罪被起訴的唯一一人是台灣人。他被指控在皇后區的幾家商店外塗鴉反華內容。

社會服務機構華裔美國人規劃委員會(Chinese-American Planning Council)主席韋恩•何(Wayne Ho)表示，他的許多亞裔同事在疫情大流行期間受到了口頭騷擾，但他們選擇不向執法部門報告，因為他們擔心騷擾者（通常是有色人種）可能會受到警方的虐待。

「我問自己，我想讓這個人進監獄嗎？」韋恩•何的同事愛麗絲•黃(Alice Wong)說。「把一個人關進監獄並不會讓他們不再憎恨任何人。」

認識到這一挑戰，一些執法官員呼籲犯下仇恨罪行的人參加反種族歧視課程，以替代坐牢。

#高雄人 #學習英文 #多益達人林立英文
#高中英文 #成人英文
#多益家教班 #商用英文
#國立大學英文學系講師

Back in the days, around the time when YouTube was founded, before most of you were born, I used to Vlog a lot. I was a little ahead of my time because video sharing platforms were premature back then. I Vlogged so that I can remember my experiences back then. You'll get to know me better if you actually spend the time to watch this. If you do have the patience.

Episode 17 - Chinese New Year 2006, Massachusetts

Part 1 was a simple dinner organized by the Chinese Society of the University to raise funds for the poor. I played a Chinese New Year song. The video was my practice.

Part 2 was me chilling with friends, had a very rare Chinese Dinner at school with Lion Dance!!

Part 3 was a short clip of my good friend Justin Ho playing the piano, my favorite song Strauss Die Fledermaus.

Part 4 was me chilling with my Taekwondo buddies, singing karaoke. And finally we attended a basketball game at school.

Year : Chinese New Year 2006
Location : Massachusetts

Intro by the amazing Bashcone
https://www.youtube.com/channel/UCLYCxC8fugNPo4KXsX2lVqg

(As you guys know, I've exhausted my Sub Count trying to support small YouTubers. So I'm using Intros and YouTube Community Postings to help move your channels forward. Hope you guys can appreciate that)

?SHEET MUSIC & Mp3 ▸ http://www.makhonkit.com
?LEARN MY SONGS ▸ https://tinyurl.com/RayMak-flowkey
?Listen on Spotify ▸ https://sptfy.com/raymak
?Listen on Apple Music ▸ https://music.apple.com/sg/artist/ray-mak/1498802526
?Full Song List ▸ http://www.redefiningpiano.com

Talk to me :
? Instagram ▸ http://instagram.com/makhonkit
? Facebook ▸ http://facebook.com/raymakpiano
? Twitter ▸ http://twitter.com/makhonkit

#VLOG #chinesenewyear #massachusetts #USA

The M.E. Series (The Millennial Experience). Created all on Mobile with #iPhone12ProMax

Weekend. Raining. Work had been hectic. Needed to take some time off to recharge. Covid. WFH. Blurred lines between work and personal time. No time to shut off from work completely. Found myself working from screens to screen. Laptop to phone. Even leisure is watching videos online.

In need of time for a digital detox.

Found a bookstore that was opened in Feb this year, in the heart of Orchard Road, Wheelock Place. Where the Borders flagship used to be. If you know what I’m talking about, you’re from my time. I recall the times when I was still in secondary school, hanging at Borders with my friends who love reading, and I will be there checking out the CDs.

Heard that it has a 2 storey space with a cafe and gallery as well. Heard that the ones in China open 24hours, although it’s not happening in SG yet

——

Zall Bookstore, an outlet with more than 30,000 books mostly in Chinese, also has a cafe and art gallery

——

“Ms Laura Yan Ge, 24, who is general manager of the Singapore store, said at a media preview on Friday that while the company did not anticipate the coronavirus outbreak erupting amid its expansion, it believes bookstores are especially vital during a pandemic.

‘Because of Covid-19, there is a lot of distance between people nowadays," she said in Mandarin. "We believe books will help to close this gap. They provide food for thought and people can use them to widen their worlds.’”

—

As a creator myself, I need to constantly find inspiration.

While I can readily find all sorts of information online, sometimes I found my mind being constantly overloaded instead. We read. Socialise. We basically live most parts of our lives in the virtual world, and now we have lesser and lesser reasons to get out there anymore.

So, why a new book store? When was the last time you visited a book store?

Being here made me realised that it’s not about the books. It’s about the space. It’s about the experience. It’s about being here and being present. And what happens when you unplug from the internet and be present in the moment? You’ll get involuntarily intrigued by the surroundings, the people, the architecture, the noise, the beauty of it all. You’ll find headspace. You’ll find your inspiration. You’ll even find a new you.

When was the last time you stepped outside, set aside time just for yourself, and experience life beyond the screen?

Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil

PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.

Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.

Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.

SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.

Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.

Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.

Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.

In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.

Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).

Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.

DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.

All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.

Only “Blissful” design packaging was used during the period to pack every product sold.

On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.

1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.

PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.

A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.

“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).

Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.