◤Taiwan needs to build a brand image beyond COVID-19◢
Taiwan needs global recognition, and the world needs more collaboration to tackle its COVID19 challenges, there is no question about it.
However, building the world’s perception solely upon the #TaiwanCanHelp campaign might not be enough and realistically can not be maintained and scaled as a government initiative only.
Instead, Taiwan’s private sector has to rebuild and newly create household brands that represent Taiwan.
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蔡英文 Tsai Ing-wen CommonWealth Magazine
