入冬了,先加件衣服一起來讀 #BBC新聞
🎅紅白色聖誕老人的前世今生
The real reason Father Christmas wears red and white
🎄 Why, after all, does Santa Claus wear red and white?
聖誕老人給人的印象,是一個穿著紅白色大衣的老人,但聖誕老人這個形象是甚麼時候開始的?
Many people will tell you that the modern Santa is dressed to match the red-and-white colors of a can of Coke, and was popularized by Coca Cola's advertising in the 1930s.
許多人會說,聖誕老人的衣服在1930年代被設計為紅白兩種顏色,是為了與可口可樂的罐子設計一致。
A good story, but the red-and-white Santa himself wasn't created to advertise Coca-Cola - why, he was touting the rival beverage White Rock back in 1923. Rudolph the Red-Nosed Reindeer was the one who was invented as a marketing gimmick.
可口可樂公司當時的確有為宣傳可樂創造一個卡通人物,但那是紅鼻子馴鹿魯道夫,而不是身穿紅白衣服的聖誕老人──他1923年就已經誕生,當時是為了宣傳可口可樂的競爭對手White Rock汽水。
🤶 The modern Santa Claus is actually much older, a patchwork character woven together from different sources. These include Saint Nicholas, a 4th Century Greek bishop - who famously wore red robes while giving gifts to the poor, especially children - and the English folk figure "Father Christmas", whose original green robes turned red over time.
現代聖誕老人是用不同歷史人物的故事拼湊而成。這包括一名4世紀的 #希臘主教 聖尼古拉斯,許多神話都記載他身穿紅色外衣給窮人派禮物。另外,聖誕老人的部份特色來自英國神話故事人物 #聖誕神父,他原本身穿綠色外衣,但漸漸變成紅色。
The Santa we know also owes much to the Dutch figure Sinterklaas - also based on Saint Nicholas - whose legend flourished in the once-Dutch city of New York, popular with prosperous Manhattanites such as Washington Irving and Clement Clarke Moore in the early 1800s.
但對現代聖誕老人形象影響最深遠的,是受希臘主教聖尼古拉斯的一個荷蘭神話故事人物。他的中文譯名也是 #聖尼古拉斯,在曾經是荷蘭殖民地的紐約市十分流行,受歐文和穆爾等住在紐約曼克頓的作家歡迎。
🎁 It was in the 1820s, too, that advertisements for Christmas presents became common in the United States.
而在穆爾的同一個年代,美國零售商為了 #清理年末積壓下來的存貨,開始用廣告鼓勵大眾給其他人買聖誕禮物。
By the 1840s, Santa himself was a frequent commercial icon in advertisements. Retailers, after all, had to find some way to clear their end-of-year stock. The gift-giving tradition took firm hold.
到了1840年代,這些廣告經常都有聖誕老人出現,令聖誕節變成一個消費節日的傳統更為根深蒂固。
In Boston in 1867, 10,000 people paid to see Charles Dickens give readings of his Christmas Carol - a story light on biblical details and heavy on the idea of generosity.
1867年的底特律,約1萬人排隊買票,就是為了聽英國著名小說家狄更斯朗讀他的小說 #聖誕頌歌(又譯《小氣財神》),內容主要宣揚無私、慷慨解囊的精神。
想知道《小婦人》中,哪一句名言奠定了現代聖誕節的贈禮傳統嗎?
加入國際選讀,了解更多聖誕文化
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原文連結請看留言
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#跟我說說✍🏻
你印象中的聖誕節是什麼樣子?
就送你【今日讀報單字包】!
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📽Masks printed with custom designs advertise ‘I come from Taiwan’
Now we turn to a business owner who’s managed to find a niche in the mask market under the shadow of coronavirus. A custom print retailer is offering masks that let travelers advertise the fact that they come from Taiwan and not from China.
中國武漢肺炎,全球聞之色變,有民眾擔心出國時,被誤認成中國人,找上業者客製化「布口罩」,直接在口罩上面,印上「我是台灣人」的英文或日文字樣,讓外國人清楚辨識,不是講中文、黃皮膚,就是中國人。
#Masks #Taiwan #China #coronavirus
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(中文底下) Thank you everyone who came to my talk introducing my work today at The Center. I didn't really advertise it as last time 70 people showed up and I freaked out a little. This was a nice size crowd and I'm definitely improving at this public speaking thingy. I have an exhibition of mostly Taipei related work there until September. The Tainan original is there too. 15% of each sale will go to the Center to support their mental health and outreach work. The address is Taipei, Zhongshan North Road sec.6, Lane 290, 25. Open Monday to Friday daytime.
謝謝大家今天來我的演讲 (is 演讲 correct?)。我現在到九月有小的展覽在天母 (在 Community Services Center, 25中山北路6段290巷) 每個東西賣了會給15%對The Center的慈善机构。今天我太累寫中文哈哈😅 @ The Community Services Center - Taipei
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🚨🚨🚨聊天室守則🚨🚨🚨
==================================
✦ 1.請尊重直播人員 (包括遊玩的夥伴)
✦ 2.不要到這邊找人
✦ 3.嚴禁劇透 (除非我真的卡太久)
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✦ 5.嚴禁廣告
✦ 6.請勿詢問個人隱私問題
✦ 7.禁止在聊天室洗頻
以上若違規將禁言300秒! 就這樣囉~
(如果被誤鎖,請至粉絲團留言給我們)
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- No negativity towards anyone
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- Roleplaying and/or fictional stories is not allowed
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- Mods reserve the right to enforce additional rules as they see fit
==================================
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!87
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==================================
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==================================
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==================================
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