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因為koreaboo不知是否算正式的新聞來源
所以我使用閒聊
以下渣翻
文章來源
https://goo.gl/xaaSZ9
Journalist Claims BLACKPINK Is Succeeding Because Of Their Music, While
BTS Only Has SNS Fans are understandably upset by this biased and inaccurate
claim.
記者說BP靠音樂、BTS只靠SNS
A recent article about BTS and BLACKPINK from news outlet Sports Chosun
has become a hot topic amongst Korean online communities.
最近sports chosun有關BTS跟BP的文章在韓網引發討論
The article starts off explaining that charting on the Billboard World
Album Chart is no easy feat, the way that BTS, BLACKPINK, Taeyeon, SHINee and
BTOB did this week.
該篇文章起手勢是說在billboard世界專輯榜取得成就很不容易
例如BTS、BP、太妍、SHINee還有本週的BTOB
Then, the journalist goes onto explain that the Billboard 200 and
Billboard Hot 100 are seen as more prestigious as it combines data like
physical sales, digital streaming, radio play and more.
然後記者繼續解釋billboard 200跟Hot 100榜單更尊爵不凡,因為它涵蓋了實體專、
串流跟電台播放等更多子項
They point out that BTS’s records with “Love Yourself: Tear” at #1 on
the Billboard 200 and “Fake Love” at #10 on the Hot 100 as well as
BLACKPINK’s “Square UP” at #40 on the Billboard 200 and “DDU DU DDU DU” at
#55 on the Hot 100 are huge feats.
他們指出BTS跟BP在前述雙榜的紀錄都是非常大的成就。
However, this is the set up for the controversial part of the article
which targets the two teams “strategies”.
然而這都是在為該篇文章的爭議內容作鋪陳,內容主要敘述兩團的「策略」不同。
The journalist believes that BTS uses social media to share their
personal lives and thoughts, so their audience can feel closer and more
familiar with them.
該名記者深信BTS使用SNS來分享他們的個人生活跟想法,所以受眾會感到更親密也與他們
更加熟悉
As a result, this motivates their fans them to support them more intensely.
因此會刺激他們的粉絲更加支持他們
“Although, their albums are filled with societal messages that represent
their peers and were made while maturing together which causes their fans to
express their love and support in a powerful way — their use of social media
as their main form of media was a crucial factor.” — Reporter Jeong Jun
Hwa
韓文報導節錄
「雖然他們(BTS)的專輯含括了他們同世代間相關的社會議題,同時也與同齡層一同成
長,這也讓他們的粉絲以強而有力的方式去表達他們對BTS的愛與支持。他們使用SNS
當作最主要的媒體形式才是最關鍵的因素。-記者鄭俊華(音譯)」
From this point, the article goes on to explain that YG Entertainment has
continued to go against the trend.
接著文章繼續解釋YG是怎樣跟大家不一樣。
“Rather than communication and promotions, it’s [YG Entertainment’s] style
to focus on the content — and through keen choices and focus, they are able
to create high-quality content.”
韓文報導節錄
「比起溝通跟宣傳,YG的style就是專注於(產品)內容,並透過犀利的選擇跟專注力,
他們才能創作出高品質的內涵」
Claiming that there are many “points to admire” from YG Entertainment, they
go on to praise widening the time in between comebacks and lessening the
contact between artists and fans.
文章指出YG有很多地方值得欣賞,持續讚揚YG拉長CB時間跟減少該公司artist跟粉絲的接
觸的作為
“Although the fans may think it’s a shame, the fact that they can present
a more completed and almost-perfect content is good for the artist. One could
view that the philosophy of supporting the artist to make good [music] in a
better environment rather than focusing on generating revenue — is a
preferable strategy.” — Reporter Jeong Jun Hwa
韓文報導節錄
「雖然粉絲或許會覺得遺憾,但事實上對artist來說,可以呈現出完成度更高、更完美的
內容是比較好的。在策略上,比起提升公司營收,YG更著重於支持artist在更好的環境做
出好音樂。-記者鄭俊華(音譯)」
Many believe that the article suggests that BLACKPINK gained success on the
Billboard music charts through high quality music that takes time to make,
and BTS gained success through constantly communicating with fans on social
media in order to push their constant releases onto the charts.
許多人相信這篇文章認為BP在billboard獲得成功是因為他們投注時間製作高品質的音樂
,而BTS獲得成功則是藉由持續透過SNS與粉絲互動的方式,讓粉絲推動他們上榜。
“If you can go to the Billboard through social media send me too, I’m
always on it too”
“Just write about BLACKPINK charting on Billboard, why use BTS…”
“If BTS’s records are all because of social media then if you don’t work
hard making music and just do social media, you can go to Billboard and the
AMAS too!”
網民意見節錄
「如果你可以透過SNS登上BB榜,也帶我去吧。我一直對這都很有興趣」
「就直接寫BP登上BB榜就好了,為什麼要提到BTS…」
「如果BTS的紀錄是因為SNS而來,那不用努力工作、不用認真做音樂,只要一直玩SNS你
就也可以去BBMA跟AMAs囉」
One user who posted the article on a Korean community site noted that the
journalist was well-known for writing YG Entertainment media play articles on
OSEN, another news outlet that is known for being YG Entertainment-biased.
在此文章張貼在韓國社群的網民指出,眾所皆知那個記者常在OSEN幫YG寫文宣傳,而該媒
體公司也是有名的偏袒YG
“This isn’t the first time they kicked BTS to media play BLACKPINK,
recently they used BTS’s music video views to media play BLACKPINK’s. —
Korean Netizen
網民意見節錄
「這不是第一次他們踩BTS來捧BP,最近他們也利用BTS的MV來宣傳BP的MV」
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※ 文章網址: https://www.ptt.cc/bbs/KoreaStar/M.1530764237.A.EF2.html
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