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Last day today!! pls check out award winning celebrity photographer @markusandkoala exhibition-
2000s: Bowie and Beyond Alisan Fine Arts in aid of Adventis hospital foundation Hong Kong Adventist Hospital Foundation
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Me & Theo...2 x David Bowie fans are on our way right now!
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The Landmark Mandarin Oriental, Hong Kong
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#gracelamStyle
#markusKlinko
#davidBowie
@ The Landmark Mandarin Oriental, Hong Kong
公關手冊 之 #工作篇 超模 Vs KOL
公關公司的用途，就是把客戶的產品或服務宣揚出去，報紙版面越大，宣傳効力就越廣，其實講到尾所有做的一切都是為 sales, 爭取大版位，word of mouth 等等都是為增加銷售量。時移世易，大部分人也是看網上新聞，報紙印的照片有多大已經不是最重要，追求都是網上點擊率，以前模特兒可以說是見報率的保證，今時今日很多客戶也轉移投放資源到 KOL 身上，把請 model 的 budget 放在邀請 KOL ，我那天跟 Ana R 在談，現在選KOL首先要問問以下情況：
- 他們能帶貨嗎？會有多少顧客會拿着 KOL 的 IG 相到店裏說要買這件衣服這對鞋這盒粉底，就如明星效應一樣， KOL 要真的能夠為品牌帶來實質經濟效益和銷量。
- KOL 有幾多 follower 幾多 like 是買回來的，其實看看他們的 follower 是否來自南非或毛里裘斯，印尼或巴基斯坦已經知道真偽，放 video 得20個 view 但有300個 like 已經露出馬腳。
- KOL 還要有品，家財萬貫還要問 hair salon 找贊助又的確有點兒那個。
我相信有好的 KOL ，我亦依然相信超模效應，我們的活動盡量兩方面也兼顧，保持良好身段和美貌，用努力和汗水演繹品牌最新系列和產品，靠真材實料才是最終致勝之道。
PR’s job is to deliver the client’s message to customers and consumers, I believe in super model effect and I also believe in KOL effect, however we have to select the KOLs carefully: can they drive sales, are they having real likes and real followers, are they having good manners. In our events we always maintain a good balance of having models and KOLs.
😘🌹🥂 #PRlife #Numberonepr @numberoneprhk #myPRbook #公關手册 @ana_r @jesscambensy @markusandkoala #markusklinko #photography #astarisborn @hkahf #港安醫院 @josootang #exhibition #charity #kol #model #supermodel
Welcome to Hong Kong A very happy afternoon with world renowned photographer Markus Klinko! 🤩🥂@markusandkoala #markusklinko #photography #astarisborn Hong Kong Adventist Hospital Foundation #港安醫院 @josootang #numberonepr LANDMARK置地廣塲 #exhibition #charity LANDMARK置地廣塲 The Landmark Mandarin Oriental, Hong Kong 張寶華 Sharon @jeremixmatch @charles_yang_917 Jessica C @janetma28 IRISA S WONG @monica_0820 @veronicawtlam @marialuisaleitao Antonia Michela Li 李家彤 @humphreycheung Celia Wong @ The Landmark Mandarin Oriental, Hong Kong
