【TSS November CEO Day: Marketing & Public Relations�】
新創們，你想要爭取媒體版面嗎？這個月我們的 Holly 及 Jen 向 Starting Lineup 新創會員們分享國內外媒體關係的概念和實戰技巧，以及 TSS 可以提供的幫助：
�什麼是公共關係 (Public Relations)？
�PR 帶動銷售，但它不僅僅只是一個行銷技巧，而是每一個公司都應該要專注發展的長期策略之一。
�隨時隨地建立自己的PR聯繫資料庫
�善用你的人脈
�隨時與其保持聯繫，不要等到需要時才找他
�什麼時候需要公關？
�當你認為你值得被新聞媒體報導的時候�
舉例來說，當你的產品或服務上線時，當你與其他大公司合作或達成一個困難的目標時，或是當你的公司有新奇的故事或特質，像是身為女性、外籍或年輕企業家故事。
�要建立媒體公關，如何籌劃？
�清楚知道你想要從媒體報導獲得什麼
�不要只將目標鎖定在特定的媒體公司，而是要精準鎖定專擅其領域的撰稿人
�將新聞資料包整理好放在官網，方便媒體人員隨時索取使用
�想要獲得國際媒體的報導，請確保官網有當地所使用的語言
�產品還沒上市？至少備有產品測試版供媒體使用
�記住：計畫�執行�看見你應得的成效！
（PLAN FOR IT! WORK FOR IT! AND DESERVE IT!）
�對這次的主題感到興趣嗎？
想要參加這樣的活動，讓你的創業領導力和公司團隊有更進一步的發展？來申請加入台灣新創競技場 Starting Lineup 會員計畫吧！至今超過 120 家有國際野望的創業家跟我們一起奮鬥，不只是互相取暖、還要互相學習飆升成長率，一起搖滾世界！前往線上申請：⇥ https://goo.gl/TPuiWs ⇤ 我們下次見！�
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For this month's CEO Day, TSS Holly and Jen shared some insights about PR as well as what kind of PR and media support TSS can provide its Starting Lineup members!
Here are a few takeaways from the event:
�What exactly is PR?
�PR generates sales, but it's not just a marketing tactic. Instead, it's a long term strategy that every company should focus on.
�You need to start building relationship with PR contacts, such as reporters and journalists, long before you need coverage.
�Utilize the relationships carefully.
�Always keep in touch with media contacts. Don't go to them only when you need them.
�When do you need PR?
�When you're NEWSWORTHY�
For example, when you launch your product/ service, when you partner with some big company or hit the big number, and when your company has some special characteristics, such as a female, foreign, or young founder, etc.
�How can you get prepared for PR?
�Be clear on your objectives: What do you expect to get from the coverage?
�Compile your top target: Not just what media company, but which reporter?
� Prepare a Press kit on your website ready to go with many images for the media to use
�If you want to get international coverage, make sure your website is in their language.
�If you haven’t launched yet, at least have a demo or test version.
�REMEMBER: PLAN FOR IT! WORK FOR IT! AND DESERVE IT!
�Learn anything interesting? Want to attend this kind of event and be part of a like-minded entrepreneurial community with go-global ambitions? Then you should apply to our Starting Lineup Program right now!
⇥ https://goo.gl/TPuiWs ⇤
Hopefully we'll see you next time�
#CEODay
線上申請etc 在 網路etag退租退費流程- 超快不用5分鐘! 的推薦與評價
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