【品牌行銷7大關鍵策略】行銷學之父科特勒徹底解讀!
在行銷界有一句人人琅琅上口的名言,出自19世紀美國百貨業之父約翰.華納梅克:「我所花的廣告費有一半都被浪費了,問題是我不知道是哪一半。」
當企業不再只靠產品的功能面來吸引消費者時,唯一能吸引消費者的方法,就是與他們的心靈產生共鳴,用企業的理念與使命,讓消費者覺得欽佩和感動;再透過言行一致的實踐,讓消費者感受到真實與信任,進而成為企業的粉絲。這就是所謂的「行銷3.0」。
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Filename: models/Kol_model.php
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File: /var/www/html/KOL/voice/application/models/Kol_model.php
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Function: require_once
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Message: Trying to access array offset on value of type null
Filename: models/Kol_model.php
Line Number: 138
Backtrace:
File: /var/www/html/KOL/voice/application/models/Kol_model.php
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Function: _error_handler
File: /var/www/html/KOL/voice/application/controllers/Pages.php
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Function: query_serp_data
File: /var/www/html/KOL/voice/public/index.php
Line: 319
Function: require_once
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