#葉郎每日讀報 #娛樂產業國際要聞揀3條
│保密到家！好萊塢超級經紀公司 CAA 宣佈併購競爭對手 ICM，成為十年來最大的經紀公司整併案│
• 好萊塢超級經紀公司 CAA 在完全沒有走漏風聲的情況下完成了一樁重大併購案談判。該公司和他們長年的競爭對手 ICM 今天正式宣佈兩家公司將要合併成為一家公司，結束長久以來的競爭關係。這意味著前者的客戶 Scarlett Johansson、Tom Hanks 、 Steven Spielberg 等藝人和創作者未來將和後者的客戶 Samuel L Jackson、Olivia Colman 和 Uma Thurman 成為同門師兄弟/姊妹。這起併購案將是自2009年 William Morris Agency 和 Endeavor 兩家經紀公司合併以來，好萊塢最大的一起經紀公司整併案。Endeavor 今年4月才剛剛以股票上市的方式來收成了這10年的併購和經營效率提升的成果，目前市值約為125億美元之多。
• 這起併購案的時間正是經紀公司這個行業面臨重重考驗的時刻。過去一年多的疫情使這些經紀公司旗下的藝人、創作者、運動員頓失收入，連帶使 CAA 等經紀公司財務上受到重傷，不得不裁員因應。另一方面 WGA 編劇工會去年群起抵制，也使經紀公司過去經常向劇組收取（而拒絕分給編劇）的灰色地帶收入——組合費不再能名正言順收取。各家經紀公司都在想辦法開源節流，比如 CAA 已經啟動好幾波裁員，Endeavor 則是大膽地試圖跳入運動賭博的市場。
• CAA 的主席 Richard Lovett 除了在這風雨飄搖的時刻親自替自家藝人 Scarlett Johansson 向 Disney 追討《Black Widow 黑寡婦》因為同步上架串流損失的分紅之外，同時也主導了兩個重量級的好萊塢交易：幫《Knives Out 鋒迴路轉》導演 Rian Johnson 和 Daniel Craig （分別都是 CAA 客戶）談下 Netflix 4.5億美元間天價續集合約，以及另一個以製作恐怖電影著稱的客戶 Jason Blum 談下 Universal 投資4億美元的《The Exorcist 大法師》三部曲電影合約。 CAA 另一個大膽嘗試則是這幾天簽下了 NFT 虛擬角色 Jenkins the Valet，將為該角色開發小說、電影、電視、Podcast 等產品。這些案例再再顯示 CAA 很努力趁好萊塢因為串流大戰而兵荒馬亂的時機，試圖用自己的遠見超車保守的片廠。
• CAA 和 ICM 兩家公司的整併談判預計在年底完成，而且可能還需要美國政府的反壟斷業務主管機關的核准。雙方交易的具體數字並未公開。雖然兩家公司有大量業務重疊，但 CAA 仍可因此交易取得 ICM 在運動明星和作家這兩個領域大量的高影響力客戶。兩家的客戶加在一起不僅可以創造更多合作機會，也會使 CAA 取得對片廠、製片公司甚至串流平台更大的談判權，可以繼續推動像《鋒迴路轉》、《新大法師三部曲》之類完全由經紀公司主導的開發案。
• 這樁重大併購案的不尋常之處是全程保密到家，將內線無所不在的各媒體都蒙在鼓裡。許多內部關係人都是在正式消息發佈前幾個小時才被告知。其實雙方根本是在消息發佈前一個小時才剛剛完成談判。至於為什麼要合併，當事人在 Variety 的訪問中否認他們短期內有要仿效 Endeavor 公開發行股票謀利。事實上《黑寡婦》事件正是雙方動心起念想要合併的動機。CAA說他們因此發現即便像他們這樣巨大的經紀公司都還需要集結更多的力量，才能替客戶創造最大利益。
◇ 新聞來源：
Hollywood agency CAA acquiring rival ICM to create movie powerhouse（https://flip.it/LMeDFm）
CAA to Acquire ICM Partners in Mega Agency Deal（https://flip.it/edoxrc）
CAA Leaders, ICM Partners Chief on What’s Next for the Agencies After Blockbuster Deal（https://flip.it/6LQ6oA）
CAA Signs Jenkins The Valet: Is This A Sign That Hollywood Is Embracing NFTs?（https://flip.it/aNQmwo）
───────────────
其他今天也可以知道一下的事：
│IATSE 工會成員以退訂串流服務來表達他們支持罷工爭取權益的訴求 │
◇ 新聞來源：IATSE Members Cancel Streaming Subscriptions Ahead of Strike Vote（https://flip.it/xsu2jG）
│時空變化太快，Netflix 現在說他們暫時沒有計畫要買任何一家電影院│
◇ 新聞來源：Netflix does not plan to buy a movie theater chain, co-CEO says（https://flip.it/E6MjV6）
被告人disney 在 [新聞] 投資者狀告迪士尼指控"用詭計轉嫁成本" - 看板movie 的推薦與評價
新聞網址：
https://reurl.cc/GezzkW
THR的報導:
Disney Hit With Investor Suit Over Alleged “Cost-Shifting Scheme” In
Streaming Division
Investors take issue with former CEO Bob Chapek's optimism about Disney+'s
growth and expected profitability.
BY WINSTON CHO MAY 15, 2023 4:45PM
Disney’s lofty subscriber growth and profitability targets for its streaming
service have drawn a lawsuit from investors who claim that the entertainment
giant misled them about the extent of its losses.
A suit filed on May 12 in California federal court accuses Disney of engaging
in a fraudulent scheme designed to hide Disney+ costs and make forecasts that
it would be profitable by 2024 believable. It takes aim at ousted CEO Bob
Chapek’s alleged “cost-shifting scheme” to first air certain shows meant
to be Disney+ originals on legacy TV networks to conceal the platform “
suffering decelerating subscriber growth, losses, and cost overruns,” the
suit says.
The suit details Disney’s pivot to prioritizing streaming amid the pandemic.
While most of the company’s businesses suffered as its theme parks, resorts
and cruise lines were shuttered and movie theaters were forced to close,
subscriptions to Disney+ rapidly took off. Against this backdrop, Chapek
decided to “go all in” on the platform, announcing a major reorganization
of the company’s media and entertainment operations. Under the new reorg,
distribution and commercialization activities were centralized into the
Disney Media and Entertainment Distribution (DMED) arm, which essentially
became responsible for the monetization of all content globally. Investors
say that the reorganization represented a “dramatic departure from Disney’s
historical reporting structure and was hugely controversial within the
Company because it took power away from creative content-focused executives
and centralized it in a new reporting group” led by Chapek lieutenant Kareem
Daniel, who alongside his mentor, “exerted near complete control over the
company’s strategic decisions around content,” according to the complaint.
From December 2020 to November 2022, Chapek and Daniel repeatedly misled
investors about the success of Disney+ by concealing the true costs of the
platform and the difficulty of maintaining robust subscriber growth in
addition to claiming that it was on track to achieve profitability with 230
to 260 million paid global subscribers by the end of 2024, the suit claims.
This includes an allegedly fraudulent plan to debut certain shows that were
supposed to be Disney+ originals, including The Mysterious Benedict Society
and Doogie Kameāloha, M.D., on its TV networks, like the Disney channel.
“By doing so, a significant portion of the marketing and production costs of
the shows were shifted away from Disney+ and on to the legacy platform,”
reads the complaint.
The suit says the plan was a “motivating factor” behind the reorganization,
which was announced a month before The Mysterious Benedict Society went into
production. It also takes issues with statements from Chapek in December 2020
that touted gains. “Disney+ has exceeded our wildest expectations with 86.8
million subscribers as of December 2,” he said. “This success has bolstered
our confidence in our continued acceleration towards a DTC-first business
model.”
Chapek additionally discussed how the company’s new distribution and
commercialization team empowers creative teams to “make the high-quality
branded entertainment they believe will resonate with audiences.” The slides
that accompanied the presentation reiterated the company’s estimate Disney+
would be profitable by the end of 2024. These new forecast represented an “
astounding three-fold increase from prior estimates without any degradation
in expected profitability for the segment,” according to the complaint.
After acknowledging that subscriber growth had slowed in 2021, Disney in
November 2022 reported that it missed analyst estimates by wide margins on
revenue, sales and earnings. The company’s direct to consumer arm, which
includes Disney+, ESPN+, Hulu and Hotstar, reported an operating loss of
$1.47 billion — up from a $630 million loss in the same quarter the year
prior. Disney’s stock plummeted by more than 13 percent.
After Bob Iger returned to lead the company two weeks later, he made clear
that an important component of restoring Disney’s success would be to return
power back to creative executives, including distribution decisions. The suit
points to the statement as evidence that Chapek’s comments on his
reorganization were meant to mislead investors. It also argues that Disney’s
fiscal second quarter earnings last week, which showed that Disney+ lost
subscribers for the second quarter in a row, is further proof “confirming
that the 2024 Disney+ targets had never been achievable.”
Chapek, Daniel and CFO Christine McCarthy were named in the complaint.
“We are aware of the complaint and intend to defend vigorously against it in
court,” said Disney in a statement.
May 16, 9:34 a.m. This story has been updated with Disney’s statement to The
Hollywood Reporter.
============================================================================
非常長的報導 所以我就長話短說 能精簡就精簡 簡單說明一下就好。
簡單說，就是迪士尼的投資者要告迪士尼，
指控迪士尼用欺詐的手段，藉由把D+原創影視作品的成本用"電視播映授權費用"攤平，
誤導他們串流原創作品沒有賠錢甚至賺錢的假象。
5月12號加州聯邦法院受理了一件圖謀詐欺案件，
控訴迪士尼的串流平台試圖藉由把，
本應在D+平台首映的D+原創作品，轉到旗下電視台或子串流平台首播
讓這些電視台(例如迪士尼頻道)與串流平台(例如HULU)給付高額的授權費用給D+，
然後用這個授權費用來打平成本，
製造這些內容沒有虧錢的，讓D+將在2024年開始盈利轉正的說法變得更有說服力的假象。
控訴的投資客把矛頭直指前CEO Bob Chapek的"成本轉移計劃"，
也就是這個詐欺圖謀的主要計畫內容，
並且控訴這是在隱藏迪士尼串流平台面臨的重大問題，
包含訂閱戶流失、平台損失，以及成本失控的現象。
然後報導提到，從2020年12月到2022年11月，
Chapek跟他的副手卡林姆丹尼爾多次誤導投資者對D+的前景與營利性，
藉由隱藏平台真實支出跟隱瞞訂閱用戶的黏著程度等關鍵資訊，
誤導投資者對D+有不切實際的過分樂觀判斷，讓他們以為2024年底將會轉虧為盈。
除了這種把製作與行銷成本大量轉移到旗下電視網與子串流平台的做法之外，
Chapek還畫大餅，聲稱迪士尼的新發行與行銷團隊能支援迪士尼
"提供能與觀眾產生共鳴、高品牌價值的娛樂內容"。
最後報導以迪士尼串流平台(D+ Hulu ESPN+ Hotstar)在2022年11月的報告中，
營運損失14.7億美金，與前一年同比季度損失(6.3億美金)比，損失持續擴大作結。
同時提到迪士尼的股價慘跌13%。
==========================================================================
我其實能理解投資者的不爽
因為Chapek吹D+營利性這件事情其實發生在2020年12月
你如果看迪士尼股價就會發現，
迪士尼股價在2020年底開始迎來一波大漲潮，
導致2021年3月迎來了股價的高峰，幾乎到了200元。
也就是說這邊衝高的股價是因為公司的說明，
讓投資人對D+未來前景與營利非常樂觀導致的。
而現在迪士尼股價在哪裡呢??
91元
等於是被當韭菜腰斬了，
而如果當初的樂觀前景真的是迪士尼騙出來的，
無怪乎他們會想提告。
其實電影上迪士尼也搞了類似的東西，
例如雷神索爾4，帳面上其實是有賺錢的，
但是如果你查細項，有大量的收入來自於串流平台與電視播映授權費用，
如果是像以前，賣電影授權給網飛，賺網飛的錢，那確實可以算是收入，
問題是現在迪士尼已經是自已作莊，
是迪士尼自己的串流平台與電視台，花大錢買迪士尼自己的電影，
這種作法讓你看到雷神索爾4有小賺，
說白了只是把虧損轉嫁到其他地方而已。
都是套路阿~~
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※ 文章網址: https://www.ptt.cc/bbs/movie/M.1684651557.A.B43.html
※ 編輯: KingKingCold (115.43.29.141 臺灣), 05/21/2023 14:48:35
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