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From September 2nd to October 30th, #Prada presents an exclusive installation – including several shop windows and a pop up - at La Samaritaine, Paris, on the occasion of its 150+1 anniversary and recent re-opening.
Located at the main entrance of the department store, the four shop windows – for women and men - feature a three-dimensional trompe l'oeil representing views of the #PradaFW21 show spaces, designed by #RemKoolhaas and AMO.
Situated at the central atrium, the pop up is conceived around the idea of light and color, in a dynamic form. A video floor connected to a full-height lantern, generated by the geometry of the Prada triangle, characterizes the installation.
#SamaritaineParis
#Anniversaire150et1