【一連七集,第五】哈佛知識分享: Trade-offs 如何「取捨」?
你要取得更多,就要捨棄更多。「取捨」is tough, but you have to do it!
股神巴菲特 Warren Buffett 有句名言好影響我:
"The difference between successful people and really successful people is that really successful people say no to almost everything.‘’
成功及非常成功嘅人分別就係非常成功嘅人對絕大部分事情都係 say No.
識我嘅朋友都知道,我經常講:「我乜都唔識、乜都唔買! 我只買幾千萬以下香港嘅街舖。 我唔買樓、唔買工廈、唔買商廈、唔買農地、唔買車位/骨灰龕位、唔買大灣區、英國樓、非洲農地、 火星月球。 全部都唔買,送畀我都唔要。Again … 我只買港幣五六千萬以下香港的街舖仔。 香港有十萬間,買十世我都買唔晒! 呢世我只想買一千間。」
哈佛大學教授 Michael Porter 亦講過: “Strategy is making trade-offs in competing. The essence of strategy is choosing what not to do."
策略就係要以「取捨」去競爭。 策略嘅精髓就係要知道唔做乜!
上一集講過,何謂一個好嘅策略 Good Strategy? 教授 Michael Porter 話要經得起五個 Tests:
A distinctive value proposition 獨特的價值主張
A tailored value chain 度身訂造的企業價值鏈
Trade-offs different from rivals 同競爭對手不同的「取捨」
Fit across value chain 成條企業價值鏈的活動要配合
Continuity over time 持續性、持續性,不能一時一樣
今集同你講第(3) Trade-offs different from rivals 要贏,就要有同競爭對手不同的「取捨」。
What are trade-offs?
"Trade-offs are the strategic equivalent of a fork in the road. If you take one path, you cannot simultaneously take the other." by Michael Porter
「取捨就好似去咗一個交叉路口咁, 你只可以二選其一,唔可以兩條路都行晒。」
做生意,唔係多啲,就好啲。 多啲產品、 多啲服務、多啲客戶, 唔代表你就係好啲。 因為你營業額可能多咗三成, 但利潤反而可能無咗一半。 咁我就情願營業額細啲,利潤多一倍好過。 記住一開始嘅時候我話 Michael Porter 講過:
"Competition is not about being the BEST, not about MARKET SHARE. Competition is about being UNIQUE, about earning PROFITS" by Michael Porter
競爭唔係要做到最好,最大嘅市佔率。競爭係要做到最獨特,同埋賺到錢,長遠地賺錢。
幾年前我講過,香港週街都係髮廊,但點解有間特別唔同?
video …
QB House (Quick Barber) 就係做咗好多「取捨」 trade-offs , 好多嘢唔做,但反而吸引咗一班想「快、靚、正」 ,但又唔想求求其其、 污糟邋遢剪個頭髮嘅繁忙上班一族, most likely 男士們、三四五十歲左近。10 minutes, just cut!
QB House 專注培訓、建立系統,令呢班目標顧客群由原本一兩三個月先剪個頭髮,而家一兩三個星期就去剪轉一轉。 剪快咗、剪多咗,就令QB House 同佢嘅髮型師雖然做少咗嘢,但反而收入及利潤上升。This is what I call "trade-offs", LESS IS MORE!
就係因為 QB House 嘅 Trades-offs 同一般髮廊嘅競爭對手唔同,當初首創新嘅經營模式係日本做到最獨特, 亦都解釋咗點解佢1996年由東京一間開始, 短短幾年間就能夠開到全球幾百間分店,2018年仲係東京証交所主板上市, 依家市值近20億港幣。 雖然有好多人想抄佢,QB House 嘅專注,佢 make 嘅 trade-offs 至今依然令佢每年生意額都上升,到今日都保持住係「速剪」行業嘅領導地位。
我成日都話,「當你乜都做,等如你乜都唔做!」 …. 因為你無樣嘢做得好、無樣嘢做得專。When you please everybody, you please nobody. 做生意要「取捨」,唔放手,唔會得到更多。
可能你會覺得 Just-Cut, QB House 都做咗啦。 做髮廊仲可以點變? 根據 Michael Porter,大把方法變。 最緊要就係,唔係人做你做。Your trade-offs have to be different from your rivals, then you have a strategy.
你嘅「取捨」要同你競爭對手唔同,咁你就有好策略。人哋 Just-Cut, 咁你可唔可以 Just Perm 電髮? Just Color 染髮? Just Blow Dry 吹頭?
唉! Just Blow Dry? 美國加州有間咁嘅髮廊 …
佢就好似係 QB House 嘅翻版,但係 No Cuts No Color, Just Blowouts. 齋吹頭! 美金$40,45分鐘時間,班目標顧客群,即係長頭髮嘅二三四五十歲女士們, 就可以 enjoy 喺個輕鬆嘅環境洗下頭、按下頭、吹下頭、飲杯 champagne、聽下音樂、Relax 下,就有個清神爽利嘅頭見人!
因為做得夠專,懂得運用 Michael Porter 所指嘅 trade-offs ,同一般髮廊競爭對手唔同嘅 trade-offs, 好多女士就個個禮拜去幫襯,relax relax 下。2010年由美國加州第一間店開始, 十年間,全美開超過一百間分店, 擁有超過5000個髮型師, 每次美金$40,每個月幫緊20萬個客人吹頭。 淨係吹頭,依家營業額每年超過一億美金。
全球最大嘅傢俬公司,IKEA, 又係另一個Michael Porter 所指 Trade-Offs 嘅典型例子。佢由產品設計 (自己裝嵌)、產品種類 (簡單得來又多幾樣選擇)、 自己推住架車嘅購物模式、至到客戶服務 (間舖頭永遠唔易搵到人幫手,人客自己搞掂,慳番啲成本,換取平啲價錢),到最後排隊畀錢、自己包裝、抬件貨返屋企 …. 如果唔係送貨要額外收費 (無得免費)。IKEA 成條嘅企業價值鏈 value chain 都係同其他一般嘅傢俬公司好唔同,有好唔同嘅 Trade-offs 取捨。
IKEA 嘅「取捨」,就能夠吸引咗一班 “with a thin wallet" 想價錢平,但又想 good design, 唔介意自己辛苦做多啲, 工餘時間,甚至乎自己花成日裝嵌埋嘅顧客。IKEA 明白佢唔會 serve 晒所有人。 我以前係美國讀大學、 或者啱啱出嚟 New York 做嘢,都好鍾意去 IKEA 買嘢,因為平! 而家? 叫我花成日嵌件傢俬,睬你都傻! I was an IKEA Customer, but not anymore! It's OK, you cannot please everybody! 做生意就係個「取捨」! 賺到錢就得啦。
美國最賺錢嘅航空公司 Southwest Airlines 西南航空都係一樣,No first class, No meals, No assigned seats, No baggage transfer, No planes other than Boeing 737s, No International Flight … so on and so forth.
無頭等、無飛機餐、無預設定座位、無行李轉運 、除咗波音737乜嘢客機都無、無國際航線。 仲有好多都比一般其他航空公司無。
但就係因為「冇」, 運動複雜程度及成本下降,Southwest 就可以專注做以下幾樣嘢特別好,就係「平」、「快」、「準時」、員工做得開心自然服務態度更好。其他乜都無, 但未必個個客人都啱!
於是 Southwest 有個好出名嘅 "Pen Pal" 故事,就有位乘客 Mrs. Crabapple, 經常好唔滿意 Southwest Airlines 乜都冇,無頭等、無飛機餐、無預設定座位、無行李轉運等等等等, 經常寫信去 Southwest 投訴,呢個「筆友」"Pen Pal" 個個客戶服務部同事都怕咗佢, 寫完又寫, 回覆左又寫,投訴完又投訴。 直至客戶服務 部嘅同事們都冇計, 叫當時嘅CEO/創辦人 Herb Kelleher 回覆。佢點寫? 真人真事! 60秒內,佢回覆:
“Dear Mrs. Crabapple. We will miss you. Love, Herb." 即係話,請佢走, 唔好再返來!
聽落好似好搞笑,但Michael Porter 話呢個係一個典型嘅 trade-offs 例子,you cannot please everyone. 記住,一開始嘅時候,我講過:
"Strategy is making trade-offs in competing. The essence of strategy is choosing what not to do." by Michael Porter.
策略就係要以「取捨」去競爭。 取捨嘅精髓就係要知道唔做乜!
"When you try to offer something for everybody, you tend to relax the trade-offs that underpin your competitive advantage." by Michael Porter.
當您嘗試做曬所有嘢去服務每一個人,你嘅「取捨」就會減少, 同時亦都會減少你嘅競爭優勢。
善用 Trade-offs 「取捨」去增強自己競爭力嘅機會隨處都係,爭在你願唔願意「放手」,先能夠取得「更多」。
包括我自己在內, 如果我乜嘢地產項目都投資,有賺錢就買, 甚至乎集資錢多地盤都搞埋, 我只係一個三四流嘅地產發展商。 我點同新鴻基/恒基/長實打呢? 但我專注幾千萬以下嘅香港街舖,我就係一個一流嘅商舖基金公司, 全香港人, 包括所有大嘅地產發展商,係街舖買賣都唔會夠我來。 社運/肺炎後,全香港買賣舖無人夠我哋多,呢個係事實!
"Trade-offs are choices that make strategies sustainable because they are not easy to match or to neutralize." by Michael Porter.
「取捨」會令到策略更有持續性,因為競爭對手 好難去複製或抵消你嘅優勢。特別是你嘅 first mover advantage 先行者優勢。
我係香港第一個商舖基金,就永遠都係香港第一個商舖基金。只我哋專注,未來幾十年,我知道係香港嘅街舖,無人會動搖到我哋嘅領導地位。
即是有人入嚟炒,Michael Porter 話新入嚟嘅 「模仿者」好多時都只係做 Straddling 跨騎, 即係好似「一腳踏兩船」咁, 自己本身嘅本業又做,商舖又做,結果兩邊都做唔「專」。
就係因為有自信我先咁講。因為好似今集一開始咁講,根據 Michael Porter 嘅 "Trade-offs different from rivals", 我哋係放棄咗好多嘅嘢,同競爭對手大大唔同,先能夠建立到我哋今日係香港街舖嘅領導地位。 只要我哋專注,我哋嘅基金投資者會賺錢! I know it. 但如果有一日,我開始搞工廈、搞商廈、搞地盤、搞英國樓、搞埋茶餐廳、 補習社 、 酒樓、酒店等, 就係投資者應該攞錢走嘅時候! 乜都做,就開始等如乜都唔做!
你呢? What are your trade-offs? 你的「取捨」同競爭對手有咩唔同呢? 抑或人做你做,人客想要乜,你就俾佢乜呢?
There is no problem with that! 第一集一開始我就話,99%嘅公司都係咁,養家活兒可能好多年都冇問題, 但根據 Michael Porter,你只係停留係第二個 S - Sustaining 持續緊嘅階段。 做好多年,搵到食,但可能仍然冇人識你,無突破。Survive, Sustain, 但要去到第三個 S, Succeed, I mean Super Successful 好似一支箭咁標上去,等如以上 QB House, DryBar, IKEA, Southwest Airlines 咁,你就要有 strategy 策略。 你嘅「取捨」trade-offs 要同競爭對手截然不同。
李小龍嘅名言,亦都係掛喺我公司office嘅唯一名言: "I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times."
李小龍唔怕嗰啲踢過一萬種唔同腳法嘅人。但佢怕嗰啲踢過一種腳法一萬次嘅人。 你嘅腳法又點呢? 有興趣一齊研究下點做? 聽多啲 Michael Porter,就來我星期六嘅早餐會啦! 下集我再同你講 (4) Fit across value chain 成條企業價值鏈的活動,如何配合去增強你的競爭優勢?
。。。。。
My hobby 《星期六早餐會》!
九/十月份早餐會 Topic: Applying "Michael Porter" to your business: How to compete and win!
哈佛分享: 如何應用「米高波特」於你盤生意? 點競爭? 點贏?
講起哈佛策略教授, 無人出名過 Michael Porter. 有幸我2017年在哈佛親身上過他教的課程, 今次早餐會同你分享,希望對你做生意亦有所啟發。
有興趣參加啦 😃 每次限四位 (包括我)。 人多傾唔到計。
9月份,逢星期六早上9時開始,約三小時。地點中環。
對象: 中小企老闆/創業者/公司管理層,連我限4位。
有興趣參加的話,請 whatsapp 你的名片給 Suki (我助手) (+852) 5566 1335。
我唔係靠呢行搵食,免費,我請食早餐 😉 Be friends ..... 有機會到時見你。李根興 Edwin
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聯絡李根興 whatsapp (+852) 90361143
#michael_porter #競爭策略
同時也有1905部Youtube影片,追蹤數超過13萬的網紅美秀集團 Amazing Show,也在其Youtube影片中提到,「把願望、遺憾,寫成最美的靠岸」 或許希望落空,或許虧欠不已,或許我們接不住最掛念的人 但期許在事情之後我們能整理好自己,也把大家都收好 跌倒後拍拍身上沾著的灰塵,只留下疼痛刻在心裡的溫度,再往前走 美秀集團2021全新專輯《多色寶山大王》首支悲戀情歌〈心悶〉 結合台語饒舌、古典管弦,穿插合成器音...
「best man」的推薦目錄:
- 關於best man 在 Facebook 的最佳貼文
- 關於best man 在 Facebook 的最佳貼文
- 關於best man 在 Milton Goh Blog and Sermon Notes Facebook 的最佳解答
- 關於best man 在 美秀集團 Amazing Show Youtube 的最佳貼文
- 關於best man 在 RICO Youtube 的最讚貼文
- 關於best man 在 Travel Thirsty Youtube 的最讚貼文
- 關於best man 在 伴郎伴娘best man,... - 台東美佳美語American Language Center 的評價
best man 在 Facebook 的最佳貼文
【新歌〈心悶〉MV上線!】
「把願望、遺憾,寫成最美的靠岸」
或許希望落空,或許虧欠不已,或許我們接不住最掛念的人
但期許在事情之後我們能整理好自己,也把大家都收好
跌倒後拍拍身上沾著的灰塵,只留下疼痛刻在心裡的溫度,再往前走
美秀集團2021全新專輯《多色寶山大王》首支悲戀情歌〈心悶〉
結合台語饒舌、古典管弦,穿插合成器音色與鋼琴獨奏
器樂間交錯互補,用搖滾聲響的純粹,打造最深刻的情緒起落與堆疊
註釋:
心悶,讀音:sim-būn
指動詞思念、想念,或形容內心愁苦煩悶的狀態
而在歌曲中我們轉化它做:「帶著憂愁地思念」
(詞語解釋自教育部台灣閩南語常用辭典)
高畫質版:https://youtu.be/k1YQE3YeMyw
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作詞、作曲:冠佑
編曲:美秀集團、張皓棠
製作人:張皓棠
演唱:狗柏、修齊
主吉他、合聲:修齊
合成器、鋼琴:冠佑
貝斯:婷文
鼓組:鍾錡
副吉他:張皓棠
合聲編寫:張皓棠
管弦樂編寫:冠佑、張皓棠
錄音:鄭平、張皓棠
混音:張皓棠
錄音室:112F Recording Studio、B-mic Studio、騷聲工房、富貴一路
後期母帶製作:Alex Gordon from Abbey Road
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導演 Director: 奧斯丁
特別演出 Starring:韓寧、林哲熹
製片 Producer:顏桂格、李品賢
攝影師 Director of Photography: 林子堯
攝影大助 1st Assistant Camera: Sam
攝影二助 2nd Assistant Camera: 嘉祺、祖源
燈光師 Gaffer:林岑璋
燈光大助 Best Boy:賴威仁 Wilson
燈光組 Gaffer Crew::郭欣錡 Richard BK、林俞伶 Ling
美術指導 Art Director:李逸傑
執行美術 Production Executive:葉庭伊
美術組 Art Crew:葉芷菱、吳岳峰
造型 Stylist:小意思造型設計工作室 莉絲/怡如
化妝組 Make-up Artist:priti makeup
wawa/Jimmy/Gina/Elsa/珊珊
剪接師 Editor:鄭惠璟
調光師 Colorist:李芷璇
平面視覺設計 Graphic Design:李威 Wei Lee
標題字設計 Title Design:李威 Wei Lee
女兒演員:Emily
特別感謝:高瑋侖/正全義肢
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本作品獲文化部影視及流行音樂產業局110年補助
best man 在 Milton Goh Blog and Sermon Notes Facebook 的最佳解答
The Impossible Exam
“There is therefore now no condemnation to those who are in Christ Jesus, who don’t walk according to the flesh, but according to the Spirit. For the law of the Spirit of life in Christ Jesus made me free from the law of sin and of death. For what the law couldn’t do, in that it was weak through the flesh, God did, sending his own Son in the likeness of sinful flesh and for sin, he condemned sin in the flesh; that the ordinance of the law might be fulfilled in us, who walk not after the flesh, but after the Spirit.” (Romans 8:1-4 WEB)
There was once a teacher who punished his badly-behaved class of students by giving them an examination full of the world’s hardest questions spanning across all subjects and disciplines.
“Class, if any of you want to be dismissed from class, you must get full marks in this exam. If not, you will have to stay back for detention every day. To give you all an advantage, you may discuss the questions with your fellow classmates.”
Everyone in the class attempted the exam, but even the smartest students had many mistakes. It seemed impossible.
The classmates were all frantically flipping through all the textbooks in the classroom, but it was no use. The questions were just way out of their level.
Just when it seemed that all hope was lost, the teacher said, “Class, I see that you are all trying your very best to work together to do well on the exam. Tell you what—I cannot cancel the exam, but I will join your class as a student and attempt the exam with you. There is no rule against me joining as a student in your class.”
Since the teacher had set the exam based on the knowledge he had, he easily answered all the questions correctly. To whoever wanted to refer to his answers, the teacher allowed them to see and write the same answers.
The students were all overjoyed. One by one, they copied the answers, and handed in their exam papers, scoring full marks. They were finally able to go home. They had learnt their lesson, and decided to be more studious in the future.
——
God gave the children of Israel the Ten Commandments—an impossible exam for mankind. The Law is perfect, holy, and good, but it was weak through man’s sinful flesh.
Whoever wants to be justified through the Law must keep the Ten Commandments perfectly in both word and deed. Anything short of perfection is considered unrighteous. Everyone fails this exam.
Then, God revealed His master plan: Yahweh the Son became a man to take the impossible exam on our behalf.
He lived a sinless life for thirty-three and a half years, and offered up Himself as our atoning sacrifice for sins. The blood He shed at the cross and His death perfectly fulfilled the Law for everyone.
Whoever wants to refer to His answers can just take His answers as their own and get full marks on their exam. When we place our faith in Jesus as Lord, we share in Jesus’ death, resurrection, and become a new creation in Christ. We are finally eligible to go home to our Abba God in Heaven!
It takes humility for a person to admit that he is a sinner that has no hope of deserving salvation by his own works. God is so holy that even one sinful thought can make you unrighteous. Perfection is needed. The way to be saved is by grace through faith in Jesus Christ as Lord!
If you are blessed by the daily teachings/devotionals I share freely on this page, you can become a “God Every Morning” tier or above patron on Patreon if you want to receive an additional daily Bible Study teaching, as well as all my eBooks! Your patronage supports this ministry and enables us to “reach more and teach more” in the body of Christ: http://Patreon.com/miltongohblog
best man 在 美秀集團 Amazing Show Youtube 的最佳貼文
「把願望、遺憾,寫成最美的靠岸」
或許希望落空,或許虧欠不已,或許我們接不住最掛念的人
但期許在事情之後我們能整理好自己,也把大家都收好
跌倒後拍拍身上沾著的灰塵,只留下疼痛刻在心裡的溫度,再往前走
美秀集團2021全新專輯《多色寶山大王》首支悲戀情歌〈心悶〉
結合台語饒舌、古典管弦,穿插合成器音色與鋼琴獨奏
器樂間交錯互補,用搖滾聲響的純粹,打造最深刻的情緒起落與堆疊
註釋:
心悶,讀音:sim-būn
指動詞思念、想念,或形容內心愁苦煩悶的狀態
而在歌曲中我們轉化它做:「帶著憂愁地思念」
(詞語解釋自教育部台灣閩南語常用辭典)
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作詞、作曲:冠佑
編曲:美秀集團、張皓棠
製作人:張皓棠
演唱:狗柏、修齊
主吉他、合聲:修齊
合成器、鋼琴:冠佑
貝斯:婷文
鼓組:鍾錡
副吉他:張皓棠
合聲編寫:張皓棠
管弦樂編寫:冠佑、張皓棠
錄音:鄭平、張皓棠
混音:張皓棠
錄音室:112F Recording Studio、B-mic Studio、騷聲工房、富貴一路
後期母帶製作:Alex Gordon from Abbey Road
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導演 Director: 奧斯丁
特別演出 Starring:韓寧、林哲熹
製片 Producer:顏桂格、李品賢
攝影師 Director of Photography: 林子堯
攝影大助 1st Assistant Camera: Sam
攝影二助 2nd Assistant Camera: 嘉祺亞
燈光師 Gaffer:林岑璋
燈光大助 Best Boy:賴威仁 Wilson
燈光組 Gaffer Crew::郭欣錡 Richard BK、林俞伶 Ling
美術指導 Art Director:李逸傑
執行美術 Production Executive:葉庭伊
美術組 Art Crew:葉芷菱、吳岳峰
造型 Stylist:小意思造型設計工作室 莉絲/怡如
化妝組 Make-up Artist:priti makeup
wawa/Jimmy/Gina/Elsa/珊珊
剪接師 Editor:鄭惠璟
調光師 Colorist:李芷璇
平面視覺設計 Graphic Design:李威 Wei Lee
標題字設計 Title Design:李威 Wei Lee
女兒演員:Emily
特別感謝:高瑋侖/正全義肢
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本作品獲文化部影視及流行音樂產業局110年補助
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best man 在 RICO Youtube 的最讚貼文
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Facebook: https://www.facebook.com/ricoruey/
Twitter: https://twitter.com/RICO_anime
#ASMR #RICECAKE #MUKBANG
✡ Ingredients
3 diced apples
200g glutinous rice flour
180g milk
Water 10g
Sugar 30g
✦ If you like my video, subscribe to YouTube's RICO channel. ✦
https://www.youtube.com/channel/UCHV8lZJsXdW8lOFr2z8WPcg
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#RICO #APPLE #咀嚼音
How to make Rice Cake with apple
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طرز تهیه کیک برنج با سیب
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![post-title](https://i.ytimg.com/vi/WBhesd73j9c/hqdefault.jpg)
best man 在 伴郎伴娘best man,... - 台東美佳美語American Language Center 的推薦與評價
每日一字: 伴郎伴娘best man, maid of honor, 名詞相似詞groomsmen, bridesmaids, honor attendants(中性) 搭配詞groom, bride, wedding, reception 單詞解析伴郎 ... ... <看更多>