I refuse to answer. The similar numbers have been calling me for a few days now. I know it’s Citibank telemarketers.
My phone rang again this morning. Decided to give whomever was working so hard a break.
As expected, a very nice lady on the other end of the line patiently explained my privilege as a card holder to sign up for an insurance policy AIA designed exclusively.
It took her 7 minutes to finish her script. Detailing out all main selling points, answering potential questions without me asking, laying down card holders option to cancel the policy after. I replied with some kind of sound from time to time so she won’t feel like she’s talking to the air.
When she finally was done, I gave her my answer. She didn’t sound surprise but have to ask for a reason.
I told her she did well. But I honestly couldn’t digest the information via a phone call like this. I want her to be clear about my message and feed it back to the management: it is very mind boggling to expect someone to be able to understand vital decision making information with a single call. I can’t see myself making a rational decision, hence all I can do is say no.
“It is not the way you delivered it, you did well. I just can’t work out everything I’ve been told just now, I don’t think it’s a smart way to sell a policy.” I said that with a smiling face, make sure she didn’t feel rejected.
And suddenly, I hear emotion in her tone. She smiled and thank me, briefly explain that’s her duty to make sure I as a cardholder get the opportunity and understand the benefit.
“You understand your are entitled such benefit as a cardholder, right?” She needed an affirmative answer. I realise that’s her KPI. Gladly answered “yes”, hoping that helps her a little even though she couldn’t close the deal.
I wished her better luck with her next call.
But why? Why would anyone think selling insurance policy via telemarketing is a good idea? Someone who hates telemarketers? It is designed for failure, a tiring and torturous failure.
I wonder what is the success rate. And what kind of customers they get, if any.
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