How to be creative? You have to find inspiration, it doesn't find you.
1) I really have to care about the subject because if I don't, it's hard for me to tap into my subconscious to allow inspiration to happen. Caring about someone and something is personal. More often than not, it's a form of responsibility for me. Other times, it's pure fun and entertainment. So, if your job is to be creative, find a reason and conviction for the project at hand because caring about the project is your source of energy, so you may be brave to take the lead to dive deep into the abyss of the creative unknown.
2) If you are scared? Find inputs. Do research. Consciously feeding my subconscious mind is one of the most important steps I do for staying creative. Nothing is original. Every original man-made creation is an inspiration from everyday life, an alchemy of great ideas, or a hybrid of someone else's work. That is just the way it is.
3) Tap into your subconscious. Take time for it. Take a walk. Go for a jog. Take a shower. Now we talk about science. Our subconscious mind is the most active when we are relaxed. Our conscious mind pays attention to information all around us at the moment, but our subconscious mind contains the other 99% of the information we have come across in our entire lives. Such a powerful machine, why not tap into it? Now we wonder how many of the great ideas we know today were conceived while sitting on the toilets.
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