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#11. IHOP's fake name change helped it sell 4 times more burgers

Last summer, IHOP teased that it would change its name to “IHOb” as part of a marketing campaign for its line of burgers.

#12. IHOP faked its name change to IHOb to promote its burgers

Pancake chain IHOP has confirmed that the company faked its recent name change to IHOb as a publicity stunt to promote its burgers.

#13. IHOP just changed its name again and people are very, very ...

FoodIHOP said it's changing its name to IHOB and the internet is freaking out ... Many people are just exasperated or confused that IHOP is ...

#14. Official IHOP IHOB Commercial 2018 [FULL VERSION]

#15. 'We had to crack the code by being disruptive': Behind the ...

The "b" in IHOb stands for burgers, and the name change is part of a campaign to promote the pancake chain's new grilled offerings.

#16. IHOP Says 'IHOb' — And The Internet Says, What? - NPR

International House of Pancakes has created a stir by saying that after being IHOP for 60 years, it is "flippin' our name to IHOb" — setting ...

#17. IHOP Changes Its Name to 'IHOb' and Reveals What the 'B ...

Twitter went wild last week with IHOP's announcement that it was changing its name to IHOb. Scott Olson | Getty Images ...

#18. Why IHOb? IHOP's President Explains the Daring Campaign

It's been quite a week for IHOP. Ever since the iconic chain posted to Twitter and Facebook on June 4 with its plan to become IHOb, the Internet went crazy ...

#19. Like The Move Or Not, We're All Talking About IHOb - Forbes

IHOP, or IHOb rather, teased its new (albeit temporary) name for a full week, inciting a flurry of conversation about what that “b” could be ...

#20. IHOP is Changing Its Name Again and for the Love of God ...

After last year's annoying IHOb stunt led to a huge spike in burger sales, the restaurant is doing it again.

#21. IHOP® CHANGES NAME TO IHObSM AND REVEALS THE “B”

IHOP® CHANGES NAME TO IHOb℠ AND REVEALS THE “B” IS FOR BURGERS ... GLENDALE, Calif., June 11, 2018 –Today, IHOP ® Restaurants announces that it is going by a ...

#22. IHOP resurrects controversial 'IHOb' name change, targets ...

IHOP's latest menu additions and the campaign supporting their launch are an effort to recapture the media wave from last year's temporary name ...

#23. Why the IHOB Campaign Was Kind of a Fail - Impulse Creative

So, unless you've been living under a rock, on June 4th, IHOP (International House of Pancakes) announced their name was changing to “IHOB.”

#24. IHOP Admits To Using "IHOB" Name Change As Promotional ...

Last month, IHOP aka The International House of Pancakes announced that it was changing its name from IHOP to IHOB.

#25. Don't panic! IHOP name change to burger-focused IHOb is ...

The company known for breakfast already had burgers on the menu, but is adding a line made of Black Angus ground beef. It started using the IHOb ...

#26. IHOb Memes: Wendy's, Netflix, and More Respond to the Viral ...

If you, like me, are an avid consumer of all things qUIrkY oN tHe iNTerNeT, you may be familiar with this term. It's used by people who think ...

#27. IHOP - IHOb | 4th of July | Facebook

#28. IHOP Changed Its Name to IHOb for Burgers - Esquire

Was if bacon? Did we care?—the chain revealed that the International House of Pancakes will now be known as the International House of Burgers.

#29. IHOP executives explain what's really behind the IHOb name ...

It hinted that it is changing its name to IHOb by flipping the “P” in its name to a “b,” standing for burgers. IHOP's original name was ...

#30. Best Twitter Reactions To IHOP Changing Name to IHOb

To prove the company is just as “serious about burgers as it is about its world-famous pancakes, it's flipped the 'p' to a 'b,'” effectively ...

#31. IHOP® Changes Name To IHOb, Reveals The "b" Is For Burgers

PRNewswire/ -- Today, IHOP® Restaurants announces that it is going by a new name – IHOb. For burgers. Since the news broke last week on the ...

#32. How IHOb Maximized Their Social Media Strategy - TINT Blog

In case you haven't already heard, IHOP is now serving burgers. Wait...what? That pancake/breakfast place is serving burgers now? Meet IHOb.

#33. IHOb - IHOP - Clio Awards

This 2019 Clio Awards Bronze winning entry titled 'IHOb' was entered for IHOP by Droga5 New York, New York. The advertising agency is part of the agency ...

#34. IHOP Promotes Burgers by 'Changing' Name to IHOb, Gets ...

IHOP has new burger offerings, and in order to promote those offerings, it is pretending to change its name to IHOb in a marketing campaign.

#35. IHOP Becoming IHOb: New IHOb Stands for International ...

Breakfast, bacon, brunch and burgers were all tossed out as suggestions, and Monday brought an answer. IHOb now stands for International House ...

#36. IHOP Is Going By IHOb Right Now In Honor of Their New ...

IHOP Is Going By IHOb Right Now In Honor of Their New Burgers ... New name, who dis? ... If you try and search for IHOP on social media right now, ...

#37. IHOb - Room 214

by Jason Cormier / IHOb, food trends, marketing strategy, brand awareness, wellness / Jul 01, 2018 / 1 MIN READ. B is for... burgers?

#38. IHOP Isn't Changing Its Name To IHOB, & Twitter Is So Confused

The brand changed its Twitter handle to @ihob, and early Monday morning, tweeted footage of its sizzling new burgers. And despite Rebelez's ...

#39. IHOP, #IHOb, And Lying To Your Fans As A Marketing Strategy

Social media exploded with the news that IHOP (International House of Pancakes), was to change their name to “IHOb” on June 4.

#40. IHOP goes IHOb in social media blitz to draw the post ...

When IHOP said it would be tweaking its name to IHOb, the news immediately went viral. Some thought the new letter stood for bitcoin, ...

#41. IHOP Finally Explained Its New Name, "IHOb," and the Internet ...

Last week, IHOP — otherwise known as the "International House of Pancakes" — announced that it would be changing its name to "IHOb.

#42. @IHOb - Wikipedia

@IHOb. From Wikipedia, the free encyclopedia. Redirect page. Jump to navigation Jump to search. Redirect to: IHOP. Symbol redirect arrow with gradient.svg ...

#43. What happened to IHOB - Wolf Tracks

On June 11, 2018 the popular breakfast chain IHOP announced that it was adding burgers to its menu and changing the chains name to: IHOB.

#44. Foursquare says IHOP's “IHOb” rebrand was an IFLOP ...

Last week, my beloved International House of Pancakes (IHOP) changed its name to IHOb, or the International House of burgers.

#45. IHOP's Name Change to 'IHOb' Is a Truly Obnoxious Brand ...

IHOP — the International House of Pancakes — has been teasing a “name change” for a little while, and on Monday made it “official.

#46. IHOP generates social media buzz with temporary name ...

IHOP generates social media buzz with temporary name change to IHOb. The pancake chain “rebrands” to highlight its new burger menu, with hopes ...

#47. #ihob hashtag on Instagram • Photos and Videos

22.2k Posts - See Instagram photos and videos from 'ihob' hashtag.

#48. 'IHOP' name change: 'IHOb' stands for International House of ...

After 60 years as IHOP, the International House of Pancakes will change its name to IHOb, according to a tweet from the company.

#49. These Tweets About IHOb Acronyms Are So Creative & I'm ...

On Monday, June 11, the pancake haven announced that they were officially changing their name to "IHOb," which stands for for International ...

#50. This "IHOb" fiasco was brilliant, here's why - Embee Media

For those too busy to notice (or care), IHOP temporarily changed its name to IHOb, (as a part of their hot-off-the-griddle marketing campaign).

#51. IHOP admits to faking IHOb name change for publicity - Fox ...

IHOb has officially returned to calling itself IHOP – and admitted the change was all part of a publicity stunt.

#52. IHOP is now IHOb, and the 'b' stands for burgers. Good luck ...

The internet is absolutely grilling IHOP over the way it rebranded its name, if only temporarily, to IHOb, which we now know stands for ...

#53. IHOb? After 60 years, IHOP hints at forthcoming name change

After 60 years as IHOP, the International House of Pancakes will change its name to IHOb, according to a tweet from the company.

#54. IHOB - Urban Dictionary

Tuned out with carefree disregard for depilatory product, the iHob behaves in elusive fashion. 2. The iHob had heard of Walkmans but none could remember ...

#55. The Internet Wants to Solve IHOP's Upcoming Name Change ...

"For 60 pancakin' years, we've been IHOP," the company shared on Twitter. "Now, we're flippin' our name to IHOb. Find out what it could b on ...

#56. IHOP changes to IHOb: The reason why — and if it'll stick

On Monday, IHOP announced that it was changing its name to "IHOb," with the “b” denoting burgers. The change is not permanent, ...

#57. IHOP to IHOB name change 'dumbest' move ever, brand ...

What will the "b" stand for? ... Goodbye IHOP and hello to IHOb! The 60-year-old iconic pancake chain announced it's literally flipping its last ...

#58. IHOP admits it 'faked' IHOb name change to promote new ...

IHOp (International House of Pancakes) officially changed its name to IHOb (International House of Burgers) on June 11, 2018.

#59. Will 'IHOb' Publicity Stunt Expand IHOP Visits Beyond ...

Will 'IHOb' Publicity Stunt Expand IHOP Visits Beyond Breakfast? "Let's be truthful, the general public wasn't talking about IHOP, but now they ...

#60. Dozens of Big Name Brands Epically Troll IHOP's Name ...

Not exactly known for making burgers, IHOB announced that the move is to promote their brand new line of burgers slated to hit the ...

#61. IHOP introduces IHOb - Yahoo Finance

IHOP fans take heed. After 60 years of serving up flapjacks, the International House of Pancakes has taken to social media to tease a name ...

#62. IHOP becomes IHOB, for the International House of Burgers

... House of Burgers in a spectacular marketing ploy. Instead of brunch, breakfast or biscuits, IHOB is rolling out a new line of burgers.

#63. Will IHOP permanently change its name to IHOb after the ...

Back in June, IHOP did a bit of a trial. After years of being the International House of Pancakes, it became the International House of Burgers.

#64. Where did IHOP get its original name? Restaurant announces ...

What's in a name change? The International House of Pancakes (or IHOP) is temporarily changing its name to IHOb.

#65. IHOP has renamed itself IHOb: International House of Burgers

You can't help but be a little underwhelmed. The International House of Pancakes tweeted last week that it would be rebranding from IHOP to IHOb ...

#66. IHOb | Know Your Meme

IHOb is an acronym for "International House of Burgers," which was announced as the new name for the chain restaurant International House of Pancakes (IHOP) ...

#67. IHOP Becomes IHOb, The International House Of ... Burgers

IHOP — the International House of Pancakes — is changing its name to IHOb and will now feature burgers, the company said in a tweet that was ...

#68. Twitter reacts to IHop changing its name to 'IHob' - SFGATE

Twitter reactions after IHop announced it plans to change its name to "IHob.".

#69. IHOP Changed Its Name to IHOb for Burgers and Twitter ...

IHOP Changed Its Name to IHOb In Honor of Their New Burgers and Twitter Is ROASTING Them. Sorry IHOb, but these are very funny. By Sarah Weldon.

#70. Friday Faves: The Brilliance of IHOb - Satori

Earlier this summer, IHOP announced that they were changing their iconic name to IHOb, putting the pancake lovers of America in a panicking ...

#71. Burger King, Wendy's troll IHOb on Twitter - WXYZ

On Monday, IHOP officially changed its name to IHOb (International House of Burgers). The breakfast chain began teasing the change on June 4 ...

#72. IHOb? What does the 'b' stand for in IHOP name change?

On Monday, we'll find out why International House of Pancakes — better known as IHOP — is changing its name to "IHOb.".

#73. IHOP Becomes IHOb, The International House Of … Burgers

IHOP — the International House of Pancakes — is changing its name to IHOb and will now feature burgers, the company said in a tweet that was ...

#74. IHOP: Ihob By Droga5 | Creative Works | The Drum

A flagship Ihob restaurant in Hollywood has also been completely burger-fied. The Ihob Ultimate Steakburgers are available nationwide and for a limited time. To ...

#75. IHOP acknowledges it faked IHOb name change - New York ...

IHOP acknowledges it faked IHOb name change ... IHOP has come clean. The pancake chain has acknowledged that a name change announced last month ...

#76. We now know what the 'b' in IHOb, formerly IHOP, means ...

GLENDALE, Calif.--America: you can officialy rest easy tonight. Nationwide restaurant chain IHOP, now known as IHOb, revealed on its social ...

#77. What Is IHOb? | POPSUGAR Food

IHOP Is Officially IHOb, and the Internet Has a Lot of Feelings About It. Author picture of Celia Fernandez June 12, 2018 by Celia Fernandez First ...

#78. 'IHOb' Reveals 'B' Is For 'Burgers' - The Daily Meal

Although many guessed it stood for a breakfast food like biscuits, bacon, butter, or even more plausibly, breakfast, IHOP has revealed that the ...

#79. IHOP changes its name back from IHOb, surprising nobody

IHOP changes its name back from IHOb, surprising nobody ... House of Burgers (IHOb) as it promoted its line of burger menu items.

#80. IHOP changed its name to IHOb and the Internet is not having it

On Monday, IHOP announced that it was changing its name to "IHOb,". What was formally known as IHOP took a virtual beating on Twitter Monday.

#81. Why Risk Isn't Always Bad - IHOP vs. IHOB - Provoke Insights

What's the point in taking brand risks? Risk can lead to both positive and negative results for brands. IHOP vs. IHOB - what are the ...

#82. IHOP's changing its name to IHOb, and it's causing an uproar ...

Added to that, the company's website greeted visitors with a big countdown that shows the days to the seconds until IHOP reveals what the "b" in ...

#83. IHOP? IHOb? What's with the name change? - al.com

This morning, IHOb (using a lowercase b to symbolize the flipping of ... IS THIS THAT WE'RE HEARING ABOUT IHOP CHANGING THEIR NAME TO IHOB?

#84. | 2019 ARF David Ogilvy Awards Winning Case Summary 1 ...

Campaign Title: IHOb, International House of Burgers. Year the campaign took place: 2018. Brand: IHOP. Creative Agency: Droga5. Media Company/Agency:.

#85. IHOP reveals the mystery of IHOb | The Latest from WDEL News

IHOP, of course, stands for International House of Pancakes. But IHOP -- sorry, IHOb -- wants to be known as a place to get lunch and dinner, ...

#86. IHOb is dead and we're back to IHOP again - Mashable

Remember all that drama over IHOP changing its name to IHOb? The pancake chain ruffled feathers last month when it dropped the P for an ...

#87. Fast food burger restaurants react to IHOP-IHOB campaign

In response to IHOP's temporary logo rebranding as IHOB — the 'P' for pancakes is now 'B' for burgers because the California chain really ...

#88. IHOP Becomes IHOb and You'll Never Guess What the "b ...

Last week on social media, IHOP teased that they were changing their name to IHOb, but the company wouldn't announce what the "b" would ...

#89. The Best Twitter Responses to the New IHOb Campaign

I hope IHOb knew what they were doing with this one because it seems like the entire internet has joined forces to roast the breakfast ...

#90. IHOP Changes Name To IHOb To Emphasize Burgers - HuffPost

Turns out, the IHOb name change is simply a stunt to promote its new burger menu, according to USA Today. Don't worry, breaky buffs: All the ...

#91. IHOP Reveals the Meaning of Mysterious IHOb Announcement

The mystery of IHOb is solved. IHOP said on Monday that it's temporarily changing its branding because the B stands for burgers.

#92. IHOP reveals the meaning behind new name IHOb - ABC57

But IHOP — sorry, IHOb — wants to be known as a place to get lunch and dinner, not just breakfast and brunch. It's adding several burgers to its ...

#93. IHOP's 'IHOb' Campaign: Short Stack of Buzz-Building Tactics

The morning of June 11, the brand announced via social media that the “b” in IHOb stood for “burgers,” a line of which it has now added to ...

#94. IHOP reveals the mystery of IHOb - Channel3000.com

IHOP, of course, stands for International House of Pancakes. But IHOP — sorry, IHOb — wants to be known as a place to get lunch and dinner, not ...

#95. IHOP to IHOb: Could the 'b' stand for BURGERS? | wltx.com

Columbia, SC (WLTX) -- A few days ago, IHOP hinted at a change to the famous breakfast brand: It would be known as IHOb.

#96. IHOP Is Changing Its Name Back From IHOb & It's Celebrating ...

... the jig is up: on July 9, the company officially announced that they've ditched the IHOb (International House of Burgers) name for good.

#97. IHOP to IHOb: Why the name change doesn't add up! - Orange ...

I mean IHOb … ain't just signage. These burgers had better be best-in-class. That Denver Omelet Burger experiment was just “adequate,” not a ...