What is the best way to survive and thrive during these uncertain times?
One way is to 'copy and paste' what others have done during economic downturns in the past. Why? Because success leaves clues. Let's take Kellogg, for example…
During the great depression of the 1930s, other prominent cereal brands were pulling back. But Kellogg decided to take unprecedented risks:
Rather than assuming what their people would and wouldn't value, they targeted their customer's changing needs.
Rather than cutting back on advertising and marketing, they increased their ad budget.
Rather than repeat old practices, they pivoted. Their 'Snap, Crackle, and Pop' campaign for Rice Krispies appeared on the radio instead of print.
Do you think Kellogg's risks paid off?
After all, they are still one of the most recognized cereal brands around the globe today...
So which of their strategies will you 'copy and paste' in your business so that you too can thrive?
But if you're wondering how you can make sure that the risks you take don't cost you everything, you're not alone. That's a valid concern during these uncertain times.
In my experience, the best way to avoid mistakes is to consult with other experienced entrepreneurs. Why? Because the most successful ones have discovered what works through a lot of trial and error. So their insights come directly from their experiences.
Where can you find experienced entrepreneurs?
You can find them in established groups that are specific to growing businesses. For example, Dragon 100™ is for 6- to 7-figure companies who want to get to the next level only. And limited to 100 serious entrepreneurs worldwide, it doesn't get more exclusive than that. If you're interested in learning more, visit surviveandthrive.danlok.link.
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