Interview with A Founder: Edwin Wong (Co-founder of Cloudbreakr - 亞洲網紅行銷平台)
By Ching Tseng (AppWorks Associate)
Edwin Wong is the founder & CEO of Cloudbreakr - an AI-powered influencer marketing platform in Asia. He has focused on influencer marketing & social analytics for years, with an aim to empower pioneers and brands to share the stories that influence people. The company has expanded its services from Hong Kong to Taiwan, Malaysia, and Thailand, servicing over 10,000 marketers in over 6 GSEA countries.
1. What is the best advice you would give to first-time founders? What is the most important question that you can ask yourself?
You need to have a strong belief in what you are doing. Before getting good traction, people will keep questioning you why you are doing this. If you don’t have a strong belief in what you are working on, you might give up easily. On top of that, I always ask myself how to be a better founder all the time because founders are the people who have the deepest impact on the company. Your management style and your ability matters. If founders can’t strive to improve themselves, then the company won’t be able to grow as well.
2. What experience made you the founder you are? And what motivates you?
In the early days of Cloudbreakr, I’m the only full time founder, and the team didn’t have a strong engineering ability. With limited work experience, I wasn’t good at arranging tasks which made our development progress sluggish; in the end, two of my co-founders jumped the boat earlier than I expected. At that moment, I realized that I might fail this startup if I kept on managing the company like this, so that’s probably the moment I became the most determined to take this company to an impactful level. Also, I’m not the type of person who gives up easily, I don’t want to let my friends and family down because they have been supporting us this whole time. All of these are what motivate me everyday.
3. What is the biggest mistake and takeaway in your founder journey?
I don’t like to fight with others; I tend to compromise. For example, when negotiating salaries with our employees, I used to accept all the requests just because I didn’t want them to leave or make me unhappy. I didn't take the company’s long term benefit into consideration when making those decisions. Later on I realized this would do long term harm to the company. In order to urge myself to do more long term thinking, I asked my co-founders to give me direct feedback whenever I’m not dealing with things from a more rational perspective.
4. What have you learned in 2020?
It’s a tough year for everyone but also a great moment for the ones with a solid base to shine. How fast you can make the right decisions is a crucial ability in 2020. For example, it’s difficult to predict things and decide whether you should keep the project ongoing or not, and how to react to city lock-down while you still want to have a great momentum of business expansion. I learned to not drown myself in the daily tasks, but to make strategic decisions at the management level, after all, being able to identify the long term goal of the company is what a leader should strive for.
About Cloudbreakr
With the vision to build the largest community for influencers and brands in Asia, Cloudbreakr provides an integrated influencer marketing platform and all-rounded solutions to connect marketers with hundreds of thousands of influencers across Asia.
From influencer discovery, profile analysis, complete campaign management to social monitoring, we empower every retail brand, shopping mall, and marketing agency to optimize the ROI on influencer marketing. The company currently operates in Hong Kong, Taiwan, Malaysia, and Thailand, servicing 100+ Fortune 500 brands.
We welcome all AI, Blockchain, or Southeast Asia founders to join AppWorks Accelerator: https://bit.ly/33cXkq4
「marketing campaign example」的推薦目錄:
marketing campaign example 在 Joyce看世界就是不一樣 - Joyce Yang Facebook 的精選貼文
【The Only Constant in Life is Change 改變是唯一不變,對疫情當下和議情過後可能對於線上市場行銷的變化觀察,並分享對哈佛商學院相關文章讀後感】
COVID-19 in 2020 is a global pandemic which changed the way we work and live. Consumer preferences, consumer behaviors, new products and services, size of the market, and the use of technology and regulations are all changing under COVID-19. And marketing professionals around the world need to adapt quickly with the evolving global business environment.
At my current workplace, our original marketing plan which was approved late last year was completely abolished after COVID-19. We are not alone. Businesses around the world are experiencing the same thing. Jill Avery and Richard Edelman wrote on the Harvard Business School website that “Recognizing that their existing brand creative might strike the wrong tone with people fearful for their own and their community’s health, and anxious about their personal and the world’s rapidly deteriorating economic situation, the Walmart marketing team pivoted quickly to produce and air new advertising creative that tapped into the rapidly changing zeitgeist. The result, the Retail Heroes campaign, featured CEO McMillon Zooming in remotely from home to thank the one million Walmart front line employees for their dedication to their work, he calls them heroes, not just to the company, but also to people around the globe.”
Very few governments around the world had make in-depth efforts to prepare for pandemics at the COVID-19 level. The US, so called ‘leader of the free world’ is not handling the COVID-19 situation well. In fact, COVID-19 is out of control in the US. Currently, there are over 5.88 million confirmed cases and 181K death. This has a strong impact on the confidence of the general public and dramatically changing consumer behaviours.
Some less known places, such as Taiwan has been doing a great job fighting COVID-19. Taiwan suffered from SARS back in 2003 and it had forced the island to create better defense system and immediate response mechanism towards outbreak of viruses.
Taiwan has over 23 million people (similar to Australia. The population in Australia is about 24 million.) and it’s a very densely populated place. Geographically, it’s very close to mainland China and because of this, a lot of people, including top health professionals predicted that Taiwan would soon fall to COVID-19 and it would be very difficult to control it. But so far, the COVID-19 confirmed cases are 487 and 7 death in Taiwan. Comparing to most European countries, America and Australia, COVID-19 is under control in Taiwan. Business are open as usual in Taiwan and consumer confidence remains. But its travel industry still took a fatal hit. And it might take years to recover.
Across the globe, many countries are facing one of the biggest public health crises in recent history. And the economic impact is too large to even start to comprehend. As a key feature during COVID19 is how consumers are struggling to make ends meet. Millions of people are out of jobs or close to lose their jobs. This changed the general public’s confidence in governments and altered consumer purchasing habits. Therefore, digital marketing strategies for businesses are evolving with the current situation.
More conservative approach is more suited to the current turbulent environment. Definitely seeing a massive decrease in confidence for businesses to try new marketing plan of actions. Due to the infectious nature of this pandemic, businesses have shifted their marketing efforts online. Although it is hard to see it, but the upside of turbulent markets is that opportunities and new resources are being created continuously, and that agile organisations should be actively seeking global turbulent markets and opportunities. For example, the online telecommunications providers are experiencing enormous growth. Online industries, across retail, health and education are all thriving and developing during COVD19 phase. A familiar brand name under COVID-19 is ZOOM. Zoom says it has “more than 300 million daily users” and that “more than 300 million people around the world are using Zoom during this challenging time.”
“The only constant in life is change” – Heraclitus. The ability to adapt according to the changing environment is key to success to businesses. And this is the same for digital marketing strategies.
閱讀全文👇👇👇
https://www.joyceseestheworld.com/post/the-only-constant-in-life-is-change
💜 Joyce看世界就是不一樣,同名網站,持續給大家帶來最優質的內容,記得點擊訂閱喔:https://www.joyceseestheworld.com/
💜已經有很多朋友留言給我,想知道Joyce的英文學習之路,我正在整理小筆記,會分享用最簡單有效的方法讓你英文聽說讀寫都很快可以上手,達到能夠商務溝通以及工作的能力,還沒有留言給我的朋友,歡迎在這篇文章留言給我 ~ 不要害羞喔😘 「讓你的英文比英文是母語的人更溜小筆記」正在製作中😉
90 days writing challenge - Day 27
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https://www.joyceseestheworld.com/post/the-only-constant-in-life-is-change
marketing campaign example 在 Seventeenfiftyseven Facebook 的精選貼文
ขอบคุณครับผม ❤️
Thank you sir ❤️Translated
แนะนำ 20 Facebook page สายถ่ายภาพ ถ่ายวีดีโอ ที่จะช่วยให้ภาพปังไม่เหมือนใคร
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แนะนำ 20 เพจที่จะบอกเล่าเทคนิคการถ่ายภาพและถ่ายวีดีโอหลากหลายรูปแบบ รวมถึงการจัดองค์ประกอบของภาพและการทำภาพหลังจากการถ่าย นอกจากนี้หลายเพจยังมีไอเดียการถ่ายภาพและเคล็ดลับใหม่ๆให้เราได้เปิดมุมมองอีกด้วย อยากรู้ว่ามีเพจไหนน่าสนใจบ้าง ต้องไปกดดู กดติดตามกันแล้ว หรือหากใครมีเพจอยากแนะนำเพิ่มเติม สามารถคอมเมนต์แนะนำกันได้เลย
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*หมายเหตุ : รายชื่อ Influencer เป็นเพียงตัวอย่างที่ทีมงานเลือกมาเท่านั้น ท่านสามารถค้นหาเพิ่มเติมได้ในแพลตฟอร์ม
1. 21DAY
2. 2how.com
3. ABOVE THE MARS
4. Film Toast
5. Fotoinfo - กล้อง ถ่ายภาพ ท่องเที่ยว
6. Gift Lee
7. Here's Jae
8. Jkrnn
9. Kem Life
10. LightCulture
11. Maneemejai
12. Misterbeam
13. Mobile Photographer
14. Path to Odyssey
15. Rockkhound
16. Seventeenfiftyseven
17. กอล์ฟมาเยือน
18. แฟนช่างภาพ
19. เราเขียนแฟนถ่าย
20. ช่างภาพชื่อดังฐานะร่ำรวย
#CastingAsiaTH #InfluencerMarketing #Creators #Influencer #InfluencerHallOfFame #Photographer #Photography #Videocreator #ช่างภาพ #ถ่ายภาพ #ถ่ายวีดีโอ
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อยากให้เราดูแล Creator หรือให้เรานำเสนอแคมเปญ Influencer Marketing ติดต่อเราได้ทาง Inbox https://www.facebook.com/CastingAsiaTH/inbox/
หรือ https://casting-asia.com/th/contact/
Introducing 20 Facebook page. Photography line. Video that helps make the photos uniquely popular.
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Recommended 20 pages to tell you a variety of photography and videography techniques, including composition of photo and photo shooting. Many pages have new photographic ideas and tips, so we can open our perspective. Curious to see if there are any interesting pages. I have to go to watch and follow. If anyone has a page that I want to recommend more, I can comment and suggest.
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* NOTE: The Influencer list is just an example of the selected team. You can find out more on the platform.
1. @[137647542921847:274:21DAY]
2. @[96317543838:274:2how.com]
3. @[891084531018081:274:ABOVE THE MARS]
4. @[150738618679972:274:Film Toast]
5. @[154258927954940:274:Fotoinfo - กล้อง ถ่ายภาพ ท่องเที่ยว]
6. @[1475762469153843:274:Gift Lee]
7. @[210663749433445:274:Here's Jae]
8. @[1455668694691955:274:Jkrnn]
9. @[138904460100395:274:Kem Life]
10. @[218671128177203:274:LightCulture]
11. @[241704489292376:274:Maneemejai]
12. @[1211849898956812:274:Misterbeam]
13. @[868285086585976:274:Mobile Photographer]
14. @[248188132319848:274:Path to Odyssey]
15. @[1044605548938689:274:Rockkhound]
16. @[180149718689550:274:Seventeenfiftyseven]
17. @[200091480332248:274:กอล์ฟมาเยือน]
18. @[135054473705563:274:แฟนช่างภาพ]
19. @[2066599640235416:274:เราเขียนแฟนถ่าย]
20. @[2020522818022541:274:ช่างภาพชื่อดังฐานะร่ำรวย]
#CastingAsiaTH #InfluencerMarketing #Creators #Influencer #InfluencerHallOfFame #Photographer #Photography #Videocreator #ช่างภาพ #ถ่ายภาพ #ถ่ายวีดีโอ
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Want us to take care of Creator or let us present an Influencer Marketing campaign. Contact us via Inbox https://www.facebook.com/CastingAsiaTH/inbox/
Or https://casting-asia.com/th/contact/Translated
marketing campaign example 在 15 Marketing Campaign Examples ideas - Pinterest 的推薦與評價
Nov 13, 2018 - Explore Taylor Davis's board "Marketing Campaign Examples" on Pinterest. See more ideas about marketing campaign examples, marketing, ... ... <看更多>