Social Volume..😍😍
social engagement 在 Eric Fan 范健文 Facebook 的最佳解答
同時也有104部Youtube影片，追蹤數超過643的網紅Dickson Chai，也在其Youtube影片中提到，Campaign : Blissful Together Brand : Auntie Anne's Malaysia Marketer : Dickson Chai Agency : Nil PROBLEM Auntie Anne’s is a well-known International...
「social engagement」的推薦目錄：
- 關於social engagement 在 Eric Fan 范健文 Facebook 的最佳解答
- 關於social engagement 在 張新悅 Nicola Cheung Facebook 的最佳貼文
- 關於social engagement 在 美國在台協會 AIT Facebook 的最讚貼文
- 關於social engagement 在 Dickson Chai Youtube 的最讚貼文
- 關於social engagement 在 Tiara S. Dusqie Youtube 的最佳解答
- 關於social engagement 在 KIM THAI Youtube 的最佳貼文
- 關於social engagement 在 What is SOCIAL ENGAGEMENT? What does ... - YouTube 的評價
social engagement 在 張新悅 Nicola Cheung Facebook 的最佳貼文
Thank you Cookies Smile for making me your advocate!!! I'm thrilled to celebrate the momentous milestone of this social enterprise's first anniversary by kickstarting Bake Challenge - handpicking Rosemary and Mint on Hysan Place 8,000+ square foot rooftop garden! What a beautiful gem in the middle of our busy Causeway Bay and I absolutely love the how the big satellite dish and the greens co-exist like they are besties. I found a dress @shoprhode that suits the occasion too.
Hysan Urban Farm has been one of the company’s main community engagement and green building education projects since 2013. ✅✅👏👏
On behalf of Cookiesmiles I would also like to thank HK Bakery and Confectionery Association, Hong Kong New Oriental Culinary Art, Hong Kong Living, La Rose Noire, Flow Sanctuary, Master Martini, Elle & Vire, Spicebox Organics, Southstream Seafoods, Wilton and Complete Deelite for being involved!
#SpreadCookieSmiles #Hysan @cookiesmiles HysanUrbanFarm #HysanPlace #LeeGardens #CookieSmiles #SocialEnterprise #nicolacheung #hkig #nicolalifestyle #hongkong #張新悅 #張燊悅 @leegardenshk @hysan95 @josootang
social engagement 在 美國在台協會 AIT Facebook 的最讚貼文
謝謝所有參加7月27至28日「2021年SEASAT線上青年領袖營」的朋友們！今年青年領袖營的主題是「家園：在疫情時代的全球平等」，我們邀請到各領域的專家學者，包括AIT政治組官員黃光杰與美國交流計畫學友，帶領氣候變遷、公共衛生、移工問題、科技人權、社會創新與青年領袖等相關議題討論。線上參與需要更多的專注與交流，我們很開心看到參加學員主動參與討論。AIT感謝每一位講者分享他們的專業與見解，也謝謝專業的活動主持人與技術團隊，與我們這次的活動夥伴臺灣亞洲交流基金會 Taiwan-Asia Exchange Foundation 。每個人的參與都讓這個活動更順利。如同AIT文化官馬明遠在開幕時對學生說的，「你們也許不會在未來幾天就改變這個世界，但我相信，在未來數十年內，你們會是讓這個世界更永續、更和平、更繁榮、更公平的重要推手。」預祝每位參加學員前程似錦，更上一層樓！
We’d like to offer recognition and thanks to everyone who participated in the 2021 SEASAT (Southeast Asia, South Asia, and Taiwan) Online Youth Camp “Home: Global Equality In the Era of Pandemic.” From July 27 to July 28, 2021, a range of speakers, including AIT Political Officer Jason Hwang and U.S. government exchange alumni, led discussions about climate change, public health, migrant workers, technology and human rights, and held two inspiring sessions on social innovation and being a young leader. Online participation requires an extra level of concentration and engagement, and we were happy to see participants actively join in the discussion. AIT would also like to thank all the session speakers who shared their knowledge and insight, our professional moderator, the technical experts and our event partner Taiwan-Asia Exchange Foundation. Together everyone worked hard to make this event go smoothly. As AIT’s Cultural Affairs Officer Luke Martin mentioned during his opening remarks, “ You might not change the world in these next few days, but we are confident that in the decades to come, you are all going to play a role in making this place we call home more sustainable, peaceful, prosperous, and fair”. We would like to wish you good luck in your future success!
social engagement 在 Dickson Chai Youtube 的最讚貼文
Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil
PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.
Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.
Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.
SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.
Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.
Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.
Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.
In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.
Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).
Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.
DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.
All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.
Only “Blissful” design packaging was used during the period to pack every product sold.
On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.
1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.
PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.
A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.
“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).
Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.
social engagement 在 Tiara S. Dusqie Youtube 的最佳解答
Hi Everyone! :) ( MORE INFO BELOW!)
Here's my March Plan with Me video! This month I decided to attempt a minimalist, open-concept theme with sakuras or cherry blossoms. I don't think my sakura flowers look that great haha but it's fine I guess hehe.
Hope this was helpful!
Till next time,
T xx
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► February 2021 Plan with Me: https://youtu.be/rkXneqPgLM8
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❐ PRODUCTS MENTIONED ❐
- Sakura Pigma Micron Pens // 005, 01, 03, 08
- Tombow Dual brush Pens // 977, 761, 723
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Thank you all for watching!
Tiara xx
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social engagement 在 KIM THAI Youtube 的最佳貼文
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social engagement 在 What is SOCIAL ENGAGEMENT? What does ... - YouTube 的推薦與評價
Social engagement (also social involvement, social participation) refers to one's degree of participation in a community or society. ... <看更多>