▎二手物難賣-七要訣助你成功開市▎
當了媽媽以後發現錢真的不夠用(好啦我承認是我愛買),也養成了懶媽儘可能以舊換新,補貼新品入荷差額的習慣。
近五年的二手育兒用品銷售經驗,雖稱不上攻無不克,但也有近七八成的勝率。
以懶媽自己的經驗來說,育兒用品的替換率高,所以不少媽媽會改買二手用品。
現代人物質生活豐盛,東西用到爛的機會大幅降低,許多二手商品其實少用近新,多數人也逐漸接受二手物品,因此只要用對方式,就能提高成交機會。
➀ #盡量買有品牌的物品 Brand Products
懶媽進了機械加工業後才知道,為什麼有些玩具雖然外表長很像,但價格差很大,原因就在於玩具的精細度。
以機械加工業來說,工件精度差了個0,價格也許就差了一倍不止。
品牌商提供的價值就在於精度的管控。
就拿樂高來說,有些白牌的積木,要不太緊要不太鬆,玩起來便沒那麼順手。
有牌物品雖然價高,但比質也相對好,不只較不易損壞,物品的細節更是精緻細膩,出清時一定找得到固定支持者願意買單。
➁ #找出自己的目標客群 Target Audience
一個人所在的區域、身份(example: 全職媽、職業媽)、興趣,會影響一個人購物的決定。
以懶媽自己來說,我人在高雄,是個職業媽媽,在育兒用品上對偏教育類的繪本讀本桌遊及開放性玩法的積木較有興趣。
所以我在出售二手物品時,也會儘量找相同背景的群組銷售,像是找高雄媽媽群、二手繪本群、桌遊群等。
媽媽也有不同的嗜好,有些喜歡買衣服、有些喜歡育兒用品,但可能各自有品牌的愛好。
在銷售平台上銷售物品雖然方便,但能見度較低,若能在LINE群組或FB社團中先鎖定目標客群,銷售速度會更快,避免物品越積越多的可能。
如果在一個社群久了,更了解客群的屬性及消費行為,販售二手物的過程也會更加順利。
➂ #標題清楚 Clear Title
這年頭大家都很忙,下標時最好包含品牌、品名、新舊、尺寸、顏色、缺損細節
有些人只買特定品牌玩具衣物、又或者只搜集該牌玩具,標註清楚不僅能增加被看見的機會,有興趣的人也能一眼看清楚這樣東西究竟是不是他所想要的。況且標示清楚不僅能減少雙方一來一往的溝通,也能減輕彼此耗費的時間與精力。
➃ #產品介紹很重要 Product Introduction
人會決定買某樣東西,除了需要外,一定是那個當下被產品的介紹文吸引,從而決定購買這個產品。
行銷人員精心撰寫的銷售點,充滿了誘惑人心的賣點。
能讓你心動的台詞,必定也能讓他人心動。想辦法改以自己的話重新敘述產品,加上孩子的使用心得,更令人感受到真心實意的推薦。
example: 多元學習、激發興趣、訓練精細肌肉、感官發展、避免學習偏食。
➄ #搭配組合 Bundle Sale
不知道大家有沒有去二手電影院看過電影,懶媽以前常去,因為一次可以看兩部電影,雖然一定是熱門電影搭配冷門電影。
將熱門商品與冷門品項綁定合售,能提高冷門品項成交的機會,搭配性的銷售還能增加產品豐富性,也令人覺得整體CP值較高。
➅ #價錢合理 Reasonable Price
怎麼樣的價錢叫合理價呢?
車子落地半價,更何況是使用過的玩具物品。以我來說,小孩穿過的衣物,就算衣況好,懶媽也多是贈送處理,全新來不及穿的衣物才會採轉售方式。
價錢部份,建議比市場二手最低價再便宜個50-200塊,買方比較後通常會挑選物況差不多,但價錢相對便宜的物品購入。
➆ #賣得掉比賺回成本重要 Sold out Rocks
沒有賣不出去的產品,只有賣不出去的價錢。
玩具衣物等,有些是有流行性的,放久了只會跌價,絕對不會漲價。
除非物品狀況極優、部件未曾缺損髒汙、新品價格水漲船高,二手物才有機會維持舊價或創下新高。
懶媽過去曾轉售幾本熱門的絕版立體操作書,就算價格翻倍賣,依舊順利賣出。原因只是因為立體操作書容易破損,又因為絕版,新的買不到,要買到的狀態極佳的二手書根本全憑運氣。除非了解相關市場,才有機會做此操作。
物品久放有什麼缺點?
東西越放越舊,也只會越加難賣;家中空間被佔據,生活空間被壓縮;取得成本不變,沉沒成本增加,到最後不得不降價求售,心理更不平衡。
看完以上七點,是否覺得出清東西換現金非常麻煩?所以購物時更要考量清楚日後處置物品的相關成本。
天底下沒有不勞而獲的事,想出清換現金一定做點功課。
懶媽這個人怕麻煩,出清物品耗費精神力氣時間,所以難賣的小物多直接贈送,若要出售物品,會先累積到特定數量,一次出清,追求一擊必中,免得自己時不時都得回應潛在買家的各式問題。
不知道大家出清二手物有沒有什麼其它要訣?
如果有朋友依懶媽的說明成功出清,希望能跟懶媽分享一下唷!
◎◎◎◎◎◎◎◎◎◎
想優化生活、調整居家空間,卻不知道該怎麼做嗎?
◎ 歡迎找懶媽聊聊
http://bit.ly/LazyMom-LINE
◎ 10月第三週起開放預約
◎◎◎◎◎◎◎◎◎◎
歡迎
#按讚-讓懶媽知道自己的文章對你有幫助
#留言-歡迎跟懶媽聊天或分享自己的觀點
#分享-希望更多人能一起享受生活的餘裕
同時也有18部Youtube影片,追蹤數超過643的網紅Dickson Chai,也在其Youtube影片中提到,Campaign : Blissful Together Brand : Auntie Anne's Malaysia Marketer : Dickson Chai Agency : Nil PROBLEM Auntie Anne’s is a well-known International...
「target audience」的推薦目錄:
- 關於target audience 在 文青懶媽的簡單生活提案 Facebook 的精選貼文
- 關於target audience 在 CTKKIT PHOTOGRAPHY Facebook 的最佳貼文
- 關於target audience 在 畢明 Facebook 的精選貼文
- 關於target audience 在 Dickson Chai Youtube 的最佳解答
- 關於target audience 在 Wisdom Bread 智慧麵包 Youtube 的最佳解答
- 關於target audience 在 DJ Macky Suson Youtube 的最佳解答
- 關於target audience 在 How to Understand Your Target Audience - Facebook 的評價
- 關於target audience 在 81 Target Audience ideas - Pinterest 的評價
- 關於target audience 在 How to Target the Right Audience for Facebook & Instagram ... 的評價
- 關於target audience 在 How to Find Your Target Audience on Facebook - Adoric Blog 的評價
target audience 在 CTKKIT PHOTOGRAPHY Facebook 的最佳貼文
Responsibilities:
- Design or create graphics to meet specific commercial or promotional needs
- Assist on photoshoot directions, keep a keen eye on aesthetics & details during photoshoots
- Schedule organising, progress monitoring and documentations
- Assist on media recommendations, manage social media accounts, website and copy-writing
- Administrative studio support
Requirements:
- Strong art /design aesthetic sense
- Minimum 1 - 2 years of solid experience in Design / Art Direction
- Proficient in Adobe Photoshop and Illustrator
- Understand marketing initiatives, strategic positioning and target audience
- Good command of written Chinese and English
- Strong communication skills, strong sense of responsibility and eager to support team, keep team motivated and meet deadlines
- With the experience of photography is an advantage
-
Please provide your portfolio and full resume stating your current and expected salary for application.
To know more about us, please visit www.ctkkit.com.
*All information provided by applicants will be treated in strict confidence and used only for recruitment purposes.
target audience 在 畢明 Facebook 的精選貼文
每一個媒體,都有自己的文化、風格;如果是新聞媒體,就算是雜誌,好像也泛稱:報格。
像我這種差不多寫遍全港報章雜誌的專欄作家,其實很感覺到不同報格,對應出怎樣的讀者群,也互動出怎樣的文化。我的C姐黎堅惠說過,她供稿會因應不同媒體,作出一點微調,和不同性格文化的target audience說話,會有一點不同。
簡單說,《明報》的讀者文青一點、明周的重情、壹系的中產、高手在民間、也時有不吝向作者表示欣賞的熱情讚賞之舉。《am730》呢,不知是否免費報紙的關係,讀者比較疏離,沒有一種對品牌/作家很強烈的bonding/感情。
我以為大家比較內斂,君子之交。
卻原來到告別,也有讀者會表示不捨,或長期支持。在此謝過。
有位L問,如果我要用一個廣告講自己,會揀哪個?
這問題真好。我想了一想,很快、很確定,是這個。
Nike比較舊但很經典的作品:It’s not about the shoes。
將shoes字,變成words,便可以了。
寫字超過1/4世紀,不是為了寫字。
寫字,是要知道自己從何以來,向何處去。
有失敗的勇氣,受傷不受挫。。。。。
"It’s not about the shoes/ words,
It's about knowing where you are going,
not forgetting where you started
It's about having the courage to fail
not breaking when you are broken
Taking everything you have been given
and making something better
It's about work, before glory
and what's inside of you
It's doing what they say you can't
It's not about the shoes/words
It's about what you do in/with them
It' s about being - who you are born to be"
#ItNotAboutTheWords
#很出色的經典廣告
#nike #體育精神 #奧運近了
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👉 https://www.patreon.com/budming
謝謝你的訂閱,讓我可以繼續創/寫作、分享知識,不必學習光合作用,走更遠的路。
target audience 在 Dickson Chai Youtube 的最佳解答
Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil
PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.
Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.
Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.
SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.
Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.
Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.
Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.
In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.
Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).
Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.
DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.
All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.
Only “Blissful” design packaging was used during the period to pack every product sold.
On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.
1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.
PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.
A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.
“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).
Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.
![post-title](https://i.ytimg.com/vi/UZTn6Y_KVq4/hqdefault.jpg)
target audience 在 Wisdom Bread 智慧麵包 Youtube 的最佳解答
為什麼很多人明明很努力了,卻還是不成功?
這是因為,他們一直重複著同樣愚蠢的錯誤...
►Special thanks to London Real and Brian Rose for this wonderful interview.
https://www.youtube.com/user/LondonRealTV
標題:為什麼很多人明明很努力,卻總是重複著同樣愚蠢的錯誤?- Seth Godin 賽斯·高汀(中英字幕)
https://youtu.be/3SuSjaIcJI4
Speaker: Seth Godin / Brian Rose
#智慧麵包 #意圖 #賽斯·高汀
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► 此頻道所有影片為教育用途,希望讓更多人能夠受到啟發,學習和受益。
如果您認同我們的理念,請轉發此影片。
- Wisdom Bread 智慧麵包
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Speaker: Seth Godin
Special thanks to Seth Godin for this inspiring speech
► 原完整版影片:
SETH GODIN - THIS IS MARKETING: How To Find Your Viable Audience & Win Trust From Your Target Market
https://www.youtube.com/watch?v=bHubyKHmP-U
剪輯/翻譯/字幕:Wisdom Bread 智慧麵包
Music & Footage used in this video licensed to Wisdom Bread
► 訂閱Wisdom Bread智慧麵包??
https://www.youtube.com/channel/UC-qwAKnBVzUlbNwol3UCZIA?sub_confirmation=1
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► 更多啟發、智慧、勵志影片 ??
當你覺得生活艱難時 ► 一定要記住這番話! - Les Brown
https://youtu.be/ZraoxMfhKNk
為什麼大腦潛意識程式 ► 束縛著你的情緒和決定?這真的很重要 - Dr. Joe Dispenza 喬.迪斯本札博士
https://www.youtube.com/watch?v=nuyipRzX90s
為什麼大多數人窮其一生,終究一無所獲... 看教授精闢的分析(啟發)
https://www.youtube.com/watch?v=TZ79TA8y7Vk
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► 收看最更新的影片,請追蹤臉書專頁:??
https://www.facebook.com/dailywisdombread
![post-title](https://i.ytimg.com/vi/3SuSjaIcJI4/hqdefault.jpg)
target audience 在 DJ Macky Suson Youtube 的最佳解答
If your target audience is millennials and Gen Zers, TikTok should be the social media platform you choose to promote yourself and your brand. With 800 million active users, TikTok has an unmatched reach and penetration in these demographics.
TikTok offers a goldmine of opportunities for marketers and influencers. However, one place that it fell short was live videos, which are offered by competitor platforms like Facebook, Twitch, and Instagram.
In 2019, TikTok launched their Live feature by which content creators can live stream their videos from the platform.
Live video streaming allows TikTokers to connect with their followers in real-time using comments. It can also help you monetize your account if your live stream audience sends you virtual “gifts.” The best part about live videos is that you can cover a lot of content through them since TikTok hasn’t yet restricted their duration.
In this article, we will walk you through the process of creating live streams. Along with that, we will also share tips and tricks that you can leverage to maximize the results of your live videos.
What Can You Do on YouNow?
Watch live videos, browse trending hash tags, categories and broadcasters
Broadcast live videos
Follow, chat and connect with other broadcasters/fans
Like and comment on videos
In-app purchases (Users can purchase gifts for other followers).
Many teens use the app to broadcast their talents for example dancing and singing are very popular broadcasts. In addition, teens use the app for advice and to ask questions, there’s even a #bored hashtag which is very popular among teens. Other strangely popular hashtags include #sleepingsquad where people broadcast themselves sleeping.
One of the things we noticed about the content posted by teens is that many of them broadcast from their bedrooms, we always recommend being careful about sharing personal information online.
![post-title](https://i.ytimg.com/vi/g4apbuMBz_4/hqdefault.jpg)
target audience 在 81 Target Audience ideas - Pinterest 的推薦與評價
May 15, 2020 - Smart Targeting | Primary Audience | Niche | Target Audience | Blog Audience | Writing Audience | Ideal Audience | Target Market | Ideal ... ... <看更多>
target audience 在 How to Target the Right Audience for Facebook & Instagram ... 的推薦與評價
How to Target the Right Audience for Facebook & Instagram Advertising? During our webinars we spend a lot of time on advising our attendees about their Facebook ... ... <看更多>
target audience 在 How to Understand Your Target Audience - Facebook 的推薦與評價
Secondary target audiences can help you structure your marketing efforts. Especially if you sell more than one product or service, or if you feel your products ... ... <看更多>