關於 advertisement industry ，我們在網路上蒐集到這些相關的討論、資訊與評價

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成功廣告的關鍵

📷 photographer: Teddy Tzeng 曾崇倫
Translation: @benkongenglish
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商人 廣告人應該是聰明的一群人類吧
他們懂得如何建立形象 抓住消費者的心
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向聰明的人學習
發現他們利用消費者的心理做促銷活動
例如買十送一 或是才一百多塊的199標價
讓顧客覺得很划算 很願意消費
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向聰明的人學習
發現他們用愛和健康打動消費者的心
廣告詞說要保護家人 做家人的支柱
原來是建商房仲與避震建材的廣告
廣告詞說思念愛人 想見家人
原來是電信公司與交通運輸的廣告
廣告詞說健康是最重要的財富
原來是健康食品或理財保險的廣告
廣告詞說該用歡樂讓自己放鬆
原來是飲料速食和旅遊飯店的廣告
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我不評論這些商品的價值與廣告手段
但可以發現人真正需要的東西
是愛 是健康 是喜悅 是支持和陪伴
於是那些非必需的商品
企圖和我們內心渴望的東西扯上關係
看起來就顯得重要 而且都是為了消費者好
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謝謝聰明的人證實這件事情
我想我會繞過這些商品
直接朝向我內心真正渴望的東西邁進
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Businessmen and people in the advertisement industry are some of the cleverest people no doubt.
They know how to build a good image of the brand and grab the heart of customers very well
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Learn from them
They launch promotions making good use of the psychology of the customers
People often find it a bargain and are willing to make purchases with buy-10-get-1-free promotions or seeing the price set at 199, thinking it’s still within the 100-dollar range.
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Learn from them
They touch the heart of consumers with the disguise of love and health.
Advertisement scripts are skilfully constructed.
An advertisement of a realtor and anti-shake building materials scripted as being the pillar of your family and to protect them.
An advertisement of telecommunication companies and transportation companies scripted as seeing long missed family members and lover.
An advertisement of healthy food products and wealth and insurance company scripted as health is wealth.
An advertisement of fast food and travel and hotel industry scripted as being joyful and relaxing yourself.
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I won’t comment on the value of these products and how they promote their products, but it’s not difficult to see what people really need are love, health, joy, support and accompany.
Products that are not necessities seem important and beneficial to us when they are linked to these needs.
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Thank you for proving this for me, clever people.
I am going to take steps towards what I truly desire, bypassing these products.

อันนี้ไม่ใช่เกมถูก แต่เป็นโฆษณา AIS ผู้ให้บริการด้านเครือข่ายมือถือคุณภาพ ที่กำลังเดินหน้าสนับสนุนและยกระดับวงการ eSports อย่างต่อเนื่อง ได้จับมือกับทางกรรมการบริหารกีฬามหาวิทยาลัยแห่งประเทศไทย (กกมท.), สถาบันเทคโนโลยีพระจอมเกล้าเจ้าคุณทหารลาดกระบัง (สจล.) และ ไทยซัมซุง อิเลคโทรนิคส์ ในการจัดโครงการ AIS 5G eSport U-LEAGUE 2020 การแข่งกีฬา eSports ชิงเงินรางวัลรวมกว่า 1 ล้านบาท พร้อมเปิดรับสมัครนักศึกษาทุกมหาวิทยาลัยเพื่อเข้ามาร่วมแข่งขันแล้ว
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โดยแบ่งเป็นการแข่งขันดังนี้
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การแข่ง ROV (Arena of Valor) เงินรางวัลรวม 650,000 บาท สามารถสมัครได้ที่นี่ - https://aisesportsplatform.ais.co.th/tournament/detail/78
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และการแข่งขัน Minecraft ชิงเงินรางวัลรวม 175,000 บาท สามารถสมัครได้ที่นี่ - https://aisesportsplatform.ais.co.th/tournament/detail/80
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โดยจะเปิดรับสมัครตั้งแต่วันนี้ ไปจนถึง 31 ต.ค.
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📅 เปิดรับสมัคร : 8-31 ตุลาคม 2563
🎮 จับสายการแข่งขัน : 6 พฤศจิกายน 2563
🟥 เข้าสู่สนามรบ : 7-20 พฤศจิกายน 2563
🏆 รอบการแข่งขัน OFFLINE : 23-24 พฤศจิกายน 2563
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💚 Discord สำหรับการแข่งขัน : https://bit.ly/3jn0opi
*** ผู้เข้าแข่งขันจำเป็นต้องเข้าร่วมทุกคนนะครับ **
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ติดต่อสอบถามข้อมูลเพิ่มเติม www.facebook.com/AISeSports
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รายละเอียดเพิ่มเติม https://www.ais.co.th/zeed/#eSports_U-League_2020
This is not a cheap game, but an AIS advertisement, a quality mobile network provider who is moving forward, supporting and upgrading the eSports industry. Continuous handshake with the judges of the University of Thailand. ), Institute of Technology, King Mongkut, Latkrabang Soldier (Sole. ) and Thai Samsung Electronics in AIS 5 G eSport U-LEAGUE 2020 sporting eSports win a prize of over 1 million baht with admission for all universities. To enter the competition.
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divided into the following contests.
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ROV (Arena of Valor) Total prize money of 650,000 Baht. Sign up here-https://aisesportsplatform.ais.co.th/tournament/detail/78
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And the Minecraft competition wins a total of 175,000 baht. Sign up here-https://aisesportsplatform.ais.co.th/tournament/detail/80
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Recruitment will be open from today until 31 T. ..
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📅 Recruitment: October 8-31, 2563
🎮 Catching the race line: 6 November 2563
🟥 Entry to battlefield: 7-20 November 2563
🏆 OFFLINE MATCH ROUND: 23-24 November 2563
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💚 Discord for the match: https://bit.ly/3jn0opi
*** All contestants need to attend. **
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Contact for more information www.facebook.com/AISeSports
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More details https://www.ais.co.th/zeed/#eSports_U-League_2020Translated

เงินมีก้อนเดียว แต่ถูกทุบให้กระจาย /โดย ลงทุนแมน
เมื่อวันก่อนได้คุยกับผู้บริหารของบริษัทใหญ่ที่เป็นเจ้าของช่องทีวีช่องหนึ่ง ทำให้คิดได้ว่า ตอนนี้ เม็ดเงินโฆษณา กำลังเปลี่ยนไปจากที่คนในวงการคุ้นเคยไป "แบบถาวร"

สำหรับเจ้าของช่องทีวี ที่นึกถึงอดีตอันหอมหวาน แล้วนั่งภาวนารอ สปอนเซอร์แย่งกันเข้ามาต่อคิวโฆษณาระหว่างละคร ระหว่างรายการข่าว แบบเมื่อ 10 ปีที่แล้ว คงจะเป็นสิ่งที่ไม่เกิดขึ้นแล้ว
...Continue ReadingThere is only one bar of money, but it is smashed to distribute / investman.
The other day, talking to the executives of big corporations who own a TV channel. Realize that advertising money is now changing from those in the industry. ′′ permanently ′′

For the owner of the TV channel who thinks of the sweet past and sits in prayer and waits for the sponsor to get in the queue for the commercials during the 10 years of the last news show, it's probably not happening.

Which means that there are ten other missionaries, it doesn't bring more people back to turn on the TV.

The last event that the most people turned on TV, The Mask Singer and Baptist Noodles 3-4 years ago.
No one would have ever thought that was the peak of the TV already.
And it reflects that BEC stock price fell from 20 baht to 4 baht and Workpoint fell from 100 baht to 10 baht now..

Why is the story happening?
Invest man will tell you about it.
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At the moment, update the situation in the video article form.
Including podcasts to listen on the go.
Try it out at Blockdit.com/download
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This story has many factors involved.
Both behaviors, people who are used to watching smartphones all the time.
The whole container is brought backwards. Let's see it by the need of less live watching.
Which all of this means our eyes are being taken by a smartphone from a TV screen.

In fact, a smartphone doesn't snatch from a TV. It snatches us from everything that is idle time or our free time in every moment.
We waiting for the elevator to pick up the mobile phone.
We wait for the electric car to pick up the mobile phone.
We are waiting for the red light to pick up the mobile phone.
And a lot of people think about it. It's a boyfriend's fight. Less than the previous boyfriend's appointment. Because now my boyfriend is late. We pick up the phone and watch it so that he can't be indifferent. When the other

Which too, TV is one idle time that the new generation thinks we can pick up the mobile phone instead.
So that makes some people say, ′′ Can't remember when was the last time the TV turned on?"

This story also resulted in many things like decorating condominium or house. Having TV in each room is very important.
But now becoming many people say that there is no need to spare a place for TV..

I have to admit that there are still a group of people who are familiar with turning on TV, most of them are 40 or older.
But if we think 40 or older people don't look at smartphone, we might have to rethink it.
Because smartphone is now accessible to all people of all ages.
Just this group of people are relieved of turning on TV while watching smartphone..

The next point that is the heart of the story is.
Advertisement money is only available and it flows to those who spend their time on it.
And of course from the same. TV's the number one choice and the most budget.
Now it's gonna be an important transaction where TV won't get the most money anymore..
Where the money will spread. No need to tell. We can guess..

Apart from the less TV-giving advertising budget, TV advertising has changed.
We will start to see
Interviews on TV. There are no commercials during the program. But more products in Tie In on the list.
House invasion program, interviewed stars, no advertisement during the program, but suddenly Darra comes to introduce inactive looking products.

Why is it?
The first thing is now, even if people watch TV, but people don't tolerate advertising during advertisements. When they are in commercials, people will come to watch their own smartphone, plow, Facebook, Facebook, Line.
The next thing is TV shows these days will bring contents to look backwards. Advertising in the list will be more beneficial than advertising during the program. In reality, there are no live-watching people..

When things are like this, the result is coming out at the advertisement. No one comes to sponsor because people put money in once and they are afraid of it. No one cares to open it backwards.

So we can see ads in between, only TV ads. Follow this list. There are plenty of ads after cutting into the commercials that are sponsored.

The next interesting question is.
And who are the people who benefit from online channels?

If we think there will be a big one, like Channel 3, Channel 7, can control all online marketplace and as big as before, I have to say that it's probably a dream that is impossible.

Because the principle of online media is that anyone can produce contents at a much lower cost than before. This is based on the unique characteristics of the owner of the channel or page.

What will happen is Personalized or so that the audience will spread to the channel or page they like on the Fragmented Market without anyone controlling the market.
To compare, it's like a dental shop distributed to each community. Noted that it's up to a good dentist in the community. No one can be a major country.

And of course, investment in production, drama, giant game show, magnificent. It may be less and less.
Because today people making containers are focused on ′′ speed ′′ rather than ′′ quality
It's probably a disadvantage that we may not see the intended containers planned for years like the old days anymore.

What we might see next is Consolidate or a group of more big partnering channels or pages. They can sell more ads across each other and set higher advertising prices.
And maybe we'll probably see a consolidate company of a channel or an online page big enough to be listed on future stock market..

Now we are in a head-to-head.
Which even everyone in the industry doesn't know how it ends.
But now I have to admit it's not the same anymore.
Because one sum of money is smashed to spread already.

And the interesting thing is that while everyone in Thailand can make contents.
But the one who has benefited from everyone is a foreign platform that hardly pays taxes to Thailand..
╔═══════════╗
Blockdit is a platform of source of thinkers
At the moment, update the situation in the video article form.
Including podcasts to listen on the go.
Try it out at Blockdit.com/download
╚═══════════╝
Follow the investment man at
Website - longtunman.com
Blockdit-blockdit.com/longtunman
Facebook - Invest Man
Twitter - twitter.com/longtunman
Instagram-instagram.com/longtunman
YouTube - youtube.com/longtunmanTranslated

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Continuing the THU spirit times and we can announce a special collaboration between Level Up! and THU!

We are going live this thursday with a special (YESSS!) guest and you just have to be there because it's Craig Mullins himself! The awesome Andre Lourenço came up with the idea of joining forces and create a special session of Level Up! live from Troia!

Craig Mullins is a conceptual designer, illustrator, and matte painter with over 20 years of experience in movies, games and advertisement industry. He's known as a pioneer of digital painting and the man thanks to Photoshop was developed to create an art on the computer.

His amazing stuff can be found here:

http://www.goodbrush.com/


JOIN US!



What is it?

Level Up! is an idea of two Polish artists - Wojtek Fus and Darek Zabrocki, who want to teach people and learn from each other. Recently, Level Up has expanded its host team with the amazing Jonas De Ro! Join weekly, 2-hours long livestreams with critiques, overpaintings and Q&A’s with industry professionals.
It’s free and open for everybody!

What is it not?


Level Up! is not a self-promotion platform. Though we love all good art, this group is not the place to shop for likes and followers. If you are a professional and want to share your work, please ask for critiques, overpaints or feedback, or try to explain about your work in a way that teaches others. Start a dialogue so that everyone can benefit!

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Our user community is based right here in this Facebook group.
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If you want to submit art to get a critique/ask questions/get an overpaint - join our Facebook group and post your work there! Or just send us your artwork via email!

[email protected]

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