【#精選詞彙單元 Vocab 057】速食品牌搞創意
文章摘要:
Burger King’s new advertising campaign is a big, moldy burger. The mold on the burger says that the burger is 100% natural and that no artificial preservatives are added in any of its ingredients. Following through on the no artificial preservatives campaign, Burger King plans to roll out its no-artificial coloring and flavors in its sandwiches, desserts, and sides.
On the competitor’s side, Mcdonalds is rolling out new merchandise that will reinforce the brand. New food scented candles are rolled out as fan club merchandises. The candles come with scents including, 100% fresh beef, ketchup, onions, cheese, pickles, and bread. The whole goal is to appeal to the Instagram generation that will display their fandom for Mcdonalds and ultimately become its brand ambassadors online.
原討論文章: https://www.15mins.today/blog/ep-813-about-fast-foods-burger-king-breaks-the
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