[策略]
Amazon以前是有類似Shopify所販售的服務的, 不過後來沒有了(也不知道為什麼後來不做了).
之前其實我在想Amazon會不會買下Shopify. 這篇文章提到, Walmart如果買下Shopify, 或許也是個提升競爭力的方法.
E-commerce intelligence firm Marketplace Pulse estimates Amazon’s gross merchandise volume, or GMV, for 2018 at $280 billion, set to triple over a five-year period, concluding that the marketplace contribution to Amazon’s GMV would surpass 70 percent by 2023.
Combined with Prime and FBA, this high-level picture sounds like Amazon can afford to not worry about its marketplace. But an uneasy trend seems to simmer within its 5 million cohort. Looking at Feedvisor’s survey of Amazon marketplace merchants from 2017 and 2018 and some interesting trends surface.
Marketplace merchants are looking to keep their advertising costs low and are worried about rising fees on the Seattle-based company’s e-commerce platform. They’re also concerned about competition coming from Amazon as it continues to launch its own brands. Indeed, 60 percent of merchants told Feedvisor in 2017 that they planned to diversify to other channels. Walmart emerged as the most preferred channel, followed very closely by Shopify and eBay.
