COMPUTEX invited marketing partners last week to provide tips and guide the virtual exhibitors standing out in the digital world. Here's a recap from 電商人妻 , we hope you enjoy reading it as much as we do.
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✦ Media Marketing Trends for Online Trade Shows
👉All speakers (me included) stressed on the exhibition aim. Clearly defined goals are necessary to draft and implement a marketing strategy attuned to your needs. TechOrange 科技報橘
👉Most tech companies send drafted press articles to media before the show but not all of these are published. Companies should thus take note of the article length, attempt to link content to current tech trends, and so forth. Referencing recently released articles from peers or similar shows can also help with manuscript writing.
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✦ Enhance Precision Marketing and Customer Interaction
👉COMPUTEX has teamed up with Appier this year to leverage its predictive AI capabilities to empower data-driven decision making i.e. using data analysis to find the most effective marketing solution, pushing information in a more targeted manner. Appier
👉Appier is able to collect countless data (including user info and on-site behavior as well as interests) and integrate these into the user profile for analysis to provide hyper-personalized recommendations through diverse channels like app and website.
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✦ Online Video Marketing Tips
👉COMPUTEX collaborated with Whitelight Motion for its visual content this year; Founder and Animation Director Rex Hon came to share how to create brand influence from new angles through visual content. 白輻射影像 Whitelight Motion
👉Brand positioning is a common marketing strategy that lies in creating and building influence in order to own a space within an industry.
COMPUTEX is Everywhere – the concept for the trade show this year permeates through the entire creative process. The final product allows for technology to be felt rather than deliberately stating its presence given its image is already rooted in the heart of the audience.
👉Brands connect with audiences through a brand story and content. #COMPUTEXVirtual has been positioned this year as a life experience platform with the brand video used to convey the image of technology being intertwined with our daily lives.
👉“Some feel the rain, others just get wet” – I am quite fond of this phrase that Rex shared. The feelings evoked are more important than the product facts; this is the core belief behind visual content marketing.
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✦ B2B Social Media Marketing
👉Though many firms have created social media accounts, few are the ones who actively post content. Social media platforms differ so firms should choose the ones that are aligned to their needs e.g. YouTube is the only platform that reaches audience of all ages.
👉Keep a multi-channel marketing mindset when publishing similar topics or content and tailor these to the audience in each platform. Think of it as a one-stop marketing plan that splits the single content into a multi-platform publishing model.
👉What is the most important aspect of B2B marketing? We must return to the needs of the end user when thinking about the need of our corporate customers.
👉B2B marketing is an area that I have been working on myself so I appreciate the opportunity to learn and connect with experts in this field. This #COMPUTEXTalk was immensely rewarding.
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Get ready for an engaging conversation online beyond the distance.
‼Visitor Registration‼
https://virtual.computextaipei.com.tw/
同時也有2部Youtube影片,追蹤數超過36的網紅Shahrin Hashim,也在其Youtube影片中提到,In this online class, we will talk about the consumer decision making process. It is important to know these processes so marketers will able to strat...
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effective decision-making 在 駐英台-景觀筆記 Facebook 的最佳貼文
🔎第二階段: 怎麼找公司
🔺part 1: 了解自己的專業能力及清楚自己的定位
找公司容易,但怎麼找到一家適合自己的公司,或是能發揮自己所長的公司才是真正所需要探討的。每間公司都有各自的公司文化及專業範圍,很多人在工作一段時間後,總會怨懟公司待遇低、案子不有趣、公司環境差等基本外在因素,然而這些抱怨早在選公司/找公司時,就決定了這個可能性的心理壓力。唯有清楚了解自己的長處、未來想要怎樣的環境,才能讓自己處在相對舒適的空間。
1⃣ 找一個喜歡的城市/鄉村學習跟生活。
記得我找公司時,鍵入的搜尋關鍵字是: 景觀設計公司 + 地區。在這前一篇的搜尋是:英國 特色城市。 找公司,除了看公司性質,我也會看環境,在面試的時候順便感受公司所在的城市。 現在想起這樣的設定真的非常正確,因為我享受且滿足現在的生活。環境造人,工作環境佔據 了我一天1/3的時間,坐在望出去遼闊景觀的窗戶旁,總比處在冰冷水泥塊中,自在很多。
2⃣ 坦白的面對自己的能力範圍,放大自己的長處。
很多人說: 找公司、投工作,就海投! 到處散播一樣的作品集及一模一樣的信件內容,100家,總會有10家⋯⋯對,也不對。了解自己的專業能力及清楚自己的定位,才是說服公司錄取你的關鍵。幾個朋友在反省找工作的經驗,最終去的那間公司,總會最快回覆你前來面試,最短的時間內決定是否錄取,因為你的知識範圍最符合公司需求,而不單只是可以畫出漂亮的圖,容易被取代的 / 技術上的能力。景觀的專業範圍很大,如果知道自己未來的發展希望往水資源管理的方向,那海投公司的範圍就會縮小剩20家,自己的勝率也更大,奮戰時間也會縮短。相對的,在未來職涯,唯獨能發揮自己所長,才能帶來成就感。
知己知彼的策略,了解自己的專業能力及清楚自己的定位,不單縮短找工作的時間,甚至減少 未來所會面臨的工作壓力。
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🔎Stage 2: Finding a company to apply
🔺Part 1 - Understanding your niche and abilities
Finding a company is easy, but finding one which suits you, where you can play to your strengths is challenging. Office culture, design ethos, scope of works, business management and employee growth plans are one of the many factors that you should consider. It is often the case that individuals will start criticizing the company’s employee treatment, pay check, lack of interesting projects, poor office environment after working for a period of time. However, these “complaints” could have been avoided if a company which best fitted to your expectations and interest was chosen instead.
Hence, understand what you want, be clear of your strengths and abilities, both your short and long term career goals and what kind of environment you would thrive in. This would be the best approach to find a job which can offer you a fun and comfortable working environment where you can grow too.
1⃣ Choosing a city/ town which you like to live and work in.
Each city has its own unique culture and appeal, with infinite options and endless
considerations, narrowing down your choice can be a nightmare.
Recalling back to the time when I was looking for a job, typing in these keywords into the search bar: “landscape design firms + region” and “UK cities” kick-started my journey of working abroad.
Other than understanding the nature of the company, I also considered aspects such as the physical environment – the city where the company was located, population density, transportation and weather. When travelling down for an interview, experiencing the city’s character, culture and vibe in person also helped expedite the decision making process.
This guiding process allowed me to quickly settle in, enjoy and be satisfied with my current lifestyle and working arrangements.
The environment makes us who we are, with 1/3 of your time being occupied with work, it is really important to have a comfortable working environment – For me, sitting by the window, looking out towards the vast green landscape would definitely be much better than sitting within the compounds of a concrete working cubicle.
2⃣ Be honest about your capabilities, Magnify your strengths.
Most fresh graduates would often use the same portfolio and CV content to mass apply to companies, hoping to land a job in one of their several attempts. However, this one size fit all approach to seek employment might not be the best and most effective.
Finding your niche will help you stand out from the rest of the crowd. That being said, understanding your professional ability and what you can contribute to the company is key to persuade the company to employ you. A few of my peers shared their experience for getting employed – An interested company would normally respond and arrange for an interview at the soonest. Their hiring decision made within a short time frame because they believe that your thinking, knowledge, expertise and skills best meets the needs of the company and are not easily replaceable by technology means.
The scope of works for the landscape profession is very large. It would definitely help reduce the amount of time and companies you need to filter through, increase your chances of getting employed if you can be certain of a career path you wish to dive further into. For example, water resource management, wildlife consultancy, landscape journalism, construction etc. In view of future career prospects, only by playing to your strength, can you find a sense of achievement.
The strategy of knowing yourself and your market, understanding your abilities and niche not only shortens the time spent to find a job, but also reduces the work pressure you will face in the future.
effective decision-making 在 EZ Talk Facebook 的最讚貼文
#EZTalk #一分鐘職場單字
扁平化組織指在基層人員和決策層之間,盡量精簡中間管理(middle management)階層的組織形式,常用於小型公司。這類組織讓基層員工能參與更多決策(decision making)過程,使企業更有效率。
與 flat organization 相對的是 hierarchical organization 層級式組織。hierarchical 是「等級制的」。hierarchical organization 為較傳統的組織形態,員工處於不同等級中,由上級指導下屬,資訊則集中在公司高層。
【 ✍相關單字】
1. startup (n.):新創公司
2. executive (n.):決策者,主管階層
【 ✍更多例句】Communication is often faster and more effective in a flat organization. 在扁平化組織中,溝通通常會更迅速而有效率。
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👉 想加強英語實力,請看:http://bit.ly/EZTalk
【一分鐘職場單字】每週二上線,充實商務英語力與多益字彙力!
effective decision-making 在 Shahrin Hashim Youtube 的最佳貼文
In this online class, we will talk about the consumer decision making process. It is important to know these processes so marketers will able to strategise on effective product strategy and ads for each stages of the process.
effective decision-making 在 Smart Travel Youtube 的最佳貼文
#日本松本清 #歯槽膿漏 #日本2019海關 #日本化妝品2019 #日本第二類醫藥品 #日本綜合感冒藥 #日本EVEA止痛藥 #日本第三類藥品 #小林製藥日本 #Matsumotokiyoshi #大島椿髮油
Hello大家, 今日要為大家介紹日本松本清5項暢銷產品
在松本清未嚟香港之前, 大家可以先睹為快
了解一下他們的產品種類、特質和價錢等等資訊
好讓大家去購物之前, 有更精明的購物選擇, are you ready
第一必買, 大島椿髮油, 歷史悠久, 1927年成立至今
簡直是日本家傳戶曉, 市面上好多護髮產品聲稱自己有山茶花萃取物
但並非100%, 而這隻大島椿是標榜用咗100%山茶花萃取物製作
真材實料, 護髮精華油, 可以每日使用
短髮只係用一滴就夠啦, 洗完頭,
抹乾頭髮, 再涂上大島椿,用手指以梳頭手勢在頭上按摩就可以
趁你未變地中海之前, 多點按摩頭皮, 後生仔不要整天揼邪骨
一滴精十滴血, 帶五姑娘放返在頭上吧,
我說是上面的頭, 不是下面的頭
第二必買, 獅王歐希帝去頭皮、止痕,去油膩洗頭水
男女合用, 連續三年喺日本權威裝藥機構cosme得獎
合有Octopirox成分, 有效改善頭皮及頭痕問題
Octopirox是一種抗頭皮劑, 大家下次去買護髮產品
可以留意產品是否有這個term, 可以豐富自己的購物資訊
我每天都在吸收新的知識, 從而令到自己的生活更加effective and efficient
第三必買, 碳酸鈣溫泉藥用入浴劑, 針對手腳冰冷腰腿痛人士適用, 一盒有六片
促進血液循環, 舒緩腰腿痛、肌肉痛、解決體寒問題
橙色橙味, 粉紅色花果香味, 綠色森林味
旅行時, 一日最少行七個小時, 通常我會用迪露省乾淨浴缸在浸20分鐘
因人而異, 合埋雙眼, 深呼吸, 聽聽音樂, 很禪哦
彷如騰雲駕霧, 試想自己中了六合彩三千幾萬錢如何使用
想想可能有一日會成真, 想起也很爽啊
第四必買, 獅王dental health放口臭, 軟毛牙刷
超軟高密度三列刷毛, 兩側45度夾角設計
更容易清除口腔異物, 按摩牙齦
刷頭夠細, 能夠跟以清除口腔死角
牙醫建議牙刷應該每三個月換一次, 買支返去試試吧
同你honey打車輪, 看看對方會否贊你口腔比以前更加清新乾淨
第五必買, 迷你兵團的電子驅蚊器
只要入一粒電池, 如果每日開8小時, 就可以用中180日
外表可愛, 除了基本功能可以驅蚊蟲, 還可以有高效能驅蚊成分
360度氣流, 廣闊驅蚊面積, 低刺激冇臭味
絕對可以放心使用, 由購物的習慣
培養自己有更好的decision making
如果有不足的地方, 希望大家可以留言給我指點一下
下一條影片, 大家喜歡我講日本妝藥抑或日本超市食品介紹呢
留言給我吧, 記得幫我分享訂閱和like, 按通知制
下次再傾過啦拜拜
請用片右下角調4K睇片。
Hello everyone. I am introducing 5 best buy items from Matsumotokiyoshi in Japan today. U can know better of their products before they arrive into HK . Let's learn about their product categories, specifications and prices, etc. So that u can shop smart for a better decision.
みなさん、こんにちは。 本日、松本清義のベストバイ商品を5つご紹介します。 Uは、香港に到着する前に、製品についてよりよく知ることができます。 製品カテゴリ、仕様、価格などについて学びましょう。そうすれば、より良い判断のために賢く買い物をすることができます。