【セルビア料理のご用意に関して重要なお知らせ】
カクテルバー・ネマニャはその名の通りバーとしてオープンしました。バーというのは飲食店の中では特殊な世界で、更にネマニャはその中でも少し異質な存在だと思います。ご常連様のお会計は数杯召し上がっていただき軽く1万円を超えることも多いです。通常の飲食店のお会計でこの価格は驚かれるでしょう。
その価格を「こんなに凄いのを飲めてこの会計だなんて良心的ですね!」と言われる事がありがたい事に多いです。そう仰っていただけるお酒の仕入れを心がけています
そうしたお客様方に支えられて、細々と6年営業してきました。
お食事もあくまでも来てくださっているお客様へのサービスの一環で始めました。セルビア料理も然りです。セルビアへの想いは別にして、「セルビア料理【を】食べる事ができるバー」ではなく、あくまでも「セルビア料理【も】食べる事が出来るバー」なのです。
それ故にネマニャでは積極的にセルビア料理を押し出して集客しようとは少しも思っていません。お客様のリクエストや気まぐれで作った時にFBに載せる程度です。HPにもセルビア料理は4名様以上で要予約と記載しています。
ところが困った事にいつしか「ネマニャはセルビア料理の店」と宣伝されたり拡散されています。お気持ちはありがたいのですが、間違えた情報を拡散されるのは正直困りますし迷惑です。
予約無しで訪れた方々に、セルビア料理の用意が無いとがっかりされたり、怒られたり、「紹介されたから来たのに!」と逆ギレされます。投稿サイトに「折角行ったのに!」とマイナスな事を書かれたりします。
どうしても食べたいと仰るお客様を断りきれず、1〜2名様用に特別にお作りする事もありますが、お料理だけ食べて何も飲まず帰られたこともあります。
先日も同じ事が起きました。「先に食事をして後からドリンクを飲みます。」と言われましたが、結果何も飲まずお食事だけされ帰られました。
ネマニャのセルビア料理=セルビアの価格と同じ、とお考えになる方も多いです。セルビアに行かれた事がある方はわかると思いますが、例えば魚のスープ。大きなボールで飲んでも現地では300円くらいでしょう。これを日本で作るために必要な野菜、魚、スパイスなど原価で500円以上はかかります。それを600円で販売しているので人件費や光熱費を考えると下手したらマイナスです。
でもそれをセルビアに行かれた日本人の方々には「現地ではこんなに高くないのに!」と怒られます。
平均月収が4万円というセルビアの方々からするとネマニャのお会計は破格の値段でしょう。
わざわざセルビアから訪ねてきてくださった方々に申し訳ないと思い、セルビアからのゲストのお会計は毎回半額以下にしていました。これが間違えていたと思います。
その価格で紹介を受けたと思われるお客様に通常のお会計を出すと「高い!こんなの聞いていない!」と怒られます。
更にチャージについても怒られます。
セルビア料理をご希望の方には毎回「当店はバーですので席料が500円かかります。最低でもドリンク一杯は飲んでください。」と毎回ご説明をしておりますが、「おたくセルビア料理の店なんでしょ?席料なんてそんなの聞いていない!」と怒られます。
こうした事が多々あり、私も店主も疲れてきました。
特にバーテンダー歴が30年近く、カクテルには並々ならぬ情熱と愛情を持っている店主からすると「飲み物なんていらないんだけど。一杯飲まなきゃいけないの?じゃあビールでいいや!」なんて言葉を聞くと、心底辛いのだと思います。
私もセルビア料理さえ作らなければこんな事にならないのかと、店主に申し訳ない思いで一杯になります。
夫婦二人の店で他にスタッフはおりません。仕入れ、仕込み等すべて自分達で行います。店の運営に加えてノンアルコールジンの製造販売、フェルディナンズのブランドアンバサダーとありがたい事に忙しくしております。
それ故にお客様のご要望すべてにお応えする事は、申し訳ないのですが時間的にも物理的にも不可能です。
そこでお願いです。
もしこの文章を読んでカクテルバー・ネマニャへの認識を間違えていた!と思った方は、次からセルビア料理を食べたいという方にご紹介いただく際は必ず以下をご留意くださいませ。
★セルビア料理のご予約は基本的にはコース仕立てで4名様以上で承っています。
★セルビア料理がアラカルトとしてメニューに気まぐれで登場する事もありますが、毎日必ずご用意がある訳ではありません。
★チャージ(席料)がお一人様500円かかります。またお一人様あたりワンドリンクは必ずご注文いただいております。
お酒が飲めない方はノンアルコールカクテルもございます。
お食事だけのご利用はお断りしています。
★お店の性質上、基本的に未成年者の入店はできません。
未成年の方のご来店は事前に必ずお問い合わせください。
そしてネマニャのお会計の一例も載せておきます。
ご紹介いただく際はこちらをご参考いただければ幸いです。
【想定ケース】
一人で行った日にたまたまセルビア料理がメニューにあったので食べた。お店の一番人気のカクテルと、珍しいミクロジー・カクテルを頼んで飲んだ。日本に入荷のない限定ウイスキーも飲んだ。
チャージ(席料)500円
プニェネ・パプリケ(パプリカの肉詰め)1200円
リブリャ・チョルバ(魚のスープ)600円
ジントニッキー・メルセデス(カクテル)1400円
ディアブロ・ミンツ・ブック(カクテル)2400円
アラリク(ドイツウイスキー)3800円
合計9900円
本来ならばこのような事を申し上げるのは非常に心苦しいのですが、現状が全く改善できない為苦渋の決断の上、この場を借りてお願いさせていただきます。
長文になってしまい大変申し訳ございません。
どうぞよろしくお願い致します。
[important announcement about the preparation of Serbian cuisine]
Cocktail Bar Nemanja opened as a bar in its name. A bar is a special world in the restaurant, and I think Nemanja is a bit different in the middle of the day. There are a lot of regular accounts for a few cups, and it is often over 1 Yen. This price will be amazed at regular restaurants.
It's a lot of blessing to be told that the price " drink this amazing is conscience!" I'm trying to get a drink that I can say so
I've been open for a little bit of 6 years since I've been supported by these customers.
We started with part of our service to our customers who are also coming. Serbian food is also true. Apart from the thoughts of Serbia, it is not " a bar that can eat " Serbian food, but it is only " a bar that can eat " Serbian food "
So I don't think I'm going to push and attract serbian food positively in Nemanja. It's about putting it on fb when you make it with a customer's request or a whim. We also have more than 4 Serbian cuisine on our HP.
But in trouble, "Nemanja is a serbian restaurant" advertised and spread. I'm very grateful for your feelings, but I'm honestly in trouble to spread the wrong information. It's annoying.
For those who visited without a reservation, there was no serbian food prepared, and it was offended," it was introduced, so I was able to do it!" I've been to the post site, and I'm going to write a negative thing.
I can't refuse a customer who wants to eat it, and I can make it special for 1 TO 2 people, but I've been able to eat only food, and I've been able to drink nothing.
The same thing happened the other day." I was told that I was going to eat a drink later, and I'm going to drink a drink later." but I didn't drink anything, and I was able to go back to eat.
It's a lot of people who think about Nemanja's Serbian cuisine = the same as the price of Serbia. I think it's possible to have been to Serbia, but for example, fish soup. It's about 300 yen on the ground, even if you drink with a big ball. It takes more than 500 yen for the cost of vegetables, fish, spices, and more to make this in Japan. I'm selling it for 600 yen, so if you're bad at thinking about labor expenses and utility expenses, it's minus.
But to the Japanese people who went to Serbia, they are offended by " it's not this expensive on the ground!"
Nemanja's accounting is an exceptional price, from Serbian people who are 4 Yen per average income.
I'm sorry for all the people who came to visit me from Serbia, and my guest accounting from Serbia was under half price every time. I think this was a mistake.
Normal Accounting for customers who think they were introduced at the price " expensive! I haven't heard this!" I'm pissed off.
Even more charge will be pissed off.
For those who want serbian food, " our shop is a bar, so it takes 500 yen. Please drink a drink at least." I explain it every time, but," it's a serbian restaurant, isn't it? I'm pissed off that I haven't heard anything like that!"
There are many things like this, and I am also tired of the shopkeeper.
In particular, the bartender history has been around 30 years, and the cocktails have no extraordinary passion and affection. " I don't need a drink. Need to drink a cup? Well, beer is good!" what a word I think it's really painful.
I'm sorry for the shopkeeper, if I don't even make serbian food, I won't be able to do this.
There are no other staff in the two couple stores. We will do all of our purchase, preparation, etc. In addition to the operation of the store, we are busy with the brand ambassador of Ferdinand, the manufacture of non-alcoholic gin, and the brand ambassador of Ferdinand.
Therefore, I am sorry to respond to all the customer's needs, but it is also impossible to be physically or physically.
I beg you there.
If I read this sentence I was wrong with the recognition of cocktail bar Nemanja! If you think you want to eat serbian food from the next one, please be sure to take note of the following.
★ Reservations for Serbian cuisine are basically available in a course tailored over 4 people.
★ Serbian cuisine is a la carte, and it is also possible to appear on the menu, but every day is not prepared.
★ charge (what) takes 500 yen per person. We are always ordering one drink per person.
If you can't drink alcohol, we also have non-alcoholic cocktails.
I don't want to use the food only.
★ on the nature of the shop, we can't basically enter the minors.
Please be sure to contact us in advance for minors.
And I will also post an example of Nemanja's accounting.
If you'd like to introduce it, please refer to this.
[expected case]
I just happened to eat serbian food on the menu on the day I went alone. I drank the most popular cocktail of the shop and asked for a rare micro cocktail. We also drank limited whiskey that has not arrived in Japan.
Charge (what) 500 yen
- Park (meat stuffed with paprika) 1200 yen
Ribs Julia (fish soup) 600 yen
Gimbal Mercedes (Cocktail) 1400 yen
Diablo Mintz Book (Cocktail) 2400 yen
Ala (German whiskey) 3800 yen
A total of 9900 yen
I'm very sorry to say something like this, but I'm going to borrow this place for a hard decision because the current situation can't improve at all.
I'm very sorry for the long time.
Thank you very much for your support.Translated
同時也有2部Youtube影片,追蹤數超過15萬的網紅pennyccw,也在其Youtube影片中提到,Tom Lemming remembers the first time he saw Allen Iverson play, back when Iverson was at Bethel High School in Hampton, Virginia. By that time, Iverso...
「extraordinary person in history」的推薦目錄:
- 關於extraordinary person in history 在 Cocktail Bar Nemanja Facebook 的精選貼文
- 關於extraordinary person in history 在 艾力克斯 Alex Facebook 的最佳貼文
- 關於extraordinary person in history 在 璽恩SiEn Vanessa Facebook 的最佳貼文
- 關於extraordinary person in history 在 pennyccw Youtube 的精選貼文
- 關於extraordinary person in history 在 CarDebuts Youtube 的最佳解答
extraordinary person in history 在 艾力克斯 Alex Facebook 的最佳貼文
非常謝謝Nakamoto Hayashi幫我翻譯. You are awesome!Thank you so much. 🙏🙏🙏👍🏻❤️
"昨天我差點錯過到位於中國青海的貢本噶丹賢巴林寺也名為塔爾寺。我原以為是工作行程的某一站卻綻放成一個愉快的驚喜。在我踏上過的旅途中我去過許多寺廟,大小教堂,聖殿,清真寺等,直到昨天我曾未到過如此規模及重要性的佛教寺廟。我不算是個很虔誠的人但我母親跟她的父母都是佛教徒 而當我知曉貢本噶丹賢巴林(塔爾寺)的重要性是僅次於拉薩後 即便是天氣熱跟大批的旅客人潮,我決定走一趟順道增加歷史知識。這一趟全程讓我目瞪口呆的並非完全是保存完好的古代精緻的建築,蠟燭照明的長廊或那些很美的宗教神器 而是當我走在那神聖之地讓我感到如癡如醉的神聖氛圍 因此這是一個非常棒的驚喜。我確實的能感受到離開人世很久的母親,公公和好婆。因為我知道他們都團聚在一個沒有痛苦沒有邪惡跟沒有黑暗的地方,這是一種言語無法形容的愛,溫暖,平靜及滿足感並加上我微笑的幸福。諷刺的是我感受到這些時是在一個好幾千瘋狂混亂旅客觀光寺廟的暖夏星期天。這讓包圍著我的清靜更加如此的奇幻因為我能不由自主的把所有外在都隔離陪我家人一起平靜的散步。在為先人點蠟燭拜拜跟母親述說我跟李詠嫻Jackie Lee一起經歷的大冒險還有描述她沒見過的兩位內孫Ryder和Makayla的成長的時候我感受到了很深層但簡單的喜悅。我差點就跳過去這寺廟之旅然而現在我很高興我決定走一趟不然我可能錯過了更多。昨天醒來的時候我完全沒想到這會變成如此的不可思議。"
Yesterday I almost passed up the opportunity to visit the Kumbum monastery, also called the Ta'er Temple in Qinghai, China. What I originally had thought to just be another stop on my work itinerary blossomed into a pleasant surprise. Throughout my travels, I have visited numerous temples, shrines, churches, cathedrals, mosques, and chapels, but until yesterday, I had never been to a Buddhist monastery of this size, magnitude, and importance. I am not a deeply religious person in any sense but my mom and her parents were Buddhist so when I read Kumbum was second to only Lhasa in importance I decided to stop and learn some history despite the heat and mass amounts of tourists. So it was a splendid surprise that I was in awe my entire visit, not so much with the ancient preserved buildings, ornate temples, candlelit halls, and beautiful religious artifacts but rather with the spiritual ambience that enthralled me as I walked the sacred grounds. I could literally feel the presence of my mother and grandparents who have long passed. It is an indescribable feeling of love, warmth, peace, and contentment coupled with my smiling happiness because I know that they are together and in a better place free of pain, evil, and darkness. The irony is I felt all of this among the chaotic madness of thousands of tourists whom had descended on the monastery on a warm summer Sunday. This made the serenity that encapsulated me all the more surreal as I was able to involuntarily block out my surroundings and walk with my family in blissful peace. I felt a deep yet simple joy as I lit candles and prayed to generations past, telling my mother about my great adventures with 李詠嫻 Jackie Lee and describing the fascinating growth of her two wonderful grandchildren, Ryder and Makayla whom she never met. I was so close to bypassing the monastery but now I'm so glad I decided to go, I would've missed out on so much. Waking up yesterday, I never thought it would turn out so extraordinary. 🙏😇🕯❤️
I love you 媽媽,公公,好婆。
extraordinary person in history 在 璽恩SiEn Vanessa Facebook 的最佳貼文
Rainbow choir unites Korea’s
With an international 129-person choir the Rainbow Music Tour has experienced that indeed nothing is impossible. The very first group of this size to ever visit the Democratic People’s Republic of Korea (DPRK) crossed the uncrossable Demilitarized Zone between North and South Korea with a popular Korean folklore song about a lovers’ reunion.
This 2015 Rainbow Music Tour to the DPRK from September 14th-21st was an extraordinary success. In an unprecedented event, the choir from 17 nations – 64 Dutch nationals and 65 internationals including USA citizens – travelled for eight days to various parts of the DPRK. This historic trip was the first of its kind.
We, the Rainbow Team leadership, share a passionate desire to engage with the world around us, and build bridges between nations. For many years it has been our dream to connect with the DPRK, whose isolation from the world community is unsurpassed.
In 2012 this dream became true when a small Rainbow delegation travelled to the DPRK. This life-changing trip opened our eyes in many ways. We saw first-hand the treasures of this seemingly forgotten land, and we quickly recognised our many misconceptions about the DPRK. Because of its disconnect with the rest of the world, we expected to be met with disdain and bitterness but instead we were welcomed with open arms. We could see that the spirit of the people of the DPRK is strong and resilient, and we realised that there is a greater story to be told than mainstream public opinion. Our hearts were moved forever for this nation and her people.
So, from this 2012 visit, we have been yearning to bring a large group of people from many nations to the DPRK to see and experience its splendour, substantially connect with its people and share with the whole wide world the untold stories of this beautiful nation. This is how the Rainbow Music Tour was conceived.
Hope
The name Rainbow carries deep significance: it is a promise of hope. All rainbow stripes reflect their own specific lights in different shades, and yet together they join into one unified, beautiful arc in the sky. As such the rainbow represents also love, friendship, redemption, and unity.
With Rainbow Music Tours we want to promote these same values. Through the universal language of music, we aim to connect people across cultures. Moreover, our rainbow logo highlights a dove, the symbol of peace. We believe that as we come together in peace, honouring our differences and valuing everyone, that nothing is impossible!
On this most recent trip in September 2015 our team of singers from around the world experienced the amazing country of DPRK and its people. The following are just a few highlights from our unforgettable week.
Connections
Building relationships with the beautiful people of this nation was one of the most important aspects of our journey in the DPRK. Our friendly and knowledgeable guides presented us with a wealth of information and insight into the daily lives of the people of this great nation. As we shared moments of life with our new Korean friends, our hearts were connected in ways that we will carry with us for the rest of our lives.
Not only did we visit the magnificent capital Pyongyang with its spectacular architecture and impressive monuments, we also experienced the provincial flavour of the city of Kaesong and the beautiful port city of Wonsan. In an event that touched all of us all deeply, we were invited to sing Amazing Grace at the highest point of Mount Taehwa, at the DPRK's newest and premier ski resort Masikryong.
Additionally, we were privileged to attend on Sunday a local church gathering where the choral music was angelic and the service profound.
Our hosts had every detail of this tour perfectly arranged. The accommodations were of the highest quality, and every meal took us on a delicious food journey. However, as we have experienced these amazing sights and sounds, the awareness that the Korean peninsula is a divided country is never far from our thoughts.
Demilitarized zone
Scars of war have been keeping many thousands of families separated without any contact or interaction for almost seven decades. Escorted by military staff, we had the honour to visit the Demilitarized Zone (DMZ) that splits the peninsula into North and South Korea.
As we stood on a veranda, overlooking the divide that no person can cross, we sang this Korean folk tune Arirang, loved on both parts of the DMZ. The sound of hundred and twenty nine voices from seventeen nations united in this song crossed the uncrossable divide. A hush of hope fell upon us, as we stood together believing for a reunified Korea. The weight of the moment enveloped us, and there was silence. The only remaining sound was the wind rustling through the rainbow-colored flags that we had raised as a sign of hope and respect. It was a profound moment in time. Tears stained our eyes, and we left that spot forever changed. Nothing is impossible!
Rainbow Forest
As western visitors invited into this country, we had to come to terms with the role of many of our nations in shaping the history of the DPRK. Millions of innocent people in this nation suffer, as sanctions imposed by the West affect their everyday lives in unimaginable ways. One such effect is an on-going fuel shortage throughout the nation. This leaves many people freezing during the harsh months of winter.
In order to survive, many people began to cut down trees to burn the wood for heat. Due to this the natural landscape in many places of the DPRK changed drastically. In fact, some areas are left completely without any trees.
So, as a goodwill gesture and a prophetic sign of greater things that we expect to come in the DPRK, we have committed ourselves to plant 3,000 trees in what will be known as the Rainbow Forest. This forest is a living, lasting representation of friendship, life and hope.
There are stories upon stories of what we didn't realize or understand about the DPRK, but now that we know, we are responsible. Our hope is that many more people from many more nations would come with us to personally experience the reality of life in the DPRK. As we connect, person to person, face to face, and heart to heart, we will continue to find that nothing is impossible!
For more information on future Rainbow Music Tours visit www.rainbowtravelcompany.com. For more information on how to sponsor a tree in the Rainbow Forest go to: www.rainbowforest-nk.com.
extraordinary person in history 在 pennyccw Youtube 的精選貼文
Tom Lemming remembers the first time he saw Allen Iverson play, back when Iverson was at Bethel High School in Hampton, Virginia. By that time, Iverson was a known quantity. Even in the talent-rich Tidewater region, in eastern Virginia, Iverson's star power stood out, and he was being discussed as a blue-chip recruit. Lemming got on a plane to see for himself.
"He had terrific reaction, instincts, loose hips, and a great vertical," Lemming told VICE Sports. "A lot of people bring it up and ask me how good he was. He was a great player. Not a good player, but a great football player."
In some alternate universe, Iverson might have become the same sort of path-breaking star in football that he ultimately would be in the NBA. The same live-wire athleticism and fearless ferocity that would make him a legend on the court—and, as of Friday's induction in Springfield, a member of the Basketball Hall of Fame—made him a force on the gridiron, too. Iverson fielded scholarship offers from major college football programs at the same time as he weighed basketball offers. The choice he made wound up changing basketball, but Lemming, a well-known national football recruiting analyst for the past 38 years, believes that Iverson could have made an impact if he'd stuck with the sport that was his first love. "He would've made the NFL," Lemming said. "Who knows, he could've been an NFL Hall of Famer."
The Showtime documentary Iverson features footage of Iverson playing football on the fields at Aberdeen elementary school in Hampton for coach Gary Moore, who served as a mentor for Iverson. Moore is now Iverson's personal manager.
"From day one, he actually wanted to jump right in and play," Moore said in the documentary. "He wanted to be my star player. That aggression and that enthusiasm is what I admired most about him. When I saw him dance and move, completely reverse his field all the way back around and not allow any of those kids to touch him, that's when I really said, 'Wow, this boy's something.'"
All the local high schools recruited Iverson. He ended up at Bethel in part because Dennis Kozlowski, the school's football coach and athletics director, had coached Iverson's aunt in high school track and field.
When Iverson was a five-foot-six, 145-pound eighth grader, hundreds of fans would come out to watch him play for Bethel's junior varsity team. The next year, he started at wide receiver and safety on the varsity. In his sophomore season, Kozlowski moved Iverson to quarterback but still played him on defense. As a defensive back, Iverson tied a Virginia record by intercepting five passes in one game and helped Bethel to an undefeated regular season before losing in the first round of the playoffs.
verson committed himself to sports. He played basketball most of the year and only played football from August through December, which didn't seem to hinder his development. As a junior, Iverson led Bethel to the 1992 Virginia state championship against E.C. Glass High School of Lynchburg, which had lost the title game the previous year. A few days before the championship, E.C. Glass coach Bo Henson drove the 200 miles from Lynchburg to Hampton to watch Bethel's semifinal game against Huguenot. Bethel got off to a slow start and trailed 16-0 in the fourth quarter.
"Somebody looked at me and said, 'Hey, don't count 'em out. Iverson's gonna bring 'em back,'" Henson said.
Iverson did just that. He threw a touchdown pass, successfully completed a pair of two-point conversions, and ran for two touchdowns, including a two-yard quarterback sneak in overtime to clinch the 22-16 victory. Before facing Bethel, Henson clipped out newspaper articles on Iverson and placed them on the desk of Tate Gallagher, a student in his history class and E.C. Glass's starting quarterback. Gallagher and others had never heard of Iverson.
"He was trying to warn me how good this person was," Gallagher said.
When Gallagher arrived at City Stadium in Richmond, he wondered what all the fuss was about. During warm-ups, he and his teammates looked over at Iverson getting ready for the game. They weren't too impressed. "We were like, 'Man, his legs look like noodles and his arms like noodles. We got this,'" Gallagher said.
That confidence didn't survive long past kickoff. In the first quarter, Iverson ran for a touchdown and returned a punt 60 yards for another. He later intercepted two passes on defense and threw for 201 yards in Bethel's 27-0 victory, the school's first state championship since 1976. "His speed was just extraordinary," Gallagher said. "He was so quick."
Iverson's heroics didn't surprise Henson, who coached E.C. Glass for 21 years. During that time, he faced future NFL quarterback Michael Vick and receiver Ronald Curry, who was the national high school player of the year as a quarterback in 1996. Neither of those guys compared with Iverson, he says.
extraordinary person in history 在 CarDebuts Youtube 的最佳解答
Munich. With the unveiling of the BMW Concept X7 iPerformance at the IAA Cars 2017 show in Frankfurt, the BMW Group is not only pulling back the covers on a new model concept for the luxury segment, it is also introducing a whole new take on luxury for the BMW brand. The Concept X7 iPerformance embodies this understanding of luxury in the form of a striking exterior composed of intently focused lines, and combines it with a generously-sized, six-person interior pared down to the essentials: elementary forms, high-class materials and a state-of-the-art infotainment system brimming with connectivity. The Concept’s iPerformance badge denotes the presence of groundbreaking BMW eDrive technology allied with a BMW TwinPower Turbo petrol engine to create an exceptionally efficient and dynamic plug-in hybrid powertrain that excels in all driving situations – including running with zero local emissions.
A taster of the production version.
This study car offers a look ahead to the future production model set to make its debut in 2018. The forthcoming BMW X7 forms part of the largest model offensive in the company’s history. As part of its NUMBER ONE - NEXT strategy, the BMW Group is seeking to substantially increase its sales and revenues in the luxury class. The BMW X7 has a key role to play here, as Ian Robertson, Member of the BMW AG Management Board responsible for Sales and Brand BMW explains: “Since BMW founded the Sports Activity Vehicle segment with the first X5 back in 1999, every subsequent X vehicle has broken new ground. The BMW X7 continues this tradition: the X family’s new top model extends BMW’s offering in the luxury class and redefines the concept of luxury for the BMW brand and beyond. It also embodies one of the most important elements of our corporate strategy NUMBER ONE - NEXT, to grow our presence in the luxury class. Furthermore, the BMW Concept X7 demonstrates it’s perfectly possible to combine a large sports activity vehicle with an electrified drivetrain.”
A case study in modernity, luxury and presence.
The status of the BMW Concept X7 iPerformance as a luxury-class BMW SAV is instantly apparent. The spectacular exterior, imposing dimensions and skilfully judged proportions endow it with an extraordinary sense of presence and an ultra-modern aesthetic fused with innate dynamism. “The Concept introduces the BMW Sports Activity Vehicle DNA into the luxury segment. The new BMW design language employs just a few, extremely precise lines and subtle surface-work to raise the bar in terms of presence and prestige,” explains Adrian van Hooydonk, Senior Vice President BMW Group Design. “The BMW Concept X7 iPerformance has a luxurious and sophisticated feel to it, thanks to its understated use of forms and incredibly precise details.”
The luxurious character of the BMW Concept X7 iPerformance is brought alive by its cabin, in particular. The vehicle’s sheer size forms the basis for an interior experience unmatched by any BMW past or present. As a result of the interplay between precise, pared-down forms and an open sense of space, the driver and passengers find themselves immersed in a very modern setting with an equally exclusive feel. The wealth of possibilities offered by personalised, digital connectivity allows the vehicle’s interior to be turned, as desired, into a personalised place of either retreat or productivity.