關於 famous us actresses ，我們在網路上蒐集到這些相關的討論、資訊與評價

In the series of portraits #DIORSTANDSWITHWOMEN, whether they are writers, actresses, dancers or scientists, unknown to the public or internationally famous, they have all accepted to reveal a slice of their lives, and to tell us about the events that formed and facetted them. Heads held high, they tell us about the key moment or moments that decided their destinies.
Shining examples in terms of what they bring to the world, these inspiring women have chosen to talk to us in order to pass on their experiences to other women.
With their drive to pass on knowledge, they all support alongside Charlize Theron the initiative Youth Leaders Scholarship, led by CTAOP, to support young South African students to become the leaders of tomorrow.
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กรณีศึกษา Casper ธุรกิจขายที่นอน ออนไลน์ /โดย ลงทุนแมน
“ไอเดียนี้แย่มาก ไม่มีใครซื้อที่นอนทางอินเทอร์เน็ตกันหรอก”
นี่คือคำพูดของกลุ่มนักลงทุน ที่ปฏิเสธให้เงินเจ้าของบริษัท Casper ไปเริ่มต้นธุรกิจขายที่นอนออนไลน์

ซึ่งอาจเพราะในอดีต คนยังคุ้นเคยกับการไปซื้อที่นอนตามหน้าร้านอยู่...
Continue ReadingCase study Casper. Online / Investing mattress business.
′′ This idea is terrible. No one will buy internet mattresses
This is the quote of a group of investors who refuse to get money for Casper company to start an online mattress business.

Maybe because in the past, people are still familiar with buying beds in front of the store.
But Casper finally can erase those beliefs
And make online mattresses widely popular

How do they use DISRUPT mattress market
Investing man will tell you about it.
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Casper is an online retail business from USA
Founded in 2014 or just 6 years ago

The main products that the company has chosen to sell are ′′ bed ′′
Because it's something to use regularly because humans sleep average of 6-8 hours a day.

However, Casper in the early stages couldn't convince investors to care about their business.

Y ' all don't believe consumers buy site mattresses that often.
Because it's quite expensive and the product has been used for years.

This industry is also a large market worth around 1,200,000 million baht.
With a lot of retail players competing fiercely

Making the owner of the company to pay personal money. Try to produce the product first. Until it's in debt of 3 million baht.

Casper's mattresses are designed with good quality materials like Memory Foam, which fits the user's body, so it reduces pressure and makes us sleep better.

The sale price is between 11,000 to 35,000 baht, which is not expensive like various retail stores.
Including the company is open to return within 100 days and warranty for 10 years.

When businesses look into form, there is a group of Venture Capital investors coming to support funding.
Make Casper finally able to launch the platform

Originally, they predicted the first year of income at around 60 million baht.
But the result appears that just the first 2 months, sales have gone through the target.

If you ask me why Casper mattresses are selling well.
The answer would be a marketing strategy that attracts consumers in this era.

Casper's most highlights. Apart from quality and price.
It's packing small boxed mattress products to be shipped to customers.

When the box is removed, put it on the base of the bed, the mattress will gradually blister up as if it lives.

This unique creates a trend of posting video clips, unpacking boxes and placing Casper mattresses on social media platforms.

Especially when famous people post like Kylie Jenner's case talking about their Instagram and YouTube casper mattresses generated over 870,000 likes.

Therefore, companies are primarily focused on advertising on social media
By hiring actresses and influencer to make casper product containers

Later, when the brand is famous, there are more interested in investing.
Target major retail malls, A-Grade Investment. Ashton Kutcher's fund.
Or entertainment industry people like Tobey Maguire, Leonardo DiCaprio, Adam Levine etc.

The company therefore puts future vision to step into a virtual Nike of sleep.
By expanding the business to other sleep related items such as pillow, bed sheet, lamp.

Also invested to build over 200 storefronts
And expanding services to foreign countries such as Canada, Germany, England.

Performance of Casper Sleep Inc. Continuing to grow
Year 2017 Income 7,900 million baht. Loss of 2,300 million baht.
Year 2018 Income 11,200 million baht. Loss of 2,900 million baht.
Year 2019 Income 13,800 million baht. Loss of 2,950 million baht.

Casper used to be evaluated by business value at 34,500 million baht. It is a starter cuddle Unicorn decoration.

And on February 2020, the company got the IPO listed into the New York Stock Exchange.
But the latest stock value has gone down to around 11,300 million baht.

This may be the result of Casper's losses and marketing advertisement costs quite high.

Assemble Casper's success, it has resulted in competitors selling online mattresses for less than 175 companies.
Including big ones like Walmart and Amazon

Online mattress selling has become a new trend in the market which makes the largest US mattress firm retailer named Mattress Firm who has been in business for 33 years. Sales of 107,000 million baht. Bankruptcy announced in 2018

This is an interesting case study

Although the product doesn't seem to fit online sales.

But did you know that when we walk in the mall to buy a mattress, we listen to the sales staff speak differently than we see online reviews. Trying with a real mattress may not affect the decision that we initially thought.

If you can make a point of selling by letting people review the products.
So that there is a trend. Let's talk about it widely.

Maybe we can sell the kind that people don't think they can sell like Casper's bed..
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References
-https://www.cnbc.com/2019/04/05/how-caspers-founders-built-a-billion-dollar-mattress-start-up.html
-https://en.wikipedia.org/wiki/Casper_Sleep
-https://casper.com/
-https://www.statista.com/chart/20729/revenue-and-net-loss-of-casper/
-https://www.cnbc.com/2019/08/18/there-are-now-175-online-mattress-companiesand-you-cant-tell-them-apart.html
-https://en.m.wikipedia.org/wiki/Mattress_FirmTranslated

2017年年底時，我做了一件蠻屌的事情。

身為廣告導演的我，雖然大學有演過戲劇，但演戲一直不是我的強項，但前陣子看到史上最美女導演，林亮君（Sonia），因為想要拍攝一支用來申請Chapman University的短片，在尋找演員幫忙，我覺得很有趣就報名了。因為報名的人蠻多的，所以一開始也不覺得會選到我，直到我收到通告單為止。

習慣提早到現場，工作人員只有導演與攝影兼燈光，覺得應該是一個輕鬆的拍攝，但隨著其他演員陸陸續續地抵達，每一位都是蠻有名氣以及演戲經驗豐富的人，我開始緊張了，深怕大家會覺得我是來鬧的。還好這次的主演王自強哥察覺到了大家的緊張，讓大家自我介紹彼此熟悉，並一直在現場緩和氣氛，讓大家都在舒服的氛圍中完成這次的拍攝。

我在影片中的戲份不多，但是在現場跟自強哥對戲的次數其實沒有第二，也有第三，虧我還選了一個台詞少的角色。 這次的拍攝，是一個很有趣的經驗，也認識了不少優秀的人。最後我覺得，以後我還是乖乖坐在大MO後面當導演就好。

我現在才發現這篇文章一直在我的草稿中沒有發，現在補發

=

I have done an awesome thing in the end of 2017.

As a commercial film director, even through I have done acting during my collage life; acting is never one of my fortes. A while ago, one of my director friends, Sonia, was seeking actors/actresses for her Chapman University application short film. I thought it was a interesting thing to do, so I signed up. I never thought that she would pick me for her short film until I received the call-sheet from her.

I arrived the shooting scene as early as possible like I used to. There were only 2 staffs, the director and the cinematographer/gaffer. I told myself that this should be a piece of cake. However, when other actors/actresses arrived, I realized that each one of them was much more famous and experience than me. I was getting nervous since I knew that I was not as good as other. Luckily, Chi-Chiang Wang, the actor who played the main character sensed the tension in the atmosphere and started to introduce himself, and asked us to do the same. After introducing ourselves, we all felt comfortable for the rest of the shooting.

I did not play a main role in the film. In fact, I actually picked one role with as less dialogue as it could be among others. Little did I know, this role had a lot of back and forth with the main character. I had a lot of fun for being an actor at my friend's short film and met many talented people and learned a lot from them.

Overall, I think I should just stay on my chair and only be a director instead of an actor.