#HOLA系列專欄
#10大職人疫情新生活
【第二章 鄭乃方】
甫獲得2021 iF DESIGN AWARD、德國紅點獎BEST WINNER、行銷傳播貢獻獎 - 年度傑出廣告導演,創意鬼才導演鄭乃方,從2019年開始,陸續以創意變化又帶有感性深度的手法,與HOLA一起創造了許多屬於家的動人時刻。從用新意過好年,到睡太好的熊貓黑眼圈會消失,讓人會心一笑而溫暖。其中以電影手法展現台潮新意過年的影片,更創造了網路上高度的討論聲量,並入圍了2020年4A廣告獎。
與鄭乃方約訪在一個綿綿細雨的午後,他全黑的穿著,搭配創意人專屬粗框眼鏡,感覺沉穩內斂,談吐間不失幽默,同時散發出遠離塵囂的從容淡定。總能靈活抓住市場觀點,用創意表現深度內容的鄭乃方,是怎麼樣讓影片不只是廣告,而能成為一股正面能量打動消費者的呢?
Q: 在短短1分鐘的影片中注入強而有力的故事張力,完美傳達廣告訊息,如何在生活中累積您的創意能量呢?
「16歲以前,我其實立志當漫畫家(笑),那時大多觀念認為看漫畫只是休閒娛樂,但現在回想起來,一格一格的連續畫面,就像是廣告腳本的分鏡構圖,或許在無形之中累積了我豐富想像力和敘述的邏輯力。」憶起青少年時眼神閃過一絲得意,接著說:「我相信每個導演都會有自己的視角,但我最喜歡透過對世界的觀察、感受與人互動中帶來的靈感,轉換為靈光乍現的點子。」
「但觀察只是靈感的開始,如果發現感興趣的事物,就會不由自主地深入鑽研到極致。」
他以這段時間迷上的手沖咖啡為例,「從咖啡豆、磨豆機開始研究,發展到使用240cc的水+16g豆子+92°C水溫的標準模式,沖煮出黃金比例的咖啡。」鄭乃方揮舞雙手興奮的說著,彷彿聞到咖啡香緩緩從咖啡壺中飄出來,忽然明白,如果創意的靈感來自於生活的觀察,那故事張力就來自於對事情鑽研到極致。
|職人選物|
日本Kinto SCS手沖咖啡壺 https://bit.ly/3AAVP3x
Q:導演的生活是否常日夜顛倒,您的一天通常是怎麼開始的?
開口依舊是那杯咖啡,「不管再晚睡,每天起床後,一定會先給自己一杯咖啡的時間,從研磨、沖煮…在過程中讓咖啡的香氣幫大腦開機。還有音樂,會依照正在思考的腳本類型來挑選音樂,藉此幫助沈浸在各種故事情境裡,這時候的沉澱更容易淨化心靈,湧出靈感。」分享著近期因為拍攝廣告選出的音樂,緩緩流出的曲調配上Marshall音箱復古潮流的造型,鄭乃方彷彿英國紳士般,帶著我們進入了另外一個情境氛圍。
|職人選物|
英國 Marshall藍牙喇叭 https://bit.ly/2VO2zfo
Q:疫情期間在家的時間增加了,您最喜歡待在家裡的哪個角落?
沒有不喜歡的,鄭乃方認真地說,「現在家中的每一個設計細節,都是我親自監工,大概花了2年才完成,尤其有一個特別訂製的4公尺胡桃木大餐桌,是居家生活的核心,不論是家人或朋友聚餐,一定在這個餐桌上一起吃飯、工作、看書;如果是一個人的獨處時光,我最喜歡待在客廳沙發,用投影機看影片。」
「我和太太一路求學都是美術創作背景,所以在挑選物品時,好看、有設計感造型是第一原則。」與太太細選每一個生活物品,是兩個人約會相處的樂趣。溫柔的神情說著家裡的生活,分享著在餐桌上和家人與朋友度過美好的時光。
至於需要獨處時,就戴上耳機拉上窗簾,躺在自己的單人沙發裡,沉浸在自己的世界,所有的生活內容,對他來說,都是一種創意的養分。小編看了看空間裡的家具、地毯、餐具、到裝飾配件,每一項被精心挑選過,各有特色又相互協調的物件,堆疊出令人嚮往的設計生活故事。
創造專屬於自己,家的動人時刻
|職人選物|
美國 La-Z-Boy休閒椅 https://bit.ly/3yDSWhK
美國 HYDY時尚保溫瓶 https://bit.ly/3yCmzjj
後記 :
每個人心中都有一幅理想的家的樣貌,而鄭乃方對生活的在乎,不將就也不馬虎的選擇每一項生活的物件,就像他對每一部作品的超越水準極細緻的表現。至於HOLA的廣告新片?噓...先讓小編賣個關子,敬請期待。
#名人專訪
#鄭乃方
#國際廣告獎
#家的不思議
#質感選物推薦
#創造家的動人時刻
📸Photo credit: #余惟
同時也有1部Youtube影片,追蹤數超過283萬的網紅bubzbeauty,也在其Youtube影片中提到,www.bubzbeauty.com www.twitter.com/bubzbeauty Check out: www.nailene.com for more info on their great products I am on FIRE with tutorials...
if design award winner 在 Jason Chuang Art Facebook 的最讚貼文
Thank you @brightnessmag for including my work in your latest publication along with the title of monthly award winner, it’s such an honour! 😊 head over to their website if you want to see lots of amazing illustrations, and to read a bit about me and my work!
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#illustration #art #design #ukiyoe #artist #chineseart #chineseinkpainting #pencil #pencildrawing #artillustration #drawings #photoshop #surrealism #comic #artoftheday #digitalart #instaart #artwork #retroposter #illustratedbook #surreal #procreate #picame #設計 #插畫 #漫畫 #藝術 #漫画 #艺术 #illustrationartists
if design award winner 在 My Mom's Best Facebook 的最讚貼文
( MyMAMBaby X Sherrygo Contest )
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Recently I attended the MAM Baby press event that held at Empire Hotel, Subang.
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MAM is celebrating 40 years of experience for babies and parents. Founded in 1976 by Austrian plastics engineer Peter Rohrig, his unique insight was the idea of creating baby products that combined attractive, innovative design with proven medical benefits. In the mid 1970s, the choice was one or the other. Rohrig committed his then young company to providing both and the results were quick in coming.
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MAM sold its first soother in 1976 and today - 40 years later - is firmly established as the world's leading authority on the design of baby products. In addition to soothers & baby bottles, including related accessories and breastfeeding product as well as cups and specialist teething and oral care products.
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MAM has own natural latex production facility in the South of Thailand which has been given a CSR award for outstanding working conditions.
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MAM is committed to producing only 100% safe, top-quality products for babies and young children. For this reason, extensive testing is carried out to ensure product safety and reliability. MAM soothers are subjected to 40 different testing methods, while bottles need to pass 28 separate tests.
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More details can read on http://www.mymumbest.com/…/celebrating-over-40-years-of.html, sharing is caring. I have the wonderful giveaway for my followers:
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The sets MAM products giveaway by Sherrygo to 2 lucky winners!
MAM Set A
MAM Easy Start Anti-Colic bottle
MAM Oral Care Rabbit Teething Glove for early oral care
MAM Baby's Brush
MAM Gum Massager
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MAM Set B
MAM Perfect Start Pacifier
MAM Cooler
MAM Baby's Brush
MAM Training Brush
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How to join MyMAMBaby X Sherrygo Contest?
1. Follow @mymambaby & @sherrygo
2. Repost this post with HASHTAGS #mymambaby #sherrygosharing #mymumbestdotcom #sherrygoxmymambaby
3. Tag 2 mummies in the comment box
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Contest from 17 August – 31 August 2019
Contest winners announcement : 1st September 2019 ( Sunday )
Prizes collection : 3rd - 23 September 2019 ( Winner self collection/ representative is allow at Subang Jaya. Prizes be forfeited if no collection).
if design award winner 在 bubzbeauty Youtube 的精選貼文
www.bubzbeauty.com
www.twitter.com/bubzbeauty
Check out:
www.nailene.com for more info on their great products
I am on FIRE with tutorials this week! I'm off to a mini trip on Sunday so I won't be able to make tutorials that entire week so I'm making up for it.
This is my 2nd nail art tutorial. This is one of my first nail art designs that I have ever done and its actually one of my favourites because its so easy! If a NoOb like me can do it, you can too! Its really simple. I can do it on myself but ofc practice makes perfect. You can even try this out with your friends and vice versa on each other. Its definately about patience and practice.
Hope you guys enjoy this one. I will make a tutorial on applying the 'Nailene' nails soon. I am LOVING their products so much! Big thanks to Nailene for being kind sponsors. I can see why they are award winner products now.
Much love,
Bubbi xxx
![post-title](https://i.ytimg.com/vi/olp15ghjqMU/hqdefault.jpg)