This fashion campaign shoot for The Surian @thesurian photographed by Jada Poon was birthed out of a shared vision on what beauty means and the importance of the real woman wearing the clothes.
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The Surian believes that fashion should be sustainable and versatile. It pursues humble sophistication and aims to allow women to express herself as a complex and curious individual. �.�Jada is known for her perceptively intimate curation and elegant portrayal of women. As a firm believer of capturing beauty inside and out, Jada’s signature portrait depict inner strength in being vulnerable, and conversely, grace and gentleness in dynamic and powerful ladies.
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Such is the subject of our little campaign - to unveil and celebrate the beauty of versatility in women- of fragility, and strength.
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A tribute to Peter Lindbergh -�“The most important part of fashion photography, for me, is not the models; it's not the clothes. It's that you are responsible for defining what a woman today is. That, I think, is my job.”
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Hair & make up @gabbiemakeup
Wardrobe @thesurian
Featuring @vnikali
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#jadapoonphotography #hongkongportraitphotographer #brandingcampaign #fashioncampaignshoot #realwomen #sustainablefashion #brandingshoot #defineyourself
「importance of fashion photography」的推薦目錄:
importance of fashion photography 在 HangJung Facebook 的最佳貼文
What an amazing journey with TheNext2018 24 Finalist in this 40 days challenge. I feel everything just like a dream. I would say this is the best year of my life in these 27 years. It was such a great honor to get recognition from Pimtha & Boom, the influencers that I admire all the time and inspired me a lot during the starting of my Instagram journey. Thanks, TheNext2018 for providing me this platform to explore my creativity and opportunity to collaborate with the sponsors. Thank you for everything! Thank you everyone! Especially for those who keep supporting me and always standby to lend me a hand! 🙆♂️🙆♂️🙆♂️
It was a momentous occasion here at The Next 2018 Grand Final in Sunway Pyramid on Sunday as Tan Hang Jung was officially crowned ‘The Next 2018’ Grand Winner, bringing the extensive search for Malaysia’s next big social influencer to a fabulous conclusion. After 40 days since his journey to stardom began, 27-year-old Tan Hang Jung, who is an avid photographer, emerged as the undisputed champion of The Next 2018– also bagging an award for the ‘Best Fashion’ category in the process. “My wish as an opinion leader is to promote goodwill, brands and accurately deliver product messages to the public through my photography”, said Tan in his acceptance speech. The budding star took home prizes worth RM16,000 sponsored by brands.
On top of the droves of attendees, The Next 2018 saw the attendance of Deputy Secretary General (Management) of the Ministry of Tourism, Art and Culture Malaysia YBhg Dato’ Yean Yoke Heng, as well as prominent influencers from Thailand: Pimtha and Boom. During his keynote address, YBhg Dato’ Yean Yoke Heng spoke of the ‘importance of digital key opnion leaders in bridging the gap between Malaysia and other countries in the ASEAN region’.
The eventful grand final also saw Low Sok Ying being awarded with the Best Beauty Award, Crystal Gan with the Best Content Award, Alvin See with the Best Photography Award, Ng Wing Keh with the Best Engagement Award, and Apple Chua with the Popularity Award.
The Next 2018 is by no means, a final conclusion– it is just the first chapter in the search for Malaysia’s next big influencer. As the story unfolds, the 25 finalists will soon embark on another journey as their quest for stardom takes them to the Southern region of Malaysia– Johor, where they will face bigger and tougher challenges. Stay tuned for more updates.
#thenext2018
#bethebestbethenext
#granfinal