Elon Musk的演講藝術
Presentality的Andrew大大來幫大家分析了!
Elon Musk 違反賈伯斯時代的演講準則,反而加深自己的魅力!
Elon Musk 可說是全世界影響力最高的商業領袖之一,而且在媒體及社群媒體的聲望奇高無比(IG 有200萬追隨者,Twitter 有6000萬),甚至一句話就可以影響市場的走向。
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他肯定是溝通大師對不對?而且舞台魅力一定很強大?
Well... 從溝通成效的角度來看,他是很厲害沒錯,但如果你看任何一場他的演講,你肯定會覺得很困惑。你會覺得:這個人怎麼這麼尷尬,這麼不會講話?
隨便在 Youtube 上面搜尋他演講的影片,看個幾分鐘,你就會知道我們在說什麼了。看個幾分鐘就可以跳出至少以下的問題:
• 說話吱吱唔唔,贅字一堆
• 停頓在很尷尬的地方,感覺不知道自己在哪裡
• 投影片視覺,跟口述的內容常常對不起來
• 容易忘記自己要說什麼,明顯要去偷瞄一下投影片,不然無法繼續說等等...
啊... 那他到底厲害在哪裡?為什麼一個講話這麼尷尬不流暢的人,能夠迷惑全球這麼多人,發揮如此大的影響力?
我們看完一些他演講影片的結論,是他的魅力來源,跟「前一波」的商業領袖,如 Steve Jobs,截然不同。你甚至可以說,**他們的風格是完全相反的。**
我們今天就從 Musk 的一些演講中,來看他的反向操作!
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📌 反操作1:Jobs Overstates, Musk Understates
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首先,Steve Jobs 開始用的一個「技巧」,說好聽是「讚嘆」,說難聽就是「誇大」,不論發表的產品是否真的是突破性創新,反正就是用 "incredible"、"revolutionary" 等字眼來形容。英文的一個形容,就是 "overstatement" - 把什麼東西都講的「超過」一點。
結果一大堆商業演講的人,做產品無法像 Jobs,但用誇張的形容詞卻學的很像。
Musk 就不一樣。
他自己知道他做的事情很難(讓永續能源普及、把人類變成多個星球的物種),所以他反而用很「沒什麼大不了」的字眼跟語氣來傳達,反而讓這種「謙虛」變成一種效果。這個就不是 "overstatement",而是 “understatement" - 什麼東西都講的收斂一點。
舉個例子:他2016年介紹太陽能屋頂的時候,有描述一個很大,很難實現的未來,是這樣說的:
> What is the future that we want? It's consisted of really appealing solar roof... then combine that with storage, and with electric cars.
It's an obvious 3-part solution... Yeah... 3 part solution... uh...
It's really not that complicated.
沒錯,他講完之後停頓了一下,然後說嗯,對,就是三個部分,真的沒那麼複雜 lol。
好比在跟聽眾說:「啊就很簡單啊,你們還要我說什麼?」連聽眾都笑出來:
影片: https://youtu.be/4sfwDyiPTdU?t=187
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如果是賈伯斯派的門徒來說,可能會說:
➜We are building a grand future - a future of endless renewable energy and clean mobility, but with the sort of convenience you couldn't even imagine.
To build this, we've had to overcome a trinity of challenges that have bedeviled generations prior:
1. Houses that generate energy during the day all by themselves
2. Efficient and integrated storage
3. And the best electric cars the world has ever seen
Ok,我寫的有點誇張,但 you get the point。
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他最近在發表 Tesla Bot 的演講中,也描述了一個很大的未來,你看看他的說法:
➜ What is the economy? It is uh... at the foundation, it's labor. So what happens when there's... uh... no shortage of labor?
So I think in the long-term, there will need to be universal basic income (applause)... Not right now, because the robot doesn't work (laugh)... we just need a minute.
Essentially, in the future, physical work will be a choice... if you want to do it, you can, but you wouldn't need to do it. Obviously it has profound implications for the economy, because... the economy, at its foundational level, is labor, and capital is just distilled labor, then... is there an actual limit to the economy? Maybe not...
你很難想像有人可以把一些這麼遠大的願景 - 人力工作變成一個選擇、每人都享有基本收入等等 - 用更平鋪直述的方式,沒什麼好大驚小怪的語氣說出來。
連開發萬用機器人的難度,他都只是說 "We just need a minute" lol。
Again 歡迎你們自己看影片,體驗一下:https://www.youtube.com/watch?v=HUP6Z5voiS8
Btw... Musk 還隨口說了一句 "capital is just distilled labor"。別叫我翻譯,因為我根本不知道這是什麼意思,尤其是 "distilled" 在這裡的用意。如果你去 google "distilled labor",也找不到什麼東西,只有不到兩千個 search result。
有人會覺得 Musk 太聰明了,所以才會常常說出正常人不懂的話,但我個人覺得他是故意的:就是要「埋」一些每人聽得懂的話,才能加深他「天才」的形象。
Musk 把複雜困難的事情說成很簡單,還有另一個好處:就是大家可能會覺得「這些很難的事情,好像難不倒他耶,嗯他看來真的是個天才!」
大家可能有時候會聽人家說,在西方,就是要懂得如何吹捧自己。但其實有時候不一定要這樣。
💡你做的事情是真功夫時,謙虛反而會放大。
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📌 反操作2:尷尬反而是魅力
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其實,在賈伯斯用流暢的舞台表演稱霸市場之後,很多企業家都下苦工,練就一身演說武功。如 Bill Gates 或是 Mark Zuckerberg,都很明顯的從內向而且不會演講的人,變成老練的演說家。
Musk 很明顯沒有。Honestly, he's not even trying。
上面的影片,一個是2016年,一個是2021年,你覺得哪個舞台上的 Elon Musk,比較尷尬?這個當然有點主觀,但我兩個都看完之後,會覺得今年的他,講的更卡,更不好。
但是 Elon Musk 很明顯的根本沒有在 care 這一塊 lol。如果他有心要成為非常流暢的講者,你覺得這種小事能夠難倒他嗎?
…
還需要Musk暗藏玄機的演講技巧嗎? 需要的同學請按個讚和留言「Must learn from Musk」。
需要更多的演講分析與技巧請追蹤Presentality!
圖片出處: https://bit.ly/3mKfjyX
同時也有38部Youtube影片,追蹤數超過11萬的網紅Wes Davies 衛斯理,也在其Youtube影片中提到,Lukas Engström: https://www.youtube.com/user/LyckosLukas 微笑男孩Wei Zeng: https://www.youtube.com/channel/UCuAQyr5S9M27gsUmCRgzk7w Shen-Shan Waterfall: 9...
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in search of incredible 在 Hapa Eikaiwa Facebook 的最佳解答
☆ネイティブの生の会話からリアルな英語を学ぶ☆
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1) Incredible(素晴らしい)
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incredibleは何かが信じられないほど素晴らしいことを意味する表現で、日本語の「すごい」や「素晴らしい」に相当します。amazingの代わりに使える便利な表現で、意味と使い方はほぼ同じです。
<例文>
That was an incredible performance.
(素晴らしいパフォーマンスでしたね。)
What an incredible game! Everyone played their hearts out.
(なんて素晴らしい試合なんだ!みんな全力でプレーしました。)
Congratulations! That’s an incredible accomplishment. I’m so proud of you!
(おめでとう!あなたが成し遂げたことは本当にすごいことだよ。私もすごく嬉しい。)
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2) Look up(〜を調べる)
“look up”は、本やインターネットを使って何らかの情報を調べることを意味します。searchやresearchも「調べる」を意味する単語ですが、これらには研究者などが本格的に何かを調べたり、徹底的に何かを調査するニュアンスが含まれるため、気軽に「調べる」と表現したいのであれば“look up”を使うといいでしょう。日常会話でよく耳にする表現で、例えば、お店の営業時間をネットで調べたり、スマートフォンを使って目的地までの道順を調べたり、分からない単語を辞書で調べたりするような状況で使われます。
<例文>
Can you look up the directions to the restaurant?
(レストランの行き方を調べてくれる?)
I think the last train is at midnight, but let me look it up just in case.
(終電は夜中の12時だと思いますが、念のため調べてみます。)
I usually look up recipes on Cookpad.
(私は普段、クックパッドでレシピを調べます。)
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3) Fizzle out(少しずつ終わる)
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fizzleは本来、炭酸飲料の泡がシューっと音を立てて徐々に消えていく様子を表しますが、日常会話では勢いが徐々になくなってフェードアウトしたり、計画していたことが途中でダメになる意味で使われます。例えば、友達と一緒に沖縄旅行をする話で盛り上がったが、プランを話し合うことなく数ヶ月が経ち、最終的に沖縄旅行の計画が立ち消えとなるような状況で“fizzle out”が使われます。
<例文>
Our plan to Okinawa fizzled out.
(私たちの沖縄旅行は結局ダメになりました。)
I got busy with work and my YouTube channel fizzled out.
(仕事が忙しくなったため、YouTubeチャンネルの更新がすっかり止まってしまいました)
My friends and I were talking about starting an app together but that idea fizzled out.
(友達とアプリを作る話をしましたが、結局アイデアだけで終わってしまいました。)
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4) Catchy(覚えやすい)
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catchyは「人の心をとらえる」を意味する表現で、多くの人に受け入れやすいものを指します。例えば、一度聞いたらすぐに覚えてしまうような曲やメロディーは“a catchy song”、印象に残る会社のキャッチコピーは“a catchy slogan”、YouTubeで視聴者の目を引く面白そうなタイトルは“a catchy title”と言います。
<例文>
This is a catchy song. Is this Justin Bieber?
(この曲、耳に残るね。もしかしてこの曲を歌っているのってジャステン・ビーバー?)
We need to come up with a catchy title. Does anybody have any ideas?
(面白いタイトルを考えないといけないんだけど、誰かいいアイデアない?)
I really like your logo. It’s very catchy!
(そのロゴ、とてもいいよ。すごく印象的だね!)
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5) Mix up(ゴチャゴチャにする)
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“mix up”は「ごちゃ混ぜにする」や「混同する」を意味する表現です。秩序あるものをゴチャゴチャにするような状況で使う時もあれば、頭が混乱したり、心が乱れた状態を表す時にも使います。
その他、“mix up”は「間違える」や「勘違いをする」といった意味でも使われます。例えば、6時の集合時間を7時だと勘違いした場合は「I mixed up the time.(時間を勘違いしていた。)」と表現します。
<例文>
Instead of studying your English expressions in alphabetical order, you should mix them up.
(英語の表現をアルファベット順に勉強するのではなく、混ぜて勉強した方がいいよ。)
I always mix up John and Jason. Is John the lawyer or is that Jason?
(いつもジョンとジェイソンがごちゃ混ぜになっちゃうんだよね。ジョンが弁護士だっけ?それとも弁護士はジェイソンだっけ?)
Sorry I mixed up the time. I thought we were meeting at 7.
(ごめん、時間を間違えちゃった。集合時間は7時だと思ってた。)
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本日ご紹介したフレーズは、iTunes Japanの「ベストポッドキャスト」に2017から4年連続選出されたHapa英会話の人気コンテンツPodcast第347回「アメリカの高校と大学の違い」の内容の一部です。Podcastの全内容をご覧になりたい方は、Hapa英会話のブログをチェック!会話の全文、会話の要約、ピックアップしたフレーズ、ポッドキャストでは説明できなかった表現や言い回しが掲載されています。
https://hapaeikaiwa.com/podcast347
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in search of incredible 在 Cathy - Living With Eczema Facebook 的最佳解答
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in search of incredible 在 Wes Davies 衛斯理 Youtube 的最讚貼文
Lukas Engström: https://www.youtube.com/user/LyckosLukas
微笑男孩Wei Zeng: https://www.youtube.com/channel/UCuAQyr5S9M27gsUmCRgzk7w
Shen-Shan Waterfall: 902屏東縣霧台鄉
Lukas Engström, Wei Zeng and I headed out into the mountains of Pingtung, Taiwan in search of beautiful suspension bridges (山川琉璃吊橋) and incredible waterfalls. We make stops at the Taiwan Indigenous People's Cultural Park (台灣原住民族文化園區) and the Sehn-Shan Waterfall (神山瀑布). It was an amazing trip riding our scooters and taking photos along the way. Please join us!
![post-title](https://i.ytimg.com/vi/GRtY7g-cyBk/hqdefault.jpg)
in search of incredible 在 Kento Bento Youtube 的最佳貼文
Bonus Video: The Japanese Prison Break FOLLOW-UP: https://youtu.be/CUm7B2oUh9Y
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Other videos you may like:
The Greatest Bank Heist in Japanese History: https://youtu.be/gbeN-2ErxBw
The Greatest Bank Heist in Chinese History: https://youtu.be/qW0uzPJEO10
The $1,000,000,000 North Korean Bank Heist: https://youtu.be/Usu9z0feHug
Why Japan's Great Pyramid of Giza Can't be Built Until 2110: https://youtu.be/w7E6rdmilyE
The Mysterious Chinese Art Heists Across Europe: https://youtu.be/9LDVQYfeseo
The Bizarre South Korean Bank Heist: https://youtu.be/8JclG3gZLQI
Stock Media Footage:
Videoblocks: https://www.videoblocks.com
Music:
Epidemic Sound: http://epidemicsound.com
Channel Description:
Animated documentary-style videos on extraordinary Asian events.
Credits:
Kento Bento — Researcher, writer, narrator, audio editor, video editor, motion graphics & art director
Charlie Rodriguez — Illustrator
Isambard Dexter — Research assistant
Nina Bento — Cheerleader
Video Title: The Incredible Japanese Prison Break
"Aomori, Japan. 1936. Prisoner Yoshie Shiratori had had enough. He was forced to confess to a murder he did not commit, falsely imprisoned in Aomori Prison, beaten and tortured every night by prison guards, and, now worse, prosecutors were seeking the death penalty. In his mind, it was time to go; but Aomori Prison wasn’t the easiest to escape. Regardless, Yoshie Shiratori had nothing to lose, and so at 5:30 am he made his move. He knew there would be a 15 minute gap in the patrol time as he had studied the guards’ routine for months; and when the coast was clear, he pulled out a metal wire (which he had smuggled in from the bathhouse) and started to pick the lock. (This was originally the metal support ring that was wrapped around the bathing buckets inmates used to wash themselves). His hands were stiff from the wintry cold, but after a few minutes of picking, he had success, and his cell door swung open. But he wasn’t out of the woods yet, because there were more locked doors ahead. He knew he only had a few minutes left before the guards would return, and so he wasted no time attempting to pick his way through the remaining security doors. Now fortunately for him, he was able to make it out of the facility, but the bad news was that he was only halfway to freedom. You see, he was still well within the search perimeter, which meant at any moment the alarm could go off and he’d still be caught. At 5:45am the guards returned, peering into his cell; and this is what they saw - Shiratori sound asleep in his futon bed..."
![post-title](https://i.ytimg.com/vi/oI8trlbCbU8/hqdefault.jpg)
in search of incredible 在 Culture Trip Youtube 的最佳貼文
Central America and Mexico are known for their diverse landscapes of mountains, deserts and beautiful beaches. Find out about seven unmissable experiences you should try in the region .
Adrenaline seekers make the 40-minute trek up Cerro Negro’s shadeless slopes to the smoking crater where they don coveralls and goggles, mount a wooden board and whizz down a steep incline of black ash to the bottom at speeds of 40-60mph (60-100 kph. One of the best places to practice volcano surfing in the world, Nicaragua’s Cerro Negro is a bucket-list must. For more adventures, visit: https://theculturetrip.com/central-america/nicaragua/articles/15-epic-places-in-nicaragua-you-should-visit/
Head to the Mexican town of San Juan de la Vega for the Exploding Hammer Festival, which takes place every February. It involves strapping home-made explosives to sledgehammers and smashing them into the ground. It can be quite dangerous, so don’t get too close! If Mexico takes your fancy, head to: https://theculturetrip.com/north-america/mexico/articles/20-photos-that-prove-mexico-is-the-most-beautiful-place-on-earth/
Rio Celeste is located in the Tenorio Volcano National Park in the Costa Rican province of Alajuela. In the past, visitors were allowed to swim in the river, but it is now prohibited within the park for safety reasons. While you may not be able to take a dip here, seeing this spectacular and surreal blue river is an absolute must when visiting this part of the country. Find out more about the river here: https://theculturetrip.com/central-america/costa-rica/articles/where-does-rio-celeste-get-its-magical-blue-color-from/
Before becoming the it destination of the travel bloggerati, Las Coloradas was just a sleepy fishing village on the Yucatán coast with a penchant for salt production that dated back to the Mayan period. The pink colour comes from the algae, plankton and brine shrimp that reside in the waters of Las Coloradas and become visible as the water evaporates under the beating Mexican sun. For more on Las Coloradas, visit: https://theculturetrip.com/north-america/mexico/articles/las-coloradas-a-guide-to-mexicos-magical-pink-lagoon/
The Sloth Sanctuary is located between Limon and Cahuita on the Caribbean coast of Costa Rica. The 320-acre (130-hectare) private nature reserve was previously called Aviarios del Caribe. You can get to the sanctuary via rental car, by taking a Sansa Airlines flight to Limon followed by a taxi ride, hopping on an Interbus via route Limon/Cahuita/Hone Creek/Puerto Viejo (let the driver know you are going to the sanctuary and you can get dropped off right at the gate), or by hiring a private shuttle van. If the Sloth Sanctuary piques your interest, check out: https://theculturetrip.com/central-america/costa-rica/articles/guide-to-costa-ricas-sloth-sanctuary/
Stay on a private island in this Airbnb in Belize. Search for Little Peter Oasis and have your own personal bungalow, floating on the Caribbean Sea. You can snorkel in the nearby reef or go parasailing, and there’s even a helipad that doubles as a putting green. Discover more islands in Central America at: https://theculturetrip.com/central-america/costa-rica/articles/11-secret-islands-in-central-america-that-you-never-knew-existed/
Close to Cancún there is an entire underwater museum to be discovered that many people have never heard of, and it has a mission beyond just the enjoyment of divers. Launched in 2009, this impressive feat of both imagination and engineering includes more than 500 life-size sculptures that are accessible from three separate points in Quintana Roo: Isla Mujeres, Cancún and Punta Nizuc. For further information, dive into: https://theculturetrip.com/north-america/mexico/articles/you-have-to-see-mexicos-incredible-underwater-museum/
Discover more about Central America and start your wishlist here: https://culturetrip.travel/CentralAmerica
To get more Culture Trip visit:
https://www.culturetrip.com
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_ _ _
?Credits:
Las Coloradas, Mexico
https://www.youtube.com/channel/UCjt870P77YMmgNbSsxB0p3w
https://www.youtube.com/channel/UCWRJZ5H4uowgn4-290qQ4Mw
Limon, Costa Rica
http://www.slothsanctuary.com/
Malpaisillo, Nicaragua
https://www.volcanodaynicaragua.com/
San Juan de la Vega, Mexico
https://www.youtube.com/user/friskyb
Malpaisillo, Nicaragua
https://www.volcanodaynicaragua.com/
Little Peter Oasis, Belize
https://www.youtube.com/user/VideoVision360
Cancúun, Mexico
https://www.youtube.com/channel/UCNtASyjqXCASclS5Lh71v1Q
![post-title](https://i.ytimg.com/vi/x-hnJzg116o/hqdefault.jpg)
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