[電子商務] 2017的10個行銷趨勢
IBM Marketing Cloud發表了今年10個行銷趨勢，大體來說是科技的改變與數據分析將改變行銷方式，也會對行銷越來越重要。也是創造顧客經驗的策略。
請盡量讀原文英文，我的中文翻譯參考用就好，因為很難翻譯，且我的英翻中一向很爛。
Trend #1: Cognitive insights revolutionize how marketers deepen customer connections and fuel strategic growth
觀察分析將會更深化行銷人對顧客連結度跟成長策略
Trend #2: Companies shift from “mobile strategy” to creating an engagement strategy for their customers on mobile
公司轉換政策從手機策略變到發展engagement的策略給使用手機的顧客
Trend #3: Influencer marketing becomes more sophisticated and critical to brands’ social strategy
社群網的影響者Influencer會越來越發展細緻，且對品牌的社群策略越來越重要
Trend #4: Marketing and ad technologies draw closer together to drive efficiency and a better customer experience.
行銷跟廣告科技越來越連結一起，傳遞更有效率且更好的顧客經驗
Trend #5: Customer success and retention strategies leap to the marketing forefront
顧客滿意跟關係維護策略變成在行銷的最前線
Trend #6: Center-brain marketing melds creativity and tech to fuel success in a future driven by machine learning
"Centre-Brain markeing" (這是一個新的專有名詞)結合創意跟科技將會是未來一個重要的成功趨勢
https://www.youtube.com/watch?v=5cOFNYEHZyU
Trend #7: Interactive email shifts the channel’s paradigm and powers new ecommerce opportunities
互動式的emil將提供電子商務的新機會
Trend #8: Understanding the evolution from big data to dynamic data becomes imperative to success
大數據到dynamic數據的轉變將會是勢在必行
Trend #9: Apps continue to escape their icons and change the face of mobile interactions
App繼續失去他們的標記，轉變成手機互動的介面
Trend #10: Leading marketers pursue a holistic view of the customer journey that radically shifts the customer experience
行銷追求整體的customer journey，將會改變顧客經驗
完整白筆書:
http://www.silverpop.com/…/US-I…/2016/2017-marketing-trends/
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