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[Paris pastry shop / 巴黎甜點店] Jojo&Co La Pâtisserie du Marché

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還記得兩年前友人帶我去台中忠信市場時，我對傳統市場中的藝文咖啡店、書店、甜點店等感到很新奇。前兩天因為在搜尋巴黎最近火紅的「Babka」麵包（點開照片有說明喔！），意外發現我家旁邊的傳統市集 Marché d’Aligre 裡的甜點店 Jojo & Co. 就有販賣，所以出門時特地繞過去一趟轉轉。

這家店其實在我之前搜尋其他資訊已經有注意到，但從來沒想過進去瞧瞧。Marché d’Aligre 分成露天與非露天兩區，露天的市集販賣各種新鮮蔬果，號稱是巴黎最便宜的市集；非露天的市場「Marché couvert Beauvau」則位於歷史悠久、深受建築迷喜愛的建物中，裡面多半是高級的起司、肉舖、熟食店等，Jojo & Co. 則是其中唯一的一家甜點店。店面是清新的湖水綠色，所有的商品陳列方式都非常精緻可愛，是有點慧黠的法式少女風。

店裡除了新鮮甜點外，也有包括布里歐許、可頌等各種維也納麵包類，另外也有磅蛋糕、法式沙布列餅乾（sablé），以及在巴黎已經流行一段時間的美式餅乾（cookie）等。所有的產品都是在店面後方的廚房裡製作。女主人 Johanna Roques (Jojo) 之前在電視媒體圈擔任影像編輯的工作，但後來決心離職轉換跑道，對甜點的熱情支持她拿到甜點師資格證書 CAP，在幾家巴黎甜點店實習過後，她於 2014 年 4 月開了自己的店Jojo & Co.，現在除了 Marché d’Aligre 的總店外，還有一家位於 9 區的分店。

既然是因為 Babka 去的，當然一定要來一片，我另外還買了千層酥皮布里歐許麵包（brioche feuilletée）與巧克力覆盆子酥皮麵包捲（roulé chocolat-framboise）。Jojo & Co. 使用有機蛋、法國 AOP 認證的 Charentes-Poitou 產區奶油、與法芙娜（Valrhona）巧克力，高品質的原料經過用心製作，確實一入口就嚐得出來。千層酥皮布里歐許麵包有著滿滿的奶油香氣，外表酥脆、內裡充滿彈力，很令人印象深刻。

❣️更多巴黎甜點師的口袋名單：https://tinyurl.com/y35ogzfk

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I’ve recently read that following cinnamon rolls, babka has become the new hit in Paris. As I had never tasted one and the exotic name is pretty alluring, I decided to find one. I was lucky, as Jojo & Co. in Marché couvert Beauvau seems to offer great babka and other goodies and it’s just right beside my place.

To be honest, I’ve noticed the shop a while ago but never thought of paying a visit as I always pass by the market when rushing to get somewhere else. Marché d’Aligre is divided in two sections, an abundance of fresh fruits and vegetables are displayed and sold in the open-air market while premium cheese shops, butcheries, épiceries, etc. are housed in the covered market called Marché Beauvau. Jojo & Co. is the only pastry shop that stands out from the crowd. The storefront is in a very refreshing light green color and the shop itself is cute and chic at the same time, like a young French girl.

Besides fresh pastries, a variety of viennoiseries, cakes, sablés, cookies, etc. are available in the shop. All of them are made in the adjacent labo. Johanna Roques (Jojo) was an editor of film trailers but decided to switch her career after years working in audiovisual media. She got her CAP certificate in pastry, interned in different Parisian pastry shops, and then finally opened her own one in April 2014. Besides the cute little shop in Marché d’Aligre, Jojo & Co. now has a second boutique in the 9th arrondissement in Paris.

I had picked a slice of the famous babka, a brioche feuilletée, and a roulé chocolat-framboise. Jojo & Co. makes their products with organic eggs, AOP Charentes-Poitou butter, and Valrhona chocolate, all good quality ingredients that you could really taste. I was especially impressed by the brioche feuilletée that was crispy outside and a little chewy inside with a very pronounced aroma of butter.

❣️ More Parisian pastry shops that you shouldn’t miss: https://tinyurl.com/y35ogzfk

#yingspastryguide #paris #jojoetco